Your Content Needs To Be Part Of A Holistic Approach
Billions of pieces of content are produced annually. But just as much of that content is generic and indistinguishable, the content strategies that produce it tend to be half-baked or, even worse, nonexistent.
The content craze has reached a point where most businesses are creating content without any real purpose or thought. Content has become an obligation everyone feels they need to fulfill rather than a powerful tool that uses strategy to marry customer needs and business goals.