Boost User Experience And Rankings
Whenever someone asks for tips on improving SEO, I can’t help but feel they’re looking for a silver bullet: Just do x, y and z, and watch your fortunes change.
It’s probably because that’s what SEO was for many years – mysterious tactics few people knew anything about. And, more importantly, those tactics did improve organic rankings.
With SEO, everyone wants a new trick, something akin to insider info on Wall Street – you can’t go wrong with longtails. That could be why they’re shocked when I respond with a simple answer: Think user first.