What’s in this article:
- To grow through its existing customer, HOKA is hiring new leadership roles that focus on consumer-centricity and loyalty
- To engage, retain, and strengthen relationships with its athlete customers, HOKA is inviting them to join the Summer Mile Club and earn miles between July 1st and August 31st
HOKA ONE ONE, Deckers Brands’ most promising and fastest-growing performance footwear and apparel brand, is doing a lot more than just pushing the innovation and design of its footwear to provide a smooth ride for customers this summer.
Focusing on Customer-Centricity
By recently appointing Norma Delaney as Vice President, Global Brand Marketing, HOKA will take a more customer-centric approach in its strategic and creative marketing plan as well as generate brand experiences that create love and loyalty to drive consumers to action and advocacy.
“When I think of HOKA, one word comes to mind, and that is ‘abundance.’ HOKA is a brand with an abundance of heart, talent, innovation, game-changing products, and passionate fans,” Delaney said.
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“Most of all, HOKA has an abundance of opportunity. It is already a history-making brand, and I am thrilled to join the team as we write this next chapter together.”
Running CRM Summer Promotions
HOKA customers love the brand for its bold CRM promotions that come with many great prizes. To celebrate their customers’ athletic success, HOKA is running the 2021 #SummerMileClub – offering customers the ability to earn virtual badges and free HOKA gear.
It’s time to log those summer miles!
— RunnerSpace (@runnerspace) June 3, 2021
HOKA customers can track their training all summer long (keeping them engaged with the brand) by using the AthleticLOG to submit their miles. And to reward them, customers earn badges at 100-, 250-, and 400-mile milestones.
Taking Customers to the Finish Line
HOKA, investing in creating strong customer relationships and loyalty that will last for miles and miles, probably understands the cost-effective superiority of maximizing customer lifetime value.