Sales Hacker defines sales surgeries as “the device, job, tasks and procedures within a sales company that encourage, enable and drive front-line sales teams to market better, quicker and more efficiently. “
In a blog post on the topic, Revenue Hacker go on to say that “more than anything else, sales operations brings a system into selling. This underappreciated and often-overlooked department uses information to drive approach, best practices to guide technologies and training to hack on achievement. “
It‘s this systems thinking that produces earnings hum, and if you’re searching for a repeatable, scalable and predictable earnings generation machine, you need to be contemplating sales operations.