But Salesforce recently released the fifth edition of its State of Marketing Report, that uncovered trends and advice from over 4,100 marketing leaders worldwide. The significant insight was that only 16 percent of those surveyed stated they had a high-performing marketing program.
Salesforce Research Uncovers Massive Underperformance Around Over 4,000 Companies Surveyed
This high performance was defined as being fully happy with their overall marketing operation and the outcomes of their marketing investments.
I have always felt as a major disconnect existed between what CEOs were expecting on their investment in marketing as well as the true performance of these marketing programs. This was largely anecdotal, picked up by discussions with prospects and clients.