If You’re Not Using HubSpot’s Operations Hub Now, You Will Be Soon
A lot has been written about marketing operations, sales operations and even the newest child in the ops family, revenue operations. As marketing and sales execution gets more complex, and as more technology emerges for marketing and sales, the operations role is becoming critically important as a driver for successful results.
Because of this newfound complexity, these roles need tools, automation and technology. Before you can even generate your first lead, you need to understand your data. It has to be synced and clean. You need to know what tools hook up to other tools and technology. All of your technology, processes and workflows have to be running correctly 100% of the time.
HubSpot’s new Operations Hub provides the needed technical support and central control center for managing all of this technical stuff.