The More You Know, The Better The Experience; The Better The Experience, The More You Close
“The customer experience is the new marketing battlefront.” — Chris Pemberton, Gartner
“You’ve got to start with the customer experience and work back to the technology, not the other way around.” — Steve Jobs
“We see our customers as invited guests to a party, and we are the hosts. It’s our job to make every aspect of that experience a little better every day.” — Jeff Bezos, Amazon
Marketing automation is never going to replace the work you do to create a remarkable experience for your customers.