The Case For Ungated Content

5 Reasons Ditching The Form Will Actually Increase Revenue

For as long as marketing teams have been charged with a monthly marketing-qualified lead
(MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for their email address or other contact information.

In other words, gating assets behind a form so that when someone fills it out to download your whitepaper or e-book, they get qualified as a lead and passed over to sales.


Online enterprenuer. Lean leadership consultant.

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