If You Want To Close More Deals, Give Prospects More
With more and more people talking about, asking about and working on sales enablement, it’s good to know what’s at the heart of this new type of sales improvement technique.
Ultimately, any sales-related improvements should be designed to produce a higher close rate and a shorter sales cycle. Sales enablement work is no different.
But sales enablement (done right) isn’t directly about asking better questions. It’s not about any specific sales process. It doesn’t include reaching out on LinkedIn or using a secret email that everyone responds to.