Blue Apron vs. Sun Basket: Did You Build the Right Basket?

Source: https://postfunnel.com/blue-apron-vs-sun-basket-did-you-build-the-right-basket/

Welcome to our 10th Brand Prix, where instead of only investigating the companies’ CRM, we check out the customer experience in a more wholesome way – as we compare two tasty meal kit brands.

You can check out past editions to get into the groove: Adidas vs. Nike, Target vs. Walmart, Banana Republic vs. J.Crew,Gap vs. Zara, Groupon vs. Living Social, Kiehl’s vs. Liz Earle, Sunglass Hut vs. Warby Parker, and Brooklinen vs. Parachute.

Introduction

In this series, PostFunnel follows two competing brands to assess their customer marketing execution. For each case study, we enact a customer journey with the respective brands, documenting every user interaction that was sent to our testers. Then we give professional inputs and insights from our experience with the brands for you.

And score them, because NUMBERS!

The Companies 

This time around, we compared two well-known American meal kit companies: Blue Apron and Sun Basket.

Blue Apron is an American ingredient-and-recipe meal kit service founded in 2012 in New York. A brand that started out from a commercial kitchen in Long Island City that’s currently operating all across the US, with over 2,000 employees.

On the Westside, we have Sun Basket, a San Francisco-based subscription meal delivery service. The company was founded in 2014 and currently operates with over 400 employees.

Both companies are leaders in the industry across all US states. They both follow a subscription model where the customers pick and choose certain recipes to create a personalized delivery in order to prepare fresh home meals with the required ingredients.

Methodology

We split the analysis into 6 pillars: personalization, promotions and offers, along with four user experience categories: create an account, delivery, canceling a subscription, and a general/COVID-19 related analysis as this experiment took place during the first wave when the country was locked down under quarantine.

Personalization 

Blue Apron
We certainly appreciated how Blue Apron kept asking us what foods we can eat, allergy, and other dietary requiermtns. This was supposed to save us some time on searching for menus without beef or pork (as we weren’t feeling it that day). The biggest fail with this brand however happened when we edited our first delivery – there were beef options in the menus as we scrolled down.  A big no-no in our books and not the best first impression.

Later in the week, after we created our account, we received three emails in one afternoon. A bit batch and blastish in our opinion. The first one’s subject line was “$60 off, with your name on it” the second email’s subject line read, “Dinner, but better.” With a shrimp taco image that looked delicious – which left us a bit confused as to whether they were referring to the shrimp taco recipe, or not.

Either way, we soon enough got the third email with the subject line, “Our mistake! Here’s the $60 off you want.” And the mistake? Their CTA in the original $60 was invalid. Oops… Blue Apron clearly does batch and blast repetitive content, which in the long run can hurt customer communications. Just in our first week, we were already getting tired of receiving their emails.  Score – 3/10

Sun Basket
As soon as we entered the Sun Basket website, we were prompted with a popup that asked how many people would be eating, and if there are any specific diets we follow. We filled it out right away to get the personalization feel of it all. Besides the basics of beef or pork, we could choose countless options for tailored dietary restrictions.

We were able to set the communication preferences, and in no time received a text message. We love this multi-channel communication and extra touchpoints with this brand right from the start. We were a bit disappointed that we didn’t receive an immediate welcome email from the brand or an abandoned-cart email. It took over an hour for the first welcome email to kick in, and then we were blown with another two that same day and four more emails within three days. Not the best email flow but at least no mistakes were made. Score – 6/10

Promotions and Offers

Blue Apron
Blue Apron’s starting price is $7.49 per serving. We were a bit baffled about the 49 cents, but sure, we went with it. Their meals are segmented by weeks, meaning each week has a different set of meals. Although this may seem innovative, it made us less interested. What if we loved the meal from two weeks ago? It would suck if we couldn’t get that same delicious meal again when we want it. Nevertheless, all the information we could possibly ask for was right there. With images, ingredients, and instructions.

When signing up, we noticed that if you choose 2 recipes a week, there’s no free shipping, but if you do 3 per week, shipping is free. The shipping costs is almost the same price as a meal, which is definitely a “Nay”.

Either way, shipping was quick, and once we created our account, we received an email with the subject, “You’ve earned 1 free box to give away”. This promo is great for marketing – allowing us to get a free meal while exposing our friend to all of Blue Apron’s goodies – definitely a “Yay!”

Eventually, our hearts were conquered , here and this happened when it came to  “Blue Apron’s Wine Pairing” option. Because who doesn’t love a nice glass of wine to complete a tasty meal? Serious extra points on this one.  Going into their wine section, Blue Apron makes sure to illustrate that by cutting out the middleman, you’ll still get fine wine but at a lower price. Cheers, BA!  Score – 8/10

Sun Basket
Sun Basket’s starting price is at $10.99 per serving. It certainly makes you question how much food you are about to get? As a price-first kind of shopper, it would probably help to have a discount for the first meal. But this has to be put aside once the shopper realizes that they base their food on an organic and eco-conscientious basis that targets and attracts a specific type of young food cautious persona and niche group.

Overall, Blue Apron and Sun Basket have similar pricing, in the way that both also break it down by how many recipes and how many servings you receive per week. However, Blue Apron has the solely vegetarian meals, whereas Sun Basket asks about your diet restrictions from the very first interaction, allowing further personalization via detailed diet options. Score – 6/10

User Experience – Create an Account

Blue Apron
When we were in the process of creating an account, we realized that we couldn’t choose any recipes unless our account details were all filled and completed with a credit card number. Though it’s a pretty smart tactic, as a customer, we would have preferred to choose the recipe before handing over the money.  Score – 6/10

Sun Basket
When creating an account, Sun Basket made it clear with messages of no commitment – meaning we could skip or cancel subscription anytime. Of course, we all like to have these options available, no strings attached right? We also appreciated that they are fully aware of the fact that everyone out there is trying to find the best deals. Further demonstrating that it’s alright if we don’t end up liking their recipes and food curation.  Score – 9/10

User Experience – Delivery

Blue Apron
After ordering, we received an email telling us that the box had been shipped over to us. In this email, they provided us with a tracking link of the order and a preview of the two recipes that were chosen. Sun Basket did not do this, which is disappointing. We must say, though, we really liked the packaging of the product and “unboxing” the meals.  Score 7/10

Sun Basket
Sun Basket was more engaging than Blue Apron in terms of their marcoms: sending text messages, emails, and retargeting us on social media. But they lacked the simple things, such as, clarifying which recipes were chosen (the real reason we are here) and the date of shipment.

They did send us an email on the day the food was actually getting shipped, which made us realize it’s locally made. Yummy! But, a little heads up would have been nice.

Once the delivery arrived it came with a small booklet indicating the company’s values and everything else you need to know, from where they source the food to clear instructions on how to dispose of everything. Score 6/10

User Experience –Cancelling Subscription

Blue Apron
When entering the site, there didn’t seem to be a live chat button to talk to a rep about canceling our subscription, so we just followed into the help center. All we had to do was type “cancel” and immediately a “how to cancel subscription” pop up appeared. To proceed we needed to email their support team rather than making the process a quick and easy click of a button.

It didn’t take long until we received an email from their cancelation department detailing the steps needed to be taken in order to end our subscription. Seemed as though they took it to heart as we got the option to state any feedback and even a specific phone number and email to do so. We like that they care but they should have a review section on their site for cancelation reasons in order to collect this data automatically.

After filling all the necessary items for canceling and leaving our review and reasoning, we immediately got a confirmation email for ending our subscription. The nice touch here was that we still have access to free recipes. It left us with a sweet memory of the brand.

Where’d they go wrong in our recipe book? After canceling we received a reminder email that we still have a $60 gift card to give to a friend. Since we just canceled the subscription, they should assume our view of them isn’t too positive – so why ask us to refer a friend?  Score – 5/10

Sun Basket 
When looking for how to cancel, we noticed the chatbot options. It was very informative and didn’t try to push back our decision to end the subscription.

As we followed the links to canceling the plan, we were able to dictate our reasoning simply by clicking on one of the given options: “I was trying it out” and that “I would have subscribed if the service met my expectations.” When choosing the second option, they asked if we would like to connect with one of their Memberships Ambassadors to further discuss. At this point in time, we continued with the cancelation for our testing purposes, but we definitely noticed the proposition to be connected to an actual person. What a treat!

We immediately received a confirmation email for the cancellation. No images, just words, asking if we would like to leave any feedback and simply reply to this message, if so. Also, it was mentioned that if we ever want to reactivate, follow the link provided. This is concise, positive, and simple for the user.  Score – 7/10

User Experience – COVID-19 

As mentioned, this experiment was taken during May 2020 – during the first wave of coronavirus while we (the testers) were quarantined in New York City, the epicenter of the pandemic at the time.

Blue Apron
Almost every company had (and still has) some sort of response to COVID-19. Blue Apron simply had a clickable link indicating “Our response to COVID-19, FAQ here,” which was great but not enough. What’s the point in just reading about it? Where is the impact? How’s BA helping or giving back to society?

In addition, after signing up we automatically received a promotion of a free meal to a friend. With COVID in mind, we wish they offered the option to give a free meal to a friend OR a front-line medical worker, instead. This would have been a prime opportunity in our opinion.

To sum it up, Blue Apron also made it difficult to cancel our subscription or skip a week, which is certainly something to consider during a world pandemic. Score – 2/10

Sun Basket
On the homepage, Sun Basket displayed banners asking us to donate a meal to “front-line heroes.” We give them extra stars for acknowledging and responding to the pandemic in the best way that they can. Before even making the order, the homepage had a clear COVID-19 message saying how deliveries may be delayed and options may be limited. They apologized for any inconvenience and we fully understood and appreciated the brand’s transparency. Score – 8/10

User Experience – General (no score here)

Blue Apron
Navigating across the homepage was straight and to the point. They have a video that shows customers how to prepare meals, exactly what comes in each box, as well as step by step instructions.

Sun Basket
Overall, Sun Basket piqued our interest more because they seem to have more personalization options and we love those here at PF. They also get some points for their incredible values, which include a 46-second video of an over-enthusiastic narrator who explains their brand on the homepage – all while rhyming. The over-enthusiastic narration made it feel wholesome and enticed us even more into trying them out!

Important note: next to the video appeared the quote, “We believe food should taste good first and do good always” which we believe is a great spearheaded quote to summarize their values.

The Final Verdict

If there was a combination of Blue Apron (BA) and Sun Basket (SB)= (BABS) where we get SB’s messaging of healthy and BA’s practical food portions/price – we would, hands down, be a customer of BABS!

But, until then – we thought SB’s overall offering, marketing, and communications made for a better deal.

Think we got it right? Or should we have picked another winner? Leave your comments below and tell us what you think, or join the discussion on Twitter and Facebook by using the #BrandPrix hashtag.

Contributor: Tommie Korman 

The post Blue Apron vs. Sun Basket: Did You Build the Right Basket? appeared first on Post Funnel.

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How Disney, Target, and Best Buy Amend their Offering Effectively

Source: https://postfunnel.com/how-disney-target-and-best-buy-amend-their-offering-effectively/

Though almost all kinds of companies have been negatively affected in one way or another by the pandemic this year, many are still incredibly proactive in taking extra measures to nurture their customer relationships and stay relevant amid changed consumer habits. 

Here are two of the latest examples. 

Disney+ Mulan 

Mulan, the new remake of Disney’s animated classic, was supposed to draw millions to theaters this summer, but instead – the company said the movie will be released on Disney Plus, its subscription video-on-demand streaming service. 

It will cost you 30 bucks to purchase the movie, and assuming you’ll watch it with some other people, it’s not too high of a price. 

“We’re looking at ‘Mulan’ as a one-off, as opposed to saying there’s some new business windowing model that we’re looking at,” Disney CEO Bob Chapek said. 

“We find it very interesting to take a premiere offering to consumers at that $29.99 price and learn from it,” noting that they would study the number of transactions and the number of subscribers generated by the movie. 

After releasing their ESPN docuseries, The Last Dance, earlier than scheduled back in April, then Hamilton, on the 4th of July weekend, Disney is yet again exercising flexibility in mending their offering to accommodate this new reality we all live in. 

Oh, and speaking of smart CRM tactics – in less than 9 months, Disney Plus now has more than 60 million subscribers. While this product is indeed perfect for our times of sheltering-in-place, which surely contributes to its early success – the way Disney is on-alert is helping in making it even more relevant for consumers these days. 

What’s also noteworthy here is that Disney is striving to please their customers worldwide regardless of the company’s $8bn drop in overall year-on-year revenue, from $20.25bn to $11.8bn. Now that’s some serious dedication!

Best Buy + Walmart +Target ≠ Thanksgiving Shopping 

Target, Walmart, and Best Buy are the biggest names so far to declare that they will not be open for business for Thanksgiving. Color us shocked. 

The closures on Thanksgiving are yet another way retailers are adjusting operations as the coronavirus pandemic changes customers’ shopping habits. 

This holiday, as you probably already know, is the unofficial kickoff of the shopping season. But, due to everything that has happened in our lives in recent months, and its effect on retail and work-life balance, and of course with social distancing in mind – here’s another old habit that is, at least, on hiatus for the time being. 

“We can all agree that, so far, 2020 has turned out differently than what we might have expected,” Best Buy said in a statement. “And now, the holiday season at Best Buy, including Thanksgiving Day, is going to look different, too.” 

Online shopping will be as available as ever, though – and this is has become the main avenue for these big retail brands to stay relevant. And just by announcing these measures, they earn more positive exposure, showing they care for their community of employees and customers by adapting to the NN. 

And most likely, with online shopping more popular than ever, it won’t come with too much of a price to pay on their part in terms of losing business. 

Being constantly proactive in adjusting your offering with the new reality in mind – you too can keep strengthening relationships with customers, solidifying your relevancy, getting positive exposure, and all of that – with a limited price to pay. 

 

The post How Disney, Target, and Best Buy Amend their Offering Effectively appeared first on Post Funnel.

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10 Proven Tips And Techniques For Winning The Virtual Selling Game

Source: https://www.square2marketing.com/blog/10-proven-tips-and-techniques-for-winning-the-virtual-selling-game

Taking Sales Virtual Is Easier Than You Think, And Once You Go, You’ll Never Go Back

Over the past six months, many of our clients have been asking for more help on the sales enablement, sales execution and sales operations side of their businesses. This is a very positive signal, as companies start realizing sales needs as much help as marketing does and the prospect is expecting an amazing experience from click to close.

COVID-19 is contributing to a lot of the sales transformation, and for many of you, selling virtually has become a mandatory part of your business. Some have taken to it like a fish takes to water, but most are struggling to get good at it and waiting for the time when things go back to the way they were.

Almost all of the data shows that companies are still struggling, and not even all have embraced this new way to sell.

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Our Favorite Podcasts From July 2020 

Source: https://postfunnel.com/our-favorite-podcasts-from-july-2020/

Part of what we try and do here on PostFunnel is to become a website not only “about CRM,” but maybe even more so – a website for CRM professionals.

What’s the difference? Think about this way: if a website about cloud technology will list 10 TED talks to watch, then they would all be about tech and clouds.

But if a website for cloud tech professionals would make such a list, it would also include talks about business in general, about productivity, work-life balance, economics, science, maybe even comedy.

Because good, engaged readers tend to be human beings with vast curiosity and plenty of interests before they are some kind of practitioners. And they become better at what they do thanks to these thirst for knowledge and range.

So, this article – that we want to become a monthly thing – is yet another step we are taking in this attempt to provide your, our readers, more of that range. And we here want to do it by listing 10 podcasts episodes form the past month, we think you’d find valuable.

And feel free to make some suggestions in the comments, our social pages, or by contacting us.

More from PostFunnel on podcasts:
Summer Listening: 5 Best Podcasts for Marketers in 2020

Our Favorite Podcasts from July 2020

So, what do we have in store for you today?

With #1 to #5 on our list, we gathered what we believe to be the best episodes covering tech’s big 4’s congressional hearings best. Together, these shows provide a deep, well-rounded picture of what could go down as an important day in the history of how we all do business online.

Then, (#6-10) you’ll find some more brilliant content – talks about the importance of benchmarking, and of being the consumer of your own product, followed by a brilliant interview with Ian from Seatgeek about influencer marketing, a brief talk about supply chain issues in grocery, and An insightful conversation about the upcoming shopping seasons under COVID-19’s impacts.

Additionally, On #11-14, you’ll find another great episode from Gary Vaynerchuk’s Global Marketing Insights, a prediction around which coronavirus changes will stay with our economy, a quick lesson regarding cart abandonment, and finally – even though it’s from June, we wanted to shout out Courtney Sams new series of “The Theory of Retailivity,” which is still new so you can totally catch up.

Enjoy!

 

1. The Big Tech Hearing
The Daily – 35:22

2. The ‘Emperors of the Online Economy’ Testify
The Journal -19:11

3. What you need to know from the Big Tech hearing
Marketplace – 28:25

4. The Case for Breaking Up Big Tech Motley
Fool Money – 2:46

5. Revenge of the Big Tech Stocks
Motley Fool Money – 38:40

6. Benchmarking, Brand Strategy, and Starting Fresh
The Prof G Show with Scott Galloway -51:45

7. Be the Consumer of Your Product
The Founder’s Journal -8:07

8. Is David Dobrik the future of the internet?
Business Casual – 30:57

 Multi Channel Marketing E-book

9. Supply Chain Challenges Impact Grocery Store Inventory
WSJ What’s News – 12:35

10. Episode 9: Holiday 2020: A Gap Year For Santa?
Retail Therapy -35:24

11. Global Marketing Insights | Marketing For The Now Ep. 8
The GaryVee Audio Experience – 107:22

12. CG: Which Coronavirus Changes Are Here to Stay
Industry Focus – 30:02

13. Don’t Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% (Ecommerce Marketing School #2)
The Ecommerce Marketing Show -31:00

14. Ep.1 How to Lead Coming Out of Crisis
The Theory of Retailivity with Courtney Sams – 29:23

 

The post Our Favorite Podcasts From July 2020  appeared first on Post Funnel.

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7 Examples of Zero Multipliers That Kill Conversions in Your Sales Funnel [+ How to Fix Them]

Source: https://www.autogrow.co/how-to-improve-conversion-rate/

Sales funnels and relationships are similar.

Sometimes they work well and bring in happiness and wealth. 

And sometimes they result in disappointment, headaches, and bankruptcy.

Sometimes relationships and sales funnel don’t work—even when you think you’re doing everything right. 

You’re checking all the boxes. 

You’re doing “everything” you’re supposed to do.

But still, no results. 

So there’s nothing left to do. Right?

Wrong!

If something isn’t working in your business or in your personal life, you’re doing something wrong. 

And you can fix it.

You can prevent errors that could be literally killing your conversions (or your relationship). 

Today, instead of banging your head against the wall wondering what went wrong, I’ll help you out. 

But only with your business… 

With your personal life, you’re on your own 😂.

In this article, I’ll show you…

  • The 7 silent zero multipliers that are killing conversions in your sales funnel.
  • How applying small—yet powerful tweaks to your landing pages’ elements can significantly up your conversions.
  • Why not fixing these errors not only kills your conversions but costs you money, traffic, and leads.

I guarantee that if you take the minimal time or effort it takes to fix them today, you’ll see conversions skyrocket in no time.

Now let’s jump in!

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

 

Zero Multiplier #1: Your CTA Buttons Don’t Work

A classic one!

Have you ever visited a page, scrolled up and down to see what they have to offer you, and finally been sold on it? 

And then when you were finally ready to make the decision to opt in for their lead magnet, buy their products or services, and/or subscribe for their newsletter, your index finger clicks right on the CTA button and… nothing happened.

The button didn’t work.

You wasted your precious time on a website that didn’t care enough to have the call-to-action buttons properly set up.

So what do you do next?

You exit the window and never ever visit that website again.

Maybe as a punishment to them or just because you’re too disappointed.

Maybe a bit of both.

Now, if you’re the owner of that business, you just lost a potential customer.

You just lost a potential email subscriber. You just lost a lead. You lost an opportunity to make some well-deserved money.

And in all likelihood, you’ve probably lost 10s, 100s, or even 1000s just like it because of the same problem.

According to Hubspot, the top priority for marketers in 2020 is generating leads. So why would you not retain one?

Leads are valuable. 

In 2019, the average annual prices for leads worldwide were $1,970 according to Statista. 

Source: Statista 

So what’s the point of having a beautifully designed website if your CTA buttons are broken? 

What’s the point of your prospects clicking on them and not being redirected to the next step?

Remember, CTA buttons are high points of leverage.

They are the elements on your landing pages that make possible your prospects’ journey through one landing page to another one.

With misdirected CTAs, you’re essentially preventing your leads from buying your product or service. And why would you want to do that?

If you want to avoid these zero multipliers that can cost you thousands of dollars, before launching your website, ensure all CTA buttons work and redirect to the next page in order for you to take prospects down your funnel.

Don’t make your website go live before checking every single CTA button on your landing pages. Test them and double-check them.

Make sure they not only work but that they redirect you to the right page.

Then, you can hit “publish”.

Zero Multiplier #2: Opt-In Forms Don’t Work

It’s important that the copy on your opt-in form is compelling and incentivizes your target audience to take action. Otherwise, they may not fill out the form.

At this point, your prospects have clicked on your CTA buttons. And good job for that! 

But now what?

You must ensure that after your prospects fill out your opt-in form, all the form fields actually work. Duh!

Sounds obvious but yet many websites make this error.

You can lose a lead if, for example, after filling out a form to download your checklist, no downloadable link is sent to your prospect’s inbox. 

Or if for instance, they add their contact information to subscribe to your newsletter and never receive an email from you.

These errors are pretty common. I mean, who doesn’t make mistakes?

But it only takes one pair of eyes, common sense, and 15 seconds to test a form. It’s not that hard.

So errors like these are unacceptable. Especially when you have a team of marketing pros by your side.

At AutoGrow, we recently learned a lesson from a huge mistake. 

And here’s what happened—and hopefully you’ll learn from this error too.

A designer set up a form on a landing page.

This was supposed to get people’s names, emails, phone numbers, and websites.

So anyway, what happened with the form was that the field that asked for the prospect’s website would only take as a valid answer a URL that would begin with “https://”. 

You see, most people when asked to type their website, start with “www.” or skip that and just type the “abcdef.com” part. So no one was going to guess that they had to type “https://”.

But that wasn’t the only error.

The error message displayed when people wouldn’t add the “https://” on the field showed “Please enter your What is your current website or brand”.

Huh?

What does that mean?

It’s not solving the problem at all nor giving any guidance on what to do.

So that error cost AutoGrow between $30,000 – $100,000. And it all happened because:

1. The designer didn’t check the form.
2. The automation expert & apps manager didn’t check the form.
3. The project manager didn’t check the form.
4. It was not assigned to the QA specialist for review.

If you’re collecting a prospect’s contact information or you’re asking them to fill out a survey so you can segment your audience, how do you do that if your opt-in forms don’t work?

Test all the opt-in forms (exit intent pop-up, embedded widget, slide-in form) you connect to your CTA buttons. 

Make sure everything is properly set up and that the prospect will be redirected to the next page.

And if you’re a bit skeptical about the importance of having your opt-in forms working properly, check out these stats from Hubspot:

Source: Hubspot

  • 74% of marketers in 2019 were using forms for lead generation.
  • 49.7% of marketers said that in 2019, forms were their highest converting lead generation tool. 
  • Forms with more than one step convert 86% higher. 
  • 40% of marketers use multi-step forms.

Sometimes A/B testing is the right guidance if you’re uncertain about which option will bring more results for your business.

For example, this case study analyzed in our Proven Sales Conversion Pack shows that utilizing a 3-field form increased ebook downloads by 120.39% to their website.

Before…

After…

More form fields usually mean more friction in the conversion process.

But in this case, it worked. 

So no matter how many fields you have in your opt-in forms, you better ensure they work.


Source: Hubspot 

You can be killing conversions by not setting up properly your opt-in forms.

They must work and redirect to the right pages.

And the automation should be properly set up so the prospect can get to the next step of your funnel.

Zero Multiplier #3: Email Automation Is Not Updated

Some people take for granted email automation and don’t check the automation trigger.

In fact, triggered emails delivered an average 75.1% higher open rate and 114.8% higher click rate according to the Data & Management Association.

Recently, we learned from another huge error. 

Do you remember how we used to host weekly webinars of our service? 

Well, if people couldn’t attend the live event, they could opt in to watch our on-demand demo video after filling out the form below. 

The idea of having that form was to segment our audience and add the people into a specific bucket—”b2b demo” list.

Well, they were added to the “b2b demo list” after filling out the form but the list was not added as a trigger of the automation.

So after they would opt in, nothing happened.

They didn’t receive any of the follow-up emails we normally send to our subscribers to keep them interested in our content and service.  

This error resulted in 128 contacts not receiving our email automation, therefore 128 leads were lost.

This error cost AutoGrow at least $6,600.

And all this happened because the automation expert & apps manager didn’t properly check the email automation.

Zero Multiplier #4: Each Landing Page Is Not Mobile Optimized

Nowadays, there’s a growing number of users who go online only via mobile devices.

The growth of the smartphone market never seems to stop. 

According to Statista, more than half (52.6%) of worldwide web traffic came from mobile devices in 2019.

Source: Statista 

And according to CNBC, by 2025, almost 72.6% of internet users will access the web via their phones.

That represents nearly 3.7 billion people worldwide.

This means that the desktop view of websites has been dethroned.

And this is no surprise to anyone.

We all carry around a phone all day long. Not a laptop. Don’t we?

So you better not only make your website desktop friendly, you must optimize each of your landing pages for mobile too.

For instance, avoid errors like these…

See how the location image takes up the entire screen? It looks fine on the desktop version but here on mobile, it’s confusing and off-putting.

Because if you’re looking to sell products or services on the web, online shopping via a smartphone represents 43% of internet users according to Statista.

Source: Statista 

When you create a landing page, make sure all elements on your page are displayed correctly on mobile and most importantly, that they work.

Ensure that the text is easily readable, that CTA buttons and links are clickable, and that opt-in forms redirect to the right pages.

For instance, having a mobile-friendly dropdown menu can result in a 95% increase in revenue per visitor. 

A sticky nav is fine too, but it’s better to collapse your nav choices into a hidden menu and label the icon as “menu”.

Otherwise, you’ll take up too much space which will make searching, finding, and buying your products or service more difficult.

And not only that, you should try to include a search option for people to easily find exactly what they’re looking for too.

Take Amazon as an example…

As a matter of fact, adding a search bar on mobile can result in an 18.73% improvement in completed orders. 

It’s all about making it easy for your prospects to navigate through your site.

And having each of your landing pages optimized for mobile is as important as having them optimized for desktop.

Zero Multiplier #5: Unplayable Content

Coming across unavailable videos is annoying for anyone navigating through your site.

Take a look at the example below.

There are some types of videos like Flash that don’t work on all mobile devices.

This means the content can’t be played. 

Hubspot’s survey shows that most people pay close attention to videos and that 45% of the people surveyed watch one hour or more a week of video content on different platforms like Facebook and YouTube.

And most importantly, people tend to thoroughly consume more and skim less with video content compared to text-based content. 

Source: Hubspot

And according to Statista, the number of digital video viewers in the US is projected to pass 248.9 million video viewers in 2022.

So you need to make sure whatever video content you display on mobile is playable and has a supported format.

Doing so can prevent you from losing leads, money, and traffic.

Zero Multiplier #6: Fields in the Forms Are Not Required

Adding opt-in forms to your landing pages is a best practice for improving your conversion rates. 

The number of fields you add to your forms will help you qualify leads for your business.

For example, adding just a field for the prospect’s name allows you to put their name into your newsletters’ subject lines. 

And this best practice has been shown to increase email open rates.

According to Invesp, emails with personalized subject lines are 22% more likely to be opened.

But if you add a field for them to add their email address, BOOM, you’ll be able to reach out to them.

Now you have a way to nurture the relationship with that person. 

There are many types of lead magnet pop-up offers guaranteed to convert email subscribers.

So whether you’re offering them your products or services, lead magnet, or anything in between, you’ve got their most useful contact info.

You can add as many fields as you consider necessary to segment your audience. 

But wait a minute….

This all sounds great.

But what if people don’t leave their email address? How are you going to contact them again to turn them into customers?

You must add the required fields in your form.

This will be the only way you’ll make sure prospects will actually add their contact info.

Of course, they can always exit the opt-in form and leave.

That’s a possibility. But at least your purpose of getting their contact info won’t be ignored.

According to Nielsen Norman Group, using an asterisk to mark required fields is a common way to improve the usability of your opt-in forms.

And adding optional fields in your forms can make it pretty difficult for prospects to fill them out. 

Here’s why:

  • People don’t read instructions. If you add a low profile disclosure text saying which fields are required, prospects won’t see it. And after all, each field has a specific instruction (“Name”, “Last Name”, “Email Address”, etc.)—so why would your prospects need to read anything else?
  • People forget instructions. Yes, even if the instructions are right there at the top of your form, people can forget them, especially if it’s a long form. And even if people wouldn’t forget the instructions, you’re making them work with their memory. 
  • People don’t have time to fill out the whole form. When forms are very long, people need to spend time they don’t have scrolling down and typing answers. If they’re interested in whatever it is you’re offering to them, they’ll skim through the form and fill out only the fields that are required to maximize time.

So the bottom line is you must mark required fields to make prospects know what contact info they really need to share, and so you can better segment your audience.

Not so long ago, a professional life and business coach for entrepreneurs we worked with was trying to segment his audience.

But his opt-in forms kept capturing irrelevant leads to get into a consultation call with him. 

The problem was some of the fields (phone number and specific questions about the prospects’ businesses) weren’t required.

Therefore, all types of leads (including a homeless person) were requesting a consultation call with him.

After making some fields required, this coach was able to better qualify his leads.

He got to contact them (because now people had to leave their phone number) and make sure they were a fit for the consultation call.

Zero Multiplier #7: Not Having a Clear Call to Action Guiding Prospects to Take Action

The Law of Alignment and the Law of Visibility from the 11 Laws of Sales Funnel Physics play a major role here.

The first principle says that that which clearly lines up with other landing pages and with your prospects’ expectations is more likely to sell

It refers to offering to your site’s visitors whatever they’re expecting to see and read about when they visit your landing pages. 

Alignment deals with your customers’ intentions, questions, or context—and guides them through your funnel.

On the other hand, the Law of Visibility states that people will convert on offers that are highly visible

And if prospects don’t see the offers, they won’t convert.

Simple.

And ultimately, your end goal is to take people to your key landing pages, right? 

So sometimes a simple element on your landing page like your CTA buttons could be the cause of you leaking money.

And it all comes down to your CTA buttons not being visible and aligned.

For instance, to avoid this zero multiplier, meet people’s expectations by adding clear CTA buttons in your landing pages.

Be generous here.

Adding CTA buttons in strategic places on your landing pages will boost your conversions.

These will guide your prospects through your landing pages and eventually take them to your buy buttons.

Conclusion

Download the “7 Examples of Zero Multipliers That Kill Conversions in Your Sales Funnel [+ How to Fix Them]” so you won’t forget to take action on it later. Click here to download it now.

Zero multipliers are a threat to your business.

They kill conversions in your funnel and cost you money and traffic.

The thing is, they’re almost invisible.

They’re right there on your website but you don’t see them at first glance.

You need a magnifying glass—or someone from your team to find them. 

But the truth is, you can and you will detect those errors so they don’t hurt your conversions.

And when you find them, fix them ASAP.

Most of them can take just a few minutes to correct them.

So one more time, let’s make sure these errors are not present on your site…

1. Zero Multiplier #1: CTA Buttons Don’t Work
2. Zero Multiplier #2: Opt-In Forms Don’t Work
3. Zero Multiplier #3: Email Automation Is Not Updated
4. Zero Multiplier #4: Each Landing Page Is Not Mobile Optimized
5. Zero Multiplier #5: Unplayable Content
6. Zero Multiplier #6: Fields in the Forms Are Not Required
7. Zero Multiplier #7: Not Having a Clear Call to Action Guiding Prospects to Take Action

And if you just can’t rely on someone on your team to fix this, then AutoGrow is here for you

We are like project management software but with proven pros already inside, ready to work and to help prevent your business from a conversion massacre. 

You just submit unlimited requests for emails, landing pages, funnels, graphics, ads—anything, and it’s all done for you.

We launch and/or optimize your funnel with zero errors so you can gain back traffic and bring in sales right to your pocket.

Because in the end, what matters the most for you and your business or agency is to keep on scaling. And that’s exactly what a flawless funnel should be like.

Now tell me something, how many of those zero multipliers have actually cost you money and traffic?

Is there one I didn’t include in this article?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Read more

Ever Got a Hang Over After a Night of Coca Cola?

Source: https://postfunnel.com/ever-got-a-hang-over-after-a-night-of-coca-cola/

Last week, we discussed how Truly Hard Seltzer had been a marketing sensation as the brand carved a new niche by leveraging cultural trends and using influencers smartly. 

In other words, working hard on strengthening relationships with customers. 

Now, the soft drink mega-giant, Coca Cola, announced that it would join the increasingly popular hard seltzer market and enter the alcoholic beverage business. The company plans to start with its first US-available boozy version of its Topo Chico sparkling water. 

Coke “is committed to exploring new products in dynamic beverage categories, including hard seltzer,” the company said in a statement. 

“Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists.” 

Following the success of the Truly Hard Seltzer’s with the 21-34-year-old male and millennial segment – Coca Cola is likely to become its rival when the alcoholic beverage is released sometime in the U.S. next year. 

Interestingly, David Burwick, Boston Beer’s CEO, the owner of Truly Hard Seltzer, used to be the CMO at Pepsi-Cola North America for many years. 

According to Burwick, Boston Beer’s comparable shipments increased by over 35% during the last quarter, and Americans spent $3 billion on hard seltzer in U.S. retail stores in the 52 weeks ending July 11. 

That’s an increase of 241% from the year-earlier that sheltering-in-place orders could explain. Also, the apparent increase in demand for alcoholic beverages during the pandemic, including beer and seltzers, undoubtedly contribute to this growth. 

“People’s taste preferences and lifestyles are changing, so we’re evolving our portfolio to meet those needs,” says Javier Meza, Chief Marketing Officer for The Coca-Cola Company’s sparkling beverage portfolio. 

“As a total beverage company, we are constantly listening to consumers and looking for ways to innovate and bring people more of the beverages they want.” 

And that’s not all. In January 2021, Coca Cola will release coffee flavored Coke in the U.S. offering dark blend, vanilla, and caramel flavors. 

Each will have double the caffeine of regular Coke for all those tired folks. 

“We think of this as a hybrid category. We’ve got an opportunity to create almost a new sub-category called refreshment coffee,” says Jaideep Kibe, Vice President for Coca-Cola’s trademark. 

“As people have been in lockdown or working from home, there’s a real opportunity to get that boost, that little pick-me-up, whether it’s the slump in the afternoon or mid-morning.” 

Both are great ways to adapt to what consumers are calling for in the new reality, and show that even the biggest companies are taking real measures to adapt their offering quickly. And if they can stir such huge ships, for sure you can do it, too. Right? 

The post Ever Got a Hang Over After a Night of Coca Cola? appeared first on Post Funnel.

Read more

101 Effective Ways to Promote Your Content in 2020

Source: https://www.autogrow.co/promote-your-content/

Content marketing is like a car.

They aren’t just shiny objects parked in your driveway (or blog) waiting to be driven (or seen, read, or shared by 1,000’s of people).

Nope.

You need to push the start button in both in order to get them going.

Because your content is the fuel for your sales engine. And content promotion is the… IGNITION switch!

But of the many possible ways to promote your content, which ones actually work that you can quickly copy?

Well, that’s exactly why I wrote today’s resource. 

To take away the guesswork of wondering “what works?” and “what are the simplest ways to start?”

Today, I’m showing you:

  • The 101 most efficient ways to promote your content in 2020. 
  • All the proven promotion tactics, broken down into 6 major categories. 
  • And why the difference between content that gets a few shares and a few thousand shares isn’t simply an issue of quality but rather an issue of promotion.

Let’s start by the first tactic, have you tried this one?

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

 

Promote Content in Social Media

1. Promote Content by Adding Social Sharing Buttons

Posting on Instagram, Facebook, Youtube, Twitter, or Pinterest can get new people looking at your social channels. 

In fact, research by Orbit Media shows that in 2019, 97% of the traffic of blog posts came from social media.

Source

This one first content promotion way may seem like a no brainer but many marketers still don’t do it and don’t optimize which buttons actually appear on their site. 

HubSpot says it’s possible to get more social mentions (7x more!) by adding social sharing buttons.

Both ShareThis and AddThis let you quickly make and customize sharing buttons to include in your blog posts regardless of your type of blog post.

2. Promote Content by Publishing Your Social Media Posts at the Best Times

The same way there are best times to send emails for better open and click-through rates, there are best times to publish social media posts.

For instance, publish any social media posts during optimal times to get people clicking on your content.

According to Sprout Social, these are the best times to post on each social media platform. 

Best time to post on Facebook:

Source

Best time to post on Instagram:

Source

Best times to post on Twitter:

Source

Those are the times where your posts will naturally get the highest engagement. 

3. Promote Content by Using Social Bookmarking Sites

Social bookmarking sites like BizSugar or Reddit can increase your traffic.

Process Street got 11% more traffic to their blog from social bookmarking sites like Reddit, Inbound, and GrowthHackers.

And that translated it into tens of thousands of visitors landing on their blog one month because of the use of social bookmarking sites.

4. Promote Content by Making Branded Social Graphics

There are great tools you can use to make your own branded graphics for social media.

Some examples are Canva and RelayThat.

5. Promote Content by Using Quuu Promote

Quuu Promote is a social media content suggestion site. 

They let you reach brand new audiences with your content and get hundreds of shares and mentions.

In fact, their users have had their content shared on social media over 50,000,000 times.

6. Promote Content by Sharing on Relevant Subreddits

Subreddits are subsections of Reddit dedicated to a specific topic. 

There’s essentially a Subreddit for everything.

Find a Subreddit for your industry or niche and then share your content there. 

Source

7. Promote Content by Trying Paid Discovery on StumbleUpon

As an alternative to native advertising, there’s StumbleUpon

Their ads system is quite interesting since, as StumbleUpon says, “your content is the ad.”

That content can be slideshows, videos, images and text.

8. Promote Content by Posting Your Content on Social Media More Than Once

I get what you’re thinking… 

“More than once? Isn’t that a great way to annoy my customers?”

You’d be surprised. 

Author Jeremy Waite told Buffer his little social media posting secret

Source

So don’t be afraid to share across social media a second time to introduce your content to some new eyes. Even if you’re promoting your social media campaigns.

One gem from a conversation I had with Neil Patel was that he shares the same content multiple times a day. But he re-words each post so it doesn’t look like duplicate content.

For instance, re-wording and sharing the same post is especially important on Twitter, where a tweet’s average lifespan is roughly 18 minutes.

9. Promote Content by Using Engaging Images

Let me ask you a question, how important are images in your content promotion? 

Just look at this case study.

Andrianes Pinantoan of SmartBlogger found a quick, simple way to get more traffic in 60 days. 

And part of his strategy involved the use of images.

By posting more on Pinterest and adding more images to blog posts and other content, Pinantoan saw a 226% increase in traffic. 

Of course, he also reverse engineered content, focused on topic ideas via Quora and BuzzSumo and wrote stronger content.

10. Promote Content by Using Videos on Social Media

Almost as important as using the right images in social media is using videos. 

According to Buzzsumo, video is the best Facebook post format and gets at least 59% more engagement than other post types.

Source

Research by HubSpot shows that video content is 50 times more likely to drive organic search results than in the form of text.

Source

And the same study shows that by including a video in your post, organic traffic can increase by 157% from search results. 

Videos don’t always have to be stuffy and serious, but can instead promote your brand in a fun and informative way.

From Facebook Live video and even YouTube, you can make short videos to get the word out about your content, your products, your promotions and so much more.

In fact, according to Sprout Social, live video is becoming a vital tool for social marketers. And 42% of them have already developed a strategy for Facebook Live.

Just take a look at our YouTube channel to see how we always promote each of our blog posts with fun, educational videos.

11. Promote Content by Posting Inspiring or Famous Quotes

Quotes are motivational, inspirational, and great to share on social media. 

For instance, use quotes from your blog posts to put on social graphics, and add your link to the bottom of the graphic so people can visit your site if they relate to the quote.

Promote Content in Facebook

12. Promote Content Via Facebook Groups

Facebook has its own groups

Search via Facebook to find groups you’re interested in. 

Some are public, which means anyone can join. Others may be private, which means a moderator must approve access.

Once you’re in, you can post and promote your content if the group admin allows it.

13. Promote Content by Making Polls on Facebook

Neil Patel says question posts garner the most interest on Facebook. 

And according to BuzzSumo, question-based posts in Facebook get more likes and clicks after videos.

By using Facebook Business Manager, you can make your own polls.

14. Promote Content by Using Facebook to Boost Your Blog Post

Karola Karlson of Online Marketing Institute recommends giving your content on Facebook a boost.

This is a paid service, but it floats your post to the top of your audiences’ respective timelines.

Source

Karlson recommends first posting content. Then, within the hour, boost it.

15. Promote Content by Using Lookalike Audiences on Facebook Ads

Facebook Lookalike Audiences are curated audiences that may be more receptive to your products/services. 

If you’re interested in making your own Lookalike Audiences, Facebook has a useful step-by-step guide here.

Google+

16. Promote Content by Investing in Google+ Ads

According to Daniel Kosir of Search Engine People, Google+ Ads (known as +Post Ads) can be a great way to drive traffic if you have an engaged Google+ audience of 1,000 or more.

+Post Ads transform any preexisting or new post into an ad. 

And if you get inappropriate comments, these become part of the ad as well, so it’s a gamble.

In my experience, Google+ is fading fast as a social network. 

Its future is unclear. 

However, I can say it did net us some positive growth in our email list when we first started out. 

Today, the team and I at AutoGrow no longer use it to promote content though.

17. Promote Content by Joining Google+ Communities

Google+ Communities, like most social media platforms, include every topic imaginable.

You should join communities related to your industry. 

By posting, sharing, and commenting often, you may get more people to visit your site.

Mashable’s guide on Google+ Communities is great supplementary material as well to keep in mind.

Pinterest

18. Promote Content by Getting on Pinterest (With a Business Account)

Julia McCoy of Content Marketing Institute recommends these best practices for using Pinterest to promote your content:

  • Keep your username short and sweet.
  • Don’t forget to complete your bio, which includes keywords that make it easier for other users to find you.
  • Add a “Pin it” button to your website content so people can easily pin images that link to your site content.
  • Make sure people can follow your account and save your post.

You also want to make sure that when you sign up for Pinterest, you do so as a business account to take advantage of their marketing tools.

19. Promote Content by Pinning More Than Once Per Day

According to Buffer, 5 daily pins on Pinterest is a good baseline. 

Source

You may even post 30 daily pins if you have that much valuable content to share. 

But the sweet spot is about 9 pins, a happy medium.

Source

20. Promote Content by Joining Pinterest Contributor Boards

Sure, you know about Facebook and LinkedIn Groups, but what about Pinterest? 

Pinterest Contributor Boards let you find new audiences as you pin and share to the board.

21. Promote Content by Using Rich Pins and Video

Also on Pinterest there are the Rich Pins which can be an article, recipe, product or app. 

These “provide more context about an idea because they show information directly on a Pin,” according to Pinterest itself.

Here’s an example of a recipe Rich Pin:

Source

22. Promote Content by Making Pinterest Ads

Pinterest advertises via Promoted Pins. 

Pinterest says Promoted Pins may even outdo organic Pins in terms of engagement.

The great thing about Promoted Pins is that they never disappear if someone repins them.

So if you spend money promoting pins, and people repin them to their followers, there’s still the possibility of more visibility, even after you’ve stopped promoting the pin.

23. Promote Content by Pinning Images Without Faces

Over the years, I’ve talked about social proof a lot here at AutoGrow. 

And one of the things I’ve always highlighted is the importance of creating a human element.

But when it comes to promoting your content on Pinterest, it actually works better not posting people’s faces.

In fact, according to Sprout Social, you’ll earn more repins (up to 23%) by pinning pictures without someone’s face. 

That doesn’t mean there can’t be humans in the photo, just not their faces.

Funny, huh?

Source

Twitter

24. Promote Content by Creating Twitter Cards

Ever heard of a Twitter card before? 

These were popularized by entrepreneur Paul Jarvis.

Twitter defines them as a means to “attach rich photos, videos and media experiences to Tweets, helping you to drive traffic to your website.”

In the example above, Jarvis added the ability to subscribe to The Sunday Dispatches to his Twitter card. 

25. Promote Content by Advertising on Twitter

Advertising on Twitter is always another option for promotion. 

According to Twitter’s business page, you can choose from advertisements like Promoted Trends, Promoted Accounts and Promoted Tweets. 

But no matter which one you choose, Twitter includes a Promoted icon so users know the difference.

26. Promote Content by Using Influencer Marketing on Twitter

Kosir says Tweetdeck in particular is handy for finding influencers on Twitter. 

He recommends augmenting Tweetdeck with BuzzSumo, Feedly and Topsy.

And once you’ve found your influencers, tweet or reach out to one you’ve mentioned in your content. 

The results from this will be hit or miss, but the goal is to get them to share your content with their network.

Also, in a past interview with Neil Patel, he said getting influencers to share your content is more important than getting them to link to it. 

So try it out!

27. Promote Content by Using Relevant Hashtags

When posting on social media, use relevant hashtags. 

According to a study by Statista, 23.1% of Instagram posts in 2019 had 4 to 10 hashtags. 

And 28.7% of posts did not feature any hashtags at all.

On Twitter, the right hashtag is everything

Twitter users can find your account and content through hashtags. 

Engagement also typically goes up here.

Source

And according to Buffer, tweets with one or more hashtags are 55% more likely to be retweeted.

And tweets with hashtags receive 2X as much engagement as tweets without them.

So what are you waiting for?

28. Promote Content by Using Keywords in Your Tweets

Just as important as your correct use of hashtags is keyword usage. 

Social Media Examiner says these keywords can be useful in identifying audience pain points via browsing latest tweets and search queries.

So, the same way you add keywords to your blog post titles to get more traffic, do the same with your tweets.

29. Promote Content by Sharing Your Content in Twitter Chats

Twitter Chats are online gatherings often about 60 minutes done in a Q&A format. 

All questions and responses have the same hashtag for easy reference later.

You can start a Twitter Chat on just about any topic, including content concepts you want to unpack further. 

30. Promote Content by Sharing Your Tweets Between 120-130 Characters for Higher Click-Throughs

Your tweets can be up to 280 characters. 

With that being said, research from Buffer backs up the idea that shorter tweets can boost click-through rates.

Source

31. Promote Content by Mentioning People Who Would Love Your Post on Twitter

By mentioning people (via the @ symbol) on Twitter who would enjoy your content, they may be more inclined to share it.

Of course, finding those people is a whole different matter. 

You can use BuzzSumo or Followerwonk for that purpose.

32. Promote Content by Tweeting When Your Audience is Online

It makes sense.

If you post at a time where more people are online, the more people will be likely to share your posts. 

For instance, check Sprout Social’s schedule to post on Twitter.

Best times to post on Twitter for consumer goods:

Source

Best times to post on Twitter for media:

Source

Best times to post on Twitter for education:

Source

Best times to post on Twitter for nonprofit:

Source

33. Promote Content by Including “Click to Tweet” Links in Your Post to Encourage Shares

If you don’t have a Click to Tweet option for your content yet, you’ll want to get on that. 

This will make sharing easier for your audience, which may also incline them to do it.

34. Promote Content by Sharing Your Reaction to Your Own Popular Posts on Twitter

If one of your posts got a lot of shares, you might tweet about it. 

It doesn’t matter how old it is as long as it’s relevant to your audience.

That will pique the interest of those who haven’t yet read the post.

35. Promote Content by Trying Promoted Tweets

Promoted Tweets are just like LinkedIn’s Sponsored Content, but for Twitter. 

Once again, you’re paying for more engagement among new audiences. 

These tweets may be floated to the top of a Twitter user’s homepage or even show up in search results.

36. Promote Content by Pinning Tweets to the Top of Your Profile

Twitter lets you pin a single tweet to your profile page. 

It doesn’t matter how old it is—this will be the first tweet a person sees when they click your profile.

This is a great opportunity to drive traffic to your posts via Twitter. 

37. Promote Content by Including Ready-to-Tweet Messages in Your Emails

Here’s another helpful email promotional tool: ClickToTweet’s ready-to-tweet messages. 

These should be short (within Twitter’s character limit) and sweet. 

HubSpot even recommends using ClickToTweet to draft your tweets.

Instagram

38. Promote Content by Adding Instagram Stories

Here are some stats on why you should be using Instagram for content promotion.

  • 500 million people use Instagram stories every day.
  • In 2020, 75.3% of U.S. businesses will use Instagram. (SocialMediaToday
  • Over 400 million Instagram users share Instagram stories every day. (Statista
  • Instagram stories get almost 10% of all ad spending on Facebook in 2019. (Bloomberg)
  • Brands on Instagram create an average of 2.5 stories on the platform every week. (Conviva
  • Top brands on Instagram are seeing a 4.21% per-follower engagement rate. This is 58X higher than on Facebook and 120X higher than on Twitter (Hootsuite)

Instagram Stories are only available for 24 hours, playing up scarcity. 

You can use Instagram Stories to preview upcoming content that you can later turn into “Highlights.”

39. Promote Content by Utilizing Your Instagram Bio

Speaking of Instagram, your Instagram bio is more than just a place to showcase cute emojis. 

You can also use it to post traffic-generating links.

Sumo recommends including a witty bio (keep it brief), a CTA and yes, even an emoji or two in your profile as well.

40. Promote Content By Streaming Live

Instagram Live is a feature that works within Instagram Stories.

It allows users to broadcast live videos to other users on the platform.

According to Facebook, at least 80% of Instagram users rely on Instagram to decide whether to buy a product or service.

And Instagram Live bumps your content to the first position in the Stories at the top of user’s feeds.

So when you do a live stream on Instagram, you can promote any of your content, products, or services.

LinkedIn

41. Promote Content by Trying LinkedIn Sponsored Content

LinkedIn Sponsored Content is their form of native advertising. 

By paying to get your content sponsored, you could introduce it to brand new audiences.

42. Promote Content by Using SlideShare

If you already have a LinkedIn account, then you should use SlideShare

This free section of LinkedIn’s website lets you make and upload your very own slideshows.

From the title to the content itself, you can add in searchable keywords. 

You can also add a live link to the presentation, so if it’s compelling enough, people will click back to your site after they finish it.

43. Promote Content Via LinkedIn Groups

We’ve written about LinkedIn Groups before. 

LinkedIn is one of the most professional social media marketing sites that’s on the rise. 

And these stats support that statement.

  • 39% of the 500 million LinkedIn users are paying for a premium account. (Omnicore)
  • LinkedIn has 670 million members worldwide and over 167 million users in the U.S.
  • Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
  • 40% of members visit the professional social network each day. (Omnicore

LinkedIn Groups is a great venue for connecting with professionals in similar industries and share content with like-minded individuals. 

It’s also a great job posting site and a general employee networking.

You can find groups via LinkedIn’s directory or by searching.

Once you get approved to join a group, you can share your content or network with people in your niche for more content exposure.

Snapchat

44. Promote Content By Letting Users See What Happens Behind the Scenes

One of the best parts about Snapchat is how it lets your customers go behind the scenes, so to speak, on the daily machinations of your company.

If you’re doing a product launch or attending a conference, get on Snapchat and share your experience. 

This human element is appealing to customers.

45. Promote Content By Running a Snapchat Promotion

You can also use Snapchat for contests and promotions. 

Cedar Point got into the Halloween spirit with its scary Snapchat story contest.

In the story, there was a ghost present for a split second. 

And to win the contest, users had to get a screenshot of the elusive ghost.

This contest was clever because Snapchat is all about screenshots. 

The app even notifies the user when someone saves a picture.

Cedar Point had 233% more engagement via its contest.

SEO

46. Promote Content By Utilizing Your High-Traffic Posts

Ever heard of traffic magnets

These are your highest-performing posts that can boost traffic to newer content. 

I’ve actually written 29 strategies to increase your website traffic.

But how do you boost traffic with your highest-trafficked posts? 

Simple.

Just link to your new content in your traffic magnet.

47. Promote Content By Optimizing Your Content for SEO

A study by Orbit Media shows that over 78% of the people surveyed get traffic from SEO.

Source

And when promoting content with SEO, keep in mind the following factors:

  • How much competition is there for the keyword you picked?  
  • Your on-site SEO (i.e., does your title tag in the HTML of the page have the keyword you’re trying to rank for in search engines embedded in it?)  
  • How great is your content that Google naturally wants to put you on the first page of search results and other people want to link to it? 

Remember, from Google’s point of view, it’s always trying to give its users the best possible result based on what they’re searching for. 

And if Google determines that your content best answers the needs of the searcher, you will move up in the rankings quickly. 

48. Promote Content By Getting on Google Trends

Google Trends is a free website that lets you learn more about popular trends.

 

You do need a Gmail account to use it.

You can search for any topic and gauge its interest over time. 

This is a great tool for deciding which keywords could make for popular content.

Marketing

49. Promote Content By Making a Video Tip of the Week

Which tips would make your customers’ lives easier or more productive with your products or service? 

Provide it via your Video Tip of the Week. 

These clips should be short but informative.

Take a look at the example below…

50. Promote Content By Sharing Your Tip of the Day

The Tip of the Day concept is similar to the point above.

The difference is you’re posting the tips daily. 

By sharing this in the form of video, image, or text, will undoubtedly pique your audience’s interest.

Take a look at the example below…

51. Promote Content By Having a UGC Contest

Drum up attention with a user-generated content (UGC) contest.

That’s what KFC India did several times. 

They let their fans design buckets and even Currycatures, which are cartoonish Mii-like characters. 

This resulted in major engagement for the brand.

Check out their video below:

 

52. Promote Content By Utilizing Your Thank You Pages

Take your thank you or congrats page further. 

Instead of just thanking or congratulating your prospects for taking some action in your funnel, add a link to some great content so you can redirect them there. 

It’s what we always do in our funnel.

After prospects opt in to for example download our lead magnet, they are redirected to a thank you / congrats page where we invite them to watch our demo video or schedule a consultation.

This way we keep prospects in the loop and interested in what we have to offer to them.

53. Promote Content By Putting Your Product in Unusual Situations or Places

The Travelocity Gnome on A&E’s Shipping War

Source

Yes, it happened, and it generated a lot of buzz. 

They used the famous gnome to promote their new show “Shipping Wars” in Latin America.

 

If you can find a way to position your product in an unusual place or situation, you too can get the spotlight.

54. Promote Content By Reaching Out to Content Communities

Did you know there are sites that exclusively introduce content to new audiences? 

They’re known as content communities. 

Of course, lots of other people are trying to do the same thing, so make sure you share only your best content.

Triberr, BizSugar, or Blog Engage are some of the communities you should try.

55. Promote Content By Reaching Out to People You Mention

Well-written articles include third-party research, quotes from entrepreneurs, stats from trusted sources, and other facts that help your article be credible and support claims.

When you do that, other companies, entrepreneurs, founders, and/or sites are mentioned. 

You can add a quote from someone, an interview, or research by a trustworthy company. 

With this tactic, you’re actually promoting your own content.

How? 

Simple. 

In your post, you’re adding a link to another site. 

And when your readers go through your article, they can click on that link and visit the website you linked them to. 

You’re actually promoting that other site.

For instance, gather the contacts you featured and do outreach. 

This plays up one of my principles of promoting content without pissing people off.

And this principle comes down to “people love to promote what promotes them.”

BuzzStream is a handy tool you can use for arranging contacts, writing email templates and sending outreach emails.

And here’s the template we use at AutoGrow for reaching out to people we mention in our articles for your reference.

56. Promote Content By Hosting a Webinar

Webinars are a great way to promote your content, in addition to being a driver of revenue for your products or services.

Jon Schumacher had 48% of his audience check out his webinar, and he brought in nearly $14,000

He did this by dividing his audience via ActiveCampaign according to their behavior during previous webinars.

Then, he emailed his audience to drum up interest in his upcoming webinar.

If customers didn’t open his first email, he sent only a single repeat email. 

For the 4 days leading up to the webinar, he emailed people every day. 

He also sent out one last email right before the webinar to pique his audience’s interest.

According to Schumacher, “industry standards for those who register but actually show up for your webinar is around 30%.” 

He says that by sending that last email on the day of the event, he saw a spike in his attendance rate.

57. Promote Content By Using Native Advertising

Whether you prefer Outbrain, Taboola or some other paid platform, native advertising is a tactic to consider. 

Copyblogger shared some handy examples of successful native advertising to inspire you.

58. Promote Content By Leaving Authentic Comments on Other Blogs

The keyword here is authentic

WordStream recommends omitting link-sharing in your first go-around to establish authenticity. 

More people will be likely to check out your content once you’ve proven you’re a trustworthy, valuable contributor to the comments section.

59. Promote Content By Increasing Your Referral Traffic

Referral traffic includes social media and any other means of generating traffic besides search engines. 

If your referral traffic could use a boost, HubSpot has some useful tips.

60. Promote Content By Submitting Your Post to Blog Aggregators

Content or blog aggregators are sites that are made just for sharing great content from around the web. 

These are some content aggregator sites to get you started:

  • Alltop
  • Popurls
  • The Web List
  •  WP News Desk
  • Blog Engage
  • Travel Blogger Community

61. Promote Content By Reaching Out to Influencers for a Quote

According to Neil Patel, to boost social sharing from your audience…

“There’s no better way to convince them your content is worth sharing than having their favorite influencer stand by your brand.”

If you can get a direct quote from influencers, that could increase shares even more.

62. Promote Content By Using Snip.ly

Snip.ly is especially useful for content promotion. 

 

Source

This tool creates a CTA with links that can pop up on other people’s blogs or websites.

63. Promote Content By Connecting with Influential Bloggers/Journalists for Earned Media

Titan Growth defines earned media as: 

“Essentially online word of mouth, usually seen in the form of ‘viral’ tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by third-party sites.”

Source

For instance, If you get an influencer to publish your content or talk about your content, that’s earned media. 

And in turn, the influencer’s audience could potentially become your audience. 

See how it works?

64. Promote Content By Linking to Related Articles in Your Blog Posts

Questions for your audience? Check. 

CTA? Check.

What else do your blog posts need?

UK marketing firm Gecko Agency suggests sharing a link to a related article. 

They mention that adding links to related articles in your blog post is useful because it helps expose your brand to more people.

This targets both early funnel and late funnel visitors to boost conversions.

Most marketers nowadays use this tactic and so do we.

So when you generate content for your blog, besides adding external links, include links to older posts from your blog.

At AutoGrow, we actually follow a rule of including at least one internal link back to AutoGrow.co. This makes our readers navigate through our articles without having to leave our blog page. 

So you might want to consider including links to other articles from your blog to promote your content.

65. Promote Content By Trying Web Push

You see (and hear) notifications all day on your phone. 

These may be emails or interesting posts on social media.

Web Push has a similar premise. 

You still get notifications, but now they’re on your web browser.

If your audience uses Web Push, they can see when you post new content right as it goes live. 

66. Promote Content By Publishing on Medium

Medium is a popular news and lifestyle publication that covers many topics. 

If you can get your content published here, you may significantly grow your audience.

According to WordStream, “getting your article featured in a publication will grow your reach beyond just your followers.”

And some tips they share on doing so are choosing quality images and following other users.

67. Promote Content By Getting on Popular Podcasts

We’ve talked about podcasts quite a bit on this list, but that’s because they’re important.

In addition to starting your own, make it a goal to get on someone else’s popular podcast.

Sumo’s guide on how to find and pitch to podcast hosts is a great starting point.

68. Promote Content By Using Quora

Quora lets you search for popular keywords and questions in your niche. 

You can also answer these so you can come off as an authority.

If you can position yourself as an authority on Quora with your answers and/or links to your posts, you could drive more website traffic.

David Schneider, one of the experts we featured in a recent expert roundup, actually regularly uses Quora to browse for content ideas as well.

69. Promote Content By Participating in a Link Roundup

It also helps to participate in link roundups that are published monthly/weekly for better backlinks and relationship building.

To find roundups to contribute to, CoSchedule recommends going into Google and searching like this:

70. Promote Content By Making Infographics

These sharable, educational images have grown in popularity over the years. 

Source

Infographics are easy to make with tools like Visual.ly (paid) and Canva (free).

A study by Unbounce shows that, in just 2 years, searches for infographics increased by 800%

That’s because they’re easy to digest, visually attractive, and most importantly, they add a lot of value to the reader.

In fact, blog articles that include infographics generate an average of 178% more inbound links and 72% more views than all other posts according to HubSpot.

71. Promote Content By Embracing Seasonal Marketing

If you haven’t heard of seasonal marketing, now’s the perfect time to learn. 

The concept involves using the seasons to kickstart your content promotions and other marketing.

Source

For instance, during Christmas time, consider offering a giveaway or contest, since this is the time of year people really need freebies (all that holiday spending adds up).

72. Promote Content By Starting a Referral Network

A referral network is a group of like-minded individuals who work to refer one another. 

So if you have your own client base and you have 5 or other members of a referral network, you gain access to their 5 respective client bases. 

Simple, right?

The goal is to earn everyone more clients.

73. Promote Content By Using Commenter Pre-Outreach

Blogger and content marketer Cody Lister maintains that commenter pre-outreach is more effective than sharer pre-outreach. 

It’s basically where you reach out to people who have commented on an article similar to yours, and tell them about your article before you publish it.

Then, when you finally do publish it, send them the link to your post. 

74. Promote Content By Letting Users Create Video Reviews

Sometimes, you don’t even need to promote your content yourself. 

The Content Marketing Institute mentions UGC again and this time in the form of video reviews.

Video reviews offer a unique way of promoting your content because your audience gets to hear how great your brand is from someone other than you.

Email Marketing

75. Promote Content By Using Email Plugins for More Shares

WordPress plugins like Email This Page and WP-EMail allow your audience to email your content to their friends, family, coworkers and more. 

Talk about saving time and effort!

76. Promote Content By Making an Email Campaign Archive

According to MailChimp, an email campaign archive may lead to better SEO and more traffic. 

This archive lets your audience browse through your prior email marketing campaigns.

So if you’re interested in making your own archive, the above link from MailChimp tells you everything you need to know.

77. Promote Content By Sending Roundup Emails of Your Best Posts

According to CoSchedule, a roundup email should include your best weekly posts. These should be listed by number, with a short blurb about each.

78. Promote Content By Sending a Follow-up Email to Your Unopens

Not getting the kind of email open rate you were hoping for? 

Try a follow-up email.

Here’s a template from Envato Tuts+ you can use:

Subject: Are You Going to the February Web Design Group Meeting?

Dear Member,

We haven’t yet received your RSVP for our next Web Design Group dinner meeting and the deadline is drawing near. If you’re coming, send your meal preference to: webdesigngroup@example.com. We must know who’s coming before February 15th.

In case you missed our last email, this month’s meeting will be held on February 22nd from 6:30 to 9:30 p.m. at the City Auditorium, 9876 Any Road, AnyTown.

Our topic this month is The Future of Web Design. Our speaker will be Jane Jones, CEO of Anytown Consulting.

I hope to see you there.

Sincerely,

Ashton Chang

President

Web Design Group

And as a matter of fact, follow-up email sequences are one of the productized services we’re offering in our Marketplace.

79. Promote Content By Adding It to Your Email Signature

Create a hyperlink to your best or newest content and slip this into your email signature. 

This way, anyone you email can see and potentially share your articles or contact you. 

80. Promote Content By Writing Email Subject Lines Readers Can’t Resist

Andy Crestodina at SmartBlogger says a good email subject line can “align with cultural trends or leave a curiosity gap.” 

He recommends creating an element of surprise with your headline if possible.

I’ve even listed 47 clickable email subject lines your subscribers can’t resist.

81. Promote Content By Sending a Newsletter to Your Email List

Send an email newsletter to your existing list of subscribers. 

Research by HubSpot shows that 46% of people prefer looking at the content of the brands they like in the form of newsletters.

Source 

For sending a newsletter, what you’ll do is very simple. 

Once your blog post or article is ready, create an email draft and choose the design you like. 

For instance, we at AutoGrow use ActiveCampaign as our email automation platform and send out a very simple email design.

Repurposing Content

82. Promote Content By Making Videos from Your Popular Blog Posts

Traffic Generation Cafe says video will be a major driver for web traffic in 2020 causing 82% of that traffic.

Get in on the trend now by making videos from your top-performing blog posts.

It’s what I always do for each article I promote.

See how this blog post has its video promoting it on YouTube?

83. Promote Content By Making an Explainer or How-To Video

I’ve mentioned in the past that how-to blog posts are easy to write and the perceived value is always high.

SEMrush’s data shows that this type of blog post gets 2x more social shares than other types.

And according to Neil Patel, they’ve had a 31% growth of social share.

Source

For instance, tutorials and how-to articles are the simplest type of blog post you can create for your audience.

You can even take any previous how-to article and turn it into a video if you want.

84. Promote Content By Taking an Old Blog Post and Make it a Slideshow

Neil Patel recommends taking an old blog post and repurposing it as a slideshow. 

You can then share your slideshow on SlideShare (as mentioned above).

85. Promote Content By Starting a Marketing Podcast from Your Blog Posts

Expand on popular blog posts with a marketing podcast. 

Nathan Ellering at marketing resource Campaign Monitor did that. 

He managed to earn nearly 25,518 downloads to his podcast in less than 6 months.

He goes into detail about all elements needed for a successful podcast in the link above.

86. Promote Content By Turning Videos into Podcasts

Audio content is a popular medium, says David Kirkpatrick at Marketing Dive.

We just suggested making your blog posts into podcast content. 

But don’t stop there. 

Take your most popular videos and add these to your podcast discussions as well.

Crafting Content For Promotion

87. Promote Content By Rewriting Your Old Headlines

A great headline will get more eyes on your content. 

To retool your headlines, come up with a few variants for the same article. 

This is something I cover in depth in my 6-Figure Sales Funnel Training.

Then, A/B test both headlines to determine which one performs best. 

And when you find the winner, go back and rework your old content with the new headline.

88. Promote Content By Getting Your Content Syndicated

Content syndication is a lot like the referral networks above. 

If you make the right connections, you could get your content seen on major websites.

89. Promote Content By Asking for Shares

Sometimes the most obvious methods are some of the most effective.

Want shares? 

Ask for them! 

Just as you ask clients for testimonials, do the same here.

Tim Soulos at CoSchedule recommends this tactic, especially among those in your audience who are avid blog readers (which for him was 16% of his audience).

90. Promote Content By Guest Posting

Guest posting introduces your content to a whole new audience who may not (yet) be aware you exist. 

Here at AutoGrow, I’ve done guest posts for Crazyegg, Leadpages, Growth Hackers, and more. 

One of the highest converting articles he wrote was “7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know” for KissMetrics.com. 

This guest post skyrocketed AutoGrow’s traffic and made the article earn some powerful comments too.

And these posts led to more referral traffic for AutoGrow.

91. Promote Content By Including Numbers in Your Headlines for More Shares

For getting 2x shares, RazorSocial recommends including numbers in your headline. 

You can go with the standard top-5 list or even do a more unconventional numbered list, like this one!

It’s what we always do in our articles.

92. Promote Content By Creating an Experts Roundup

Experts roundup posts are part of our monthly editorial calendar at AutoGrow. 

We’ve published some of these so far.

Here’s one on sales funnel tools and this one on content creation hacks.

93. Promote Content By Following the Skyscraper Technique

Here’s another technique we use all the time at AutoGrow. 

The skyscraper blog posts are typically long-form content. 

You can create an original skyscraper post or rewrite an old post and build on it.

The tactic here is to find people linking and sharing to similar content through a tool like BuzzSumo

From there, ask them to link to/share your skyscraper post, which should be better than the content they were previously linking to.

These are 2 examples of skyscraper blog posts I have written in the past.


94.
Promote Content By Making a List-Based Blog Post

At AutoGrow, we’re all about list posts. 

While we also write how-to articles, most of the content you’ll see on our blog are list posts.

Why? 

As Photoshop resource PSD Learning writes, list posts are brief, bulleted and easily digestible. 

They’re also highly shareable, and perfect for driving traffic when you have a good headline.

In fact, SEMrush revealed that articles with list headlines get 2x more traffic. 

Source

95. Promote Content By Interviewing Experts

We do this one all the time too. 

For instance, I’ve interviewed Great Black Speakers’ co-founder & CEO Lawrence Watkins in this blog post.

Interviewing experts is a great way to diversify the content you’re sharing with your audience. 

And not only that, but it lets you share information they really want to hear.

And perhaps the biggest benefit is that the expert is likely to share the interview with their audience.

96. Promote Content By Writing Your Own Product Review

Share your thoughts about a product with a review on your blog. 

Take this article I wrote as an example.

If you use the right keywords, you’re likely to drive more traffic from people actually looking for your product.

If you’ve never written a product review before, this handy template from affiliate marketer Mia Lambert should help you.

97. Promote Content By Crafting Compelling Case Studies About Your Product or Service

Compelling case studies inspire action and can increase sales sby 185%

They inspire your audience to consider investing in whatever product or service was used to solve their problem, because case studies show them how it was done.

And people love hearing success stories and learning about what goes on behind the scenes. 

For instance, add a case studies page to your website, or share a case study in the form of a blog post.

In fact, according to Content Marketing Institute, 77% of U.K. marketers use case studies as a content marketing tactic.

Source

98. Promote Content By Making “Did You Know?” Posts

There’s lots of versatility with “Did you Know?” posts. 

They’re great for promoting your product or service in an entertaining and educational way.

You can err on the personal side, sharing a bit of your personal background with your customers. 

You can also make these explainers, writing a short, informative post on a topic related to your company.

For a great example of a “did you know” post, check out the image below…

99. Promote Content By Highlighting an Important Customer or Client

Your customers and clients keep your business afloat. 

Why not give them a special mention? 

Every month or so, write about a customer or client of yours and why they’re so valuable.

See Nuera Marketing’s Client Spotlight for inspiration and formatting.

100. Promote Content By Writing Blog Posts That Answer Your Customers’ Burning Questions

Above, we mentioned social site Quora and how you should answer questions there. 

Why not answer your customers’ most burning questions on your blog posts to drive traffic as well?

Try searching Quora for questions that have a lot of answers. 

Create a blog post using the question as your blog title. 

That way, when people ask that question to Google, not only will that Quora question pop up in their search results, but your blog post will as well.  

101. Promote Content By Writing a Yearly Recap of Your Most Popular Posts

We’re in the third quarter of 2020 already. 

December is around the corner.

So look back on your best posts from this year, compile them into a list of 20 or more, hyperlink to each one and then write a short blurb about what made them so good.

Conclusion

Download the “101 Effective Ways to Promote Your Content in 2020” so you won’t forget to take action on it later.  Click here to download it now.

Whew, this certainly is an exhaustive list! 

Whether you need help on the social side of things, your content writing could use a boost or you’re looking for new marketing strategies, this list has it all.

To review:

  • When it comes to posting on social media, when you post is almost as important as what you post.
  • Videos and engaging images will garner more user interest than social media posts without this media.
  • Writing prompts like questions of the week, favorite quotes or even your biggest successes and failures are a great chance to connect with your audience and craft shareable content. These prompts also humanize you.

There are plenty of ways to promote content in 2020, but these 101 ways are certainly your starting and end point.

Now tell me something, which of these 101 content promotion ways was your favorite? Why? Any you’re really eager to try?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

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