ABM Is A Tricky Tactic To Plan And Execute; High-Quality Intent Data Makes It All Easier
A few weeks ago, we published an article that talked about intent data at the highest level. What is it? Where does it come from? How do you use it? How do you measure its effectiveness?
Today, I want to drill down into account-based marketing (ABM) and how intent data can improve performance from good to great.
Account-based marketing, which is by far the hottest tactic for marketers and sales leaders, isn’t the silver bullet a lot of salespeople and marketing pros think it is. It takes solid strategy, planning and execution that can be iterated on quickly.
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