When Salespeople Attack, It’s Time To Rethink Your Entire Go-To-Market Strategy

Source: https://www.square2marketing.com/blog/when-salespeople-attack-its-time-to-rethink-your-entire-go-to-market-strategy

CEOs And Sales Leaders: Your Teams Are Aware That Your Strategy Is Massively Flawed

We do a ton of educational sessions with CEOs, sales leaders and marketing leaders. One of our favorite questions in the session involves asking the executives if they answer their own office phones, answer their cell phones if they don’t recognize the number or still have phones in their offices.

You wouldn’t be surprised to learn that 95% of the people are unreachable by phone of any kind.

For our next question, we ask how many of their revenue generation strategies involve using cold calls to reach their prospects. You might be shocked to know that 80% of the people still have their teams making cold calls.


Online enterprenuer. Lean leadership consultant.

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