What’s in this article:
- Huel is working on creating long shelf-life food to help the world become more sustainable
- It recently added protein powder to its range that has tons of benefits to help consumers feel full and look good
Huel, the brand that makes meal substitute products from the UK, has accelerated quite a bit in terms of growth during this last year.
Its sustainability mission, the latest launch of Complete Protein, and team growth have all contributed to its recent success.
Huel’s CEO, James McMaster, spoke about the company’s growth and marketing strategy in a recent interview with Sky News. You can watch it here:
Adapting to Customer Food Choice
Athletes and gym-goers particularly favor the brand as protein is essential for muscle growth. All the while, customers today continue to search for healthy food that has a low impact on the planet. Food that’s also low-cost and long-lasting.
Since 30% of the world’s food that is created goes to waste, Huel is working on developing long shelf-life food to help the world become more sustainable in the future.
“This is something that has been changing hugely post-pandemic. We’re seeing people increasingly want a healthy lifestyle and nutritious food,” says McMaster.
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Leveraging the Protein Market
Protein is a big market with tons of benefits – it helps you keep full, it’s good for your hair, skin, nails, and your immune system.
Huel just launched the world’s first nutritionally complete vegan protein powder. The invention is plant-based which prior to now hasn’t tasted great.
Huel Complete Protein combines high-quality ingredients to give consumers a taste of something innovative. It includes six variants of Strawberries & Cream, Vanilla Fudge, Chocolate Fudge Brownie, Salted Caramel, Banana Milkshake, and more at £25/754g.
“This is a huge milestone,” according to Huel Co-Founder and Head of Sustainable Nutrition, James Collier. “Consumers shouldn’t have to compromise on taste when choosing vegan alternatives to whey protein.”
This is a great example of a growing brand that enjoys being one with its brand values – a staple of long-lasting, meaningful customer relationships.
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