Gone Are 12-Month Plans, Dedicated Strategy Time And A Defined Set Of Deliverables
For 15 years prior to Square 2, I worked in corporate marketing.
Every October and November, we cleared the decks and worked on the upcoming year’s marketing strategy and plan. It took weeks to get the plan together, it was comprehensive and then it required a presentation to the management team for approval.
Once approved, the book went on the shelf, and I admit that I rarely looked at the plan again.