With So Much Content Marketing Being Used, What Makes For Great Content Marketing?
It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target.
Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the U.S. alone.
So how can you future-proof your business from experiencing a loss? The answer isn’t content marketing, it’s great content marketing.