The Ability To Create Great Content Is Key To Winning Customers And Rankings
This is not another “SEO is dead” hit piece. Nor is it an “SEO isn’t dead, it’s changing” sidestep of the same topic.
This is the most obvious SEO hack of all time: You need quality content to rank today, so make your creative team part of your SEO strategy.
SEO is alive and well, particularly technical SEO, given the importance of mobile first and site speed. However, on-page SEO is no longer the difference-maker it used to be.