What Is An SLA For Sales And Marketing?

Source: https://www.square2marketing.com/blog/what-is-an-sla-for-sales-and-marketing

Everything You Need To Craft An SLA For Sales And Marketing This Afternoon

A service-level agreement (SLA) is a contract that establishes a set of deliverables that one party has agreed to provide another.

This agreement can exist between a business and its customers, or between a department that delivers a recurring service to another department within that business, like the sales and marketing departments.

According to a study by CEB, “87% of the terms sales and marketing teams use to describe each other are negative.”

So it makes sense that progressive sales and marketing teams are putting SLAs in place. 


Online enterprenuer. Lean leadership consultant.

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