What Is Marketing Operations? A 2021 Perspective On MOPs

19.3.2021 tomas 0 Comments

You Need A MOPs Role For Your Digital Marketing Team

There has been a lot of talk about marketing operations (MOPs) in the last year. It’s a role that has exploded on the scene with new titles, new job descriptions and new role definitions. Entire societies and website are dedicated to the practice of MOPs.

Let’s dig into this. What is marketing operations?

The answer box on Google defines marketing operations as “a broad term that collectively describes the function of the marketing organization, including people, process and technology, that enables marketing to operate efficiently and to scale with quality and consistency.”