Why You Cant Trust A Webex Recording

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/xnc1DokVHqU/thewebinarblog~Why-You-Cant-Trust-A-Webex-Recording.html

Did you know that your Webex recording might not capture what you saw and heard during your session? Let’s examine why.

My discovery stems from personal experience. I think you’ll find it instructive.

We start with the basics. I moderated a client webinar set up on Webex Events (that is the webinar version of their collaboration software, distinct from their peer-level meeting version). All went well during the webinar, without any notable tech issues. Several presenters participated from various locations around the world. Participants joined from many more countries. I had no complaints or reports of audio/video problems.

We recorded the webinar using the built-in Webex recorder and saved it to our Webex account on the cloud, as usual. When I reviewed the recording, everyone sounded great except for one presenter. Every time this person spoke, the audio was garbled to the point of being unintelligible. It’s important to remember that he sounded just fine in the live session. And that everyone else on the recording sounded fine. What the heck could cause the recording to repeatedly fail to capture what we all heard in the live session, and only have the symptom appear for one presenter?

I filed a support ticket with Webex and went through the usual obligatory rounds of confirming details, having it kicked up to higher levels of support investigation, and collecting log information from the affected presenter’s computer. I was assured that the Cisco engineering team was working on the case and that they would update me on the status.

To Cisco’s credit, they did keep me in the loop to ensure that the case was still open. Every few days I would receive a new email from my support contact informing me that they were still investigating. This went on for one month.

At the end of the month, I received the following reply:

Received an update from the Engineering team and they found that the garbled audio for one of the presenter happened because of the packet loss from speaker to server.

We appreciate your patience on this matter and understand the importance of this recording.

Engineering team has worked to the best of their efforts and apologizes for the inconvenience caused.

Kindly let me know if there is anything else we can help you with and feel free to email me.

I wrote back that I was confused. First of all, I could not tell whether this was a brush-off and that “Engineering team has worked to the best of their efforts” meant that they had determined there was nothing they could do and that the ticket was being closed without a fix. If that’s the resolution on a case, I think it needs to be much more explicit. (My interpretation was correct. That was indeed what they were telling me.)

My bigger confusion came from the statement that the underlying cause was packet loss from speaker to server. If the originating signal coming from the presenter’s computer up to the internet was bad, why wouldn’t we have heard that in the live session? His signal goes up to the server in the first place, where it gets redistributed back down to each participant’s computer. Shouldn’t we have heard the same garbled sound the recording captured?

When I posed this question to my support contact, I received the following breathtaking reply:

Server received audio data, if there is uplink loss, will do FEC mechanism to recover the lost packets, but it only apply to attendee, not for recording. If use latest recording solution video centric, it have FEC for recording as well.

My goodness, there is a lot to unpack there. I am no network engineer. FEC was a meaningless acronym for me. I looked it up and found that Forward Error Correction is a methodology used to compensate for the fact that the internet sometimes loses packets of data that get sent from one point to another. FEC appears to be particularly useful for WebRTC streams of audio/video media.

I can build a mental image of Webex “pulling” the data stream up from the presenter’s computer, then “pushing” it out to all the listening attendees on the webinar. It would appear that the FEC compensation for missing data occurs during the “push” side of the operation, so listeners don’t hear the dropouts that occurred during the “pull” operation. But the recorder doesn’t benefit from that extra FEC correction step, so it captures the uncorrected, lossy data stream.

Which takes us to that final sentence where I was told that if only I had used “latest recording solution video centric” all would have been well. I had to do a little more Googling to get to the bottom of this one. It turns out that earlier this year, Cisco added an option to their network recording options. If you use a supported browser, and you have the latest version of Webex, and you record to the cloud in MP4 format, and your meeting ONLY includes webcam video without any document shares or whiteboard, then you can record in Video Centric mode, which applies the error correction. By the way, if you share a video clip, it will work for certain video formats – but only for Webex Meetings and not Webex Events. Neat.

So there you have it. The Webex recording you save online may or may not have the same quality that you saw in the live session. It may be unlistenable. Good luck with that.

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Target Agrees to Censor, Gets Ratioed

Source: https://postfunnel.com/target-agrees-to-censor-gets-ratioed/

Whoever is in charge of the @AskTarget account would do well to open up a copy of Aesop’s Fables and read “The Man, the Boy, and the Donkey. The moral of that story is one that applies to businesses as well as individuals: “Please all, and you will please none.”

 

Instead of deciding who should get to ride on the donkey here, the question is what to do about a book for sale that some people assume to be problematic and so consider it offensive or what they call harmful.  Here’s the story in Tweets.

 

It all started with a rallying cry of “transphobia” that many who have actually read the book say is completely baseless. (The BlueIris04 account has protected tweets, though the screenshot had been copied by others):

The number of the breakdown on responses indicate a ratio not going the way the company would have expected. Some of them were defences of the book like the ones below:

But most focused strictly on the problem with censorship and following the dictates of whoever complains:

Far too many to list here said they will never shop at Target again because of this move.

One even chimed in as an employee:

The meta-analysis

Several also noted that banning books makes people want to read them and so pointed out that Target’s attempts to squelch the book will have the opposite effect as in the two examples below:

As for my take, I’d say that even if all the people who threaten to boycott Target follow through, the store will still remain profitable. However, that doesn’t mean that it made the right move here.

As a lover of books in general, I know that there are many that have some offensive content – even among classics. For example, Chaucer’s Canterbury Tales includes a blood libel story, Shakespeare’s The Merchant of Venice gave us another negative Jewish stereotype in Shylock.

Yet no one seriously expects such works to be removed because some may take offense. Part of being an adult is being able to filter through things for yourself without demanding that no one reads what you don’t like.

The post Target Agrees to Censor, Gets Ratioed appeared first on Post Funnel.

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How is Zara Shaping Customer Relationships?

Source: https://postfunnel.com/how-is-zara-shaping-customer-relationships/

Welcome to PostFunnel’s 27th episode in the Seven CRM Commandments series. Today, we will be ranking the giant clothing retailer Zara.

Though it makes sense that the chic Spanish apparel retailer owned by Inditex group, the biggest fashion group in the world, would fit CRM best practices into their marketing efforts – this might not be the case.

Smart CRM retail marketers know that treating customers to a one size fits all approach is not the way to go. So, how do you think Zara is shaping customer relationships in a post-COVID world?

1. Be Transparent 7/10

As Zara continues to feel the negative impacts of the ongoing COVID-19 pandemic, 300 store closures will occur across Spain, according to an article published by Murcia Today. In response, the fashion chain seeks to optimize their online presence and sales.

Moreover, Zara has announced the closure of its outlet, Calle Mayor, in the center of Cartagena, Spain. This devastating news for the fashion brand will obviously bring with it numerous layoffs at a time when unemployment rates remain high and economic downturn continues globally.

What contributes to Zara’s transparency here is that the brand has approved the release of such announcements in the news, stating that they have no choice but to direct attention towards online sales – due to the change in customer shopping habits.

Transparency is all about a brand coming across as more human, and with additional messages regarding store closures on their Homepage, they do get most of the points here.

2. Incentives and Perks 5/10

They do have a special prices webpage on Zara.com, with lots and lots of products on sale.

 

But in fast fashion, consumers learn to expect cut-down prices on “old” collections. Zara is only getting 5 points here because we could not find any other promotion currently. Nothing for new customers, no newsletter signup coupons, nothing that relates to the weather or for working from home. We always encourage brands here at PostFunnel to hand out promotional offers that make sense at these times. They will always be greatly appreciated by your customers and are a great way to retain them – a classic CRM tool.

3. Be Relevant 10/10

In the kids’ section on the brand’s website, there’s a holiday time tab that links to a festive new collection that has been launched and promoted by the brand just in time for the jolly season.

In addition to this, since the festive season requires lots of gifts for loved ones, Zara has considered this by creating a unique “Gift Guide” for customers.

The brand also addresses COVID-19 with a note to shoppers on their website that reads:

“We are fully committed to supporting all our workers, and to working with our suppliers to minimize the impacts of covid-19.

We’re also working closely with suppliers to ensure they are following official guidance to protect the health of workers in factories during the pandemic.”

4. Be Helpful 10/10

The brand supports sustainability initiatives by working with suppliers to reduce waste, as written on their site:

“We work with our suppliers, workers, unions, and international organizations with the aim of developing a supply chain in which human rights are respected and promoted, contributing to the United Nations Objectives of Sustainable Development.”

In addition, Zara uses a systematic method to know where and how all their garments are being handled. Zara also works with several organizations to protect labor rights.

To further promote sustainability, the brand tracks supply chains, drives the creation of collaborative spaces, and in 2019 – Zara performed more than 12,000 audits.

At the outbreak of Covid-19, Inditex donated face masks and hospital gowns for coronavirus patients and healthcare workers due to the shortage caused by the pandemic.

5. Realtime Personalization 0/10

The brand made no realtime personalization efforts – after adding a wool coat to our cart and going back to the HP – we didn’t see any similar item suggestions, for instance.

In addition, no cross-selling or up-selling techniques were implemented – and they easily could have – for instance, asked us to match the coat with a hat or a pair of gloves, better yet a set of boots (as they’re likely to be more expensive).

Finally, when logging off the website and hopping onto our social media accounts – no retargeting efforts were made by the brand in realtime.

6. Master UX 7/10

Our overall experience with the brand was positive. The Zara website is very cool and interactive, allowing the customer to really engage with the clothing on offer.

The video background showcases various collections giving customers a vivid experience with the clothing, accessories, and new fashionable styles. It seems like their website has literally been made with style to suit its trendy clothing offer. They do not get a better score here because it could take some time to get the hand of the site’s style.

Additionally, customers have to scroll so many times (up and down – left and right) to get to the category they wish to browse, which can cause frustration and confusion.

7. Leverage Social Media 4/10

Zara’s Instagram account boasts over 41 million followers. But, even with such a huge following, we didn’t notice the brand using the Insta-story feature – though they do post in high frequency. We were also surprised to see the brand almost solely post photos of new collections and items for sale, and nothing much beyond that.

Zara’s Facebook account boasts over 29 million followers. On this social media channel, the brand also posts stylish photographs of their clothing which are taken artistically. Once again, we would have liked to see something a bit more engaging for social media channels.

On the other hand, we did like their “Face to Face” video featuring various artists, including this one in New York:

Zara’s Twitter account has 1.3 million followers. The brand Tweets the exact same content as explained in the two social media channels above, which is completely not the kind of content people on Twitter love.

Perhaps this is Zara’s approach to remaining strictly a fashion brand that simply promotes their latest trends – staying away from any possible backfire that could easily be caused on such platforms.

**

Overall, Zara is getting a 43/70 here (61%) placing them towards the very end of the pack. We did not see that coming.

Too bad no personalization efforts and other common promotional tactics were used to engage customers on a higher level. For a brand that is so desperately looking to shift to online, they seem overall behind the curve on that front. Such CRM tools are bound to help Zara easily move on from their one size fits all marketing approach to a more fine-tuned, personalized approach.

Here are the full rankings of all the brands we analyzed to date:

  1. Pets at Home91%
  2. Lowe’s90%
  3. Petco90%
  4. Target87%
  5. Uniqlo86%
  6. West Elm81%
  7. The North Face81%
  8. Holland and Barret 80%
  9. Brooks Running79%
  10. Best Buy78%
  11. Etsy76%
  12. The Body Shop74%
  13. Gymshark73%
  14. William Hill 73%
  15. Iceland Foods71%
  16. Total Wine & More70%
  17. Tommy Hilfiger70%
  18. Walgreens70%
  19. Kohl’s70%
  20. Buy Buy Baby68%
  21. Fiverr67%
  22. Next63%
  23. Patagonia61%
  24. Zara 59%
  25. Burberry60%
  26. COS57%
  27. Dream1153%

We publish a new analysis every week, so watch this space for more brand analyses coming your way!

The post How is Zara Shaping Customer Relationships? appeared first on Post Funnel.

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2020 Top Marketing Channels

Source: https://postfunnel.com/2020-top-marketing-channels/

2020 has been one crazy year. The chaos brought on significant shifts in consumer shopping behavior and has changed the importance of marketing channels.

Take a look at the marketing channels you should pay the most attention to and those you need to press the brake on.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

Marketing Channels That Need the Most Attention

Social Media

Consumers are spending more time using social media for engaging with brands and making buying decisions. 22% of consumers said social media had influenced them to make a purchase since the COVID-19 pandemic began.

When it comes to choosing social marketing channels, looking to the latest social media statistics, YouTube and Facebook have the potential to be worth-considering in 2020. Facebook has 2.7 billion

monthly active users, and YouTube has 2 billion monthly active users, according to Statista.

This means that marketing your brands on the platform has the potential to boost your brand’s online visibility. Smart marketers are redoubling their efforts on these platforms as 74% of social marketers plan to use Facebook and YouTube (52%) more in the coming year.

Here are the most important things to keep in mind when marketing on social media. Demonstrate your values and showcase how you’re contributing to change.  Dig into your social data to find out when your target audiences are most likely to be on social media and what types of content are likely to resonate.

Leverage your social following to help spread the word of new product launches through user-generated content and make it easy for your audience to share your brand content on their social feeds.

Email

If you’re looking to free yourself from paid Facebook and Google ads, invest in email marketing. With an ROI of 36:1, email is one of the highest performing marketing channels.

The importance of email continues to go up year-over-year as 4 out of 5 respondents said they’d rather give up social media than email marketing in the same report mentioned above.

To reap the rewards of email marketing, you need to abandon the batch and blast approach.  Your email strategy should be targeted towards engaging and retaining shoppers throughout the customer journey, with personalized all email communications that reflect their interests.

How do you achieve this?

Leverage customer data to create a unified customer profile and use tools powered by artificial intelligence to send targeted and triggered messaging to consumers based on their interests, behavior, and profiles.

Design emails to include interactive elements such as gifts and videos to make campaigns more engaging and efficient. Ensure your messaging is authentic to maintain customer-brand relationships and to build long-term brand loyalty.

Multi Channel Marketing E-book

Marketing Channels That Need Less Attention

Banner Ads

Back in 1994, banner ads had a 44% click through rate. Fast forward to 2020; banner ads aren’t the most welcomed form of advertisement. Consumers have grown tired of online advertising and are turning to adblockers to improve their browsing experience. 527M people use mobile browsers that block ads by default, and 236M people were blocking ads on desktop.

Since consumers don’t see banner ads, thanks to adblockers, display advertising’s effectiveness is rapidly declining. The average click rate on a traditional display ad in the U.S. is 0.8%.

Based on the above, it’s best to allocate your marketing dollars towards personalized, targeted advertising on permission-based channels. This will make your customers more receptive to your marketing messages.

Television

 A twenty-second television ad used to be the most coveted product in advertising. TV ads are becoming less relevant as viewing continues to move away from traditional networks. In fact, many US adults say they will spend less time watching pay-TV programs (41%) after COVID-19.

At least three large U.S. media companies expect about 25 million U.S. households to cancel their pay-TV subscriptions over the next five years. This is on top of the 25 million homes that have already cut the cord since 2012.

Although television ads won’t disappear overnight, it’s best to shift your ad budget from traditional linear television to digital advertising.

Marketing Channels that Stay the Same

eCommerce Ads

E-commerce channel ads are gaining popularity as brands realize targeting shoppers exhibiting purchase intent with ads relevant is a no-brainer. Comprised of ads on Amazon.com and Walmart.com, this channel has been a solid performer during the pandemic. However, the growth rate for ad spending in the e-commerce channel is expected to max out in 2020, with growth slowing to 29.8% in 2021.

Now is the time to make the most of the advertising opportunities offered by marketplaces to attract consumers at various stages of the buying journey.

Price remains the most significant factor of influence for shoppers. Automatically reprice your products to suit market demand and stay competitive and participate in marketplace promotions to increase sales. Give your campaigns some time to build traction and gauge your ROI before increasing your advertising spend.

Paid Search

As consumers continue to flock online to make purchases, it’s imperative that you maintain your paid search presence to stay relevant. Digital online advertisements had about the same level of influence on purchases, at 22%.

Leverage paid search data to gain a granular view of consumer activity levels and see if there has been a change in on site behavior and sales. Use the insight you get to make decisions regarding your paid search strategy.

Reinvent your messages to be helpful, informative, and add value. Use Responsive Search Ads that adapt to show more relevant messages to customers. Update the advertising language in your campaigns to embrace authenticity and emotional decency. Think- “we’re in this together” instead of “buy our product now.”

Optimize your paid search ads and landing pages for both desktop and mobile experiences. If your customer journey has lengthened, re-evaluate your attribution model.

Watch conversion, click-through rates, and levels of engagement, so you can track the ROI of the campaign and determine how to adjust.

While there are several marketing channels to focus on during this period, it’s best to direct your marketing resources on channels where your customers spend time and search for products.

As you evolve your marketing strategies, understand nuances in consumer patterns, and channel investments against customer journeys.

The post 2020 Top Marketing Channels appeared first on Post Funnel.

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The New Analytics Companies Are Using To Explode B2B Lead Generation Results

Source: https://www.square2marketing.com/blog/the-new-analytics-companies-are-using-to-explode-b2b-lead-generation-results

Strategy, Tactics And Technology Are Changing Very Quickly, But Analytics Are Evolving, Too

Regardless of the strategy, tactics and tools you use, if your analytics are not designed properly, you’ll struggle to generate leads. That’s because your program will lack the ability to show you what’s working, what’s not working as well as expected and what might not be working at all.

Most marketing pros are solid on the basics when it comes to analytics. This includes website visitors by source, email campaign performance, video views, page views, page conversions, number of leads and the performance of paid campaigns like Google Ads or social paid programs.

But that’s not enough anymore.

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Conference – Multipurpose Responsive Email Template With Online StampReady Builder Access

Conference- Multipurpose Responsive Email Template + Stamp Ready Builder Conference is a Multipurpose responsive email template designed for Corporate, Conference,

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Personalized Holiday Gift Marketing

Source: https://postfunnel.com/personalized-holiday-gift-marketing/

If you look up Vistaprint’s Wikipedia entry, you’d think that its business centers around small business printing needs. That was, indeed, its niche, but for the holiday season this year, it’s branding itself as the source for personalized gifts.

The holiday section of its site features the headline “Make some magic this holiday.” It explains, “After the year we’ve had, custom cards and gifts can mean even more.”

Its solution to making gifts more meaningful is to make them personalized – so much so that they are clearly marked for the recipient and can’t be regifted. That inspired the theme song it went with for its promotional video, a variation on Nat King Cole’s classic “Unforgettable” rendered as “Unregiftable.”

The year we had and the shadow cast by COVID-19 influenced not just the theme of the video but even how it was produced. As explained by MediaPost, “This is the first time Vistaprint cast real-life family members.”

They certainly deserve credit for thinking outside the traditional casting box both for general authenticity and for pandemic safety.

Customer marketing challenges and opportunities

Another interesting note in the article is that “Vistaprint has retained behavioral psychologists who will share gift giving tips and tricks with followers on social, including findings from the study and what makes seemingly simple gifts extraordinary.”

So far, comments on the YouTube video indicates that audiences love the song. Whether they love the idea of giving “unregiftable” gifts is another matter. One of the comments pointed out:

“How is this meant to appeal to anyone except the most meanest-spirited customers? Honestly, it seems like you’re marketing to people who want to punish their gift-recipients, or people who have contempt for their gift-recipients and see their own feelings as more important.”

In truth, though, you don’t have to resort to personalized gifts to push your own feelings on another in the gift. It really comes down to knowing what the recipient likes.

If the grandparents would love a blanket covered by pictures of their grandchild, that makes it a good gift. If, however, they feel they have enough blankets, and this would just be so much more clutter, then remind yourself that clutter, to use Marie Kondo’s term, doesn’t spark joy.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

The post Personalized Holiday Gift Marketing appeared first on Post Funnel.

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9 Easy Online Marketing Ideas for Black Friday 2020

Source: https://www.autogrow.co/black-friday-marketing-ideas/

Who doesn’t buy holiday gifts online?

Everyone does.

From echo dots and rapid egg cookers to edible spray paint, selfie toasters, and rubber chicken purses (all real gifts by the way)—everyone buys all kinds of fun, useful, and even weird holiday gifts.

And as a business owner, Black Friday is your best opportunity to sell whatever it is you’re selling—your info products, coaching services, physical products, online courses, high-ticket products—literally anything.

And because online shopping is becoming even more profitable year after year (and yes, even in the middle of the Corona Age), businesses like yours have to recognize the importance of online shopping.

And you also need to adjust your sales and marketing strategies to it too.

That’s why today, I’ll help you get started on this year’s best Black Friday marketing ideas.

So if you want to make the most out of the year’s biggest retail day, then this article will help you:

  • Get started with easy marketing ideas for Black Friday 2020.
  • Understand through statistics how this day is essential to increasing your sales and making more money online despite the coronavirus, lockdowns, quarantine, etc.
  • Take advantage of the biggest shopping day of the year and learn how it keeps taking the lead for online growth.

You can start implementing these marketing ideas now so that your business is ready to reap the benefits of impulse shoppers on Black Friday. But let’s start by stating this important fact…

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

 

Black Friday Keeps Taking the Lead for Online Shopping Growth

The best indicators of year-over-year business revenue are between Thanksgiving Day and Cyber Monday.

This 5-day period is what we know as the Cyber 5.

Businesses that don’t take advantage of Black Friday are simply missing out.

Literally everyone shops around these days. You, me, your friends, your colleagues—everyone!

And who would keep doing that if businesses didn’t put out some irresistible deals that shoppers can hardly say no to?

No one, that’s who.

The truth is, Black Friday keeps taking the lead for online shopping growth. And it is still the biggest day of every year for retailers in the U.S.

Just take a look at the Black Friday Google search trends below…

Source

The search for “Black Friday” on Google and consumers’ interests have been simply on the rise.

As you can see, in November 2018 alone, there was a spike in Google searches for Black Friday. In fact, twice as many as there were in November 2014.

But what do I really mean when I say that Black Friday keeps taking the lead for online shopping?

Well, according to Statista, last year’s Back Friday most searched product group was laptops with 95,900 monthly searches.

And the second highest searched product group was furniture with 35,700 monthly searches.

Source

I mean that shoppers prefer buying online.

Don’t believe me?

No hard feelings but….on Black Friday 2019, more people shopped online than in stores and here’s the data that proves it…

142.2 million people shopped online versus 124 million who shopped in-stores according to the National Retail Federation (NRF).

Black Friday simply surpassed Cyber Monday as the busiest day for online shopping at 93.2 million shoppers compared to 83.3 million in-store shoppers.

And consider this: 28% of shoppers surveyed by Statista say they’ll have the same budget than last year. And 20% say it will be more than last year’s. It seems clear that shoppers will definitely be taking advantage of whatever deals your eCommerce business puts out for them.

Source

But Why Should I Take Advantage of This Atypical Black Friday If There’s an Economic Recession Anyway?

I’ll keep this answer short and sweet.

You should market your products and services this Black Friday because people are still looking to buy even more than before the Corona Age. And in fact, shoppers are preferring to buy online rather than in-store because of the COVID spread concerns.

According to a survey by Statista, the #1 concern for people surveyed is having to deal with other in-store shoppers who don’t take the virus seriously. For example, those who don’t wear a facemask.

And on top of that, they don’t want to be too close to other people in the stores because of their health and safety.

According to Statista, nearly 1 in 4 shoppers in the U.S. intend to look for sales even more than in previous years.

And in fact, based on a survey by Statista, 37% of people surveyed already started their holiday shopping this year despite the pandemic—compared to 26% who did it last year. And it’s estimated that 33% will start their holiday shopping this November.

Source

The bottom line is, despite the coronavirus, the quarantine, the lockdowns, and the economic turmoil, data shows that people still prefer to do online shopping.

According to the National Retail Federation (NRF), in 2019, there were 189.6 million U.S. shoppers around Cyber 5. That was up 14% from 165.8 million shoppers in 2018.

Source

And in 2019, Black Friday beat Cyber Monday as the busiest online shopping day with 93.2 million shoppers online on Black Friday versus 83.3 million on Cyber Monday.

So tell me something, are you still skeptical about marketing your products this Black Friday?

Ok good.

Now that you’re very clear on why you should still take advantage of this Black Friday 2019 despite the pandemic, let’s start with the easy marketing ideas you can get some inspiration from.

#1 Marketing Idea for Black Friday 2020: Unleash the Power of Email Marketing

The power of email marketing leads to promotional offers that are so appealing they can’t be turned down.

Email marketing can simply increase your conversion rate and make it more attractive for consumers to buy from you.

Don’t believe me?

Take a look to at these stats from Campaign Monitor:

  • 116.5 million emails were sent on Black Friday.
  • 106 million emails were sent on Cyber Monday.
  • 95 million emails were sent on Thanksgiving.
  • Black Friday emails saw the highest number of opens and links clicked.
  • Thanksgiving saw the second highest number of emails opened and clicked.

#2 Marketing Idea for Black Friday 2020: Offer Limited-Time Deals for Deal Hunters

Prepare some irresistible limited-time offers to appeal to deal hunters’ FOMO (Fear of Missing Out).

Create scarcity and a sense of urgency through offers available only on this Black Friday.

No matter what it is you’re selling, adding a timer on your landing page will make prospective buyers literally jump.

For example, according to BlackFriday.com, for Black Friday 2019, consumers said they were looking for deals on the following categories:

  • 41% clothing
  • 38% home goods/small appliances
  • 32% tablets/laptops/PCs/TVs
  • 30% smart home gadgets and tech
  • 25% toys
  • 12% travel or experiences

So remember, deal hunters from any industry are always keeping an eye on this type of limited-time deals. It’s part of what keeps customers coming back.

In fact, according to Deloitte, 74% of people find price discounts most appealing.

Source

#3 Marketing Idea for Black Friday 2020: Focus on Your Mobile Shoppers

Desktops and laptops remain the most utilized holiday shopping devices.

But despite this, mobiles are gradually catching up.

According to NRF, 75% of people researched products on mobile devices last Black Friday.

And according to Mobile Payments Today, Black Friday 2019 was the biggest day for mobile shopping with $2.9 billion in mobile transactions. And today, 61% of all online retail comes from smartphone transactions, representing a 15.8% increase from a year ago.

Not having a mobile responsive site is one of the zero multipliers that kills conversions in your sales funnel.

So if you need some practical tips to design a Black Friday landing page that converts, we can actually help you with that.

At AutoGrow, we can take all of your digital marketing tasks off your plate (including copy, design, web development, mobile optimization, and more) so you can focus on marketing your products.

So if optimizing your landing pages for your mobile shoppers isn’t something you have the time to do, then reach out to us.

Because if your landing pages or sales funnel aren’t mobile optimized, then you’re ignoring a huge chunk of consumers’ preferences.

#4 Marketing Idea for Black Friday 2020: Sell to Early Shoppers First, And to Late Shoppers Second

Did you know that there’s actually a correlation between when shoppers begin to buy and how much they spend?

Well, there is. And it’s the following: early shoppers outspend late shoppers.

Using last year’s Black Friday as a guide—23% of people began shopping for Christmas gifts before Thanksgiving according to Deloitte.

Source

And here’s a breakdown of their average spending:

  • Those who begin shopping before November spend an average of $1,680.
  • Those who begin shopping on or after Thanksgiving spend an average of $1,343.
  • Those who begin shopping in the days leading up to Christmas spend an average of $1,202
  • Those who begin shopping after the holidays spend an average of $246.

#5 Marketing Idea for Black Friday 2020: Offer Free Gifts—Everyone Loves Freeish Stuff!

Anything that’s for free, shoppers will love it.

Free shipping, one free month of service, free samples, free products—free anything.

A free gift is an irresistible Black Friday deal that shoppers can’t resist.

So when you decide on what to offer for free, make sure to clearly advertise it on your landing pages. This could be in a banner to ensure visibility, footer, pop-up form, hero section—anywhere as long as it’s visible.

You can also set up a minimum requirement that shoppers should spend in order to get a free gift.

For example, “with every $50 spent, get a free X.” Or “with every $75 spent, get free shipping.”

You get it, right?

#6 Marketing Idea for Black Friday 2020: Extend Your Sale Until…

Another effective Black Friday marketing idea is to actually extend your deal for a couple of more days.

You can extend your deal until Cyber Monday.

And that gives you 4 full days to extend your sale and keep offering your deals.

This is a great way to market any leftover stock products and reach shoppers who missed your initial offers during Black Friday.

#7 Marketing Idea for Black Friday 2020: Tap Into the Power of Hashtags on Instagram

There are many Instagram campaign examples you can take some inspiration from and creative social media campaign examples you can copy.

But when you run Black Friday social media campaigns, you should take advantage of the power of Black Friday Instagram hashtags.

Why?

Because these hashtags will allow you to reach potential customers who are specifically looking for Black Friday deals.

Here are some ideas of hashtags you can use:

  • #BlackFriday
  • #BlackFridaySales
  • #BlackFridayOffers
  • #BlackFridayDeals
  • #BlackFridayWeekend
  • #BlackFriday2020
  • #BlackFridayUSA
  • #BlackFridayShopping
  • #BlackFridaySpecials

It’s important to note that these hashtags are more likely to not work for more niched products.

Why?

Because people are less likely to search for these types of products under Black Friday-related hashtags.

#8 Marketing Idea for Black Friday 2020: Partner With Influencers for More Social Media Exposure

Influencers and bloggers can make your products’ promotions more appealing and less spammy.

They can take your products to different audiences (their followers) through Instagram stories or Facebook live sessions.

And if you take into consideration the following social media’s stats, you’ll get why tapping into social media around Black Friday is a superb effective marketing idea:

  • Facebook, the largest social media platform in the world, has 2.4 billion users. (Our World in Data)
  • YouTube has more than one billion users. (Our World in Data)
  • More than 1 billion Instagram accounts worldwide are active every single month.
  • Whatsapp has more than 1.6 billion users. (Statista)
  • There’s a total of 275 million accounts on Twitter. (Statista)
  • Over 200 million Instagrammers visit at least one business profile daily. (Instagram)
  • of the most viewed stories are from businesses. (Instagram)

So when partnering with influencers, do it with one who knows how to entice their audience. In other words, partner with someone who knows how to leverage the power of social media!

#9 Marketing Idea for Black Friday 2020: Use Direct Mail to Market & Sell Your Online Products Offline—Who Said That Was Not Possible?

Marketing and selling your online products offline is possible.

And in fact, it’s a great marketing idea to implement.

Because as the holiday season goes by, retailers go kind of crazy skyrocketing ad budgets and advertising gets more expensive.

And because there are plenty of inexpensive ways to market your business, there are also inexpensive ideas for marketing and selling your products on Black Friday.

You see, there are important sales rapport building tactics to turn leads into buyers.

Rapport building is critical when looking to gain more customers and to satisfy existing ones. Especially when you’re getting close to the holidays.

So to sell more of your products this Black Friday 2020, you can, for example, send them a physical product or send a holiday card or note to existing customers or clients.

Thank them for their purchase and also add an irresistible discount for another product they won’t be able to say no to.

The note will help build rapport. But the discount will entice existing customers to buy a new product because “they have to use the discount.”

These marketing ideas are rarely done by marketers. But the truth is, it can work to help leave a great impression on your customers.

Conclusion

Download the “9 Easy Online Marketing Ideas for Black Friday 2020” so you won’t forget to take action on it later. Click here to download it now.

You should be marketing your products during Black Friday 2020.

Forget about the lockdowns and the quarantines—people are still buying and even more than before the pandemic.

Black Friday—the busiest day for online shopping, simply keeps taking the lead for online shopping.

More people this year are actually preferring to do their holiday shopping online compared to previous years.

So if you’re looking to market your products, don’t forget to:

  • Focus on selling to early shoppers first, and to late shoppers second.
  • Extend your sales—this is a great way to market any leftover stock products and reach shoppers who missed your initial offers during Black Friday.
  • Focus on your mobile shoppers—the majority of people buy from their phones.
  • Offer limited-time deals to make deal hunters act fast.
  • Partner with influencers who know how to leverage the power of social media and Black Friday.
  • Tap into the power of email marketing—people are eager to open an email with a discount inside!

Black Friday is still the biggest day of the year for retailers in the U.S. and you should be ready to reap the benefits from impulse shoppers.

Now tell me something, what are your plans for marketing and selling your products or services during this Black Friday? Do you see huge opportunities for growing sales despite the pandemic and lockdowns?

I would love to know your thoughts. So let me know in the comments below what you think.

Keep AutoGrowin’, stay focused.

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