This is the third edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic.
You can see it as a kind of a makeshift ebook, or a textual, on-demand online course of sorts.
We do it because we think curating great content is the best thing we can do for our readers. Sometimes it’s even more valuable than publishing great new content.
And this time, the links below will take you on a journey full of Customer Retention know-how. Enjoy.
From easy-to-earn rewards to socially conscious initiatives, these companies give loyal customers plenty of reasons to come back.
As a marketer, it’s all too tempting to focus on acquisition over retention. But it’s actually a smarter Dollar-for-Dollar investment to have a specific team accountable can keep customers around for the long term.
You may be using social media wrong and it’s harming your business.
Scarcity sells—and gaming companies know it.
Could a good “teardown” serve as your next big retention strategy?