How to Get More Downloads for Your Lead Magnet (9 Proven Tips w/ Examples)

Source: https://www.autogrow.co/9-tips-to-improve-your-lead-magnet/

Remember the weird and uncertain time in your life…

No, I’m not talking about the 2020 Corona-pocalypse (Hah!…?)

😆

I’m talking about when you were a teenager.

Back then you were awkwardly trying to get by and fit in, right?

And you wanted to be “accepted” by the cool kids from your classroom to become their friends.

But then you remembered something… That juicy secret only you knew about and that everyone wanted to know!

So what did you do? 

You bribed those kids (kind of like an “opt-in bride” AKA a lead magnet). You offered them a peek of that secret they were dying to know.

Suddenly, you had their interest and attention.

The same thing happens in digital marketing with lead magnets.

Your website visitors come to your site and instantly leave if they don’t see something they feel compelled to take action on.

And if you don’t offer anything to your prospects, they might never try your products or services at all.

In today’s article, I’ll show you…

  • Why bribing your site’s visitors with a lead magnet is critical to converting them into paying customers.
  • The best 9 proven-to-convert tactics to get more people to download your lead magnet.
  • Real-life examples of websites and businesses that have applied these tips and seen their conversions shoot sky-high as a result.

Let’s start “bribing” your audience with something juicy they want—grow downloads for your lead magnet like crazy.

Lead Magnets: Your Golden Ticket to Convert 

A lead magnet is a free offer you show to your website’s visitors in exchange for their contact information. 

The same way a magnet attracts metal, a lead magnet attracts prospects. That’s where the name comes from, duh…

Magnet: give people something valuable for free + Lead: so prospects can give you their contact info in return.

If you offer your site’s visitors something for free, you’ll create an irresistible offer few would say no to.

And in most well-constructed sales funnels, the lead magnet offer is the first step.

The first step to start converting. The first step to start nurturing relationships with prospects. And the first step to start selling.

A lead magnet is always the proven-to-convert first step in the customized sales funnels that we at AutoGrow create for our clients.

It’s the first step in local events sales funnels:

And the first step in SaaS sales funnels:

And for eCommerce sales funnels:

And for real estate coaching sales funnels:

And for high-ticket coaching sales funnels:

By offering your lead magnet in the first stage of your funnel, you build (and grow) your email list with prospects that are interested in your products or services.

It’s not only about offering something for free though. It also has to actually add value to the prospects. Otherwise, they won’t want it in the first place and they won’t return to your site. 

See how in the example below, this website explicitly highlights the benefits the reader will get from downloading their guide?

You see, most people won’t freely volunteer their contact information. But, if they get something valuable in return, they’ll gladly give you their email address. 

If you already know how to create a killer lead magnet or if you’re already offering one but don’t get as many downloads as you should, this article is the perfect guidance you need.

And if your lead magnet offer is one from the list below, you’re on the right path to converting:

  • Checklist
  • Demo Videos
  • Guide
  • Report
  • Cheatsheet
  • Spreadsheet
  • Case Study
  • Toolkit/Resource List
  • Webinars
  • Video Training
  • Templates
  • Recipes
  • Discount
  • Audio File
  • Cookbook
  • Swipe Files
  • Tutorial
  • Quiz/Survey
  • Transcripts
  • Assessment/Test
  • Printable Poster
  • Catalog
  • Desktop Wallpaper

There may be nothing wrong with your lead magnet per se (as long as it’s valuable and high-quality). The problem is more likely to be with how you’re advertising it.

But that’s why you’re reading this article. Because you need to find out what you’re doing wrong, and of course, how to fix it.

Let’s take a look at these proven-to-convert tactics so you can apply them today. You don’t need the expertise of a professional designer. You can do these tweaks by yourself and see conversions rise instantly.

1. Include the Word FREE 

The word “Free” has a psychological appeal. It attracts people because we naturally gravitate towards getting things that are cost-less. 

And we’re naturally loss-averse creatures too. We hate losing things (food, money, time, anything). In fact, our aversion to loss is so predictable that it’s the core foundation of Law #7 of Sales Funnel Physics: The Law of Loss.

It’s why “Free” is so powerful and so attractive.

But whatever you offer to prospects for free must be valuable. It must be useful, educational, and/or entertaining. 

Some people are very skeptical about free offers. 

My sister is one of them.

Every time I give her something (for free) she automatically asks me “Mariana, what’s wrong with that that you’re giving me?”

And my answer is always the same: it’s valuable.

When prospects visit your website and see your offer, they may wonder the same things as my sister.

So explain to them why your lead magnet is free.

And of course, add the word “Free” across your website. 

Here’s an example of a lead magnet landing page where the word “Free” was wisely used.

Because remember one of the Laws of Sales Funnel Physics, the Law of Repetition? What gets repeated gets remembered.

So don’t be shy and add that powerful word across your website. Here are some ideas of where to add it:

  • On your CTA buttons
  • On your copy in the lead magnet landing page
  • On your footer
  • On your navigation
  • Headlines
  • Email subject lines and email body copy
  • Headings
  • Ads

And adding the word “Free” in CTA buttons can increase opt-in rates by 131.22%. In fact, that’s exactly what happened on the website below.

Before…

After…

Changing the CTA button text from “Download Now” to “Download for Free” boosted conversions.

And Professor of psychology and behavioral economics at Duke University, Dan Ariely, explains how people change their behavioral patterns when they’re offered something for free. 

He says that the word “Free” isn’t just an indicator of price. It’s also an emotional trigger that’s often irresistible.

So, emphasize that your lead magnet is for free. Let prospects know that they don’t have to spend money on it. Rather, they’ll get value and will benefit from it.

2. Focus on Your Target Audience

Your lead magnet must be highly targeted like in the example below. It’s clear that the offer is directed to entrepreneurs.

For instance, don’t offer a generic resource. A generic resource could help capture leads, sure. But it may not help convert them because those leads aren’t really relevant to your business.

Focus on your target audience. Know who they are and what they need

In the example below, see how it’s super clear that the checklist is for interior designers?

A targeted lead magnet is a safe bet. Why? Because it will attract the right people.

You need relevant leads that you can later convert into paying customers.

So write very specific and clear copy that can segment your audience and qualify your leads. And start by nailing that headline (like in the example above). Make it clear enough so that just by reading it, people can trust you and download your lead magnet without having to read more about your offer.

For instance, a former client of our service was offering a commoditized type of service. He works with web design agencies and startups. His business helps them to turn their Photoshop designs into a well-coded WordPress website that looks good on mobile and desktop.

He came to us (partly) because he was offering a generic type of lead magnet that wasn’t converting. It was something like “7 Steps To Scale Your Startup Business Online” guide.

But what was wrong with his lead magnet offer? 

  • First, the alignment was off. He was targeting startups when he really wanted to target web design agencies. And since startups are early-stage companies, they are more likely to not have the money to afford a service like that.
  • Second, his proposal was too generic. “Scale your business” was giving prospects the wrong expectations. He was simply not thinking from his customers’ perspective and wasn’t attracting the right leads.

So what you gotta do is think from your customer’s perspective based on Maslow’s Hierarchy of needs—first physiological (food, water, etc.), then safety, and then love. 

The faster you understand how your products or services will be solving money, time, and efficiency problems for your prospects, the more confident they will feel about your offer.

Here are some examples of clear headlines that will help you qualify your audience and get more quality downloads for your CTA buttons.

3. Create an Open Loop

When you focus on what your audience needs, it’ll be easier for you to qualify leads and filter out the bad ones.

As I previously said, your interest should be for the right people to download your lead magnet. Not everyone. Because the leads who convert will be the ones truly interested in your core offer.

For this, focus on writing a clear and compelling headline for your lead magnet. And create what’s called an “open loop.”

An open loop is basically a teaser of what’s to come that keeps people reading your copy, clicking through your website, or in this case, downloading your lead magnet. 

Open loops can be salesy (“5 proven acne cures doctors don’t want you to know about”) or subtler, like in the headline example below. 

Creating an open loop with your headline is nothing but giving prospects a hint of what they’re going to get by downloading the lead magnet.

Open loops are great for listing out the benefits your lead magnet will give readers. Have a look at some open loops bullet points listed on the lead magnet landing page below.

For example, give a 10-step checklist on how to “go paperless and automate your workflow” if you’re a software agency vendor. Or “how to adjust your diet and lose weight in the first 2 weeks” in the case of a health coach.

4. Add Noticeable, High-Contrast Colors for the CTAs

Using colors for your CTA buttons not used anywhere else on the landing page is fundamental to getting them clicked on.

If you’re using a light palette color for your web design, then use a dark and bright color for your buttons.

See how in the example below the color choice for the background was a dark one? And then the button is light blue.

If your CTA buttons don’t contrast, they’ll get ignored.

For instance, a button like the one in the example below won’t get clicked because it blends with the background color and it doesn’t look like a clickable button either.

And don’t forget to use the tried-and-true button format that we, at AutoGrow, love… 

BABBs—Big-Ass (big on-page) + Bold (strong color contrast) + Buttons (easily recognized as a clickable button, with rounded corners). 

That’s the best way to make your prospects not ignore the path they need to take down your funnel.

If you use colors that pop, that contrast, and that you didn’t use anywhere else on your landing pages, I guarantee prospects will click on your buttons immediately.

5. Add Exit Pop-Ups for the Last Attempt

An exit pop-up is added with one intention: to give prospects one last attempt to click on your offer. It appears on the user’s screen when they’re about to leave your site.

This is your last chance to keep your prospect on your page.

If your site’s visitors land on any of your landing pages, scroll down to check out your latest blog posts or products, and find nothing of interest, they’ll move the mouse toward the exit button in the corner of the browser.

And that’s when the exit pop-up appears. 

Adding an exit pop-up to your site helps you capture a potential client right as they’re about to leave and make them click on that irresistible “Download” button. 

6. Add Clear Text on Your CTA Buttons

The Law of Clarity comes into play here—be clear, not clever. 

“Download Your Toolkit” sounds pretty clear to me.

So don’t apply this Law of Sales Funnel Physics only to your headlines and copy. Your CTA’s text must be clear as well.

If you don’t clearly explain the next action that your prospects should take to continue down your funnel, how do you think they’ll do it?

Your CTAs must clearly indicate to prospects what to do next—a clear command or action. Take a look at the examples below…

See how the commands are clear? See how the prospect knows exactly what the next step is?

7. Use the Law of Alignment

Aligning your CTA buttons doesn’t mean to align them left or right. It means that that which clearly lines up with other landing pages and with your prospects’ expectations is more likely to sell

Alignment refers to meeting expectations. It refers to offering your site’s visitors whatever they’re expecting to see and read about when they visit your landing pages. Alignment deals with your customers’ intentions, questions, or context—and guides them through your funnel.

If you’re meeting people’s expectations, then you’re in alignment with your offer and your potential buyers’ preferences. 

And if you aren’t (as so many entrepreneurs, busy business owners, and startups are), it can mislead your customers. And as a result, they won’t buy from you.

Set the right expectations for your prospects with your CTA buttons’ text.

And what does that mean? It means you must clarify to your site’s visitors what steps come next after they take a specific action on your page.

So get the strategy to convert leads right, and you’ll get results. Don’t focus so much on the tactics.

8. Apply the Law of Visibility 

Again, remember the Law of Visibility here—what gets seen, converts. 

If you bury your CTA buttons somewhere on your landing pages, they won’t get clicked.

Your CTA buttons must be visible. 

They must be prominent so prospects can easily click on them. 

For instance, these are some good places to add your CTA buttons to get more downloads:

  • In your copy in the lead magnet landing page
  • On your footer
  • On your navigation
  • Below section headlines
  • Throughout your emails (and above the fold)
  • On sidebars
  • On exit pop-ups

9. Reframe the Offer

If you’re not getting your lead magnet downloaded, chances are you need to tweak it.

This could be because: 1) your tone isn’t aligned with your audience, 2) your offer isn’t clear enough, or 3) the design isn’t really appealing.

For this, evaluate your lead magnet—its content, title, and design.

Be critical about it. Is the title clear? Is the design aligned with the topic? Is the tone right for the audience?

Ask yourself the following questions:

  • Is the title clear?
  • Is the design compelling?
  • Does it set the right expectations in prospects?
  • Is the value proposition from the lead magnet landing page clear?

At this point, prospects have not downloaded your lead magnet yet. All they see is your lead magnet landing page or sidebar widget (wherever you’re placing the offer). They see a preview of the cover of it in a mockup. So you need to make this sneak peek they get actually worth it.

If needed, emphasize the value your lead magnet provides to whomever downloads it. Enhance its benefits and features.

People are highly persuaded by benefit-focused copy.

And that’s part of the BFA formula we use at AutoGrow for writing compelling copy to catapult conversions

When our copywriter creates a lead magnet landing page, he writes the Benefits first, Features second, and Advantage last in the form of easy-to-digest bullet points. 

With this formula, readers instantly see how these features can benefit them without needing to read the full landing page. 

Conclusion

Crafting the perfect CTA button is one thing. But getting the right people to click on it is another one.

Your lead magnet offer won’t be magically downloaded. You must show your potential customers where to click, how to do so, and what value they’ll get with it.

Show them why your lead magnet is worth being downloaded. Show them how they’ll solve “x” problem for their business by downloading your lead magnet. And show them why they should continue down your funnel until they become paying customers.

As a reminder, these are the 9 proven-to-convert tactics you can apply today and start seeing conversions rise in no time. 

1. Include the Word FREE
2. Focus on Your Target Audience
3. Create an Open Loop
4. Add Noticeable, High-Contrast Colors for the CTAs
5. Add Exit Pop-Ups for the Last Attempt
6. Add Clear Text on Your CTA Buttons
7. Use the Law of Alignment
8. Apply the Law of Visibility
9. Reframe the Offer

All you have to do is execute each step right until you start seeing the results you’re aiming for.

But if you’re a busy business owner or you simply don’t have the time to do them yourself, reach out to AutoGrow.

We can get any digital marketing task done for you. All you need to do is contact us and we’ll take care of your digital marketing projects while you are waiting at home until the Coronavirus disappears.

Now tell me something, what’s your current conversion rate for your lead magnet? And which of these techniques are you going to start using to bring in more conversions?

Let me know in the comments below.

Keep AutoGrowing, stay focused.

Mariana Lessmann

Read more

The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more

The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more

Webex Email Customization Is A Complete Dumpster Fire

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/qLtFWJOnqDY/thewebinarblog~Webex-Email-Customization-Is-A-Complete-Dumpster-Fire.html

Webex, oh Webex…

How do I hate thee?

Let me count the ways.

Admittedly, I’ve been counting the ways for years and years and years. It’s easy to do, because they haven’t changed the gaping design flaws in a decade or more.

I’m speaking in this case of Webex Event Center, the version of the software used for scheduled webinars or webcasts. And I’m focusing on the event setup that administrators have to do behind the scenes. Heck, let’s get more specific than that… We’ll focus only on customizing emails that go out to event registrants.

Seems easy and innocuous enough, doesn’t it? Oh foolish mortal, you know not the anguish that lies before you.

Here’s the section of the event setup page that deals with emails:

Webex email summary section

Each of those 13 blue links is a separately configured email. Can you save time by combining “Thank You for Attending” and “Absentee Follow-Up” into a single follow-up email that goes to all registrants? No, you can not.

Let’s pick any one of them for editing and customization. The process and behavior is the same for each. I’ll choose 1st Reminder. I click the link and get a separate pop-up or overlay window:

Webex Email Viewer

Oh, there’s a scroll bar. I’d like to see everything at once. No problem… It’s a separate window, so I can just resize it to a nice big frame that fits everything:

Webex email viewer in large window

Fooled you! The enclosing frame gets nice and large, but the content stays right where it was, floating around in a big sea of empty white space. Good solid 1998 coding behavior.

Credit where credit is due… If I click the Edit button, I actually do get a resizable edit window that I can enlarge inside the enclosing frame. So that’s nice. Why couldn’t they do that for the preview window? Nobody cared enough.

Email editor window

Now let’s take a look at the content of that email. What are all those funny symbols and unreadable junk? Why, those are HTML tags and attributes, my dear! You say you don’t know how to code HTML by hand? Sorry… There is no “What You See Is What You Get” visual editor. No helpful insert buttons. Just a text editor that lets you type code. Remember, we wouldn’t want to update the product to reflect capabilities introduced in the last 20 years. Go learn HTML coding, Ms. Webinar Host. We’ll wait right here.

What else is hidden in that mishmosh? I see things like

%Topic%

%EnrollmentID%

%TeleconferenceInfoNN%

Are those HTML codes as well? No, those are proprietary Webex placeholders that get filled in by the system when the email gets sent. These are actually very useful. Okay, where is the list that lets me pick and choose the variables I want to embed? Oh, there isn’t one. You need to just know the special identifier names that Webex coined. Can’t remember one? Maybe it’s listed when you click on the big ? button for help. Nope. Nothing there. I’m sure they are in the online documentation system somewhere. Why don’t you go search for a while and see if you can find them?

Let’s assume we made our edits and we want to check our work. I’ll bet if I click the Preview button it shows me a nice view of the finished email. No, of course it doesn’t. It shows that same scrolled version that can’t be expanded in the frame. And it doesn’t fill in any of the variables, so I still see a bunch of percent signs and placeholder names.

Well, heck. I’m a gambling man. Let’s save what we’ve done. I click the Save button. And get this:

Blank email save window

No, you aren’t missing anything. That picture is an accurate snapshot. This is a new bug that has given me hours of fun today. The save takes me to a blank frame and throws away all my edits. I try it numerous times and occasionally it does a proper save, but more frequently loses everything. I have to start over from scratch and hope that the next time I hit the save it might happen to work. Neat!

I’m a charitable guy… Let’s assume they get that fixed sometime this year and we are able to save our work consistently. Now all I need to do is send a quick test to see how the email looks in various email clients or devices. And maybe send a test version to the business stakeholders so they can sign off on it as it will look to an attendee, with values all filled in for the variables.

You know what’s coming, don’t you? There is no way on God’s Green Earth to send a test email. Heck, you can’t even see the entire preview version at once without the scroll bar. Better cross your fingers and hope your HTML skills are top notch and that you didn’t hit a wrong keystroke somewhere.

Now repeat the whole process anywhere from 4 to 13 times per webinar. That’s how I’ve been spending my evening. How’s yours going?

Read more

The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more

The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more

The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more

Adapting Webinar Practices To The Current Crisis

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/i_Q-dE4FTOM/thewebinarblog~Adapting-Webinar-Practices-To-The-Current-Crisis.html

I’m writing this post on Friday, March 27. It’s been a rough week with lots of webinars. And I’ve come to a painful conclusion, spurred by direct experience and observation… We need to temporarily throw away a number of best practices for virtual presentation in favor of practicality and pragmatism.

The world’s economy, job markets, and supply chains were blindsided by the global impact of COVID-19 prevention measures. It turns out that web-based collaboration is facing similar unprecedented disruption factors:

  1. Usage rates for all major web conferencing platforms have skyrocketed past any stress testing and load projections those companies ever considered. Zoom, Webex, and GoToMeeting/GoToWebinar are probably taking the biggest hits, as they are the names most familiar to consumers. But the sudden increase in usage has hit every vendor.
  2. Presenters and attendees are working from home, straining home internet connections that struggle to carry the bandwidth needed for continuous 2-way streaming collaboration. Add the overhead from family members also streaming movies, education, and personal communications. There’s going to be congestion and slowdowns.
  3. We’ve thrown away wired connections as a society. Everything is wireless, creating additional chokepoints and opportunities for interference, dropouts, and bandwidth contention.
  4. More presenters are incorporating the past decade’s recommendations for entertaining and engaging audience members. They are making use of live streaming video, audio/video clips, advanced PowerPoint design with animations and slide transitions, and screen-sharing demonstrations of web sites and applications.

 

THE EFFECT ON WEBINARS

The result of all this was painfully apparent in webinars I moderated and attended this week. Loss of audio/video synchronization. Audio lags between presenters. Choppy, buffered audio and video. Temporary dropouts in seeing presented material.

I watched one poor sign language interpreter trying to provide sign language for deaf attendees on an international conference with 1000 participants. He was obviously working from home like everyone else. His image was so buffered and choppy that I couldn’t imagine a person being able to follow along. It would be like trying to listen to a spoken language interpreter with a severe stutter.

When it happens on one of your webinars, you will NOT know where the problem lies. Are you the only person seeing it, caused by congestion on your local network? Is it a problem with the presenter’s uplink? Is it a temporary overload in the web conferencing software servers that needs to be load balanced? Is it something to do with a content delivery network that distributes the data and that you don’t even know exists?

 

RECOMMENDATIONS FOR PRESENTERS

I think the only way to deal with the situation is to acknowledge the temporary circumstances and modify our practices accordingly. Here are some suggestions to make sure you are able to get the basics of your message out to your public with the least chance of failure.

Please note that I recommend these primarily for formal outbound webinars reaching large numbers of people. You can continue to hold your peer-to-peer web meetings and video conferences without worrying too much about these considerations, as people are more forgiving of little glitches in private conversations.

  1. If your webinar product allows upload of slides rather than screen sharing, use it. Adobe Connect, ON24, BigMarker, and Webex all have modes that allow you to upload a PowerPoint file to the web conference.They may throw away slide animations and transitions, so design accordingly. Using this mode of operation caches the images and makes sure that all attendees see the same thing at the same time. And if one presenter develops a connection issue, another presenter can take over advancing the slides. Some products do not offer this type of operation… Zoom and GoToWebinar rely on sharing your screen to show slides.
  2. Get rid of movement animations and transitions on your slides. No fly-ins, slide-outs, morphs, crawls, or other things that need continuous point-to-point updates on a subsecond basis. They aren’t showing up smoothly on attendee screens. Simple appear/disappear should be as fancy as you get for the time being.
  3. Turn off your webcam. This greatly reduces the bandwidth requirements for your upload stream and every attendee’s download stream. If your image is stuttering and losing audio synchronization, it isn’t doing you any good anyway.
  4. If you are a presenter (ESPECIALLY if you insist on appearing on webcam), tell your family members that they can’t stream movies or do other internet-intensive activities for that one hour you are presenting. Lower the congestion on your family’s network.
  5. Use wires if you possibly can. Eliminate at least one invisible point of failure… Use a plugged in phone or plugged in headset. Try to set up your presentation computer near your home’s wireless router. The router probably (devices vary!) has a port in the back that lets you connect an Ethernet cable (also known as an RJ45 connector). If you can get your computer hooked directly to the router, you’ll have better, more reliable network performance.
  6. Have a backup plan in place. If one presenter is sharing their screen to show the presentation slides, assign someone else with the responsibility of taking over in case the presenter has network problems. They should have the same presentation open in PowerPoint on their computer and be ready to show their screen to take over the visual presentation if needed.
  7. Make sure presenters can switch to a backup audio mode. If your webinar platform offers presenters a choice of using computer or phone audio, have them select phone mode first and write down the dial-in numbers and personal ID code on a piece of paper. Then switch to computer audio. If they have network problems, they can switch to telephone dial-in as a backup, referencing their note paper.

 

Some of these tips are inconvenient. Most fly in the face of recent advice on how to spice up a web presentation to involve an audience. Your vocal style and storytelling technique is going to have to get better to compensate. But the first order of business is to get a clear channel of communications out to your audience. Everything else is secondary.

 

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The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more

The Coronavirus Funnel: Why Flattening the Curve Matters for You, Your Business, & Your Marketing

Source: https://www.autogrow.co/coronavirus-business-impact/

“This is on everyone’s mind and our intention is to give you a strategic way to think about it in terms of your business and in making decisions. And that’s why we’re recording this video.” – Matt Ackerson, CEO of AutoGrow

There’s one subject that’s dominating the headlines these days. And you can probably guess what it is…

The (novel) coronavirus

The coronavirus is massively impacting both the United States and the world as a whole. 

And that’s why today, for your peace of mind, I’m sending you a video where Matt, AutoGrow’s CEO, explains the coronavirus funnel, how it’s changing the world, and what you can do to protect yourself and your business against it. 

Some of the topics he explains in the video include:

  • Visualizing the current and future impacts of the Coronavirus as a funnel.
  • The global government strategies being used today and what “flattening the curve” really means for your business.
  • The surprising way that the spread of the coronavirus relates to marketing and business as a whole. 
  • How the Coronavirus is impacting your life and your business—and how to react to those impacts strategically.

Let’s take a quick look at these topics (and more) a little more closely. 

 

Key takeaways:

  • [1:22] Visualizing the Coronavirus (COVID-19) and its impacts as a funnel.
  • [1:58] “The funnel starts with fear. Because fear is honestly the most common symptom of this virus at this time.”
  • [3:29] Relating the viral coefficient of viral marketing (how many people will spread the content to others) to the reproductive number of viruses, or R0 (pronounced “R-naught”).
  • [5:07] Stats say that 70% of people are likely to get the virus. 80% of people are probably not going to have any serious symptoms.
  • [5:49] 20% of the affected people may need hospitalization. That’s a big risk to the social fabric.
  • [6:22] Matt explains what “flattening the curve” means and how that applies to the 20% of people infected that need serious medical intervention. 
  • [6:53] Relating “flattening the curve” to your business: the danger of overloading your business with more work than you can handle. 
  • [7:45] Explanation of the additional spillover effect of overloaded resources from the 20% of people who need medical help will also impact other people with non COVID-19 related illnesses or injuries.
  • [9:38] A great visual representation of what “flattening the curve” looks like from The Washington Post. Compares the rate of infection for 4 scenarios: no regulations, forced quarantines, social distancing, and extensive social distancing.
  • [12:51] Matt goes through a few doctor-recommended tips for staying as healthy as possible.
  • [14:11] The economy “V” describes a sharp fall in our economy due to COVID-19 and predicts a sharp rise in the economy after the problem has passed. 
  • [15:07] How some industries may actually benefit during these times. 

Visualizing the Coronavirus’ Impacts As a Funnel

People are infected with the virus and move through the funnel while being directed into different “buckets.” 

These buckets are composed of what’s known as “mild” coronavirus symptoms and “severe” coronavirus symptoms. 

According to the World Health Organization, about 80% of all cases have mild symptoms while 20% are more severe and need medical attention in order to recover.

Additionally, these milder cases also carry the risk of transmitting the virus to other uninfected individuals, especially when the carriers are not showing any symptoms at all. 

“R0” & the Viral Coefficient

Source: Vox

The transmission rate of COVID-19 (and all diseases in fact) is known as the basic reproductive number, symbolized as the R0 number (pronounced “R-naught”). 

Essentially, this number points to how many people on average a single infected person can spread the virus to. 

While experts still aren’t 100% positive about this number yet as many cases are left unconfirmed, it’s estimated that COVID-19’s R0 number is around 2.2. So for every infected person, it’s expected that about 2 more people will catch it. 

This is related to the “Viral Coefficient”—a term used in marketing to describe the rate that a piece of viral marketing will spread in popularity. 

Flattening the Curve & How It Applies to Your Business

Now, if 20% of cases are expected to need hospitalization, there’s a severe risk of overloading the healthcare system if the bulk of those cases occur all at once. 

And that is where “flattening the curve” comes in. 

This term is used to describe both reducing the overall number of cases and (this is an important point) spreading out the severe infections so as to not overload our hospitals. 

It looks something like this:

Source: The Hill

By flattening the curve, we are giving our doctors, nurses, and healthcare system as a whole a bit more breathing room so they can treat individuals effectively without being overloaded. 

The “Spillover Effect” of Not Flattening the Curve

Another effect of a large influx in the number of severe COVID-19 cases is that our healthcare system will not be able to adequately treat other illnesses or injuries. 

For instance, if all of a hospital’s ICU beds are occupied by coronavirus sufferers, those beds are also off the table for life-threatening physical injuries, unrelated diseases, and other ailments that are in critical need of medical help. 

Consequently, the fallout from an overloaded healthcare system isn’t just expected to be more COVID-19 deaths. There’ll also be more deaths unrelated to the disease due to lack of medical treatment. 

The Power of Social Distancing

The question is, how do we flatten the curve so our healthcare system does not become overrun? 

And the answer (in part) is social distancing. 

As the name suggests, social distancing is all about limiting the spread of the virus by minimizing your contact with others. Working from home if you’re able, staying 6 feet apart from others, skipping weekly poker night at your friend’s place—these are all social distancing tactics. 

Now, the effects of social distancing cannot be underestimated. And in fact, Matt pointed to an especially enlightening article in the Washington Post that visualized the effects social distancing has on the transmission of diseases. 

Here’s a quick visual breakdown of what we looked at for the transmission of a virus in 4 different scenarios: when there are no regulations, when there is a forced quarantine, when social distancing is used, and when extensive social distancing is used.

Be sure to take special notice of the curves at the tops of each image. See how the curve flattens out once social distancing is used?

No Regulations

Forced Quarantine

Social Distancing

Extensive Social Distancing

The Economy “V” & How Businesses May Benefit

While physical health is obviously at the top of most people’s minds right now, professional health is also a major concern. 

With thousands of people infected and fears about the future continuing to rise, the economy has been hit. And it’s been hit hard. 

Many businesses are closing, some are laying off employees, and the market has plunged in recent days. 

However, some experts (like those at Harvard Business Review) think that our road to recovery is going to resemble a “V.” The economy will be hit for a while, but eventually, it will rebound at much the same rate that it dropped.

And that projection is giving many businesses hope. 

But for now, it’s worth mentioning that some businesses may even be able to benefit from this economic change. 

For instance, we at AutoGrow have seen a massive uptick in cleaning businesses using our services.

Other industries that may be booming now are grocery stores, e-commerce platforms, food delivery services like Grubhub, and more. 

On top of that, we predict that in the coming days, the cost of running ads is going to plummet, making it easier for businesses like yours to reach a wider audience for significantly less investment. 

In the end, now may actually be the best time to reconsider how you are marketing your business, take advantage of the current situation, and do everything you can to keep both you and your business healthy and safe. 

Conclusion

I know that right now, it can be a bit nerve-wracking out there. 

But we also know that with the right information and the right strategy on your side, you can stay safe and keep others safe as well. 

I and everyone here at AutoGrow hope that this video has helped you get a better understanding of the situation we’re all in.

And more than anything else, we hope you and your loved ones stay safe, stay healthy, and stay smart. 

So listen to the experts, take the proper precautions, and give this crisis the level of focus and care it deserves. 

If you have any suggestions or comments about this article or the novel coronavirus as a whole, we’d love to hear from you. Just let us know in the comments section below. 

And as always…

Keep AutoGrowin, stay focused.

Alex T.

Read more