People Are Looking For How You’ve Done With Other People Like Them
Today, our businesses are 100% transparent. What does that mean? It means that you can find out almost anything and everything about a business if that’s your goal.
Since prospects are looking for information about your company, you can actively work to provide that information and maintain some sort of control over what’s out there, or you can ignore the new normal and let people put out what they want, when they want — whether it’s accurate or not.
One aspect of this newfound transparency is online reviews. It’s likely that your company already has a handful of reviews on the web, and it’s also possible that those aren’t 100% complimentary.