Marketing And Sales Tools With AI Should Be Making Your Job Easier, But Are They? You Might Be Using The Wrong Tools
As an article in Selling Power explains, “One of the biggest challenges sales and marketing managers face is keeping up with the avalanche of information their sales and marketing technology tools collect day after day.
“When managers drown in data, their ability to make decisions atrophies and sales slow to a crawl. That’s why hundreds of new technology companies offer AI-powered marketing and sales tools that help managers make smarter decisions faster so they can accelerate sales again.
“The number of applications for machine learning in sales and marketing is growing daily. McKinsey & Company predicts AI will contribute $1.4 trillion to $2.6 trillion of value in marketing and sales.”
Keep reading to see what we’ve been doing with sales and marketing technology.