It’s a different kind of epidemic. Companies are firing chief marketing officers (CMOs) and agencies left and right. Why can’t anyone get results? Is everyone inept? Are they using the wrong tools? Are the campaign designs flawed? What’s going on and what can you do about it?
HubSpot reports only 23% of companies hit their revenue goals month over month. Salesforce reports it at 46%. My nonscientific research shows it at closer to 10%. But there is no arguing this fact: Companies are struggling to hit their revenue goals month in and month out.
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