This is the 5th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic.
You can see it as a kind of a makeshift ebook, or a textual, on-demand online course of sorts.
We do it because we think curating great content is the best thing we can do for our readers. Sometimes it’s even more valuable than publishing great new content.
And this time, the links below will take you on a journey full of Customer Segmentation know-how.
Rarely does one size fit all. And that is why we need customer segmentation as the base of any marketing strategy.
The next generation of customers has arrived. Are you ready for them?
With AI-powered automation, marketing becomes faster and more data-driven, which makes it more targeted and more effective.
Getting your customer segmentation wrong can ruin your business. Check these five segmentation pitfalls and make sure to avoid them.
An inside look at the makeup retailer’s strategic customer segmentation plan.
Keep your content (and readers) on their toes with these six copywriting trends.
Explore more From the Vault: