NEWS // New Representation: Tea & Water Pictures

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

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How Deep Is Charles & Keith’s Love for Its Customers?

Welcome to PostFunnel’s 50th episode of the 7 CRM Commandment Series.

Charles & Keith is a fast-fashion retailer of stylish footwear and accessories catered to modern women.

How do you think the Singaporean trendy label scores when it comes to CRM practices?

1. Be Transparent 3/10

When checking for news and public announcements from Charles & Keith, we saw a short news story about the brand’s Eid Al Adha 2021 collection. Beyond this, Charles & Keith doesn’t share regular updates about the brand and its internal workings. The last press release/ piece of news we found on the parent company website was from March.

In a world where customers actively look for insights into a company before choosing to buy from them, sharing information about internal happenings is key to building trust. For Charles & Keith’s “quiet nature” they lose points on our transparency meter.

2. Incentives and Perks 10/10

To celebrate the 4th of July weekend, we were welcomed with a 15% off discount.

Other perks we were offered include:

  • Free Standard Shipping on orders over US$99.
  • 10% off our first order when we sign up for Charles & Keith’s newsletter.
  • 10% off our next order over $100 when we refer a friend.

We also noticed a sale section-which is great for customers looking for a bargain.

Discounts and perks were properly communicated to us throughout the customer journey.  For giving us many ways to save some money, Charles & Keith gets 10/10!

3. Be Relevant 6/10

Charles & Keith has a “Purpose Collection” category for customers who want to shop sustainably or support a cause with their purchase. With sustainability being top of the agenda for many environmentally conscious customers, having a “Purpose Collection” category can help Charles & Keith build a strong relationship with them.

Browsing around Charles & Keith’s website, we saw a COVID-19 update page and noticed a fair social representation in their choice of imagery when promoting products.

However, Charles & Keith doesn’t offer curbside pickups, click & collect or BOPIS on its website. The COVID-19 pandemic has changed normal shopping behavior and increased the demand for contactless delivery. This behavior isn’t likely to change soon. It costs them a few points.

4. Be Helpful 10/10

It appears that Charles & Keith is doing quite a bit to help its community. The brand supports causes such as gender equality and women’s empowerment. On International Women’s Day 2021, Charles & Keith said it would donate part of the proceeds collected in the month of March from its digital flagship store to The Asia Foundation.

In addition, Charles & Keith partner with WOVEN, a Philippine-based social enterprise that uplifts the local weaving communities and economically empowers women through the production and sales of their woven handicrafts.

Furthermore, 20% of net sales from WOVEN goes towards supporting local weavers.

Today’s customers are looking beyond price and quality when making repeat purchases with a brand. It’s great to see Charles & Keith walking their talk when it comes to supporting causes. For this, they get a perfect 10.

5. Realtime Personalization 3/10

When creating our account, Charles & Keith allowed us to select our favorite category and color preferences for a more personalized shopping experience. However, none of the products recommended to us matched our preferences.

In addition, the brand made no realtime personalization efforts. Going back to the brand’s HP after adding a handbag to our cart, the HP wasn’t personalized to reflect our previous onsite search and browsing behavior.

Apart from showing us items we might like – which we found generic, no other cross-selling or up-selling techniques were implemented. Also, we weren’t retargeted with sponsored ads or items left in our cart on social media.

In all, we expected a more personalized shopping experience since we supplied some data about our preferences. So, we have to chop off some points here.

TIP: As brands compete for consumer attention in a crowded digital landscape, personalizing the customer experience at each touchpoint is key to increasing conversions, building customer loyalty, and creating long-lasting customer relationships. This is why offering tailored product recommendations and insights by changing website content that’s in line with a customer’s profile is crucial to your CRM success.

6. Master UX 7/10

Generally, Charles & Keith’s website was easy to navigate, the look and feel were consistent, and checkout was a breeze.

Charles & Keith’s FAQ section is large and grouped by topic. This made it easy for us to scan the FAQs and find the information we needed.

We noticed that we couldn’t find reviews on the product page to help us understand more about the quality and use of the product we viewed.

Reviews are an important aspect of the shopping experience as they help answer questions or address concerns that customers may have about a product. It’s basic. It’s a must. And it costs them a few points here, as well.

7. Leverage Social Media 9/10

Charles & Keith has an active social media presence and a solid social media following. The brand has 1.5 million followers on Instagram, 13.4k followers on Twitter, and 2.2 million likes on Facebook.

Aside from its official Instagram channel, Charles & Keith has country-specific handles for Taiwan, Thailand, and Japan. The brand’s Instagram feed is perfectly curated, projecting an extremely fashion-forward image. Though posts are mostly promotional, they’re showcased by a mix of models and influencers.

Charles & Keith encourages customers to tag them in their Instagram photos and use the hashtag #ImwithCharlesKeith for a chance to be featured on their official Instagram page. This drives engagement and is excellent for community building.

On Facebook, we see a healthy mix of promotional posts and polls. Great for customer engagement!

We like how Charles & Keith uses Facebook polls to provide its audience with an interactive experience and build more personable relationships.

Finally, the Charles & Keith Twitter page is made up of promotional posts, short videos, and polls. Therefore, Charles & Keith uses social media well and does a great job at leveraging visual content and branded hashtags to catch its audience’s attention.

Overall, Charles & Keith is getting a 48/70 here (68%) placing them in 36th place. The brand falls short in transparency and personalization. But there’s still hope! Adopting realtime personalized marketing techniques can take Charles & Keith’s CRM results to a star level.

Here are the full rankings of all the brands we analyzed to date:

  1. Pets at Home91%
  2. Lowe’s90%
  3. Petco90%
  4. The Home Depot 87%
  5. Target87%
  6. Uniqlo 86%
  7. Paul Smith 84%
  8. JD Sports84%
  9. Vrbo 83%
  10. N Brown Group 81%
  11. West Elm81%
  12. The North Face 81%
  13. Holland and Barret80%
  14. lululemon80%
  15. Morrisons80%
  16. Brooks Running79%
  17. Best Buy78%
  18. Blue Apron77%
  19. Angie’s List77%
  20. Gap77%
  21. Chico’s76%
  22. Etsy76%
  23. Nando’s75%
  24. The Body Shop74%
  25. Gymshark 73%
  26. William Hill 73%
  27. Essence72%
  28. Deckers71%
  29. Inditex71%
  30. Iceland Foods71%
  31. Total Wine & More70%
  32. Tommy Hilfiger70%
  33. Walgreens70%
  34. Kohl’s70%
  35. United Colors of Benetton69%
  36. Charles & Keith 73%
  37. Buy Buy Baby68%
  38. Carter’s67%
  39. Fiverr67%
  40. The White Company66%
  41. Next63%
  42. Babbel63%
  43. Patagonia61%
  44. Express60%
  45. Burberry60%
  46. Zara59%
  47. Sunbasket 58%
  48. Treatwell58%
  49. COS57%
  50. Dream1153%

We publish a new analysis every other week, so watch this space for more brand analyses coming your way!

The post How Deep Is Charles & Keith’s Love for Its Customers? appeared first on Post Funnel.

Read more

How Deep Is Charles & Keith’s Love for Its Customers?

Welcome to PostFunnel’s 50th episode of the 7 CRM Commandment Series.

Charles & Keith is a fast-fashion retailer of stylish footwear and accessories catered to modern women.

How do you think the Singaporean trendy label scores when it comes to CRM practices?

1. Be Transparent 3/10

When checking for news and public announcements from Charles & Keith, we saw a short news story about the brand’s Eid Al Adha 2021 collection. Beyond this, Charles & Keith doesn’t share regular updates about the brand and its internal workings. The last press release/ piece of news we found on the parent company website was from March.

In a world where customers actively look for insights into a company before choosing to buy from them, sharing information about internal happenings is key to building trust. For Charles & Keith’s “quiet nature” they lose points on our transparency meter.

2. Incentives and Perks 10/10

To celebrate the 4th of July weekend, we were welcomed with a 15% off discount.

Other perks we were offered include:

  • Free Standard Shipping on orders over US$99.
  • 10% off our first order when we sign up for Charles & Keith’s newsletter.
  • 10% off our next order over $100 when we refer a friend.

We also noticed a sale section-which is great for customers looking for a bargain.

Discounts and perks were properly communicated to us throughout the customer journey.  For giving us many ways to save some money, Charles & Keith gets 10/10!

3. Be Relevant 6/10

Charles & Keith has a “Purpose Collection” category for customers who want to shop sustainably or support a cause with their purchase. With sustainability being top of the agenda for many environmentally conscious customers, having a “Purpose Collection” category can help Charles & Keith build a strong relationship with them.

Browsing around Charles & Keith’s website, we saw a COVID-19 update page and noticed a fair social representation in their choice of imagery when promoting products.

However, Charles & Keith doesn’t offer curbside pickups, click & collect or BOPIS on its website. The COVID-19 pandemic has changed normal shopping behavior and increased the demand for contactless delivery. This behavior isn’t likely to change soon. It costs them a few points.

4. Be Helpful 10/10

It appears that Charles & Keith is doing quite a bit to help its community. The brand supports causes such as gender equality and women’s empowerment. On International Women’s Day 2021, Charles & Keith said it would donate part of the proceeds collected in the month of March from its digital flagship store to The Asia Foundation.

In addition, Charles & Keith partner with WOVEN, a Philippine-based social enterprise that uplifts the local weaving communities and economically empowers women through the production and sales of their woven handicrafts.

Furthermore, 20% of net sales from WOVEN goes towards supporting local weavers.

Today’s customers are looking beyond price and quality when making repeat purchases with a brand. It’s great to see Charles & Keith walking their talk when it comes to supporting causes. For this, they get a perfect 10.

5. Realtime Personalization 3/10

When creating our account, Charles & Keith allowed us to select our favorite category and color preferences for a more personalized shopping experience. However, none of the products recommended to us matched our preferences.

In addition, the brand made no realtime personalization efforts. Going back to the brand’s HP after adding a handbag to our cart, the HP wasn’t personalized to reflect our previous onsite search and browsing behavior.

Apart from showing us items we might like – which we found generic, no other cross-selling or up-selling techniques were implemented. Also, we weren’t retargeted with sponsored ads or items left in our cart on social media.

In all, we expected a more personalized shopping experience since we supplied some data about our preferences. So, we have to chop off some points here.

TIP: As brands compete for consumer attention in a crowded digital landscape, personalizing the customer experience at each touchpoint is key to increasing conversions, building customer loyalty, and creating long-lasting customer relationships. This is why offering tailored product recommendations and insights by changing website content that’s in line with a customer’s profile is crucial to your CRM success.

6. Master UX 7/10

Generally, Charles & Keith’s website was easy to navigate, the look and feel were consistent, and checkout was a breeze.

Charles & Keith’s FAQ section is large and grouped by topic. This made it easy for us to scan the FAQs and find the information we needed.

We noticed that we couldn’t find reviews on the product page to help us understand more about the quality and use of the product we viewed.

Reviews are an important aspect of the shopping experience as they help answer questions or address concerns that customers may have about a product. It’s basic. It’s a must. And it costs them a few points here, as well.

7. Leverage Social Media 9/10

Charles & Keith has an active social media presence and a solid social media following. The brand has 1.5 million followers on Instagram, 13.4k followers on Twitter, and 2.2 million likes on Facebook.

Aside from its official Instagram channel, Charles & Keith has country-specific handles for Taiwan, Thailand, and Japan. The brand’s Instagram feed is perfectly curated, projecting an extremely fashion-forward image. Though posts are mostly promotional, they’re showcased by a mix of models and influencers.

Charles & Keith encourages customers to tag them in their Instagram photos and use the hashtag #ImwithCharlesKeith for a chance to be featured on their official Instagram page. This drives engagement and is excellent for community building.

On Facebook, we see a healthy mix of promotional posts and polls. Great for customer engagement!

We like how Charles & Keith uses Facebook polls to provide its audience with an interactive experience and build more personable relationships.

Finally, the Charles & Keith Twitter page is made up of promotional posts, short videos, and polls. Therefore, Charles & Keith uses social media well and does a great job at leveraging visual content and branded hashtags to catch its audience’s attention.

Overall, Charles & Keith is getting a 48/70 here (68%) placing them in 36th place. The brand falls short in transparency and personalization. But there’s still hope! Adopting realtime personalized marketing techniques can take Charles & Keith’s CRM results to a star level.

Here are the full rankings of all the brands we analyzed to date:

  1. Pets at Home91%
  2. Lowe’s90%
  3. Petco90%
  4. The Home Depot 87%
  5. Target87%
  6. Uniqlo 86%
  7. Paul Smith 84%
  8. JD Sports84%
  9. Vrbo 83%
  10. N Brown Group 81%
  11. West Elm81%
  12. The North Face 81%
  13. Holland and Barret80%
  14. lululemon80%
  15. Morrisons80%
  16. Brooks Running79%
  17. Best Buy78%
  18. Blue Apron77%
  19. Angie’s List77%
  20. Gap77%
  21. Chico’s76%
  22. Etsy76%
  23. Nando’s75%
  24. The Body Shop74%
  25. Gymshark 73%
  26. William Hill 73%
  27. Essence72%
  28. Deckers71%
  29. Inditex71%
  30. Iceland Foods71%
  31. Total Wine & More70%
  32. Tommy Hilfiger70%
  33. Walgreens70%
  34. Kohl’s70%
  35. United Colors of Benetton69%
  36. Charles & Keith 73%
  37. Buy Buy Baby68%
  38. Carter’s67%
  39. Fiverr67%
  40. The White Company66%
  41. Next63%
  42. Babbel63%
  43. Patagonia61%
  44. Express60%
  45. Burberry60%
  46. Zara59%
  47. Sunbasket 58%
  48. Treatwell58%
  49. COS57%
  50. Dream1153%

We publish a new analysis every other week, so watch this space for more brand analyses coming your way!

The post How Deep Is Charles & Keith’s Love for Its Customers? appeared first on Post Funnel.

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Top 13 Fonts for Graphic Design & Websites

We all know graphics are striking (and fun to look at!) But, what about fonts?

Think about it…

When someone visits your website, not only do they care about graphics, they also read carefully through the text!

The text is where the reader finds information. So while creating content for your website, landing page, or social media content, this is where fonts come into play.

When choosing a font for your marketing material, it’s important to analyze various fonts.

Consider strategic elements like:

  • Whether font will align with your brand message
  • How the font will play off other visual elements of your website
  • Line height and paragraph spacing
  • Readability of various fonts across relevant platforms and devices

Well-crafted and strategically placed fonts can capture attention, instill emotion, and boost engagement with your brand message.

Amanda knew this when she started her online design agency. She realized the better her fonts, the more traffic her clients received!

And you know what that means? More impressive reviews for Amanda (and money in her pocket!)

Since so many new fonts seem to appear out of nowhere, you’re probably wondering where you should begin. 🕒

We wanted to give you a head start! Here’s a list of 13 of the most popular fonts designers should be using in 2021! 💪

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

 

Trending Font #1: Futura Now

Let’s start with a classic! Futura Now is the definitive version of Futura, which was originally released in 1927.

This sans-serif font defined modern typography when it was first introduced, and now tech developers have converted it to a variable font that can be used almost anywhere! Futura now is considered one of the best fonts for designers.

Best For:

Futura now is considered one of the best fonts for designers and is noteworthy for its versatile design and can be used in just about every industry from manufacturing and publishing to fashion and SaaS.

Futura is a font also used in grand displays, logos, and typefaces for books.

Source

Trending Font #2: Noe Display

Noe Display is a typeface with two distinctive characteristics. First, the strokes are all broad and wedge-shaped rather than round and curved, like other versatile fonts.

It also has clusters of pointed serifs on the ends to create a more dramatic effect!

This font has four weights, which have a hairline weight, much like the stems, as they get thicker from regular to black.

Best For:

Designers tend to use these fonts in various logo designs, as the font is unapologetically expressive in a modern way! Online businesses can especially benefit from this font’s expressiveness! You will find that Noe Display is one of the best fonts for graphic design and websites.

The font is also perfect for creating a bolder effect when creating online courses, ebooks, or other digital products.

Source

Trending Font #3: Basis Grotesque

The font Basis Grotesque was originally drawn in a regular weight for the redesign of photography magazine Hotshoe.

Three years later, Colophon released the font commercially, and it became available in three distinct weights — light, semi bold, and bold.

Best For:

Grotesque fonts known to be versatile are most often used for advertisement campaigns and frequently seen in industries like health, construction or education.

Its basic design allows it to be useful in most industries that need to communicate a clear message, without being too assertive.

Source

Trending Font #4: Lars

Lars features a stylistic set of rounded glyphs, a ‘footed’ number 1, a simplified ampersand (&) and a case-sensitive feature. In the sans-serif font family, Lars is designed to be impartial and versatile with many different uses!

Best For:

This font accommodates many languages, and its legibility is excellent for most written material, like business cards, billboard signs, and other physical marketing materials.

These fonts are also mainly used by small local businesses and restaurants!

Source

Trending Font #5: Parnaso

Tight, skinny, and humanist serifs of Roman typefaces are in style these days. Inspired by the 19th-century revivals of Old Style Romans, Parnaso is a fantastic example of this style.

Best For:

Parnaso has always been perfect for online editorial or advertising work with its high contrast and crisp details.

Today, you will also see this font appear on many lifestyle blogging websites and online beauty campaign materials.

Source

Trending Font #6: IvyMode

If you need good fonts for websites that’s useful for beauty clients, IvyMode is what you need. IvyMode is a sans-serif typeface developed especially for magazines by Jan Maack.

With high contrast and flared stroke endings, the family of fonts is available in five weights with matching italics.

Best For:

Available in 10 styles, IvyMode is ideal for luxury businesses and high fashion companies. You will likely see this typeface on advertising campaigns, or as part of sleek logo designs too. Not only is this font legible enough for websites, but it’s versatility is considered one of best fonts for graphic design projects.

The soft, yet subtle curves and thin lettering allows the font to be the perfect font for beauty brands everywhere, that are looking for more of a feminine touch.

Source

Trending Font #7: Orpheus

Orpheus by Canada Type is inspired by two serif typefaces originally designed by Walter Tiemann in 1928, with a flowing italic design strongly influenced by calligraphy, Orpheus combines classic Roman proportions with art deco sensibilities.

Its subtle, aesthetic letterforms characterize its design. With a circular counter and rectangular body, the best typeface for small text is delicate but legible.

Best For:

Orpheus Serif Font is all caps with stylistic alternatives and is effective for banners, advertising, logos, magazines, fashion designs, etc.

The Orpheus Font is also typically seen written in entertainment industries, including written book covers, TV show intros, and movie titles.

Source

Trending Font #8: Helvetica

Without a doubt, Helvetica is the most heavily used font by professionals in graphic design.

Helvetica can be perfect for everyone and every occasion, understand you may get tired of constantly relying on Helvetica to illustrate and deliver your every message, since the style is basic in and of itself.

Best For:

With limitations on cursive, text messaging and email in the digital age, the Helvetica font has become ubiquitous due to its compatibility with modern computer programs.

Today, Helvetica fonts are used to spell out names of major brands as well as public signage, tech companies and t-shirts.

Source

Trending Font #9: Bodoni

The face has extreme contrast between thick and thin strokes, and a geometric construction, which makes it a tasteful-looking font for most occasions!

Best For:

With its narrow underlying structure and flat, unbracketed serifs. Bodoni adds a unique flair to headlines, decorative text, logos, and landing pages. Bodoni typically appears in entertainment industries.

Source

Trending Font #10: Gotham Font

Gotham fonts provide a bold, straight-to-the-point elemental design. Gotham fonts come in 17 different typefaces, representing Gotham’s evolution over a 50-year span.

Best For:

Unlike many similar fonts, Gotham is highly legible and versatile.

Use Gotham in black or use it in white ink on dark backgrounds for your medical industry marketing campaigns, or in sectors like politics and education.

Source

Trending Font #11: Alegreya Font

Alegreya is a warm, friendly, yet elegant typeface created in 2000 by Juan Pablo del Peral, that includes different elements from a diverse range of letters.

Best For:

Alegreya is a font used often in publishing companies or with authors.

Not only does Alegreya give a unique look to written and digital material, but it also has text that is strong and harmonious.

This font also makes the book appear unique because letters change dramatically from one word to another.

Source

Trending Font #12: Baskerville

Serif typefaces, like Baskerville, are timeless and popular with elite firms because they represent elegance and prestige.

Best For:

Baskerville is a font with an old-style flair and charm that is commonly used in academic publications. According to its creators, it has a “clean look that fits perfectly for both body text and titles for most written work in the education system.”

Baskerville is also often used in printed or digital projects, like commercial or display ads.

Source

Trending Font #13: Warnock Pro

This Adobe original typeface is named after John Warnock, an innovative spirit who has made a substantial contribution to the advancements of desktop publishing and graphic arts software.

Best For:

This font is a classic yet modern composition that can be used for various typographic functions and industries, including health, entertainment, fashion, publishing and logistics.

Warnock Pro is one of the best fonts for designers, who want to use this typeface in projects for an added contemporary touch!

Source

Conclusion

Download the “Top 13 Fonts for Graphic Design Websites” so you won’t forget to take action on it later. Click here to download it now.

If you’ve ever wondered about the best fonts for designers that are trending in 2021, we have the answers right here.

With all the visually appealing and emotionally evoking fonts, there’s no reason to settle for anything less than the perfect font for your brand or your next client!

Check out these top 13 trending fonts that will set your next project apart from the rest!

And tell me, do you plan to use any of these new trending fonts? Are you sticking with what you know?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Mirakle

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6 Lessons Fitness Can Teach Us About Marketing

Why Improving Athletic Performance Is A Lot Like Improving Marketing Performance

I was an exceptionally mediocre athlete in high school and college, and I carried that moderate proficiency right into adulthood as an age group triathlete turned weightlifter turned … someone who now does whatever she feels like in the gym. 

I never made it to the Olympics. I never went pro. I did set one course record in a 10-miler (with a 20 mph tailwind, in a field of approximately seven people — two of them were my parents). 

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