What I Learned By Presenting To School Kids

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/BN8waLgzZas/thewebinarblog~What-I-Learned-By-Presenting-To-School-Kids.html

I just gave in-room presentations to two classes of high school sophomores. For my readers in other countries, that refers to secondary school students with an average age probably around 15 or so.

I worked very hard to craft a presentation that would grab them and be applicable to their interests, with a quick empathy-building exercise and audience participation. I practiced, refined, and re-practiced my opening until I had it polished, concise, and smooth. I was pumped up and eager to get in there to demonstrate and discuss the aspects of an engaging start to a talk.

My brilliant opening segment… died.

Bored students in class

I looked out at a sea of disinterested, bored faces. It took me a couple of minutes to ramp up their engagement AFTER my great opening bit. Everything went fine after that, and I left with a sense that the students had enjoyed the presentation and had learned from it. The second class period was canceled because of weather concerns and I rescheduled to come back and address the second set of students.

That gave me time to think. Why didn’t my opening work? Was there something I could fix in that first 90 seconds of talking? I went back over the things I used as ways to connect with the students and get them to care. The first 10 seconds were fine… I created a sense of shared experience in talking about that feeling of “Oh no! I have to give a presentation!”

The next 10 seconds were okay, demonstrating direct applicability of the talk to their interests by referencing the specific presentation assignment their teacher had given them.

It was the next minute where I saw the eyes go blank. I had worked on giving them a reason to care about the tips I would deliver by expressing how the kids would go on to do presentations throughout their schooling, career, and life. My tips would keep giving value long after this year.

I hadn’t understood my audience’s key drivers and priorities. That opening would have worked for adult audiences. We want to maximize the value of our time investment, recognizing the usefulness of reusing and re-applying concepts in a variety of situations.

But 15-year-olds in school have a very different perspective. There IS no time investment to maximize… they have to be in class no matter what. Attending the talk wasn’t a choice they had made.

They may intellectually appreciate that they’ll be having a variety of experiences later in life. But they can’t connect to that idea emotionally. They haven’t experienced those situations of college, career, and life presentations. It’s all theoretical.

And then I realized that all day, every day, in class after class, they hear the same thing. “Learn this because it’s going to be good for you and it’s something you should know.”

Adult after adult stands there and pummels them with information. It’s overwhelming, leading to a perfectly natural and reasonable attempt to prioritize and focus their attention with the question every teacher hates to hear: “Is this going to be on the test?” Students are honestly puzzled when they get a negative reaction and some platitude about how they should be learning for the sake of learning. Knowing whether something is going to be on the test is the ultimate arbiter of what gets to take top of mind position among all the knowledge being flung in their direction.

As soon as I understood the mindset of my audience, I understood how to fix my opening. I didn’t need new slides. All I needed to do was to reframe the “why you should care” setup in my opening.

“I know what you’re thinking… Is this going to be on the test? Forget it. You don’t have to memorize anything for a test. Instead, I’m going to just give you the whole freakin’ answer key! If you listen up, I’m going to tell you EXACTLY how to get a good grade on your presentation assignment coming up.”

I kid you not… I had to pause as the room erupted in cheers and ‘woop woop’ noises. I was astonished. There they were, fully engaged, enthused, and leaning forward to listen.

The rest of the talk went as well as in the first class, but that initial boost in enthusiasm continued to pay dividends to me as a speaker. The students in the second class were quite simply happier about taking part in the exercise. They smiled more and at the end they asked me if I had YouTube or TikTok videos of my presentations. They said, “You should go viral!” I got a big hand as I left the room.

LESSON? Spend extra time thinking about the point of view and the priority drivers of your audience members. They may not be coming at your topic from the same set of experiences, prior knowledge, or value-determinants that you use. What can you say in your first two minutes of talking that establishes a reason FOR THEM to pay attention and get involved in the subject? Make it clear. Make it explicit. Make yourself an indispensable agent in satisfying their needs. You’ll love the results.

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NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

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The Mirror Trick For Practicing A Presentation

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/woQlR2yUwEk/thewebinarblog~The-Mirror-Trick-For-Practicing-A-Presentation.html

I was putting together an educational presentation last week designed to help students with their communication skills. In my search for slide images to back up my concepts, I happened upon the following image:

mirror notes

This was on someone’s Pinterest page, with no source attribution. I did a Google reverse image search and couldn’t find any other instances, so I can’t properly reference the creator.

I instantly appreciated the concept for presenters. Imagine you have a live presentation to a local audience coming up. You have gathered your facts, structured your speech, and built your notes. Now you want to work on your delivery style and memorization so you can confidently and smoothly address your audience.

Buy a dry erase marker (Expo is the biggest name. Here’s a cheap knock-off with an included eraser on Amazon.) MAKE SURE IT IS LABELED DRY ERASE!!!

Write your keywords and brief facts on the mirror with the marker. Now you can keep your reminders right in front of you while you practice your delivery, watching your body language, facial expressions, and movement. Once you feel comfortable with a section, start erasing your reminders. Practice that piece again. Are you remembering everything you wanted to say? Erase everything and try it one more time. Now you can move on to another section of your talk, writing new prompts on your “teleprompter.”

Once you feel comfortable with each section of your talk, you can practice the whole thing, writing brief “section headers” on the mirror to remind you of the overall order and main content pieces.

Forgetting some of your facts? Write them up there and try again. Practicing in this manner builds “muscle memory” for getting used to looking forward at your audience instead of cheating glances downward to look at written notes or having to read your facts off your slides. You’ll feel much more comfortable and assured when you get out in front of the room.

Just promise me you won’t get mixed up and buy a permanent marker by mistake.

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8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

Source: https://www.square2marketing.com/blog/8-ways-to-kill-it-with-video-in-your-omni-channel-marketing-campaigns

About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication.

So it’s not surprising that video has become critical to creating a remarkable buyer journey that aligns with the way your prospects and customers want to interact with your brand.

But questions remain: Where and how do you weave video into your marketing, sales and customer service experiences? Where should you use video? How many videos are too many videos? What results should you expect from video? How do you track the performance of those videos?

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NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more

NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more

8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

Source: https://www.square2marketing.com/blog/8-ways-to-kill-it-with-video-in-your-omni-channel-marketing-campaigns

About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication.

So it’s not surprising that video has become critical to creating a remarkable buyer journey that aligns with the way your prospects and customers want to interact with your brand.

But questions remain: Where and how do you weave video into your marketing, sales and customer service experiences? Where should you use video? How many videos are too many videos? What results should you expect from video? How do you track the performance of those videos?

Read more

Supreme Guide to Create Your Lead Magnet Landing Page with Leadpages [+Video]

Source: https://www.autogrow.co/leadpages-landing-page/

Are you looking to create a high-converting lead magnet landing page for your business but you don’t know how? 

Awesome, keep reading…

Perhaps you’re hoping to hire a cheap designer as long as he does ok work…

Or maybe you’re considering doing it yourself but you don’t have time to search for a complete tutorial.

Today, I decided to show you how to create your own landing page in a very detailed step-by-step guide. And you’ll see why you don’t need to be an expert designer to create a professional and high-converting page. 

No matter if you’re a startup, entrepreneur, or freelancer, in today’s article, I’ll teach you how to build the perfect lead magnet landing page using Leadpages. A simple—yet very useful—tool to give your business the professional landing pages you’re looking for. 

Plus, I’ll share with you a tutorial video walking you through each step of the process.

I’m doing this for your benefit so you can not only create your own lead magnet landing page but your entire website.

Now let’s start building and hit publish!

 

1. Go to www.leadpages.net

2. Once you land on their homepage, you’ll have 2 options.

2.1. OPTION 1: Log In. If you already signed up for their free trial or have an account with Leadpages, click on “Log in” in the top right corner of the page.      

2.2. Type your email address and password and log in.

           

2.3. OPTION 2: Start Free Trial. If you’re giving Leadpages a try, click on the “Start Free Trial” button in the top right corner of the page. 

2.4. Choose your preferred monthly or annual package

2.5. Fill out the form with your contact info and click “Continue”.

2.6. To start your free trial you must add your credit card information but you won’t be charged during the first 14 days. But you’ll have to cancel within those days to not be charged after the trial ends.

3. Now that you’re logged into your account, you have 2 options to start building your lead magnet landing page.

3.1. OPTION 1 (For More Experienced or Talented Level): After logging into your account, click on the “Create New Landing Page” button at the top right corner of the page.

3.2. Click on “Start with a blank page” at the bottom right of the page to start creating your landing page from scratch. This option is for people who feel more confident on building the page with no templates to follow.

3.3. Name the page you’ll start editing and click “Continue”.

3.4. OPTION 2 (For Beginners): If you’re new in Leadpages or you aren’t a professional designer, this option is the best for you because it’ll let you work on templates already made that you’ll only customize. So click on “View All Templates” in the top right corner.     

3.5. After clicking on “View All Templates”, you’ll see different templates design that you can choose from. All templates include pre-built sections with placeholder widgets that you can edit and customize.

3.6. If you click on “All Types” in the top left corner of the page, you’ll see the different categories of templates that you can search for. If for example, you’re looking to build a consultation page, just choose “consultation” and view the different templates there are.

3.7. If you want to see a preview of how a template looks like, just click on the “View” button on each template.

3.8. Choose your preferred template by clicking on “View”. I’ll choose the template below for your reference. This is actually a high-converting template for lead magnet landing pages that we often use at AutoGrow and converts pretty well.

3.9. Click on “Use This Template” in the top right corner of the page to start editing your template and build your page.

3.10. Name the page you’ll start building. This name will help you to easily identify all pages you create. Then, click on “continue”. 

3.11. Your template will be displayed on your screen like this.

4. Now it’s time to start editing your template. But let’s get familiar first with some useful features and tools you may need. The first one, if you need any assistance or help from the Leadpages support team, there’s a question mark button in the top right corner of the page.

5. Different options to contact their support team will be displayed. You can get to chat with someone from Leadpages support, open a ticket request, read a FAQ section, and some other options.

6. At the top right corner, you’ll see 2 arrows to undo or redo your last edits. Your work saves automatically so no need to save your work manually.

7. At the top left corner, there’s a dashboard that says “Layout”. With this tool, you’ll be able to customize settings for all sections. You’ll change the width and heights of rows, columns, and images, you’ll adjust any layout settings, and rename any section.

8. Each template design has different sections for text, images, columns, rows, titles, and footer. So when you click on “Layout”, you’ll see all sections of that template displayed. If you want to rename any section, just click on the pencil icon next to the name of the section. These names won’t be displayed on your live page. It’s just an easy way for you to build and customize all sections. 

9. Rename the section and click “Save”. In the example above, I renamed all sections of the landing page I’m creating with a very basic copywriting structure we follow when writing copy (headline + subheadline, pain points, benefits, call to action, footer). 

10. In order to remove any section that you won’t need, just click on the trash icon beside each name’s section.

11. If you want to rearrange your sections, just click on the 6 dots to the left of your section name, drag and drop it where you want it.

12. If you want to add a new section to your existing ones, just click on “Add a Section” at the bottom of the left-sided menu. You can add as many sections and rows as you’d like, and up to 6 columns per row. When you create any high converting landing page, you don’t want to overwhelm your site’s visitors by having too many sections and information. So try to keep it simple and limit the number of sections.

13. If you want to duplicate one section, just click on the “Duplicate” icon in the layout menu and start customizing it.

14. For customizing a specific element in one section, click on the section you want to customize, see displayed the elements of that section, and click on the gear icon. In this case, I’ll edit one column from that section.

15. Modify the margins and paddings for each element of your section by moving the white circle to add or reduce margins and padding.

16. If you want to add a background image for that column, click on the “Add image” dashboard. You can also add a background image for a full section. Let’s say we’re building a landing page for people to download a gluten-free cooking checklist. For that, I’ll change the background color for the first 2 sections of my page: navigation and hero section. See how I changed the blue background to light gray following this simple step?

17. Upload your lead magnet image from your computer. Remember that if you add an image, you can control its placement, size, and alignment. To increase the padding parameters to create space between section edges and your content, just click “Padding” as I showed you in the steps above. For the hero section, let’s add a mockup of the gluten-free cooking checklist people will download from this page.

18. If you want to add a solid color and/or a transparency layer for that column background, just click on the circle next to “color”. 

19. Then select the color you’d like to choose from your brand colors, recent colors, or just click ADD next to “Recent Colors” to enter hex codes or select a different color for your background. 

20. And customize the transparency option if you want to add a transparency layer to your solid color. 

21. If you want to add any widgets to your sections, click on the “Widgets” dashboard in your left-sided menu.

22. Then select the widget you’d like to add to any sections by dragging and dropping it. You can choose between many options such as icons, countdowns, checkout forms, opt-in form, images, call-to-action buttons, and more. Since we already have a CTA button, let’s just change its color. For editing any element on your page, click on the pencil icon. You can always edit by visiting the left-sided menu. But this is another way to customize elements and sections. So I’ll change the color of the CTA button to green and edit the text on it to be “Download the FREE Checklist”.

23. After you add your widgets or customize the existing ones from the template, click on the “Styles” dashboard in the left-sided menu to keep customizing your page.

24. Click on “Font Styles” to customize your headlines and body text font styles and sizes. Click on “Headline Font” to select the font style you prefer for your headlines and select the color of your font by clicking on the circle to the right. Also, click on “Text Font” to select your preferred body text font and select the color of your font by clicking on the circle to the right. For the gluten-free cooking page I’m creating, I’ll change the text in the hero section for the headline and subheadline by clicking on the pencil icon. Also, I’ll customize the navigation bar.

25. Click on “Page Background” in the left-sided menu to choose the background of the section you select. This is the same step I mentioned above on how to customize each section’s background but in a different placement on the menu.

26. Click on the “Page Width” dashboard option in the left-sided menu to select the width of the content of your page. You can choose small, medium or large, but each are settings that you can’t modify manually.

27. Click on the “Favicon” dashboard in the left-sided menu to upload the image that’ll be your page’s favicon. 

28. If you want to, you can enable custom CSS on your page to code in any styling you’d like. Simply toggle the option in your page’s style settings and add your CSS.

29. To optimize your page for SEO, click on “Settings” in the left-sided menu.

30. Add the text that’ll appear in search engines for your lead magnet landing page in the SEO Preview field. Then, add your SEO page title and keep it under 70 characters. And finally, add your SEO page description and keywords. After finishing setting up your SEO settings, click on the “SAVE” button so you don’t lose your changes.

31. To add the Google Analytics tracking code, just paste your tracking ID in the “Google Analytics Tracking ID” field. Another option to do that—use  Google Tag Manager—a free tool that lets you manage marketing tags on your website without having to modify the code. Paste the Google Tag Manager code in the “Head/Body Section Tracking Code” and with it you can upload any other code and display it on your website. These tracking codes will provide you with helpful metrics to get more data on your pages and forms’ performance once they’re live.

32. Leadpages’ templates are designed to be mobile responsive, however, each section can be optimized for mobile responsiveness for even greater control. For this, simply click on the section of your page you wish to optimize for mobile. Below each section, there’s a gear icon next to “Section Style”. Click on it, scroll down and click on the “Device Specific Display”. And there, you can manage to hide or display a specific section from your mobile, desktop or tablet.

33. Once you finish creating, customizing, and editing your lead magnet landing page, click on the “Preview” button at the top right corner to see how your page will look like live.

34. When your page is ready to go live, hit the “Publish” button on the top right corner of your page. But that’s not the end.

35. Add your domain and slug for your page’s URL and then click “Publish”.

36. After publishing your lead magnet landing page, you can always log in to your Leadpages account, and edit your page by clicking on the page.

Conclusion

You don’t need to be an expert designer to create a landing page to offer prospects your lead magnet.

While designing a perfectly beautiful page sounds great, building a high-converting landing page is more important.

Sure, all elements of the page must feel integrated, there needs to be consistency with spacing, all images should be high-resolution, and you should have impeccable copy. But even if you have everything in place, your page won’t convert if for example, the “Download” button doesn’t work. 

More than a beautiful design, then, you need to craft a landing page that converts. And the best tool to do that is without a doubt Leadpages.

But if you don’t have time to design your lead magnet landing page, reach out to AutoGrow and our Full-Stack Marketing Team will set up the perfect landing pages for you and start automating leads so you can skyrocket sales in 2020.

For instance, here are some of the landing pages that our designers have created in Leadpages and that have already started converting for our clients…

 

Now tell me something, do you prefer consuming tutorials in the form of a guide or do you prefer watching a tutorial video?

Let me know in the comments below.

Keep funnelin’, stay focused,

Mariana Lessmann

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