This New Practice Might Be The Difference Between Missing And Exceeding Your Revenue Goals In 2021
As marketing, sales, customer service and overall revenue generation get more complicated, a new field has emerged called revenue operations.
You can Google revenue operations and find a handful of definitions, but we like Drift’s definition: “Revenue operations is a methodology for operating a business. [It’s] designed to close gaps in the customer experience by breaking down internal silos that create friction felt by your customers. It does this by combining the go-to-market operations functions into a single unit that drives strategy for the business in a way that’s holistic and revenue-focused.”