#onpassive Latest Update | webinar update | ash mufareh @ZAHID EARNING OPPORTUNITY

onpassive Latest Update | webinar update | ash mufareh ‎@ZAHID EARNING OPPORTUNITY #onpassive #webinarupdate #softlaunch #onpassivegofounders … source

Read more

Members Only: The Amazon Prime Model

What’s in this article:

  • A look at various membership programs in the works
  • The Amazon membership model is one that some other retailers are now trying to emulate
  • Any business that does intend to introduce a paid membership program needs to analyze and assess if it will improve the bottom line

Amazon Prime Day is set for June this year. Over the years, the special savings event for members only has moved around the calendar and expanded from a single day to a few.

The exclusive savings are one of the membership benefits, though some shoppers would sign on for it just for the free expedited shipping alone, as they order from the site frequently.

This membership model is one that some other retailers are now trying to emulate.

Become the best CRMer you can:
CRM Hack: Monitoring the User’s Heartbeat
What Does It Mean to Treat a Customer’s Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside

Going beyond for just $29

For example, in 2018, Bed Bath and Beyond (BBB) rolled out a membership plan it calls Beyond+. For $29 a year, members get 20% off every purchase without having to bring in a coupon and free shipping without reaching the $39 minimum.

They also get 50% off design services, though that’s not really the main benefit that springs to mind for shoppers. The low annual fee makes the BB&B membership the cheapest membership I’ve come across for a retailer.

Drug deal

Even CVS charges more. For either $5 a month or $48 a year, customers of the major drug chain can enroll in the Carepass program that entitles them to the following benefits:

  • 20% off CVS Health brand products
  • Free same-day Rx delivery
  • Free 1 to 2-day shipping
  • $10 promotional reward every month

The math seems to make it clear you’d come out ahead, but that’s only if you really do normally pick things up there every month.  In that way, it’s like the BB&B membership that it only pays for people who buy there often enough to earn back more than they pay in.

CVS rolled out the program nationwide in August 2019. It’s hard to tell how much impact it has had on the business. Sales were higher in 2020, but that is only to be expected during a year defined by the pandemic.

The cost of Prime

Walmart launched its membership program called Walmart+ in  September 2020. Priced at $12.95 per month or $98 a month, the cost approximates that of Amazon’s Prime. Also, like Amazon, it offers free trial periods. But the benefits extend beyond standard free shipping to include same-day shipping for perishable groceries. Based on the few times I treated myself to grocery delivery, I can attest to that being a huge time-saver.

Walmart even does the math for those considering it by adding up not just how much money but how much time you could end up saving with the membership service:

There are also benefits for those who wish to shop in-store. Walmart offers a Mobile scan & Go, which allows shoppers to scan items while shopping instead of only doing so at checkout. Payment comes off the app directly from the debit or credit card that the user entered into it and then scans a QR code at a self-checkout.

This mobile scanning form of technology is not unique to Walmart, though. Other stores do have it available to their customers without having to purchase a membership. For example, Stop & Shop offers its SCAN IT! Mobile app for free. So, Walmart should possibly consider extending that app to all shoppers who wish to use it, as well. But still, people who drive a lot may also appreciate the savings of up to 5¢ a gallon at Walmart gas stations.

Membership programs in the works

A search for retailer membership programs will bring up some that have come and gone. When it comes to the Premier Membership program from Newegg, the story gets a bit more complicated. The online seller of electronics, appliances and other products offered membership for $49.99 per year, $29.99 for six months, or $19.99 for three months. Students would get a special discounted rate of just $30 annually.

The benefits included expedited shipping and free 30-day returns. Members also got early access to the site’s sales and members-only discounts. On top of that, there was a special customer service helpline reserved for members only.

But if you now check for the details about the membership program on the site, it becomes clear that it wasn’t working out quite the way Newegg wanted it to. Under “Premier updates,” you find this notice:

Newegg is canceling the Premier Membership and neither accepting new members nor renewals. However, we will be launching a completely new loyalty program we think will benefit more of our shoppers in the coming months, so stay tuned! If you have any questions about your membership, please reach out to customer service, and they will be happy to help.

At this point, all memberships have come to an end by the end of 2019, as per the Newegg communication to its members. Now nearly 18 months later, Newegg still has failed to say what – if anything – will be taking its place.

What we can conclude from this is that many retailers try to follow in the footsteps of Amazon, but not all are cut out for a paid membership program. Perhaps when it really pays off for customers, the sellers discover the costs to them are not worth the increase in sales and loyalty. So, any business that does intend to introduce a paid membership program really needs to analyze and assess if it will improve the bottom line.

The post Members Only: The Amazon Prime Model appeared first on Post Funnel.

Read more

Learn From These 10 Brands Celebrating June’s Pride Month

What’s in this article:

  • These ten brands are showing support for LGBT+ causes by dropping unique collections –some even donating the proceeds to non-profit organizations to further help the community

UGG

The Australian sheepskin bootmaker launched a bright new Pride campaign together with Lil Nas X.

“For our fifth year, UGG and Pacific Pride Foundation have reimagined the age-old tradition with PROUD Prom – an inclusive event with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California. A celebration of identity and love, this year’s virtual prom included friends of the brand like Lil Nas X,” the Company said in a statement.

The collection features fluffy rainbow slippers and is currently available online.

Become the best CRMer you can:
CRM Hack: Monitoring the User’s Heartbeat
What Does It Mean to Treat a Customer’s Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside

Hanna Andersson

The love-inspired “Pride Rainbow” capsule collection includes colorful rainbows, stripes, and heart-printed matching pajamas for the entire family. Recycled swimwear, dresses, and other clothing for both children and adults are also on offer.

GAP

Doing things a little bit different this pride month, Gap partnered with Balenciaga to remix the classic Gap logo on t-shirts, hoodies, and caps to read “Gay”. The capsule is to be released early June – and 15% of proceeds will be donated to The Trevor Project.

TEVA

To honor the LGBT+ community, the sandal company is selling chunky rainbow platforms with extended genderless sizing. What’s more, Teva is making a $35,000 donation to the Human Rights Campaign Foundation to show its support further.

Rue21

The American women’s casual apparel retailer has launched a gender-neutral, unique collection. With everything from sandals to sweatshirts – Rue21 has partnered with the Trevor Project too – donating $50,000 to the service that focuses on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning youth.

Banana Republic

The American clothing and accessories retailer is also doing its part this June. Banana Republic’s Pride Collection is genderfluid and already available to shop. Pride Graphic hoodies (shown below) go for $58 – and you can also find other tees and brooches to take pride in.

Madewell

The jean and clothing company is partnering with Lisa Congdon – an artist and illustrator – to create an inclusive line of clothing. Half of the proceeds made from the collection will be donated to the American Civil Liberties Union.

Sanuk

Another chic way to create a gender-neutral footwear collection comes from the surfer sandal and shoemaker brand. Together with the Pacific Pride Foundation, Sanuk is launching two new shoe styles and a variation of its “You Got My Back” slippers and will donate $10,000 in addition to $3 extra for every pair sold in the collab to the foundation.

The money will be used to support educational programs, counseling services, community events and advocacy efforts.

BH Cosmetics

On June 9th, the cosmetics brand will unveil its colorful new “Give Back” edition that includes a 12 Color Shadow Palette. And, $10 will be donated towards the New Trevor Project for every makeup palette purchased in the limited-edition collection.

Bombas

The apparel brand is launching its 2021 pride collection to offer a wide range of underwear, socks and shirts. Together with three year-round partners, a uniquely designed item will be donated to someone in need in the LGBTQ community for every item purchased.

We know it may seem cynical but the truth, in our eyes, is that all these business initiatives help legitimize minorities and put focus on their issues. We support these messages.

The post Learn From These 10 Brands Celebrating June’s Pride Month appeared first on Post Funnel.

Read more

11 Types of Info Products You Can Make (& Sell) in 2021

“Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime.” 🐟

If you teach your prospects how to fish/solve any problem they’re dealing with, then all you have to do is introduce them to your info products.

Your info products will help your prospects and customers to learn how to fish and stay fed for a lifetime.

Simple analogy, right?

But before actually offering your info products to your audience, you need to first choose which type of info product to sell—the one that’s actually right for your audience…

And that’s where this article comes in…

In it, I’ll tell you:

  • Why should you sell info products in 2021 and which type of info product will work best for your audience.
  • The key questions you need to ask yourself when choosing the right type of info product to sell.
  • And how to determine your price point so you can start selling your info products this year.

Ready to start teaching your audience how to fish? The first thing you need to do is choose your type of info product and ask yourself…

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

Why Should You Sell Info Products in 2021?

Short answer is because people will buy them even before you create them.

Wait, how does that work?

It works like this…

Before creating your info product, you can actually pre-sell your info product idea.

Then, you just see how many people are interested in it. And then after you’ve seen the validation of the market, that’s when you’ll go ahead and create it and launch it.

I’ve actually done that myself here at AutoGrow.

I’ve pre-sold to my audience an info product idea.

And once I put it out there, I was like, “wow, someone really bought this? I don’t even know what I’m selling!”

Then I got more orders and we kind of followed the market from there to create the actual info product.

And that’s part of how I have done research here at AutoGrow—by using our survey funnel and reviewing data from the survey form.

That was a big help when pre-selling my info product idea.

I took a look at who was opting in to our email list, how they self-segment themselves (SaaS businesses, consultants, agency owners, eCommerce stores, etc.), and what they reported are their biggest problems.

And that’s when I took all that data and created the info product.

Finally, I put it through the key stages of an info products’ sales cycle and started selling it.

Because there’s usually a point in any successful info product launch when you come up with a new product idea.

Sounds dumb but it’s a key part of the process…

At that moment, you almost feel like the market is pulling it out of you.

And BOOM—that’s exactly the moment where you make sure there’s a strong desire in your audience for whatever it is you’re planning to create and sell.

So as long as you create an info product that you’re sure your audience needs, then you could even sell it before creating it.

Here’s a very detailed chart with information about why you should create your info products…

Source

And now that you know why you should sell your info products, we’ll soon be seeing what types of info products to sell in 2021 that will best suit your audience’s needs…

But First… 5 Key Questions to Answer Before Choosing Your Type of Info Product

Before we continue, there are some important questions you need to think about before choosing your type of info product to sell.

Since you’ll create it from scratch and make sure people love it, you need to make sure everything’s properly planned first.

That being said, let’s quickly go through those key questions so you can start giving them some thought…

1. How Much Time Are You Willing to Invest in Creating Your Info Product?

The time you can put into your info product will determine the type of info product that you’ll end up creating.

Because there are some type of info products to sell that require much more time in their production phase.

For example, a checklist can be less time-consuming than putting together training videos.

So be sure to consider how much time you can put into your info product creation.

And remember, that time is an investment. Not just “spent time.”

2. How Involved Do You Want to Be in the Creation of Your Info Product?

Will you be delegating the creation of your info product? Or will you take full ownership?

If you’re reading this article, you’ll probably be creating it from scratch. But since there are plenty of benefits of outsourcing—maybe you’ll ask an expert like AutoGrow for help.

So think about whether you want your product to be a standalone success or if you’re okay with continually putting your time and effort into helping your customers get value out of it.

Because while an online course may require you to actively check in with participants, a video series is probably more of a passive source of income.

3. How Much Money Are You Aiming to Make After Selling It?

The time you invest in your info product should be correlated to the value of it and how much you can charge for it.

Because normally, the more time and effort you put into it, the more value you’ll be adding to the product, and you could charge more for it.

That being said, this only applies to products in markets that are well-researched and built for an audience that actually needs it.

4. What Can Your Target Audience Afford?

Your audience’s affordability will help determine your info product’s pricing. Because obviously you need price anchoring for any of your products…

So if for example, your target audience is students or people who had recently graduated from college, then they’d probably have a limited budget. Therefore, they won’t be able to buy an expensive product.

But if your target audience is mid-career professionals, then they might be able to afford a more premium service like high-ticket products.

5. What’s Your Level of Expertise?

This is an important question to ask yourself.

How much experience or knowledge do you have so you can actually create your info product?

Remember, any types of info products to sell must convey value to your audience.

And that’s exactly why I’m asking you what’s your level of expertise.

Because if you’re a newbie or don’t have a lot of experience in a specific topic, then it’ll be better to go after an easier type of info product like a template, checklist, or worksheet.

But the downside to creating a simpler info product is that you won’t be able to charge a lot, but you won’t ruin your reputation either.

How come?

Because if you sell something that’s not good, people will notice it and they’ll be angry that they spent money on something that doesn’t really offer much value.

And after that bad experience, they’ll go and tell others about it.

Alright. Now that you’ve answered these important questions you’ve asked yourself (anyone else like talking to themselves?), let’s find out how to…

Determine Your Price Point

Your price point will depend on mainly 2 things.

First, the amount of time and effort you put into creating your info product.

And second, (to an even greater degree) how much your audience can afford to pay for it.

Simple, right?

As I mentioned above, your level of expertise will help determine how much value you can add to your audience. And the amount of effort you put into it should also correspond with the value of your info product.

It all comes down to creating a high-value product with high effort.

Source

That being said, you need to understand your audience better to know what they can afford before determining your pricing.

Because you could spend 10 weeks putting together a 10-hour online course, but if your audience can’t afford it, guess what?…

It won’t sell.

And all your time, energy, and effort will be money down the drain.

So with just a little bit of research, you’ll be able to find out what your audience is needing, wanting, and how much they can pay for that.

Because remember, data, research, and stats matter. They matter a lot.

It’s why agency owners look into agency statistics for 2021 to know how to get more clients for their agency.

And it’s why eCommerce stores look into holiday shopping statistics and trends so they can strategically adjust their sales and marketing strategies around the holidays.

So when determining your price point, do some research and see what your competition is doing.

Because if they’re already selling a $199 webinar and private group combo, it’ll be unlikely that your audience will invest in a $499 online course with you.

So start small and work up to a higher price as they gain trust in you (AND as you gain confidence in yourself and your understanding of who your audience is).

And wanna know one of my favorite ways to start small and move up to a higher price?

It is by offering a “pre-sale”.

Pre-selling your info products lets you offer your product at a significantly lower price point without devaluing it.

And by allowing your audience to come in at a “special rate” prior to selling to the general public, they get a price they can afford.

And you can say, “Hey, this product is actually worth XX dollars, so you’re getting a really special deal!”

Everything understood so far?

Cool, let’s jump right into the main types of info products to sell in 2021.

#1 Type of Info Product to Sell in 2021: Online Training Courses

My favorite one!

I love to see our audience getting so much value out of our own online training.

It’s such an easy way to learn and get educated on a topic.

You don’t need to go through long, tedious physical papers. It’s all right on your computer.

And people love that.

If you’ve taken a course online once, then you understand how digital learning works.

So if you’re considering creating an online course as your info product, it will require a significant level of expertise on the subject, low cost, a significant time investment, and it will give you a high profit.

Source

And if you don’t know how to create it or how to sell your online courses, we can talk about it more later.

Right now let’s focus on the idea, and then, we can focus more on the execution.

Online courses and training usually include multiple modules and offer an in-depth review of your given subject.

At AutoGrow, for example, we offer our 6-Figure Sales Funnel online training where I teach our audience how to create a 6-figure client lead generation funnel in 3 weeks without risking $1 on ads.

But there are plenty of other examples of online training you can create for your online training courses.

All you have to do is choose your topic and create the training.

And if you don’t know how to create and sell your info products, here’s an online sales funnel you can find some inspiration from.

Right now, online courses are selling like hot cakes.

In fact, we actually grew a client’s revenue to $1,100+ per day for an untested info product.

We did this in less than 7 days of marketing an online class that didn’t even exist (and with limited social proof for that reason).

So if you’re skeptical about the power of online courses, check out the numbers above from our case study.

#2 Type of Info Product to Sell: eBooks

eBooks are a digital book available online and a great lead magnet example.

According to HubSpot, ebooks are the most popular form of lead magnet and 27.7% of marketers use them today.

Depending on the length—which according to HubSpot the average is between 5k and 10k words—writing an eBook can be a bit time-consuming.

Tell me about it!

Back in 2018 I wrote my very own eBook “Productize &amp RELAX”.

It took me a while to put it together. But once I started selling it, it was flying off the digital shelves faster than I ever expected.

Because if you know your topic, it shouldn’t be too difficult to write it and sell it.

In the case of my eBook, I teach other entrepreneurs and business owners like you how to transition your business model from “roller coaster” and exhaustion to a scalable productized business with predictable sales.

So whatever topic you have in mind, just type it out as a conventional book you would read at home—but with the slight difference that its format will be online.

Ok, let’s move on to the next type of info product to sell…

#3 Type of Info Product to Sell: Webinars

Webinars are live or pre-recorded videos that usually last for 1 to 2 hours and that you can host anytime with minimal resources.

According to HubSpot, 24.9% of marketers are using webinars.

In fact, adding automated webinars to your sales funnel (typically later in the funnel) is a good way to add an additional revenue stream, but you can achieve significantly better results with a live webinar.

The topic could be anything—depending on your level of expertise.

Webinars tend to convert really well because today’s audience tends to favor visual products over written ones.

Now, webinars in the traditional sense are more often offered as free events in exchange for your email and your attention.

We actually offer clients a free demo webinar where they can learn more about our service, our pricing, and about the problem we solve for them.

If you don’t know how to create demo videos or webinars, they’re very simple to make.

However, selling them as a live training product is not uncommon.

One big plus: you can record a webinar and continue to sell it after the fact, though it might negatively impact conversions.

#4 Type of Info Product to Sell: Facebook Groups or Private Communities

Facebook groups are actually one of the best lead generation tactics for coaches.

And it’s something you should be doing too.

Why?

Because Facebook groups and private communities are a source of potential customers.

Prospects want to join a community or pay for a membership that can provide them with useful tips, information, and solutions to any problem they may have.

And when you offer them an all-in-one “place” or “space” with the valuable resources they’ve been waiting for, then they’ll take their wallets out of their pockets and actually pay to be there.

There are sites like Slack or Facebook that with a private URL and a password can offer an easy way to share ongoing tips and information with their participants.

You may not make a lot of money off of groups immediately, but they go a long way towards building trust in your brand.

So, if you don’t know how to grow a Facebook group, that can be a topic for another day. But the important thing is for you to know is this is a monster type of info product to sell in 2021.

But here’s the thing.

When you commit to creating this type of info product, you must know that it will require ongoing participation from you.

But they also tend to be one of the cheaper types of info products to sell.

So that’s something else to consider.

#5 Type of Info Product to Sell: Workbooks

Workbooks are usually one of the easiest types of info products to create and sell.

They are a structured form with questions and exercises for the person to fill out.

Workbooks are great for different audiences.

For example, if you’re a real estate coach, you could create a workbook about “Creating a Budget to Get Out of Debt Before Buying a House.”

Or if you’re a health coach, you could create a “Designing a Healthy Eating Plan to Lose Weight” workbook.

The topic can be literally anything.

And if you decide on creating a workbook as your type of info product, you could even sell it as a stand-alone product or add it on as an upsell with another info product.

#6 Type of Info Product to Sell: Case Study

Offering your audience exclusive access to a compelling case study is a great way to gain their trust.

In fact, using case studies can increase sales by 185%. And according to eMarketer, 62.6% of people surveyed say that they’re effective in generating leads.

Source

With your case study, you also want to ask for more information from the prospect, (email address and phone number) because someone interested in a case study is interested in your service.

This type of info product to sell is simply a good offer if you’re in an industry where viewers are interested in how to accomplish something step by step.

#7 Type of Info Product to Sell: Checklists

In our experience, checklists convert the best quality leads out of all the lead magnet types and make great info products.

This is because they are easy to create and consume, and are low-commitment.

They eliminate guesswork and prospects get their value right away.

They’re high-converting because checklists can work across any business industry. They put together everything that your site’s visitor needs to know into one, actionable list.

Another reason why you should create a checklist and offer it to your audience is that you can literally turn anything into a checklist.

Have a training course?… Split the modules or lessons into several numbered steps.

Have an article in your blog post with the highest traffic?… Simplify it into a series of bullet points with checkboxes.

Have a compelling eBook that you haven’t yet published?… Turn it into a solid checklist.

Checklists are easy to create no matter what marketing gurus tell you.

Another thing that makes checklists so effective is that they’re often offered as content upgrades.

As you already know, the more email opt-ins you collect, the more opportunities you have to build a strong relationship with your audience.

Content upgrades for checklists grow your email list by giving readers a free bonus download that’s directly related to the article they’re reading. The checklist is an “upgrade” because it’s a value-add to consuming the article.

Another really cool thing about checklists and why they convert so well is that they can be used in all types of businesses.

You’re in the food industry?… Go with a checklist.

You’re in the fashion industry?… Go with a checklist.

You’re in the photography industry?… Go with a checklist.

You’re a SaaS business?… Go with a checklist.

You’re a startup getting off the ground?… Go with a checklist.

They can go from something simple like how to plan your next vacation with your family, or how to create the perfect Thanksgiving dinner, to how to prepare for take-off at an airport if you’re a pilot.

Think for a second how many car accidents happen every day vs. how many flight accidents happen every year.

The secret? A checklist!

Airplane pilots follow detailed checklists while taxi and car drivers don’t.

And a pre-flight checklist isn’t any different than what you can offer to your prospects.

Obviously the content changes depending on each business, but the essence doesn’t. So offering checklists to your prospects is the easiest way to help them successfully follow guidelines, accomplish a goal they’re after, and give them unmistakable value.

#8 Type of Info Product to Sell: Swipe File

This type of info product works because:

  • Your audience likes examples that act as templates—this is something you know they already want (and find value in).
  • It contains specific numbers—a title that says “101 examples” is specific and clear, and it’s a substantial amount of information. And if you add some sort of social proof like “1,000,000 people have already downloaded it,” that makes opting in even more compelling.

We’ve been selling our “Ultimate Swipe File for Business Sales Funnels” for a while now and it’s amazing to see how it is one of our top selling info products.

#9 Type of Info Product to Sell: Research Reports

Research from MarketingCharts found that the content types that produce leads with the highest customer conversion rates are actually research reports with 46%. That’s followed by video/motion graphics at 44%, and social media content with 42%.

Source

Research reports give your customers the knowledge they need to spot opportunities, lower risks, and outsell your competitors.

Market research reports are the tool that allows your audience to solve business challenges quickly. Not only do they give their business credibility, but the objective information they receive gives them the confidence they need to make swift decisions.

#10 Type of Info Product to Sell: Paid Subscription Newsletter

When you create killer newsletters and send them to your audience, you don’t always have to send them for free.

You can actually send newsletters and charge for them.

There are plenty of businesses out there selling newsletters as their type of info product.

Because newsletters are much more than a way to skyrocket your number of email subscribers. They’re a way to also grow revenue and create a legacy.

Take Warren Buffet as an example.

Four decades ago, he sent out an annual newsletter early on his career as an investor. And nowadays, those newsletters are a must-read for anyone in the investment industry.

They’re so valuable that people actually pay to get access to those newsletters.

So if you’re looking for an info product type to sell, then subscription newsletters may be the best option for you.

And if you send them consistently, it can bring you a high ROI according to Smart Insights.

Source

#11 Type of Info Product to Sell: Membership Site

Membership sites are any part of your online business that provides customers with gated content.

That gate refers to the “wall” that limits access to your content to only those who pay to be let in.

So customers who get access to a members area with exclusive content and privileges will start reaping the benefits of absorbing exclusive knowledge there.

Just imagine for a second that instead of movies and shows, Netflix actually provided training, video, podcasts, or any other valuable resource you could learn from.

Conclusion

Download the “11 Types of Info Products You Can Make (& Sell) in 2021” so you won’t forget to take action on it later. Click here to download it now.

Before selling your info products, you must determine first which type you’ll create.

And to choose your type of info product to sell in 2021, you need to first know what your audience needs and is willing to pay for.

Then, and only then, you can determine your price point in order to start selling your info products.

There are plenty of options to choose from—webinars, online courses, workbooks, private communities, ebooks, research reports—anything you can sell as a valuable resource to your audience will work!

But if you’re stuck wondering what type of info product to sell and how to add it to your sales funnel to start seeing customers flowing in, then all you have to do is reach out to AutoGrow.

No, seriously.

We can help you implement any creative or marketing-related idea into your sales funnel strategy. And we can also help you with your info product idea strategy—i.e. how to put it in front of the right audience.

Now tell me something, are you currently selling an info product as part of your sales funnel?

In which industry are you selling them?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Read more

11 Types of Info Products You Can Make (& Sell) in 2021

“Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime.” 🐟

If you teach your prospects how to fish/solve any problem they’re dealing with, then all you have to do is introduce them to your info products.

Your info products will help your prospects and customers to learn how to fish and stay fed for a lifetime.

Simple analogy, right?

But before actually offering your info products to your audience, you need to first choose which type of info product to sell—the one that’s actually right for your audience…

And that’s where this article comes in…

In it, I’ll tell you:

  • Why should you sell info products in 2021 and which type of info product will work best for your audience.
  • The key questions you need to ask yourself when choosing the right type of info product to sell.
  • And how to determine your price point so you can start selling your info products this year.

Ready to start teaching your audience how to fish? The first thing you need to do is choose your type of info product and ask yourself…

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

Why Should You Sell Info Products in 2021?

Short answer is because people will buy them even before you create them.

Wait, how does that work?

It works like this…

Before creating your info product, you can actually pre-sell your info product idea.

Then, you just see how many people are interested in it. And then after you’ve seen the validation of the market, that’s when you’ll go ahead and create it and launch it.

I’ve actually done that myself here at AutoGrow.

I’ve pre-sold to my audience an info product idea.

And once I put it out there, I was like, “wow, someone really bought this? I don’t even know what I’m selling!”

Then I got more orders and we kind of followed the market from there to create the actual info product.

And that’s part of how I have done research here at AutoGrow—by using our survey funnel and reviewing data from the survey form.

That was a big help when pre-selling my info product idea.

I took a look at who was opting in to our email list, how they self-segment themselves (SaaS businesses, consultants, agency owners, eCommerce stores, etc.), and what they reported are their biggest problems.

And that’s when I took all that data and created the info product.

Finally, I put it through the key stages of an info products’ sales cycle and started selling it.

Because there’s usually a point in any successful info product launch when you come up with a new product idea.

Sounds dumb but it’s a key part of the process…

At that moment, you almost feel like the market is pulling it out of you.

And BOOM—that’s exactly the moment where you make sure there’s a strong desire in your audience for whatever it is you’re planning to create and sell.

So as long as you create an info product that you’re sure your audience needs, then you could even sell it before creating it.

Here’s a very detailed chart with information about why you should create your info products…

Source

And now that you know why you should sell your info products, we’ll soon be seeing what types of info products to sell in 2021 that will best suit your audience’s needs…

But First… 5 Key Questions to Answer Before Choosing Your Type of Info Product

Before we continue, there are some important questions you need to think about before choosing your type of info product to sell.

Since you’ll create it from scratch and make sure people love it, you need to make sure everything’s properly planned first.

That being said, let’s quickly go through those key questions so you can start giving them some thought…

1. How Much Time Are You Willing to Invest in Creating Your Info Product?

The time you can put into your info product will determine the type of info product that you’ll end up creating.

Because there are some type of info products to sell that require much more time in their production phase.

For example, a checklist can be less time-consuming than putting together training videos.

So be sure to consider how much time you can put into your info product creation.

And remember, that time is an investment. Not just “spent time.”

2. How Involved Do You Want to Be in the Creation of Your Info Product?

Will you be delegating the creation of your info product? Or will you take full ownership?

If you’re reading this article, you’ll probably be creating it from scratch. But since there are plenty of benefits of outsourcing—maybe you’ll ask an expert like AutoGrow for help.

So think about whether you want your product to be a standalone success or if you’re okay with continually putting your time and effort into helping your customers get value out of it.

Because while an online course may require you to actively check in with participants, a video series is probably more of a passive source of income.

3. How Much Money Are You Aiming to Make After Selling It?

The time you invest in your info product should be correlated to the value of it and how much you can charge for it.

Because normally, the more time and effort you put into it, the more value you’ll be adding to the product, and you could charge more for it.

That being said, this only applies to products in markets that are well-researched and built for an audience that actually needs it.

4. What Can Your Target Audience Afford?

Your audience’s affordability will help determine your info product’s pricing. Because obviously you need price anchoring for any of your products…

So if for example, your target audience is students or people who had recently graduated from college, then they’d probably have a limited budget. Therefore, they won’t be able to buy an expensive product.

But if your target audience is mid-career professionals, then they might be able to afford a more premium service like high-ticket products.

5. What’s Your Level of Expertise?

This is an important question to ask yourself.

How much experience or knowledge do you have so you can actually create your info product?

Remember, any types of info products to sell must convey value to your audience.

And that’s exactly why I’m asking you what’s your level of expertise.

Because if you’re a newbie or don’t have a lot of experience in a specific topic, then it’ll be better to go after an easier type of info product like a template, checklist, or worksheet.

But the downside to creating a simpler info product is that you won’t be able to charge a lot, but you won’t ruin your reputation either.

How come?

Because if you sell something that’s not good, people will notice it and they’ll be angry that they spent money on something that doesn’t really offer much value.

And after that bad experience, they’ll go and tell others about it.

Alright. Now that you’ve answered these important questions you’ve asked yourself (anyone else like talking to themselves?), let’s find out how to…

Determine Your Price Point

Your price point will depend on mainly 2 things.

First, the amount of time and effort you put into creating your info product.

And second, (to an even greater degree) how much your audience can afford to pay for it.

Simple, right?

As I mentioned above, your level of expertise will help determine how much value you can add to your audience. And the amount of effort you put into it should also correspond with the value of your info product.

It all comes down to creating a high-value product with high effort.

Source

That being said, you need to understand your audience better to know what they can afford before determining your pricing.

Because you could spend 10 weeks putting together a 10-hour online course, but if your audience can’t afford it, guess what?…

It won’t sell.

And all your time, energy, and effort will be money down the drain.

So with just a little bit of research, you’ll be able to find out what your audience is needing, wanting, and how much they can pay for that.

Because remember, data, research, and stats matter. They matter a lot.

It’s why agency owners look into agency statistics for 2021 to know how to get more clients for their agency.

And it’s why eCommerce stores look into holiday shopping statistics and trends so they can strategically adjust their sales and marketing strategies around the holidays.

So when determining your price point, do some research and see what your competition is doing.

Because if they’re already selling a $199 webinar and private group combo, it’ll be unlikely that your audience will invest in a $499 online course with you.

So start small and work up to a higher price as they gain trust in you (AND as you gain confidence in yourself and your understanding of who your audience is).

And wanna know one of my favorite ways to start small and move up to a higher price?

It is by offering a “pre-sale”.

Pre-selling your info products lets you offer your product at a significantly lower price point without devaluing it.

And by allowing your audience to come in at a “special rate” prior to selling to the general public, they get a price they can afford.

And you can say, “Hey, this product is actually worth XX dollars, so you’re getting a really special deal!”

Everything understood so far?

Cool, let’s jump right into the main types of info products to sell in 2021.

#1 Type of Info Product to Sell in 2021: Online Training Courses

My favorite one!

I love to see our audience getting so much value out of our own online training.

It’s such an easy way to learn and get educated on a topic.

You don’t need to go through long, tedious physical papers. It’s all right on your computer.

And people love that.

If you’ve taken a course online once, then you understand how digital learning works.

So if you’re considering creating an online course as your info product, it will require a significant level of expertise on the subject, low cost, a significant time investment, and it will give you a high profit.

Source

And if you don’t know how to create it or how to sell your online courses, we can talk about it more later.

Right now let’s focus on the idea, and then, we can focus more on the execution.

Online courses and training usually include multiple modules and offer an in-depth review of your given subject.

At AutoGrow, for example, we offer our 6-Figure Sales Funnel online training where I teach our audience how to create a 6-figure client lead generation funnel in 3 weeks without risking $1 on ads.

But there are plenty of other examples of online training you can create for your online training courses.

All you have to do is choose your topic and create the training.

And if you don’t know how to create and sell your info products, here’s an online sales funnel you can find some inspiration from.

Right now, online courses are selling like hot cakes.

In fact, we actually grew a client’s revenue to $1,100+ per day for an untested info product.

We did this in less than 7 days of marketing an online class that didn’t even exist (and with limited social proof for that reason).

So if you’re skeptical about the power of online courses, check out the numbers above from our case study.

#2 Type of Info Product to Sell: eBooks

eBooks are a digital book available online and a great lead magnet example.

According to HubSpot, ebooks are the most popular form of lead magnet and 27.7% of marketers use them today.

Depending on the length—which according to HubSpot the average is between 5k and 10k words—writing an eBook can be a bit time-consuming.

Tell me about it!

Back in 2018 I wrote my very own eBook “Productize &amp RELAX”.

It took me a while to put it together. But once I started selling it, it was flying off the digital shelves faster than I ever expected.

Because if you know your topic, it shouldn’t be too difficult to write it and sell it.

In the case of my eBook, I teach other entrepreneurs and business owners like you how to transition your business model from “roller coaster” and exhaustion to a scalable productized business with predictable sales.

So whatever topic you have in mind, just type it out as a conventional book you would read at home—but with the slight difference that its format will be online.

Ok, let’s move on to the next type of info product to sell…

#3 Type of Info Product to Sell: Webinars

Webinars are live or pre-recorded videos that usually last for 1 to 2 hours and that you can host anytime with minimal resources.

According to HubSpot, 24.9% of marketers are using webinars.

In fact, adding automated webinars to your sales funnel (typically later in the funnel) is a good way to add an additional revenue stream, but you can achieve significantly better results with a live webinar.

The topic could be anything—depending on your level of expertise.

Webinars tend to convert really well because today’s audience tends to favor visual products over written ones.

Now, webinars in the traditional sense are more often offered as free events in exchange for your email and your attention.

We actually offer clients a free demo webinar where they can learn more about our service, our pricing, and about the problem we solve for them.

If you don’t know how to create demo videos or webinars, they’re very simple to make.

However, selling them as a live training product is not uncommon.

One big plus: you can record a webinar and continue to sell it after the fact, though it might negatively impact conversions.

#4 Type of Info Product to Sell: Facebook Groups or Private Communities

Facebook groups are actually one of the best lead generation tactics for coaches.

And it’s something you should be doing too.

Why?

Because Facebook groups and private communities are a source of potential customers.

Prospects want to join a community or pay for a membership that can provide them with useful tips, information, and solutions to any problem they may have.

And when you offer them an all-in-one “place” or “space” with the valuable resources they’ve been waiting for, then they’ll take their wallets out of their pockets and actually pay to be there.

There are sites like Slack or Facebook that with a private URL and a password can offer an easy way to share ongoing tips and information with their participants.

You may not make a lot of money off of groups immediately, but they go a long way towards building trust in your brand.

So, if you don’t know how to grow a Facebook group, that can be a topic for another day. But the important thing is for you to know is this is a monster type of info product to sell in 2021.

But here’s the thing.

When you commit to creating this type of info product, you must know that it will require ongoing participation from you.

But they also tend to be one of the cheaper types of info products to sell.

So that’s something else to consider.

#5 Type of Info Product to Sell: Workbooks

Workbooks are usually one of the easiest types of info products to create and sell.

They are a structured form with questions and exercises for the person to fill out.

Workbooks are great for different audiences.

For example, if you’re a real estate coach, you could create a workbook about “Creating a Budget to Get Out of Debt Before Buying a House.”

Or if you’re a health coach, you could create a “Designing a Healthy Eating Plan to Lose Weight” workbook.

The topic can be literally anything.

And if you decide on creating a workbook as your type of info product, you could even sell it as a stand-alone product or add it on as an upsell with another info product.

#6 Type of Info Product to Sell: Case Study

Offering your audience exclusive access to a compelling case study is a great way to gain their trust.

In fact, using case studies can increase sales by 185%. And according to eMarketer, 62.6% of people surveyed say that they’re effective in generating leads.

Source

With your case study, you also want to ask for more information from the prospect, (email address and phone number) because someone interested in a case study is interested in your service.

This type of info product to sell is simply a good offer if you’re in an industry where viewers are interested in how to accomplish something step by step.

#7 Type of Info Product to Sell: Checklists

In our experience, checklists convert the best quality leads out of all the lead magnet types and make great info products.

This is because they are easy to create and consume, and are low-commitment.

They eliminate guesswork and prospects get their value right away.

They’re high-converting because checklists can work across any business industry. They put together everything that your site’s visitor needs to know into one, actionable list.

Another reason why you should create a checklist and offer it to your audience is that you can literally turn anything into a checklist.

Have a training course?… Split the modules or lessons into several numbered steps.

Have an article in your blog post with the highest traffic?… Simplify it into a series of bullet points with checkboxes.

Have a compelling eBook that you haven’t yet published?… Turn it into a solid checklist.

Checklists are easy to create no matter what marketing gurus tell you.

Another thing that makes checklists so effective is that they’re often offered as content upgrades.

As you already know, the more email opt-ins you collect, the more opportunities you have to build a strong relationship with your audience.

Content upgrades for checklists grow your email list by giving readers a free bonus download that’s directly related to the article they’re reading. The checklist is an “upgrade” because it’s a value-add to consuming the article.

Another really cool thing about checklists and why they convert so well is that they can be used in all types of businesses.

You’re in the food industry?… Go with a checklist.

You’re in the fashion industry?… Go with a checklist.

You’re in the photography industry?… Go with a checklist.

You’re a SaaS business?… Go with a checklist.

You’re a startup getting off the ground?… Go with a checklist.

They can go from something simple like how to plan your next vacation with your family, or how to create the perfect Thanksgiving dinner, to how to prepare for take-off at an airport if you’re a pilot.

Think for a second how many car accidents happen every day vs. how many flight accidents happen every year.

The secret? A checklist!

Airplane pilots follow detailed checklists while taxi and car drivers don’t.

And a pre-flight checklist isn’t any different than what you can offer to your prospects.

Obviously the content changes depending on each business, but the essence doesn’t. So offering checklists to your prospects is the easiest way to help them successfully follow guidelines, accomplish a goal they’re after, and give them unmistakable value.

#8 Type of Info Product to Sell: Swipe File

This type of info product works because:

  • Your audience likes examples that act as templates—this is something you know they already want (and find value in).
  • It contains specific numbers—a title that says “101 examples” is specific and clear, and it’s a substantial amount of information. And if you add some sort of social proof like “1,000,000 people have already downloaded it,” that makes opting in even more compelling.

We’ve been selling our “Ultimate Swipe File for Business Sales Funnels” for a while now and it’s amazing to see how it is one of our top selling info products.

#9 Type of Info Product to Sell: Research Reports

Research from MarketingCharts found that the content types that produce leads with the highest customer conversion rates are actually research reports with 46%. That’s followed by video/motion graphics at 44%, and social media content with 42%.

Source

Research reports give your customers the knowledge they need to spot opportunities, lower risks, and outsell your competitors.

Market research reports are the tool that allows your audience to solve business challenges quickly. Not only do they give their business credibility, but the objective information they receive gives them the confidence they need to make swift decisions.

#10 Type of Info Product to Sell: Paid Subscription Newsletter

When you create killer newsletters and send them to your audience, you don’t always have to send them for free.

You can actually send newsletters and charge for them.

There are plenty of businesses out there selling newsletters as their type of info product.

Because newsletters are much more than a way to skyrocket your number of email subscribers. They’re a way to also grow revenue and create a legacy.

Take Warren Buffet as an example.

Four decades ago, he sent out an annual newsletter early on his career as an investor. And nowadays, those newsletters are a must-read for anyone in the investment industry.

They’re so valuable that people actually pay to get access to those newsletters.

So if you’re looking for an info product type to sell, then subscription newsletters may be the best option for you.

And if you send them consistently, it can bring you a high ROI according to Smart Insights.

Source

#11 Type of Info Product to Sell: Membership Site

Membership sites are any part of your online business that provides customers with gated content.

That gate refers to the “wall” that limits access to your content to only those who pay to be let in.

So customers who get access to a members area with exclusive content and privileges will start reaping the benefits of absorbing exclusive knowledge there.

Just imagine for a second that instead of movies and shows, Netflix actually provided training, video, podcasts, or any other valuable resource you could learn from.

Conclusion

Download the “11 Types of Info Products You Can Make (& Sell) in 2021” so you won’t forget to take action on it later. Click here to download it now.

Before selling your info products, you must determine first which type you’ll create.

And to choose your type of info product to sell in 2021, you need to first know what your audience needs and is willing to pay for.

Then, and only then, you can determine your price point in order to start selling your info products.

There are plenty of options to choose from—webinars, online courses, workbooks, private communities, ebooks, research reports—anything you can sell as a valuable resource to your audience will work!

But if you’re stuck wondering what type of info product to sell and how to add it to your sales funnel to start seeing customers flowing in, then all you have to do is reach out to AutoGrow.

No, seriously.

We can help you implement any creative or marketing-related idea into your sales funnel strategy. And we can also help you with your info product idea strategy—i.e. how to put it in front of the right audience.

Now tell me something, are you currently selling an info product as part of your sales funnel?

In which industry are you selling them?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Read more

Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

What’s in this article:

  • Another chapter in PostFunnel’s TED Talk lessons for marketers
  • Here we dig into the parallels between scientific discovery and serving your customers

**

Back in 2018, physicist Suzie Sheehy gave a TED Talk in which she discussed the importance of curiosity-driven research within the scientific community.

 

Specifically, she spoke about the discovery of the electron, and the implications this discovery had on the world as a whole from that moment on. From TV, to x-rays, to particle accelerators, a great many inventions can be traced back to this 19th-century discovery — and the curiosity that made the discovery possible.

Okay…so what does that have to do with marketing?

A whole lot, actually.

Become the best CRMer you can:
CRM Hack: Monitoring the User’s Heartbeat
What Does It Mean to Treat a Customer’s Email With Respect?
To Lock or Not to Lock Customers (into CRM Journeys)
What the Efforts to Promote Responsible Gaming Look Like Form the Inside

As it turns out, there are a number of parallels between scientific discovery and marketing innovation.

Here, we’ll break down some of Sheehy’s main points, discussing the implications they have on your approach to audience and market research.

Let’s dive in.

Stay Driven by Data and Discovery

In her TED Talk, Sheehy gives a brief explanation of how JJ Thomson and his team came to discover the electron back in 1897.

Long story short, it wasn’t an accident.

Rather, Thomson combined his own knowledge and experiences with focused research and experimentation — resulting in a discovery that would fundamentally change the world forever.

He didn’t just “happen” upon this discovery by taking a haphazard approach to his research. Sure, the discovery process likely involved a ton of trial-and-error; but with each round of experimentation, Thomson came closer and closer to figuring out exactly what was going on within his electrified vacuum tube.

This is the exact approach your team should take when researching your audience and developing your products and services.

As we’ve discussed before, the goal is to become driven by data — and to use the data you collect to inform your research and development moving forward. This will allow you to continually build on what you know and what you’ve learned, ensuring that your team is always moving in the right direction.

(In contrast, a “spaghetti-against-the-wall” approach to market research will pull your team in way too many directions — without any clue as to which is the best way to go.)

Yes, you won’t always get it right, and your team is bound to make some mistakes.

But your efforts should always be backed by hard evidence in order to minimize uncertainty and maximize your chances of success.

And, whether your efforts prove successful or not, you should always be learning from your experiences to inform your future research and campaigns.

Realize the Importance of Digging Deeper

In both a literal and figurative sense, Thomson made his discovery because he took a closer look at something which scientists had been pondering for years.

More than just observing cathode rays in a vacuum tube, Thomson tested these beams of light under various conditions — ultimately discovering that they changed course when coming into contact with magnets.

It’s safe to say that Thomson’s discovery would never have occurred had he simply took things at face value. Rather, his discovery came about because of the various approaches he had seen numerous times before.

The same lesson applies to your marketing efforts.

Yes, your customer and market data should be the catalyst to your future efforts — but there’s more to the picture than the “on-paper” data you have in front of you. Boiling your customers and their relationship with your brand down to numbers will almost certainly cause you to miss out on valuable insight that could help you stand out from your competition.

To truly understand what your data is telling you, you need to consider context. As we’ve said before, data without context may be eye-catching — but it doesn’t lead to a useful conclusion of any kind.

In fact, it may lead your team to a conclusion that’s completely off-base.

For example, seeing that brick-and-mortar sales were way down over the course of a given year might make us think that physical stores are a thing of the past. Knowing that we’re talking about 2020 — a year dominated by the coronavirus pandemic and global shutdowns — proves that our conclusion might not be all that accurate.

You also want to consider your data (and the context it’s wrapped in) from various perspectives, too.

Again, thinking of the last year, there are any number of reasons a once-loyal customer may have stopped patronizing your brand:

  • They were no longer in need of your services due to the life changes brought about by the pandemic
  • They had to cut back on spending due to a loss of wages
  • They’d simply cut down entirely on their spending habits across the board

Each of these potential scenarios will mean something different in terms of how you approach the customer (and others like them) in the future.

Without taking context into consideration, though, you’ll end up taking a one-size-fits-all approach to your audience — causing you to miss the mark more often than not.

Curiosity Drives Innovation

This goes along with our last point:

If Thomson hadn’t taken a magnet to his cathode ray, he would have never figured out what was going on inside that vacuum tube.

And, while he did have a clear hypothesis in mind, it was his curiosity that brought him to pick up a magnet and see what happened. In doing something that nobody else had thought of doing, Thomson had the breakthrough that would put his name in the history books for good.

As service providers, it’s our duty to stay curious, and to always be looking for new ways to deliver value to our customers. Without this curiosity driving our efforts, we’ll merely end up following the leaders of our industry — instead of becoming the leaders, ourselves.

Simply put: Curiosity drives innovation.

The most curious teams are the ones that:

  • Stay up-to-date with the customer’s evolving needs and expectations
  • Know what the latest global trends mean for their industry
  • Continually develop new tools and technology to better serve their audience

Those that aren’t driven by a curious need for innovation will only meet the status quo of their industry (if that). To be sure, this is no way to stay competitive in our ever-evolving world.

That being said, it’s crucial that your team is driven by authentic curiosity — not as a means of brand positioning.

In other words, your curiosity should always be motivated by a yearning to better serve your audience. Yes, you also want to ensure your business’ financial success — but it shouldn’t be the focus of your efforts.

Keep your customer’s success and satisfaction top-of-mind at all times, and your curiosity will always lead you in the right direction.

Innovation is One Part Discovery, One Part Practicality

Oddly enough, though Thomson knew he had discovered something new, he wasn’t exactly sure how his discovery would be useful.

Explains Sheehy:

“At the time, this seemed to be a completely impractical discovery…Thompson didn’t think there were any applications of electrons. Around his lab in Cambridge, he used to like to propose a toast: ‘To the electron. May it never be of use to anybody.’”

Obviously, this exclamation was a bit tongue-in-cheek. While Thomson was driven by sheer curiosity, he surely knew that his discovery would be of some use to the world in the near future.

For our purposes, you should always have some idea of what you intend to do with the information you collect. After all, knowing what your customers want doesn’t mean all that much if you don’t work to give it to them.

Now, you might not know exactly what actions you’ll be taking once you uncover the data you’re looking for until you find it.

(That just makes sense: If you knew what you were going to do before collecting the data in the first place, there’d be no need to collect it at all. Of course, this would likely cause you to drift way off course at some point down the line.)

But that doesn’t mean you should be going in completely blind.

And you definitely shouldn’t be unprepared to take action of some kind.

While the nitty-gritty aspects of your plan will become clearer once you have the appropriate data in hand, you should at least be prepared to dedicate sufficient resources (e.g., time, tools, and laborforce) to the upcoming initiative. The last thing you want is to recognize what needs to be done — but be unable to make it happen.

Check out Optimove’s report, Going from Insight to Action, to create an efficient, data-driven plan of attack.

“Vision is the Art of Seeing the Invisible”

As Sheehy begins to wrap up her TED Talk, she refers to a quote by satirist Jonathan Swift:

“Vision is the art of seeing the invisible.”

In Thomson’s case, his curious, science-driven vision allowed him to “see” beyond the atom and begin understanding the world of subatomic particles. Though it would be decades before we could actually see electrons via high-powered microscopes and cameras, Thomson’s vision led him to prove their existence way back in 1897.

When it comes to marketing customer relations, there are a ton of intangibles to consider. This goes beyond even the contextual data and info you’ve collected, requiring you to also use your knowledge, expertise, and intuition to drive your efforts moving forward.

It’s those who are able to see and understand these intangibles — and take action based on what they find — who will end up leading the charge in their industry.

The fact is any team can tweak their approach based on the existing data to meet their customers’ expectations.

But it takes a team of true visionaries to be innovative enough to exceed these expectations — and to do something their industry has never seen before.

This is where true curiosity is vital.

It’s not about being “curious enough” to measure up to the bar.

It’s about staying curious even after you’ve reached your initial goals — knowing that you’ve now opened up an entirely new world of discovery for your team.

By staying curious, you’ll always be looking to the “next big thing” — for your customers, your company, and your industry. In turn, you’ll all but guarantee future growth and success for your business.

 

The post Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research appeared first on Post Funnel.

Read more

NEWS // New Representation: Tea & Water Pictures

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more

11 Types of Info Products You Can Make (& Sell) in 2021

“Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime.” 🐟

If you teach your prospects how to fish/solve any problem they’re dealing with, then all you have to do is introduce them to your info products.

Your info products will help your prospects and customers to learn how to fish and stay fed for a lifetime.

Simple analogy, right?

But before actually offering your info products to your audience, you need to first choose which type of info product to sell—the one that’s actually right for your audience…

And that’s where this article comes in…

In it, I’ll tell you:

  • Why should you sell info products in 2021 and which type of info product will work best for your audience.
  • The key questions you need to ask yourself when choosing the right type of info product to sell.
  • And how to determine your price point so you can start selling your info products this year.

Ready to start teaching your audience how to fish? The first thing you need to do is choose your type of info product and ask yourself…

In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.

 

Why Should You Sell Info Products in 2021?

Short answer is because people will buy them even before you create them.

Wait, how does that work?

It works like this…

Before creating your info product, you can actually pre-sell your info product idea.

Then, you just see how many people are interested in it. And then after you’ve seen the validation of the market, that’s when you’ll go ahead and create it and launch it.

I’ve actually done that myself here at AutoGrow.

I’ve pre-sold to my audience an info product idea.

And once I put it out there, I was like, “wow, someone really bought this? I don’t even know what I’m selling!”

Then I got more orders and we kind of followed the market from there to create the actual info product.

And that’s part of how I have done research here at AutoGrow—by using our survey funnel and reviewing data from the survey form.

That was a big help when pre-selling my info product idea.

I took a look at who was opting in to our email list, how they self-segment themselves (SaaS businesses, consultants, agency owners, eCommerce stores, etc.), and what they reported are their biggest problems.

And that’s when I took all that data and created the info product.

Finally, I put it through the key stages of an info products’ sales cycle and started selling it.

Because there’s usually a point in any successful info product launch when you come up with a new product idea.

Sounds dumb but it’s a key part of the process…

At that moment, you almost feel like the market is pulling it out of you.

And BOOM—that’s exactly the moment where you make sure there’s a strong desire in your audience for whatever it is you’re planning to create and sell.

So as long as you create an info product that you’re sure your audience needs, then you could even sell it before creating it.

Here’s a very detailed chart with information about why you should create your info products…

Source

And now that you know why you should sell your info products, we’ll soon be seeing what types of info products to sell in 2021 that will best suit your audience’s needs…

But First… 5 Key Questions to Answer Before Choosing Your Type of Info Product

Before we continue, there are some important questions you need to think about before choosing your type of info product to sell.

Since you’ll create it from scratch and make sure people love it, you need to make sure everything’s properly planned first.

That being said, let’s quickly go through those key questions so you can start giving them some thought…

1. How Much Time Are You Willing to Invest in Creating Your Info Product?

The time you can put into your info product will determine the type of info product that you’ll end up creating.

Because there are some type of info products to sell that require much more time in their production phase.

For example, a checklist can be less time-consuming than putting together training videos.

So be sure to consider how much time you can put into your info product creation.

And remember, that time is an investment. Not just “spent time.”

2. How Involved Do You Want to Be in the Creation of Your Info Product?

Will you be delegating the creation of your info product? Or will you take full ownership?

If you’re reading this article, you’ll probably be creating it from scratch. But since there are plenty of benefits of outsourcing—maybe you’ll ask an expert like AutoGrow for help.

So think about whether you want your product to be a standalone success or if you’re okay with continually putting your time and effort into helping your customers get value out of it.

Because while an online course may require you to actively check in with participants, a video series is probably more of a passive source of income.

3. How Much Money Are You Aiming to Make After Selling It?

The time you invest in your info product should be correlated to the value of it and how much you can charge for it.

Because normally, the more time and effort you put into it, the more value you’ll be adding to the product, and you could charge more for it.

That being said, this only applies to products in markets that are well-researched and built for an audience that actually needs it.

4. What Can Your Target Audience Afford?

Your audience’s affordability will help determine your info product’s pricing. Because obviously you need price anchoring for any of your products…

So if for example, your target audience is students or people who had recently graduated from college, then they’d probably have a limited budget. Therefore, they won’t be able to buy an expensive product.

But if your target audience is mid-career professionals, then they might be able to afford a more premium service like high-ticket products.

5. What’s Your Level of Expertise?

This is an important question to ask yourself.

How much experience or knowledge do you have so you can actually create your info product?

Remember, any types of info products to sell must convey value to your audience.

And that’s exactly why I’m asking you what’s your level of expertise.

Because if you’re a newbie or don’t have a lot of experience in a specific topic, then it’ll be better to go after an easier type of info product like a template, checklist, or worksheet.

But the downside to creating a simpler info product is that you won’t be able to charge a lot, but you won’t ruin your reputation either.

How come?

Because if you sell something that’s not good, people will notice it and they’ll be angry that they spent money on something that doesn’t really offer much value.

And after that bad experience, they’ll go and tell others about it.

Alright. Now that you’ve answered these important questions you’ve asked yourself (anyone else like talking to themselves?), let’s find out how to…

Determine Your Price Point

Your price point will depend on mainly 2 things.

First, the amount of time and effort you put into creating your info product.

And second, (to an even greater degree) how much your audience can afford to pay for it.

Simple, right?

As I mentioned above, your level of expertise will help determine how much value you can add to your audience. And the amount of effort you put into it should also correspond with the value of your info product.

It all comes down to creating a high-value product with high effort.

Source

That being said, you need to understand your audience better to know what they can afford before determining your pricing.

Because you could spend 10 weeks putting together a 10-hour online course, but if your audience can’t afford it, guess what?…

It won’t sell.

And all your time, energy, and effort will be money down the drain.

So with just a little bit of research, you’ll be able to find out what your audience is needing, wanting, and how much they can pay for that.

Because remember, data, research, and stats matter. They matter a lot.

It’s why agency owners look into agency statistics for 2021 to know how to get more clients for their agency.

And it’s why eCommerce stores look into holiday shopping statistics and trends so they can strategically adjust their sales and marketing strategies around the holidays.

So when determining your price point, do some research and see what your competition is doing.

Because if they’re already selling a $199 webinar and private group combo, it’ll be unlikely that your audience will invest in a $499 online course with you.

So start small and work up to a higher price as they gain trust in you (AND as you gain confidence in yourself and your understanding of who your audience is).

And wanna know one of my favorite ways to start small and move up to a higher price?

It is by offering a “pre-sale”.

Pre-selling your info products lets you offer your product at a significantly lower price point without devaluing it.

And by allowing your audience to come in at a “special rate” prior to selling to the general public, they get a price they can afford.

And you can say, “Hey, this product is actually worth XX dollars, so you’re getting a really special deal!”

Everything understood so far?

Cool, let’s jump right into the main types of info products to sell in 2021.

#1 Type of Info Product to Sell in 2021: Online Training Courses

My favorite one!

I love to see our audience getting so much value out of our own online training.

It’s such an easy way to learn and get educated on a topic.

You don’t need to go through long, tedious physical papers. It’s all right on your computer.

And people love that.

If you’ve taken a course online once, then you understand how digital learning works.

So if you’re considering creating an online course as your info product, it will require a significant level of expertise on the subject, low cost, a significant time investment, and it will give you a high profit.

Source

And if you don’t know how to create it or how to sell your online courses, we can talk about it more later.

Right now let’s focus on the idea, and then, we can focus more on the execution.

Online courses and training usually include multiple modules and offer an in-depth review of your given subject.

At AutoGrow, for example, we offer our 6-Figure Sales Funnel online training where I teach our audience how to create a 6-figure client lead generation funnel in 3 weeks without risking $1 on ads.

But there are plenty of other examples of online training you can create for your online training courses.

All you have to do is choose your topic and create the training.

And if you don’t know how to create and sell your info products, here’s an online sales funnel you can find some inspiration from.

Right now, online courses are selling like hot cakes.

In fact, we actually grew a client’s revenue to $1,100+ per day for an untested info product.

We did this in less than 7 days of marketing an online class that didn’t even exist (and with limited social proof for that reason).

So if you’re skeptical about the power of online courses, check out the numbers above from our case study.

#2 Type of Info Product to Sell: eBooks

eBooks are a digital book available online and a great lead magnet example.

According to HubSpot, ebooks are the most popular form of lead magnet and 27.7% of marketers use them today.

Depending on the length—which according to HubSpot the average is between 5k and 10k words—writing an eBook can be a bit time-consuming.

Tell me about it!

Back in 2018 I wrote my very own eBook “Productize &amp RELAX”.

It took me a while to put it together. But once I started selling it, it was flying off the digital shelves faster than I ever expected.

Because if you know your topic, it shouldn’t be too difficult to write it and sell it.

In the case of my eBook, I teach other entrepreneurs and business owners like you how to transition your business model from “roller coaster” and exhaustion to a scalable productized business with predictable sales.

So whatever topic you have in mind, just type it out as a conventional book you would read at home—but with the slight difference that its format will be online.

Ok, let’s move on to the next type of info product to sell…

#3 Type of Info Product to Sell: Webinars

Webinars are live or pre-recorded videos that usually last for 1 to 2 hours and that you can host anytime with minimal resources.

According to HubSpot, 24.9% of marketers are using webinars.

In fact, adding automated webinars to your sales funnel (typically later in the funnel) is a good way to add an additional revenue stream, but you can achieve significantly better results with a live webinar.

The topic could be anything—depending on your level of expertise.

Webinars tend to convert really well because today’s audience tends to favor visual products over written ones.

Now, webinars in the traditional sense are more often offered as free events in exchange for your email and your attention.

We actually offer clients a free demo webinar where they can learn more about our service, our pricing, and about the problem we solve for them.

If you don’t know how to create demo videos or webinars, they’re very simple to make.

However, selling them as a live training product is not uncommon.

One big plus: you can record a webinar and continue to sell it after the fact, though it might negatively impact conversions.

#4 Type of Info Product to Sell: Facebook Groups or Private Communities

Facebook groups are actually one of the best lead generation tactics for coaches.

And it’s something you should be doing too.

Why?

Because Facebook groups and private communities are a source of potential customers.

Prospects want to join a community or pay for a membership that can provide them with useful tips, information, and solutions to any problem they may have.

And when you offer them an all-in-one “place” or “space” with the valuable resources they’ve been waiting for, then they’ll take their wallets out of their pockets and actually pay to be there.

There are sites like Slack or Facebook that with a private URL and a password can offer an easy way to share ongoing tips and information with their participants.

You may not make a lot of money off of groups immediately, but they go a long way towards building trust in your brand.

So, if you don’t know how to grow a Facebook group, that can be a topic for another day. But the important thing is for you to know is this is a monster type of info product to sell in 2021.

But here’s the thing.

When you commit to creating this type of info product, you must know that it will require ongoing participation from you.

But they also tend to be one of the cheaper types of info products to sell.

So that’s something else to consider.

#5 Type of Info Product to Sell: Workbooks

Workbooks are usually one of the easiest types of info products to create and sell.

They are a structured form with questions and exercises for the person to fill out.

Workbooks are great for different audiences.

For example, if you’re a real estate coach, you could create a workbook about “Creating a Budget to Get Out of Debt Before Buying a House.”

Or if you’re a health coach, you could create a “Designing a Healthy Eating Plan to Lose Weight” workbook.

The topic can be literally anything.

And if you decide on creating a workbook as your type of info product, you could even sell it as a stand-alone product or add it on as an upsell with another info product.

#6 Type of Info Product to Sell: Case Study

Offering your audience exclusive access to a compelling case study is a great way to gain their trust.

In fact, using case studies can increase sales by 185%. And according to eMarketer, 62.6% of people surveyed say that they’re effective in generating leads.

Source

With your case study, you also want to ask for more information from the prospect, (email address and phone number) because someone interested in a case study is interested in your service.

This type of info product to sell is simply a good offer if you’re in an industry where viewers are interested in how to accomplish something step by step.

#7 Type of Info Product to Sell: Checklists

In our experience, checklists convert the best quality leads out of all the lead magnet types and make great info products.

This is because they are easy to create and consume, and are low-commitment.

They eliminate guesswork and prospects get their value right away.

They’re high-converting because checklists can work across any business industry. They put together everything that your site’s visitor needs to know into one, actionable list.

Another reason why you should create a checklist and offer it to your audience is that you can literally turn anything into a checklist.

Have a training course?… Split the modules or lessons into several numbered steps.

Have an article in your blog post with the highest traffic?… Simplify it into a series of bullet points with checkboxes.

Have a compelling eBook that you haven’t yet published?… Turn it into a solid checklist.

Checklists are easy to create no matter what marketing gurus tell you.

Another thing that makes checklists so effective is that they’re often offered as content upgrades.

As you already know, the more email opt-ins you collect, the more opportunities you have to build a strong relationship with your audience.

Content upgrades for checklists grow your email list by giving readers a free bonus download that’s directly related to the article they’re reading. The checklist is an “upgrade” because it’s a value-add to consuming the article.

Another really cool thing about checklists and why they convert so well is that they can be used in all types of businesses.

You’re in the food industry?… Go with a checklist.

You’re in the fashion industry?… Go with a checklist.

You’re in the photography industry?… Go with a checklist.

You’re a SaaS business?… Go with a checklist.

You’re a startup getting off the ground?… Go with a checklist.

They can go from something simple like how to plan your next vacation with your family, or how to create the perfect Thanksgiving dinner, to how to prepare for take-off at an airport if you’re a pilot.

Think for a second how many car accidents happen every day vs. how many flight accidents happen every year.

The secret? A checklist!

Airplane pilots follow detailed checklists while taxi and car drivers don’t.

And a pre-flight checklist isn’t any different than what you can offer to your prospects.

Obviously the content changes depending on each business, but the essence doesn’t. So offering checklists to your prospects is the easiest way to help them successfully follow guidelines, accomplish a goal they’re after, and give them unmistakable value.

#8 Type of Info Product to Sell: Swipe File

This type of info product works because:

  • Your audience likes examples that act as templates—this is something you know they already want (and find value in).
  • It contains specific numbers—a title that says “101 examples” is specific and clear, and it’s a substantial amount of information. And if you add some sort of social proof like “1,000,000 people have already downloaded it,” that makes opting in even more compelling.

We’ve been selling our “Ultimate Swipe File for Business Sales Funnels” for a while now and it’s amazing to see how it is one of our top selling info products.

#9 Type of Info Product to Sell: Research Reports

Research from MarketingCharts found that the content types that produce leads with the highest customer conversion rates are actually research reports with 46%. That’s followed by video/motion graphics at 44%, and social media content with 42%.

Source

Research reports give your customers the knowledge they need to spot opportunities, lower risks, and outsell your competitors.

Market research reports are the tool that allows your audience to solve business challenges quickly. Not only do they give their business credibility, but the objective information they receive gives them the confidence they need to make swift decisions.

#10 Type of Info Product to Sell: Paid Subscription Newsletter

When you create killer newsletters and send them to your audience, you don’t always have to send them for free.

You can actually send newsletters and charge for them.

There are plenty of businesses out there selling newsletters as their type of info product.

Because newsletters are much more than a way to skyrocket your number of email subscribers. They’re a way to also grow revenue and create a legacy.

Take Warren Buffet as an example.

Four decades ago, he sent out an annual newsletter early on his career as an investor. And nowadays, those newsletters are a must-read for anyone in the investment industry.

They’re so valuable that people actually pay to get access to those newsletters.

So if you’re looking for an info product type to sell, then subscription newsletters may be the best option for you.

And if you send them consistently, it can bring you a high ROI according to Smart Insights.

Source

#11 Type of Info Product to Sell: Membership Site

Membership sites are any part of your online business that provides customers with gated content.

That gate refers to the “wall” that limits access to your content to only those who pay to be let in.

So customers who get access to a members area with exclusive content and privileges will start reaping the benefits of absorbing exclusive knowledge there.

Just imagine for a second that instead of movies and shows, Netflix actually provided training, video, podcasts, or any other valuable resource you could learn from.

Conclusion

Download the “11 Types of Info Products You Can Make (& Sell) in 2021” so you won’t forget to take action on it later. Click here to download it now.

Before selling your info products, you must determine first which type you’ll create.

And to choose your type of info product to sell in 2021, you need to first know what your audience needs and is willing to pay for.

Then, and only then, you can determine your price point in order to start selling your info products.

There are plenty of options to choose from—webinars, online courses, workbooks, private communities, ebooks, research reports—anything you can sell as a valuable resource to your audience will work!

But if you’re stuck wondering what type of info product to sell and how to add it to your sales funnel to start seeing customers flowing in, then all you have to do is reach out to AutoGrow.

No, seriously.

We can help you implement any creative or marketing-related idea into your sales funnel strategy. And we can also help you with your info product idea strategy—i.e. how to put it in front of the right audience.

Now tell me something, are you currently selling an info product as part of your sales funnel?

In which industry are you selling them?

Let me know in the comments below.

Keep AutoGrowin’, stay focused.

Read more