Presented on September 15, 2015. Too often the marketing of a new library initiative is considered the icing on the cake, rather than part of the cake itself. This webinar will show how integrating marketing efforts and staff, versus being brought in at the end to “spread the word,” give initiatives a better chance for success. Case studies from several different academic libraries will be shared, illustrating both successful initiatives where marketing considerations were part of the project’s strategy, as well as lessons learned when communications were an afterthought.
Sponsored by Springer.