Marvel Marketing Is a Win for Hyundai

What’s in this article:

  • Hyundai partnered with Disney to introduce the 2022 Tucson and give a plug to the Marvel series streaming now

To introduce the 2022 Tucson and give a plug to the Marvel series streaming now, Hyundai is partnering with Disney to produce commercials that star Marvel heroes.

The stars of these spots include Tom Hiddleston (who plays Loki), Elizabeth Olsen (who plays Wanda Maximoff), and Anthony Mackie (who plays Falcon).

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“The Marvel Cinematic Universe has captivated audiences, and it’s an incredible opportunity to utilize their characters and storylines with custom creatives for the all-new Tucson,” said Angela Zeped, CMO, Hyundai Motor America.

They didn’t just get the Disney characters but a Disney-level production, as Mindy Hamilton, senior vice president of partnership marketing at The Walt Disney Company, noted:

“We scripted, produced, and managed creatives for all three spots—a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”

The breakdown of the collaborative outputs, according to Deadline, includes “a 60-second cross-Disney spot, a 30-second Marvel compilation, and a 15-second and 6-second ads running across linear TV, streaming, digital and social.”

You can see several that were already released on YouTube, and the clips from three of them combined in this video:

Judging by the number of views and the generally positive comments, the creative spots are right on target. Deadline reported that the Loki commercial alone drew a couple of million views in just a single day.

As far as metrics go, that would count as a superpower.

The post Marvel Marketing Is a Win for Hyundai appeared first on Post Funnel.


Online enterprenuer. Lean leadership consultant.

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