Conversion rate is a common metric when it comes to marketing. It’s calculated by the number of people who share contact information with you divided by the number of people coming to your website. If you get 1,000 visitors a month and you generate 10 net new contacts, your conversion rate is 1%.
But when you look at industry data and try to understand what a solid site-wide conversion rate is, it’s foggy at best.
WordStream research found that “across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.”