Learn From These 10 Brands Celebrating June’s Pride Month

What’s in this article:

  • These ten brands are showing support for LGBT+ causes by dropping unique collections –some even donating the proceeds to non-profit organizations to further help the community

UGG

The Australian sheepskin bootmaker launched a bright new Pride campaign together with Lil Nas X.

“For our fifth year, UGG and Pacific Pride Foundation have reimagined the age-old tradition with PROUD Prom – an inclusive event with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California. A celebration of identity and love, this year’s virtual prom included friends of the brand like Lil Nas X,” the Company said in a statement.

The collection features fluffy rainbow slippers and is currently available online.

Become the best CRMer you can:
CRM Hack: Monitoring the User’s Heartbeat
What Does It Mean to Treat a Customer’s Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside

Hanna Andersson

The love-inspired “Pride Rainbow” capsule collection includes colorful rainbows, stripes, and heart-printed matching pajamas for the entire family. Recycled swimwear, dresses, and other clothing for both children and adults are also on offer.

GAP

Doing things a little bit different this pride month, Gap partnered with Balenciaga to remix the classic Gap logo on t-shirts, hoodies, and caps to read “Gay”. The capsule is to be released early June – and 15% of proceeds will be donated to The Trevor Project.

TEVA

To honor the LGBT+ community, the sandal company is selling chunky rainbow platforms with extended genderless sizing. What’s more, Teva is making a $35,000 donation to the Human Rights Campaign Foundation to show its support further.

Rue21

The American women’s casual apparel retailer has launched a gender-neutral, unique collection. With everything from sandals to sweatshirts – Rue21 has partnered with the Trevor Project too – donating $50,000 to the service that focuses on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning youth.

Banana Republic

The American clothing and accessories retailer is also doing its part this June. Banana Republic’s Pride Collection is genderfluid and already available to shop. Pride Graphic hoodies (shown below) go for $58 – and you can also find other tees and brooches to take pride in.

Madewell

The jean and clothing company is partnering with Lisa Congdon – an artist and illustrator – to create an inclusive line of clothing. Half of the proceeds made from the collection will be donated to the American Civil Liberties Union.

Sanuk

Another chic way to create a gender-neutral footwear collection comes from the surfer sandal and shoemaker brand. Together with the Pacific Pride Foundation, Sanuk is launching two new shoe styles and a variation of its “You Got My Back” slippers and will donate $10,000 in addition to $3 extra for every pair sold in the collab to the foundation.

The money will be used to support educational programs, counseling services, community events and advocacy efforts.

BH Cosmetics

On June 9th, the cosmetics brand will unveil its colorful new “Give Back” edition that includes a 12 Color Shadow Palette. And, $10 will be donated towards the New Trevor Project for every makeup palette purchased in the limited-edition collection.

Bombas

The apparel brand is launching its 2021 pride collection to offer a wide range of underwear, socks and shirts. Together with three year-round partners, a uniquely designed item will be donated to someone in need in the LGBTQ community for every item purchased.

We know it may seem cynical but the truth, in our eyes, is that all these business initiatives help legitimize minorities and put focus on their issues. We support these messages.

The post Learn From These 10 Brands Celebrating June’s Pride Month appeared first on Post Funnel.

tomas

Online enterprenuer. Lean leadership consultant.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.