What Is Revenue Operations And Why Are You Going To Love It?

This New Practice Might Be The Difference Between Missing And Exceeding Your Revenue Goals In 2021

As marketing, sales, customer service and overall revenue generation get more complicated, a new field has emerged called revenue operations.

You can Google revenue operations and find a handful of definitions, but we like Drift’s definition: Revenue operations is a methodology for operating a business. [Its] designed to close gaps in the customer experience by breaking down internal silos that create friction felt by your customers. It does this by combining the go-to-market operations functions into a single unit that drives strategy for the business in a way that’s holistic and revenue-focused.


Online enterprenuer. Lean leadership consultant.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.