NEWS // New Representation: Tea & Water Pictures


I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

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How Walgreens is Preparing to Fight Amazon on the Health Front


Data recently published by Tech Crunch predicts that by 2025, online pharmacy services will hit revenues of $131 billion worldwide while prescription drugs are estimated to grow to an industry worth nearly $1.3 trillion (worth $904 billion today).

There’s little surprise as to why Amazon is getting into this space. And why online pharmacy services strive to provide customers with the best omnichannel experience by paying close attention to consumer behavior trends and adapting to today’s shifting preferences.

 Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

Last week, Walgreens introduced their new safe and comfortable pick-up service where customers can shop online and pick up their products in stores, drive-throughs, and curbsides in just 30 minutes.

“This is a new beginning for Walgreens in a lot of ways,” exclaimed Pat McLean, Walgreens CMO. “It’s a redesigned mobile app experience that is a gateway to all things Walgreens.”


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As we alluded to in the second paragraph here, Walgreens is not practically reinventing things only to do better CRM and adjust to shifting customer behaviors. Because now they face the long-coming competition of Amazon Pharmacy.

The F**K-ALLL giant launched a delivery service for prescription meds in the U.S. – which will offer free 2-day delivery to Prime Members (of course), a helpline with pharmacists, and discount cards for lower prices on health and wellness products.

To beat Amazon on the health front, Walgreens has implemented a thorough redesign of their recently overhauled mobile application that scales their unique eCommerce and digital capabilities.

“When you want to get your COVID vaccination, are you going to call Amazon, or are you going to call Walgreens or CVS?” James Kehoe, Walgreens Chief Financial Officer, asked rhetorically in response to Amazon’s role in the industry.

A better way to define your VIPs

Walgreens has another plan of action in mind to overpower the pharmacy store behemoth, CVS, which recently introduced QR codes that allow in-store shoppers to pay touch-free, among other transformations.

In retaliation, Walgreens has introduced a more robust loyalty program called myWalgreens.

“It will reposition the Walgreens brand by utilizing myWalgreens and Walgreens pick-up as the ultimate convenience and the ultimate personalization when it comes to health and wellbeing,” said McLean.

myWalgreens offers additional new benefits such as cash rewards for its loyalty program members, including 5% cashback on Walgreens-branded products and other “Only For You” deals.

Customers will be able to use all features of the new myWalgreens loyalty program at 9,000+ Walgreens stores. Personalized deals and product recommendations are also on offer, along with the ability to “Donate your Walgreens Cash Rewards” to a charity.

We find these moves go in line with PostFunnel’s analysis of Walgreen’s basic CRM practices in a post-Covid world  – where the brand got a perfect score for treating customers to incentives and perks and being helpful – back in July.

“Walgreens is delivering an unparalleled experience to help customers and patients manage their health and wellbeing during the most severe health crisis of our lifetimes,” said John Standley, Walgreens president, in a statement.

“As always, our more than 25,000 community pharmacists remain at the core of our offering. Our pharmacists and patient-care teams do far more than just filling prescriptions — they provide trusted advice, personalized support, and a vast range of services.”

Would that be enough to stave off the Amazonian attack? To us, there’s a lot of relevant brand equity that Walgreens can leverage. And it seems to us like these moves will provide a firm answer to Amazon Pharmacy.

Check out our CRM analysis on Walgreens

The post How Walgreens is Preparing to Fight Amazon on the Health Front appeared first on Post Funnel.

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Raining with a Chance of Delays


As early as last summer, experts predicted the 2020 holiday shopping season would be a special kind of bonanza. To top off an over-the-top year, customers have already started feeling the effects of it all when shopping online – tons of out-of-stock items, limited supply chains, and most infamously – shipping delays.

“Demand has been strong, and a friend of mine calls it ‘Shipaggedon,’ or concern about what’s going to happen in the transportation network,” David Bolotsky, Founder and CEO of the online retailer Uncommon Goods, said, echoing a notion many share right now.

Become the best CRMer you can:
CRM Hack: measuring the right marketing campaign KPIs
How To: use loyalty data to power retention and reactivation
See how brands take their email deliverability to the max
Get inspired: great sports betting campaigns to follow

“What I think it means for shoppers is if you see something you want, I would buy it now; stick it under the tree.”

As Adobe Projects puts it, this holiday shopping season will be a record-breaker in terms of online sales, said to hit $189 billion.

Back in October’s delayed Amazon Prime Day is when consumers got the first hit as carriers had to refuse deliveries. But what about the retailers and suppliers on the other side of the Shipaggedon?

With the jolliest time of the year around the corner – experts say that delays and REAL chaos are coming as parcel companies, like FedEx and UPS, have already stretched thin, tackling a surge in holiday packages.

“Worldwide supply chains are in disarray. The current pandemic affects everything, and the transport and logistics sector is in the thick of it. Shipping companies and ports across the country are already struggling to keep up with consumer demand, and the worst is yet to come,” said David Aitken, CEO of National Road Carriers Association (NRC).

With a potential shortfall of as many as 7 million packages a day, this will surely be an unprecedented peak season for both sides of the party.

Retailers, make sure your brand is ready in terms of suppliers, inventory, and carriers – as this year is said to make online shopping history!

10 Actionable Insights for Online Retailers

Customers, if you’re usually a last-minute shopper, you definitely want to avoid waiting for the eleventh hour to get those Christmas presents this year!

Look at the bright side; you can make more thought out and spaced-out purchases that are less frantic.

More Adobe Projections listed by Retail Customer Experience:

  • From November 22 – December 3 – online sales will pass $3 billion a day.
  • Black Friday – projected to generate $10 billion in online sales, an increase of 39% YoY.
  • Cyber Monday – will generate $12.7 billion, a 35% jump YoY – remaining the biggest shopping day of the year.
  • Smart Phones – Americans will spend $28.1 billion more on their smartphones in comparison to last year, accounting for 42% of all online sales.

Watch this space for updates on the issue in the coming weeks.

The post Raining with a Chance of Delays appeared first on Post Funnel.

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