Sales Teams Can Use Social Media To Drive Much More Than Appointments
We all get awful emails in our social media inboxes. These messages come with questions like, “Can I get five minutes of your time?,” “Would you like to see a demo of our software?” and “My CEO is going to be in your area; does Tuesday at 10 a.m. work for you?”
Today, it seems like hardly anyone is using social media in a constructive, helpful, educational and prospect-centric way.
Instead, most people, internal marketing teams and agencies seem to think social media is simply a superhighway for the worst of what marketing is today. Send out a thousand connect emails, and hopefully you’ll get one or two people to take you up on the offer.