Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too
Let’s center the conversation around what today’s prospects are looking for from your sales team. To be direct, they’re looking for information. They’re looking for help. They’re looking for guidance.
While you might think that’s product information, demos and pricing, the information your prospects want is much more significant.
They want to understand how your products or services compare to other options. They want to know what to expect from you. They want to understand what the experience of working with your company is going to be like. They want to know what other people like them think about you, your company, your people and your products or services.