Shocking New Research Shows 84% Of Marketing Teams Are NOT Running High-Performing Programs

Source: https://www.square2marketing.com/blog/shocking-new-research-shows-84-of-marketing-teams-are-not-running-high-performing-programs

But Salesforce recently released the fifth edition of its State of Marketing Report, that uncovered trends and advice from over 4,100 marketing leaders worldwide. The significant insight was that only 16 percent of those surveyed stated they had a high-performing marketing program.

Salesforce Research Uncovers Massive Underperformance Around Over 4,000 Companies Surveyed

This high performance was defined as being fully happy with their overall marketing operation and the outcomes of their marketing investments.

I have always felt as a major disconnect existed between what CEOs were expecting on their investment in marketing as well as the true performance of these marketing programs. This was largely anecdotal, picked up by discussions with prospects and clients.

tomas

LEAN LEADERSHIP CONSULTANT at TOP WEBINARS EVENT
Online enterprenuer.
Lean leadership consultant.

tomas

Online enterprenuer. Lean leadership consultant.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.