Ads We Love: Post Pandemic Positivity

What’s in this article:

  • The 12th part of PostFunnel’s “Ads We Loved” series
  • A round-up of ads from brands that show positivity and optimism this summer

Welcome to the twelfth part of PostFunnel’s “Ads We Loved” series!

Before we begin, make sure to check out the entire series here.

Now for this month, take a look at some of our faves:

Heineken: The Night is Young

This ad shows a group of post-vaccinated seniors having fun on a night out! Celebrating the return to social life, Heineken’s ad is a fun twist to an old standard and encourages people to get vaccinated.

McDonald’s: Laughter

McDonald’s new ad is 60-seconds of pure laughter. The simple ad shows people laughing and focuses on the light-hearted moments of life that can be shared over a burger and fries. As McDonald’s reopens after initial lockdowns, this ad gets a thumbs up for serving authentic post-pandemic positivity.

Colgate: Be the Reason

Shot documentary style, this ad celebrates real people who have the courage and resilience to share their smiles with others despite challenges they may be facing. Colgate fosters post-pandemic optimism with its new campaign and reminds us that we all can impact our world positively.

ASDA: Arrive Like You Mean It

George at Asda’s back-to-school campaign shows a bunch of kids on their first morning back to school. Wearing their George at Asda school uniforms, the kids proudly rap a commentary on their return to school with the refrain, “Look who’s back.” After a year of stops, starts, and home-schooling, this ad perfectly captures positive energy and the excitement kids will feel when schools reopen.

Irn-Bru: The Good, The Bad and The Orangey

Set in a wild west saloon, the ad shows cowboys arguing and fighting over their definition of the taste of Irn-Bru. One lone cowboy enters the mayhem and restores order by proposing that everyone agrees “it tastes like magic” and finally restoring peace.

Apple: Haystack

In this one-minute ad, Apple shows a rancher in search of his lost iPhone – which happens to be in a huge haystack. The rancher pings the iPhone through his Apple Watch, which results in the iPhone playing a sound to help pinpoint its location. The ad plays on the “needle in a haystack” idiom and is set to the song “Searching (For Someone Like You)” by country singer Kitty Wells.

Lotus Baby: Make Life a Little Softer

This light-hearted and adorable ad follows a father as he attempts to put a newborn to bed. Of course, it’s never as easy as it seems. Showing a more realistic side of parenthood, Lotus baby redefines the chaos of childcare as something much more playful and cheery.

The post Ads We Love: Post Pandemic Positivity appeared first on Post Funnel.

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Migrating From Marketo To HubSpot? Here Are The 9 Elements To Success Most People Miss

Do you want to move from Marketo to HubSpot? HubSpot has made major inroads in moving upstream to ensure its products work well with enterprise-level companies.

While Marketo has always been highly configurable and also more complicated to keep optimized, HubSpot’s recent product changes have made it equally configurable and aligned with the requirements of larger organizations.

However, these recent changes have also made HubSpot (in these more configured installations) more complicated to set up, maintain and use.

More larger companies are considering HubSpot than ever before, but before you press the go button on your migration, here are some considerations.

Read more

NEWS // New Representation: Tea & Water Pictures

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more

Top 13 Fonts for Graphic Design & Websites

We all know graphics are striking (and fun to look at!) But, what about fonts?

Think about it…

When someone visits your website, not only do they care about graphics, they also read carefully through the text!

The text is where the reader finds information. So while creating content for your website, landing page, or social media content, this is where fonts come into play.

When choosing a font for your marketing material, it’s important to analyze various fonts.

Consider strategic elements like:

  • Whether font will align with your brand message
  • How the font will play off other visual elements of your website
  • Line height and paragraph spacing
  • Readability of various fonts across relevant platforms and devices

Well-crafted and strategically placed fonts can capture attention, instill emotion, and boost engagement with your brand message.

Amanda knew this when she started her online design agency. She realized the better her fonts, the more traffic her clients received!

And you know what that means? More impressive reviews for Amanda (and money in her pocket!)

Since so many new fonts seem to appear out of nowhere, you’re probably wondering where you should begin. 🕒

We wanted to give you a head start! Here’s a list of 13 of the most popular fonts designers should be using in 2021! 💪

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

Trending Font #1: Futura Now

Let’s start with a classic! Futura Now is the definitive version of Futura, which was originally released in 1927.

This sans-serif font defined modern typography when it was first introduced, and now tech developers have converted it to a variable font that can be used almost anywhere! Futura now is considered one of the best fonts for designers.

Best For:

Futura now is considered one of the best fonts for designers and is noteworthy for its versatile design and can be used in just about every industry from manufacturing and publishing to fashion and SaaS.

Futura is a font also used in grand displays, logos, and typefaces for books.

Source

Trending Font #2: Noe Display

Noe Display is a typeface with two distinctive characteristics. First, the strokes are all broad and wedge-shaped rather than round and curved, like other versatile fonts.

It also has clusters of pointed serifs on the ends to create a more dramatic effect!

This font has four weights, which have a hairline weight, much like the stems, as they get thicker from regular to black.

Best For:

Designers tend to use these fonts in various logo designs, as the font is unapologetically expressive in a modern way! Online businesses can especially benefit from this font’s expressiveness! You will find that Noe Display is one of the best fonts for graphic design and websites.

The font is also perfect for creating a bolder effect when creating online courses, ebooks, or other digital products.

Source

Trending Font #3: Basis Grotesque

The font Basis Grotesque was originally drawn in a regular weight for the redesign of photography magazine Hotshoe.

Three years later, Colophon released the font commercially, and it became available in three distinct weights — light, semi bold, and bold.

Best For:

Grotesque fonts known to be versatile are most often used for advertisement campaigns and frequently seen in industries like health, construction or education.

Its basic design allows it to be useful in most industries that need to communicate a clear message, without being too assertive.

Source

Trending Font #4: Lars

Lars features a stylistic set of rounded glyphs, a ‘footed’ number 1, a simplified ampersand (&) and a case-sensitive feature. In the sans-serif font family, Lars is designed to be impartial and versatile with many different uses!

Best For:

This font accommodates many languages, and its legibility is excellent for most written material, like business cards, billboard signs, and other physical marketing materials.

These fonts are also mainly used by small local businesses and restaurants!

Source

Trending Font #5: Parnaso

Tight, skinny, and humanist serifs of Roman typefaces are in style these days. Inspired by the 19th-century revivals of Old Style Romans, Parnaso is a fantastic example of this style.

Best For:

Parnaso has always been perfect for online editorial or advertising work with its high contrast and crisp details.

Today, you will also see this font appear on many lifestyle blogging websites and online beauty campaign materials.

Source

Trending Font #6: IvyMode

If you need good fonts for websites that’s useful for beauty clients, IvyMode is what you need. IvyMode is a sans-serif typeface developed especially for magazines by Jan Maack.

With high contrast and flared stroke endings, the family of fonts is available in five weights with matching italics.

Best For:

Available in 10 styles, IvyMode is ideal for luxury businesses and high fashion companies. You will likely see this typeface on advertising campaigns, or as part of sleek logo designs too. Not only is this font legible enough for websites, but it’s versatility is considered one of best fonts for graphic design projects.

The soft, yet subtle curves and thin lettering allows the font to be the perfect font for beauty brands everywhere, that are looking for more of a feminine touch.

Source

Trending Font #7: Orpheus

Orpheus by Canada Type is inspired by two serif typefaces originally designed by Walter Tiemann in 1928, with a flowing italic design strongly influenced by calligraphy, Orpheus combines classic Roman proportions with art deco sensibilities.

Its subtle, aesthetic letterforms characterize its design. With a circular counter and rectangular body, the best typeface for small text is delicate but legible.

Best For:

Orpheus Serif Font is all caps with stylistic alternatives and is effective for banners, advertising, logos, magazines, fashion designs, etc.

The Orpheus Font is also typically seen written in entertainment industries, including written book covers, TV show intros, and movie titles.

Source

Trending Font #8: Helvetica

Without a doubt, Helvetica is the most heavily used font by professionals in graphic design.

Helvetica can be perfect for everyone and every occasion, understand you may get tired of constantly relying on Helvetica to illustrate and deliver your every message, since the style is basic in and of itself.

Best For:

With limitations on cursive, text messaging and email in the digital age, the Helvetica font has become ubiquitous due to its compatibility with modern computer programs.

Today, Helvetica fonts are used to spell out names of major brands as well as public signage, tech companies and t-shirts.

Source

Trending Font #9: Bodoni

The face has extreme contrast between thick and thin strokes, and a geometric construction, which makes it a tasteful-looking font for most occasions!

Best For:

With its narrow underlying structure and flat, unbracketed serifs. Bodoni adds a unique flair to headlines, decorative text, logos, and landing pages. Bodoni typically appears in entertainment industries.

Source

Trending Font #10: Gotham Font

Gotham fonts provide a bold, straight-to-the-point elemental design. Gotham fonts come in 17 different typefaces, representing Gotham’s evolution over a 50-year span.

Best For:

Unlike many similar fonts, Gotham is highly legible and versatile.

Use Gotham in black or use it in white ink on dark backgrounds for your medical industry marketing campaigns, or in sectors like politics and education.

Source

Trending Font #11: Alegreya Font

Alegreya is a warm, friendly, yet elegant typeface created in 2000 by Juan Pablo del Peral, that includes different elements from a diverse range of letters.

Best For:

Alegreya is a font used often in publishing companies or with authors.

Not only does Alegreya give a unique look to written and digital material, but it also has text that is strong and harmonious.

This font also makes the book appear unique because letters change dramatically from one word to another.

Source

Trending Font #12: Baskerville

Serif typefaces, like Baskerville, are timeless and popular with elite firms because they represent elegance and prestige.

Best For:

Baskerville is a font with an old-style flair and charm that is commonly used in academic publications. According to its creators, it has a “clean look that fits perfectly for both body text and titles for most written work in the education system.”

Baskerville is also often used in printed or digital projects, like commercial or display ads.

Source

Trending Font #13: Warnock Pro

This Adobe original typeface is named after John Warnock, an innovative spirit who has made a substantial contribution to the advancements of desktop publishing and graphic arts software.

Best For:

This font is a classic yet modern composition that can be used for various typographic functions and industries, including health, entertainment, fashion, publishing and logistics.

Warnock Pro is one of the best fonts for designers, who want to use this typeface in projects for an added contemporary touch!

Source

Conclusion

Download the “Top 13 Fonts for Graphic Design Websites” so you won’t forget to take action on it later. Click here to download it now.

If you’ve ever wondered about the best fonts for designers that are trending in 2021, we have the answers right here.

With all the visually appealing and emotionally evoking fonts, there’s no reason to settle for anything less than the perfect font for your brand or your next client!

Check out these top 13 trending fonts that will set your next project apart from the rest!

And tell me, do you plan to use any of these new trending fonts? Are you sticking with what you know?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Mirakle

Read more

NEWS // New Representation: Tea & Water Pictures

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more

Top 13 Fonts for Graphic Design & Websites

We all know graphics are striking (and fun to look at!) But, what about fonts?

Think about it…

When someone visits your website, not only do they care about graphics, they also read carefully through the text!

The text is where the reader finds information. So while creating content for your website, landing page, or social media content, this is where fonts come into play.

When choosing a font for your marketing material, it’s important to analyze various fonts.

Consider strategic elements like:

  • Whether font will align with your brand message
  • How the font will play off other visual elements of your website
  • Line height and paragraph spacing
  • Readability of various fonts across relevant platforms and devices

Well-crafted and strategically placed fonts can capture attention, instill emotion, and boost engagement with your brand message.

Amanda knew this when she started her online design agency. She realized the better her fonts, the more traffic her clients received!

And you know what that means? More impressive reviews for Amanda (and money in her pocket!)

Since so many new fonts seem to appear out of nowhere, you’re probably wondering where you should begin. 🕒

We wanted to give you a head start! Here’s a list of 13 of the most popular fonts designers should be using in 2021! 💪

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

Trending Font #1: Futura Now

Let’s start with a classic! Futura Now is the definitive version of Futura, which was originally released in 1927.

This sans-serif font defined modern typography when it was first introduced, and now tech developers have converted it to a variable font that can be used almost anywhere! Futura now is considered one of the best fonts for designers.

Best For:

Futura now is considered one of the best fonts for designers and is noteworthy for its versatile design and can be used in just about every industry from manufacturing and publishing to fashion and SaaS.

Futura is a font also used in grand displays, logos, and typefaces for books.

Source

Trending Font #2: Noe Display

Noe Display is a typeface with two distinctive characteristics. First, the strokes are all broad and wedge-shaped rather than round and curved, like other versatile fonts.

It also has clusters of pointed serifs on the ends to create a more dramatic effect!

This font has four weights, which have a hairline weight, much like the stems, as they get thicker from regular to black.

Best For:

Designers tend to use these fonts in various logo designs, as the font is unapologetically expressive in a modern way! Online businesses can especially benefit from this font’s expressiveness! You will find that Noe Display is one of the best fonts for graphic design and websites.

The font is also perfect for creating a bolder effect when creating online courses, ebooks, or other digital products.

Source

Trending Font #3: Basis Grotesque

The font Basis Grotesque was originally drawn in a regular weight for the redesign of photography magazine Hotshoe.

Three years later, Colophon released the font commercially, and it became available in three distinct weights — light, semi bold, and bold.

Best For:

Grotesque fonts known to be versatile are most often used for advertisement campaigns and frequently seen in industries like health, construction or education.

Its basic design allows it to be useful in most industries that need to communicate a clear message, without being too assertive.

Source

Trending Font #4: Lars

Lars features a stylistic set of rounded glyphs, a ‘footed’ number 1, a simplified ampersand (&) and a case-sensitive feature. In the sans-serif font family, Lars is designed to be impartial and versatile with many different uses!

Best For:

This font accommodates many languages, and its legibility is excellent for most written material, like business cards, billboard signs, and other physical marketing materials.

These fonts are also mainly used by small local businesses and restaurants!

Source

Trending Font #5: Parnaso

Tight, skinny, and humanist serifs of Roman typefaces are in style these days. Inspired by the 19th-century revivals of Old Style Romans, Parnaso is a fantastic example of this style.

Best For:

Parnaso has always been perfect for online editorial or advertising work with its high contrast and crisp details.

Today, you will also see this font appear on many lifestyle blogging websites and online beauty campaign materials.

Source

Trending Font #6: IvyMode

If you need good fonts for websites that’s useful for beauty clients, IvyMode is what you need. IvyMode is a sans-serif typeface developed especially for magazines by Jan Maack.

With high contrast and flared stroke endings, the family of fonts is available in five weights with matching italics.

Best For:

Available in 10 styles, IvyMode is ideal for luxury businesses and high fashion companies. You will likely see this typeface on advertising campaigns, or as part of sleek logo designs too. Not only is this font legible enough for websites, but it’s versatility is considered one of best fonts for graphic design projects.

The soft, yet subtle curves and thin lettering allows the font to be the perfect font for beauty brands everywhere, that are looking for more of a feminine touch.

Source

Trending Font #7: Orpheus

Orpheus by Canada Type is inspired by two serif typefaces originally designed by Walter Tiemann in 1928, with a flowing italic design strongly influenced by calligraphy, Orpheus combines classic Roman proportions with art deco sensibilities.

Its subtle, aesthetic letterforms characterize its design. With a circular counter and rectangular body, the best typeface for small text is delicate but legible.

Best For:

Orpheus Serif Font is all caps with stylistic alternatives and is effective for banners, advertising, logos, magazines, fashion designs, etc.

The Orpheus Font is also typically seen written in entertainment industries, including written book covers, TV show intros, and movie titles.

Source

Trending Font #8: Helvetica

Without a doubt, Helvetica is the most heavily used font by professionals in graphic design.

Helvetica can be perfect for everyone and every occasion, understand you may get tired of constantly relying on Helvetica to illustrate and deliver your every message, since the style is basic in and of itself.

Best For:

With limitations on cursive, text messaging and email in the digital age, the Helvetica font has become ubiquitous due to its compatibility with modern computer programs.

Today, Helvetica fonts are used to spell out names of major brands as well as public signage, tech companies and t-shirts.

Source

Trending Font #9: Bodoni

The face has extreme contrast between thick and thin strokes, and a geometric construction, which makes it a tasteful-looking font for most occasions!

Best For:

With its narrow underlying structure and flat, unbracketed serifs. Bodoni adds a unique flair to headlines, decorative text, logos, and landing pages. Bodoni typically appears in entertainment industries.

Source

Trending Font #10: Gotham Font

Gotham fonts provide a bold, straight-to-the-point elemental design. Gotham fonts come in 17 different typefaces, representing Gotham’s evolution over a 50-year span.

Best For:

Unlike many similar fonts, Gotham is highly legible and versatile.

Use Gotham in black or use it in white ink on dark backgrounds for your medical industry marketing campaigns, or in sectors like politics and education.

Source

Trending Font #11: Alegreya Font

Alegreya is a warm, friendly, yet elegant typeface created in 2000 by Juan Pablo del Peral, that includes different elements from a diverse range of letters.

Best For:

Alegreya is a font used often in publishing companies or with authors.

Not only does Alegreya give a unique look to written and digital material, but it also has text that is strong and harmonious.

This font also makes the book appear unique because letters change dramatically from one word to another.

Source

Trending Font #12: Baskerville

Serif typefaces, like Baskerville, are timeless and popular with elite firms because they represent elegance and prestige.

Best For:

Baskerville is a font with an old-style flair and charm that is commonly used in academic publications. According to its creators, it has a “clean look that fits perfectly for both body text and titles for most written work in the education system.”

Baskerville is also often used in printed or digital projects, like commercial or display ads.

Source

Trending Font #13: Warnock Pro

This Adobe original typeface is named after John Warnock, an innovative spirit who has made a substantial contribution to the advancements of desktop publishing and graphic arts software.

Best For:

This font is a classic yet modern composition that can be used for various typographic functions and industries, including health, entertainment, fashion, publishing and logistics.

Warnock Pro is one of the best fonts for designers, who want to use this typeface in projects for an added contemporary touch!

Source

Conclusion

Download the “Top 13 Fonts for Graphic Design Websites” so you won’t forget to take action on it later. Click here to download it now.

If you’ve ever wondered about the best fonts for designers that are trending in 2021, we have the answers right here.

With all the visually appealing and emotionally evoking fonts, there’s no reason to settle for anything less than the perfect font for your brand or your next client!

Check out these top 13 trending fonts that will set your next project apart from the rest!

And tell me, do you plan to use any of these new trending fonts? Are you sticking with what you know?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Mirakle

Read more

Pride Roundup 2021: 3 Brands That Nailed Their #Pride Campaigns

What’s in this article:

  • Examples of brands to learn from to improve your CRM marketing campaigns for next year’s Pride month

Another Pride month has come and gone, which means most brands have changed their marketing materials back from the rainbow themes that adorned social media and websites throughout June 2021. While it’s now common for companies to embrace LGBTQIA+ pride, some still go above and beyond to make an impact that resonates long after the last day of June. We’ve seen some pride campaigns go painfully wrong, but thankfully, these brands got it right. Marketers, take note — Pride 2022 is just 11 months away.

Become the best CRMer you can:
CRM Hack: Monitoring the User’s Heartbeat
What Does It Mean to Treat a Customer’s Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside

JOANN makes crafting more inclusive

A fabric and crafting brand might not seem like the most obvious choice for a Pride trendsetter, but JOANN went above and beyond in 2021. First, the hobby shop unveiled its Pride collection, which is simply bursting with rainbows, pronouns, and all the fabrics and materials one might need to show their pride. But JOANN didn’t stop there — the company also donated $25,000 to GLSEN, a non-profit whose mission is to create a safe school environment for LGBTQIA+ youth.

JOANN’s pride contributions are especially meaningful because not every crafting company has been so inclusive. One of the company’s biggest competitors, Hobby Lobby, has repeatedly come under fire for its homophobic, anti-Semitic, and misogynistic views. Meanwhile, JOANN is sending a message to its LGBTQIA+ clientele — and everyone else, for that matter — that they’re welcome in their stores and in the crafting space.

Everyone is awesome at LEGO

The LEGO brand is best known for its DIY brick-building kits featuring some of the most memorable moments from pop culture, history, and your own imagination. In late May, LEGO revealed its “first product that really celebrates diversity in our fanbase”: the “Everyone is Awesome” set, a 346-piece tribute to the LGBTQIA+ community.

LEGO VP of Design Matthew Ashton said he “wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love.” The set incorporates colors from several Pride flag designs, including those meant to celebrate trans pride and people of color within the LGBTQIA+ community. And it’s perfectly shelf-sized, meaning that those who build it can display their pride all year long. It’s a bold move from one of the biggest toy companies in the world, though it’s a bit surprising that it took this long for the 70-year-old brand to make this move.

Xbox puts LGBTQIA+ creators in the spotlight

Traditionally, video games haven’t been the most inclusive space, unless you count straight white men with different variations of muscular builds and shooty weapons as diverse. However, huge strides have been taken in recent years, with game developers and publishers adopting diverse hiring practices and telling different kinds of stories that highlight marginalized groups. To see how far the industry has come, one only needs to take a look at Xbox’s 2021 Pride marketing efforts.

As one of the biggest brands in gaming, Xbox needs to lead by example, and the console and games manufacturer certainly did that. For the month of June, the Xbox logo and marketing materials were adorned by different variations of Pride flags, but that was just the beginning. Xbox also launched a line of Pride gear both in its shop and virtually. Perhaps most importantly, the company highlighted “games, movies, and TV selected by LGBTQIA+ communities at Microsoft that bring focus to LGBTQIA+ creators, experiences, and protagonists,” making it easy for players to find these works from the Xbox dashboard. Xbox capped off the campaign with a $150,000 donation to various LGBTQIA+ charities like The Trevor Project and Transgender Law Center.

With each passing year, more and more brands are stepping up their marketing game during Pride and doing their part to make the world a more inclusive place. Such initiatives create happier existing customers who fuel the viral loop and therefore help in acquiring new ones. This ultimately helps companies grow through their existing customers.

With major companies like Xbox, LEGO, and JOANN setting the stage in 2021, we’ll hopefully see even more extensive and elaborate Pride celebrations in the years to come.

The post Pride Roundup 2021: 3 Brands That Nailed Their #Pride Campaigns appeared first on Post Funnel.

Read more