8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

Source: https://www.square2marketing.com/blog/8-ways-to-kill-it-with-video-in-your-omni-channel-marketing-campaigns

About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication.

So it’s not surprising that video has become critical to creating a remarkable buyer journey that aligns with the way your prospects and customers want to interact with your brand.

But questions remain: Where and how do you weave video into your marketing, sales and customer service experiences? Where should you use video? How many videos are too many videos? What results should you expect from video? How do you track the performance of those videos?

Read more

8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

Source: https://www.square2marketing.com/blog/8-ways-to-kill-it-with-video-in-your-omni-channel-marketing-campaigns

About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication.

So it’s not surprising that video has become critical to creating a remarkable buyer journey that aligns with the way your prospects and customers want to interact with your brand.

But questions remain: Where and how do you weave video into your marketing, sales and customer service experiences? Where should you use video? How many videos are too many videos? What results should you expect from video? How do you track the performance of those videos?

Read more

The Ultimate Checklist to Improve Your Landing Page Design & Boost Conversions

Source: https://www.autogrow.co/improve-your-high-converting-landing-page/

“The idea is not to live forever, it is to create something that does.” – Andy Warhol.

If you’re a busy business owner, that idea resonates with you. 

You’re not looking to work IN your business forever. Instead, you’re trying to work ON it.

You’re hoping to design, plan, strategize, refine, and keep scaling your business so it runs independent of you and brings in a passive income.

But for that, you need to stop falling into the trap of spending all your time figuring out what to do next.

If you launched your website months—or maybe years—ago but you aren’t converting (yet), you can turn your site’s prospects into leads in a snap.

And it all starts with nailing your landing page design.

In today’s article, you’ll learn…

  • How to fix poor web design and nail the landing pages that score more conversion. 
  • The 17 easy tweaks you must apply to your web pages today to convert leads without working IN your business.
  • Real-life examples of what to do and what not to do when trying to improve your landing page design. 
  • PLUS you get to download AutoGrow’s “Ultimate Checklist to Improve Your Landing Page Design & Boost Conversions” for FREE.

Ready to jump into the 17 simple tweaks to improving your landing page’s design? Let’s go!

1. Text Doesn’t Overlap with People’s Faces. 

Your hero section is one of the most important sections of your landing pages because it’s where prospects first land on your page. It’s the very first impression they get from your website. 

A poorly designed hero section can make your prospects leave immediately without even knowing what your core offer is. To avoid this, the text in your hero section (headline and subheadline) must not overlap people’s faces in the background image.

Including human faces into your landing page design is a proven method for upping your conversions. People just love seeing real, genuine human faces. But if you cover those faces with text, it can have the exact opposite effect.

Imagine meeting someone and the person is wearing a hat. But the hat is covering the person’s eyes. And while he talks to you, you can’t see into his eyes at all

Well, think of it as your website. Covering someone’s eyes with text is as awkward as someone covering their eyes while talking to you. 

Your impression in that situation would be to stop talking to the person as soon as possible. And the same thing happens to your site’s prospects. They’ll leave if what’s in front of them isn’t likable.

For instance, take the screenshots below as examples of poorly designed hero sections.

It’s much more likable to look at people’s faces clearly, right? Now let’s move on to the next tip.

2. CTA Button Is Above the Fold

If you bury your CTA on the page, you’re likely to lose sales because you’re making it more difficult for your site’s visitors to buy. When visitors are either returning to your website or already familiar with your offer, they’re expecting to see the button they need to click right there in front of them. They’re not expecting to scroll down to find the button.

As a matter of fact, a simple CTA button placed above the fold increased conversion rate by 31.12% to this website.

Before…

After…

And they not only displayed the button above the fold, but they actually turned the text link that was buried at the bottom of the page into a noticeable button.

Your CTA simply must be visible in the hero section. Prospects shouldn’t scroll down to look for it.

In another case study analyzed in our Proven Sales Conversion Pack, a website increased revenue by 27.39% by simply moving the CTA above the fold.

Before…

After…

And this validates one of the 11 Laws of Sales Funnel Physics—the Law of Visibility. 

This law says that people will convert on offers that are highly visible and noticeable to them. If they don’t see it, they won’t convert.

If people see your CTA button, they’re more likely to click it and buy as well.

If, for instance, you run an ecommerce business, the placement and design of your CTA button is a key point of conversion leverage for you.

So, increase visibility in terms of placement of the CTA button and use a more noticeable color to create irresistible CTAs. This will lead to more clicks to checkout. 

3. Logo Has Good Readability

Your logo is the strongest symbol of your brand. It builds brand recognition and it helps your target market recognize you wherever you are displayed on the web.

Your logo includes essential visual elements such as typography, color palettes, shapes, etc., and it gives your brand identity. But what does all that translate to if you don’t display it properly on your web page?

In order to give your logo maximum legibility and exposure, you must use a high-contrasting background color to make it stand out.

Add some areas of clearance around the logo to give prominence. You already know how to add white space to your landing pages at this point so that should be easy for you. And don’t forget to keep the logo high-res for easy readability.

Do you notice in the example below how pixelated the logo is? 

Not good at all…

And by the way, did you notice that the logo actually has some small blue squares? Of course you didn’t notice. Why? Because it was placed on a blue background! It’s dumb, right? How can someone add a blue logo on a blue background?

Those are the exact types of errors you must avoid on your website. 

4. Logo’s Placement is Consistent

Listen, if you’re looking to convert leads, it’s time to take care of all details across your landing pages.

The appearance of the logo across your website must remain consistent. In fact, according to Entrepreneur, consistent brand matters because it…

  • Projects professionalism
  • Establishes authenticity
  • Provides clarity
  • Builds trust
  • And provides simplicity

Any alterations to the logo shouldn’t be made in terms of colors, size, or placement. Its placement, color, and composition should remain the same across your pages.

Take a look at the following example.

Both logos should be placed in the exact same place. When prospects navigate through your landing pages, they’ll notice these inconsistencies and it’ll kill your sales.

5. Text Has Good Readability

So, what’s the point of writing awesome copy if when it’s added to the landing page it doesn’t have good readability?

Take the example below. It’s completely hard to read. It’s text-heavy, the font size is too small, text color doesn’t contrast, and there isn’t enough spacing between lines and paragraphs.

All headlines, subheadlines, CTA button text, and body text in your landing pages must have good readability.

Letters should have enough space between them and there should be enough space between lines too.

6. Text and Background Contrast

This one goes for all text across your website: use a background color that contrasts with the text.

Don’t make your prospects work. Make the reading experience for them as smooth as possible.

And as a matter of fact, contrasting colors can make people purchase 57% more, and using high-contrasting color on a landing page can translate to a 10.66% increase in sign-ups. And that’s what happened to the website below…

This means that the colors you use for text and/or your background can provide an incremental (or better) increase in conversions.

The text has a better contrast against a white background and makes the reading experience easier. More comfort and a better experience mean less friction in deciding to sign up for your trial or not.

7. CTA Buttons Are Consistent

Do you really think no one will notice your website has different CTAs with different colors, shapes, sizes and font sizes like the ones below?

CTAs are a high point of leverage for growing your conversion rates so always be consistent with them, their font size and style, and their shape and size. Change your mindset from “no one’s gonna notice it” to “everyone will see it.” 

CTA buttons must have the same color and shape. Or do you think your potential customers will not notice that the yellow CTA buttons above are not the same tone? Or that the green ones have different sizes and shapes?

The fact is, people are judging whether or not to buy your products or services/do business with you and/or your brand based on what they see on your website. So make sure to put your best foot forward and keep the design consistent.

If you want to convert more leads and nail high-converting landing pages’ design,

click here to download “The Ultimate Checklist to Improve Your Landing Page Design & Boost Conversions” for FREE.

8. CTA Buttons’ Colors Stand Out

A good design amplifies your copy. For instance, the color choice for your CTA buttons is critical to your website.

Highlighting the CTA on the website below yielded a 190% increase in conversion—and all by turning the text linked into a button.

Before…

After…

Highlighting your text links with color or by simply turning them into buttons is always a safe bet to get more people to a key landing page. 

And this other website, just by changing the color of the CTA button, translated to 35.81% increase sales…

In this case, changing the color and design of the “Add to cart” button increased sales (not clicks, but sales) by more than 35%. And this is because the visibility of the button was increased. It stood out on the page and was clearly recognized as a button (note the rounded corners). Also, note that the size of the button was increased as well. 

For your CTA buttons, use a noticeable color. Red, green, orange—these often work well. 

But it’s not about any single color. If you have a website with a “green-ish” theme and a green button, green won’t work so well because it’ll blend in with the rest of the site. 

Also, keep in mind that you must use a contrasting color for the text in the button too. For instance, tweaking font color of CTA buttons on the following website resulted in an 18.01% decrease in click-through rates.

And according to another of the 313 case studies analyzed in our Proven Sales Conversion Pack, using CTA buttons that stand out can generate 86.91% more opt-ins.

So to sum up, use a color that stands out and contrasts with the text. It should also be recognizable as a clickable button, i.e. rounded corners.

9. All CTA Buttons Work

So what’s the point of having beautiful, high-contrasting CTA buttons on your website if they’re broken? What’s the point of your prospects clicking on them and not being redirected to the next step?

This one is a fundamental step in ensuring your design works. Because with misdirected CTAs, you are essentially preventing your leads from buying your product or service. 

Before launch, you must ensure all CTA buttons work and redirect to the next page in order for you to take prospects down your funnel.

At AutoGrow, we actually double and sometimes triple check for small errors like these during our digital marketing task walk-thrus. Both our Quality Assurance Specialist and our Project Manager click through every single stage of a client’s funnel to make sure that every step moves prospects along in the right direction. 

10. Opt-in Forms Work

Same as the point above, if you’re collecting a prospect’s contact information or you’re asking them to fill out a survey so you can segment your audience, how do you do that if your opt-in forms don’t work?

Test all the opt-in forms you connect to your CTA buttons. Make sure the automation is properly set up and that the prospect will be redirected to the next page.

And don’t neglect the opt-in widget design. This is another error most designers make. 

Dedicate some time to designing a nice opt-in form and use high-contrasting colors as you do for your landing pages. In fact, choosing the right form background color can increase form submissions by 91.7%. And this is exactly what happened to the case study below…

Before…

After…

And there are two reasons adding a simple color behind the form worked for this website: 

  • Yellow had more alignment with the audience.
  • Adding color for the background increased visibility of the form fields, drawing more attention to it via the contrast it created.

11. Include Social Proof

Adding trust badges to your landing pages can uplift sales conversions by a whopping 32%. This is because relevant trust badges are an easy way to unlock sales growth. Adding any form of social proof to your website reassures potential customers and grows sales. 

A trust badge can be as simple as a reassuring visual element with some copy, as simple as a checkmark + “free shipping”. 

Choose the most relevant one for your market and add it somewhere on the site where people will see it. Header navigation or footer areas work really well. 

Another way of adding social proof to your landing pages is in the form of logos. But in some cases, less is more. And this simple tweak this website made helped them earn a 15.7% conversion rate.

Before…

After…

The reason why less social proof in the example above converted better is that too many customer logos may be distracting. In other words, more logos can actually increase on-page friction. The additional logos move the page further out of alignment by looking like the site is “trying too hard.”

So when adding social proof, consider not overdoing it. People may perceive it as “trying too hard” or it might just be distracting from the message. 

And not only should you remove some of the social proof, but you can also move them from one section to another. As a matter of fact, moving testimonials can translate to 64.53% more downloads.

And that’s what happened to the website below…

After…

Increasing visibility for testimonials (especially the ones that work to reframe the value, and increase urgency) by placing them directly above the CTA is likely to grow conversions.

12. Use Real Photos 

You may not always have the photos of the people who shared a testimonial with you. And that’s ok. That’s what stock photos are for.

But the secret is to use images that look as real as possible. Don’t use stock photos of people who look like supermodels. That’s not realistic. 

A repeating conversion pattern Matt, the founder of AutoGrow noticed from creating our Proven Sales Conversion Pack was that using an authentic photo instead of a stock photo converted significantly better, to the tune of 20-30%, or more. 

In fact, in the case study below, using a more personal photo resulted in an increase in webinar sign-up rate by 66%.

Before… 

After…

Over time, consumers have become more sophisticated at identifying anything that stands out as an ad or as something commercial. Using stock photos where it’s generic, clearly not an actual customer, is something the average visitor will easily pick up on. 

For instance, using real images can boost form submission by 161%. And adding customers’ photos can translate to a 23% increase in “add to cart” sections. And adding real images to your landing pages gain more subscriptions by 34.7%.

This converts better because confidence in the purchase is increased thanks to social proof in the form of believable, authentic photos.

Replace your generic, stock photos of people from your website with a professional headshot of yourself or someone on your team.

13. Consistency & Symmetry

There must be consistency and symmetry along with the website. This translates to:

  • The font size and font style are consistent. This means all headlines in your landing pages have the same font size and font style, all subheadlines have the same font size and font style, and all body text have the same font size and font style.
  • Spacing consistency above and below sections, between text and headlines, between images and text, and between images and sections.
  • Consistency with margins along with the page.
  • Columns are balanced and have the same width and height.

Most designers don’t realize that when they create different landing pages for the same client, they’re still creating pages for the same client. And that means each page shouldn’t feel completely different from each other. They need to feel integrated

And keeping consistency along the website is key in improving any landing page design.

14. All Elements Feel Integrated

All visual elements on the website must feel integrated. They shouldn’t be randomly placed.

Graphic/web design amplifies the copy and the whole website. When the elements from your landing page (text, headlines, logo, images, footer, sub-headlines, etc) are placed randomly or without care, your website won’t meet its goals (to convert leads into buyers). 

The experience must feel integrated like the images aren’t cookie-cutter or just “thrown” on the page for instance.

There has to be a connection between your brand, your logo, colors, and the font style and size you choose. Otherwise, your brand ideas won’t be understood.

15. Headlines Shouldn’t Be Too Long 

Headlines should fit 3 lines on your landing page. 

You already know one of the 11 Laws of Sales Funnel Physics—the Law of Clarity—“be clear, not clever”. Don’t use fancy words to try to sound “too smart”. And don’t try to write a long headline expecting people to understand you better.

Simplicity and clarity are key on your copy. Especially when it comes to your headlines. 

So keep your headline short and sweet. They shouldn’t take you longer than 3 or 4 lines (maximum) in the design.

Also, try not to add just one word in a new line. That doesn’t look good.

In fact, using a simple, short, and clear headline equates to 388% more opt-ins to download a lead magnet. And that’s exactly what happened to the website below. After reducing their headline (5 lines vs 4 lines) and being more clear, they saw spikes in their opt-ins.

Before…

After…

16. Sections Aren’t Duplicated

Make sure your landing pages’ copy flows and that there aren’t any duplicated sections.

Ensure your landing pages are submitted for a final review and that copy on the design matches the original copy from the Google Doc (or whatever program you’re using for your copy). Double check the original copy to make sure you’re not missing any important text from it, or that any sections are duplicated.

These issues have been part of the biggest bottlenecks we’ve been facing with design at AutoGrow. I told you about it in January’s Growth Report and how we’re already overcoming those obstacles through our thorough quality assurance process. But this is something to keep an eye on.

Case and point: have a look at the example below. 

Can you imagine coming across this duplicated section? Would you feel like you’d like to buy from a company that didn’t even notice such a glaring error on their sales page?

I don’t think so. 

So, check for duplicates. Because otherwise, you’ll just look sloppy.

17. All Pages Are Mobile Optimized

Nowadays, most people check websites on their phones. So having your landing pages optimized for mobile is as important as having them optimized for desktop.

Check from a phone, tablet, and desktop to make sure everything is displayed correctly. Avoid mistakes like the one below where there was a double spacing between paragraphs and background image not properly displayed.

If you want to boost conversions by tweaking your landing pages, 

click here to download “The Ultimate Checklist to Improve Your Landing Page Design & Boost Conversions” for FREE.

Conclusion

There you go. Those are the 17 tweaks you can make to your landing page to improve its design and boost conversions.

They can be done in a snap. All you need to do is follow each point, tweak your web pages, and start seeing conversions jump sky-high.

On your landing pages, everything matters. So make sure your text (headline, subheadline, and content) have good readability. Ensure you use high-contrasting colors for the CTA buttons, text, and backgrounds. And include realistic images on your pages and add social proof in the form of testimonials and/or trust badges.

Don’t forget to be consistent with spacing, font sizes, font styles, margins, and all elements in your pages. And the most important thing: optimize all pages for mobile and test the forms and widgets to make sure you’re moving prospects down your funnel.

Now tell me something, have you tried optimizing your pages to knock out a high-converting design? Have you tried any of the tweaks in this article? Which ones have converted better for your website?

Let me know in the comments below.

And if you want our instant all-in-one team of digital marketing pros to get your landing pages tweaked, designed, and optimized, just reach out to us and we’ll help you!

Keep AutoGrowing, stay focused,

Mariana Lessmann

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ReadyTalk Users Get An Extension

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/Qxpldcs5SpQ/thewebinarblog~ReadyTalk-Users-Get-An-Extension.html

Last month I wrote about how PGi is migrating all ReadyTalk customers to GlobalMeet. There must have been some pushback from the user community, because I just received a new email stating that “based upon key feedback from our valued customers,” ReadyTalk accounts will be able to continue using the platform through the end of 2020.

Interestingly, after a question I posed in that last post, they seem to have provided some additional clarity regarding access to existing ReadyTalk recordings.

“ReadyTalk recordings and reports created on the ReadyTalk platform will remain active and available in your ReadyTalk Conference Center until end of year.”

They also included instructions on how to download recordings, so customers should get this process started. You don’t want to be spending New Year’s Eve in a panic as you attempt to save and store dozens or hundreds of old recordings before they disappear at the stroke of midnight!

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27 Projects AutoGrow’s Digital Marketing Experts Can Get Done for You

Source: https://www.autogrow.co/marketing-tasks-done-for-you/

“The inability to delegate is one of the biggest problems I see with managers at all levels.”

Eli Broad
Entrepreneur, Businessman

Eli Broad is a multi-billionaire. 

With a modest start of selling stamps at the age of 13, Forbes recently listed him as one of the richest people in the world.

Eli Broad is a master businessman. 

In fact, he’s the only person to build 2 Fortune 500 companies in different industries. 

And in short, Eli Broad understands money. He understands business. And he understands exactly what it takes to get ahead in this world. 

And do you know what he believes is one of the biggest shortfalls of modern managers today? 

Delegation

The ability to delegate tasks is vital for any entrepreneur or business owner. And although their natural inclination is to do it all themselves, there are only so many hours in the day. 

And there are only so many different directions you can be stretched and pulled before… SNAP! 

That’s why today, I’ll show you what you can do to save 350+ hours a year.

How? By delegating your digital marketing tasks to AutoGrow—your instant, all-in-one digital marketing team. 

In this guide I’ll tell you:

  • The 27 digital marketing tasks AutoGrow can do for you from start to finish (seriously).
  • How our team of pros not only saves you hours and hours of work, but also improves your business’ digital marketing at the same time. 
  • The proven techniques we use to create high-converting digital assets for your biz… while you don’t need to even lift a finger. 

Now, let’s take a look at the digital marketing tasks AutoGrow can get done for you while you sit back and relax. 

Table of Contents

  1. Paid Ads
  2. Retargeting Tactics
  3. Lead Magnets
  4. Landing Pages
  5. Sales Pages
  6. Transition Pages
  7. Email Marketing
  8. Digital Marketing Strategy
  9. Webinars/Videos
  10. App, Widget, & Plugin Integration
  11. Redesigns/Rewrites

Ads are one of the best sources of fuel for your digital marketing funnel. They allow for immediate return on investment, powerful targeting, and let you tap into a potentially massive audience. 

With the right strategy and execution, paid ads can bring the right customers straight to you. That means no waiting around to be found through organic search as with content marketing.

Plus, paid advertising also lets you track your performance more easily too. 

Luckily, we at AutoGrow specialize in creating eye-catching, customer-converting ads for each of our clients. 

Here are just a few of the most common paid ad digital marketing tasks we can get done for you. And best of all: you don’t have to lift a single finger along the way. 

Task #1: Ad Analysis & Strategy

It’s vital to develop the right strategy behind your ads before you launch. Otherwise, you may be targeting the wrong audience, using the wrong platform, and paying far too much to do it. 

That’s why we recommend tapping into the expertise and experience of our talented Ads Specialists and Marketing Strategists. 

They help you:

  • Find out which ads platform is right for you (Google, Facebook, LinkedIn, YouTube, etc.).
  • Segment and target the best audiences for your product or service.
  • Predict estimated ROIs for your campaign.
  • Develop a strategy that attracts your ideal customer.

Task #2: Paid Search/Social Media Ad Copy

Copy is one of the two most important factors of paid advertisement (design being the second). 

The words on the ads have to be clear yet interesting. They have to be straight to the point without skimping on personality. And they have to speak the language of your target audience without sounding false. 

Leave that to our skilled copywriters! 

Task #3: Paid Search/Social Media Ad Design

With paid ad design, most advertisements only allow for a single picture. And that can make finding the right one for your product or service especially difficult. 

Our designers will help find or create the perfect image that distills the essence of your brand, your product, and your messaging.

And with it, your ads can attract exactly who you want, and keep out who you don’t!

Task #4: YouTube Paid Ads

YouTube is estimated to make a whopping $5.5 billion in advertising revenue in 2020 alone. 

And the sooner you hop on the YouTube sponsored ad train, the sooner you can start cashing in. 

Our strategists, copywriters, and designers will help write a script for your ad, nail down your messaging, and even help with your design. 

With the right digital marketing strategy, you can automatically nurture leads through your funnel every step of the way: from “what the heck is it you do?” all the way to “I want, no I need to work with you!”

But even in the most perfectly crafted digital marketing funnel, good leads are going to fall out. They’re going to get distracted, research a competitor and forget about you, or they’re just going to click off the page because they don’t understand that you’re the solution they’ve been looking for. 

And that’s okay! It’s not great… but it’s okay. 

Because that’s why any successful marketing strategy includes retargeting tactics.

Marketing assets like retargeting ads or email campaigns are the best way to bring back clients who have dropped out of your funnel. 

And at AutoGrow, we’ve got plenty of experience bringing leads back into our clients’ funnels. 

Below are just a few of the retargeting tasks we can create for you. 

Task #5: Exit Pop-Ups

Short, sweet, and surprisingly effective, adding exit pop-ups to your marketing strategy can reduce bounce rates and get your audience to stay on the page. 

In fact, after analyzing more than 2 billion pop-ups, Sumo found that the best-performing pop-ups had a 9.3% conversion rate. 

That means that with the right exit pop-up, you could be bringing back nearly 10% of visitors who might otherwise click off your page forever!

And with the right copywriting and design, we can help you create that perfect pop-up for your site.

Task #6: Retargeting Ads

Once visitors to your site have actually clicked that big red “X” in the corner, that doesn’t have to be the end of it. Because thankfully, there are retargeting ads. 

With the help of web cookies, clever strategizing, and a little copywriting and design magic, we can create irresistible retargeting ads that send your “lost” viewers right back to your page. 

Task #7: Retargeting Emails

A much more direct approach than ads, retargeting emails let you speak 1-on-1 with leads that have slipped through your fingers. 

With these emails, we like to employ a wide range of copywriting techniques to reel those fish back in. Here are just a few of those techniques we use every day.

  • Direct communication of value
  • Tons of social proof (testimonials, client success stories, etc.)
  • Clear yet eye-catching subject lines
  • Varied structure (bullet points, easily digestible paragraphs, to-the-point wording, etc.) 

While ads might be the fuel that gets visitors into your funnel, the lead magnet is what captures them and keeps them moving through it. 

A lead magnet can be practically anything: a checklist, a recipe book, an in-depth guide. And in exchange for a lead’s contact information (name and email address are the basics), your lead gets to download that lead magnet for free

With the contact information you receive, you can continue to send them nurturing emails or other marketing assets designed to drive them closer to a purchasing decision. 

It’s also often designed to help position you as an authority on a subject and to help build trust with your prospects.

The lead magnet, then, is without a doubt one of the most important parts of your marketing strategy. 

But creating an effective lead magnet can be tough. And it can take quite a long time to do too. 

And that’s where AutoGrow comes in. Below are just some of the lead magnet-related tasks we can knock out for you. All you have to do is sit back, relax, and watch them get done. 

Task #8: Lead Magnet Copy

The trick to creating a lead magnet is to balance “digestibility” (not too long and not too complicated) with value. 

And in order to offer that value, you have to know your audience and the topic your lead magnet is covering. 

Our copywriters are expert-level researchers who pride themselves in fundamentally understanding everything they write about. 

And best of all, they love learning about new industries, topics, and fields!

Task #9: Lead Magnet Design

A lead magnet isn’t all about the words inside of it. It’s also about the design surrounding it. 

If you want to turn your leads into full-blown customers, you’ve got to be able to design an effective lead magnet.

And thanks to our team of talented designers, we can do just that. And all it takes is selecting the task in just a few clicks right through our app. 

So you’ve got your brand-spanking-new lead magnet that’s designed to convert. 

Now all you have to do is point your leads to it and they’ll be bound to download, right? 

Wrong

Simply having an easily consumable and highly valuable lead magnet isn’t enough to get those sweet clicks. Instead, you’ve got to sell it. 

That’s where a landing page comes in. 

Simply put, a landing page is a single page on your website that’s designed to direct people to take a specific action. 

Book a call, sign up for a webinar, download a lead magnet—the ultimate goal can be anything. 

But the point of having a landing page is to inform your audience, educate them on the value of what it is you’re offering, and convince them to click your CTA button to move them closer to buying. 

Now, a lot goes into creating a landing page that’s designed to convert. And if you don’t have the right expertise (or the time) to do it right, then we’d love to work with you. 

Here are just a few landing page tasks we can get done for you—no heavy lifting required.

Task #10: Landing Page Copy

While lead magnet copy is a bit more focused on research, landing page copy has to both convey authority and employ marketing strategies at the same time. 

And to do that, here are a few techniques our copywriters use on all of our client landing pages:

  • Open-loop benefits (e.g., “1 quick trick that can save you hours every single day”)
  • Customer pain point empathy 
  • Strong and clear call-to-actions
  • Emotional language

Task #11: Landing Page Design

One part of designing a landing page is to make sure that your branding is consistent across all of your pages. 

Colors, fonts, images, flow—they should all match the rest of your website. 

Otherwise, your visitors are going to be confused about whether or not they’re on the right page. 

This is where the magic happens. 

Now, a sales page is a page on your website that’s designed to push your leads into making an actual purchasing decision. 

This is your pitch. The final offer. The spot where you lay all your cards on the table and say, “Well? Are you going to buy or get off the pot?”

Don’t be confused here: a landing page and a sales page aren’t one in the same. While both use marketing tactics to try to direct a prospect to take a specific action, a sales page has to…

  • Work even harder to address objections.
  • Employ more advanced techniques to inspire a purchasing decision.
  • Answer as many questions from leads as possible right there on the page. 

As a result, a well-made sales page tends to take more expertise, more resources, and more time compared to other marketing assets. 

And it’s also where a lot of entrepreneurs, business owners, and agencies tend to fall flat. 

But at AutoGrow, we take care of building your high-converting and gorgeous sales page for you. 

Because not only are we downright good at it. But we also love doing it!

Task #12: Sales Page Copy

This is where the marketing big guns come out. 

On a sales page, the goal is to make the sale (duh). So without being pushy or crass, this is the page that you should pull out all the stops to get your visitors to turn into a customer. 

A few copywriting techniques we employ to do that are:

  • Price anchoring
  • Including plenty of social proof
  • Using visual language
  • FAQs
  • Clear CTAs with assertive language (i.e., “Request a Consultation Call Now”)

Task #13: Sales Page Design

Same goes for the design. You want your design to connect with visitors on a human level while still clearly communicating the value that your product brings to their lives. 

And in order to do that, here are a few tactics that our designers use specifically on our sales pages:

  • Add faces to testimonials (seeing real human faces touches people on a deep level)
  • Avoid stock photos (they look cheap and often don’t convey much value)
  • Make sure CTAs pop and are highly visible
  • Background colors clearly contrast font colors
  • Great use of spacing

While lead magnets, landing pages, and sales pages are the “meat and potatoes” of your marketing, no strategy is complete without the transition pages—the “veggies and bread” if you will. 

Why do you need these pages? 

Well, part of it comes down to the Law of Alignment, one of AutoGrow’s 11 Laws of Sales Funnel Physics

Now, the Law of Alignment says that when you match your customers’ expectations as they move through your marketing funnel, you’re more likely to get conversions. When you defy those expectations, however, it can be jarring. And it can often result in lost leads. 

Transition pages help set and meet expectations between the major pages of your sales funnel. 

For instance, someone who just clicked to download your lead magnet might be a bit thrown off if they’re immediately launched onto your sales page (I just clicked to download a free recipe book. Why am I now being shown an ad for a $300 set of cookware?).

So to help ease that transition, you should instead include a “Thank You” page. This will let you…

  1. Thank/congratulate the prospect for downloading the lead magnet
  2. Imply that they could be doing more to directly address their problem
  3. Introduce your main product or service as the solution to that problem

If we were to stick with the recipe book lead magnet for example, you may have a “Thank You” page that says something like…

Thanks for Downloading the 17 Best Recipes That Take Less Than 30 Minutes to Make!

With it, you’ll be able to make more delicious meals without having to spend thousands on pricey cooking classes. 

This recipe book can certainly help you start creating more delicious meals in your kitchen. But if you really want to get the absolute most out of each recipe, you’ve got to have the right cookware to work with. 

Just click below to find out more…

See how that works? 

Transition pages could also include more core pages such as…

  • Pricing 
  • Booking
  • Checkout
  • And more

So, now that you know why you need these transition pages, let’s look at just a few of the tasks AutoGrow can do for you to get those pages built. 

Task #14: Transition Pages Copy

With transition page copy, the main goal is to be clear about what came before and what comes next. 

One tactic our copywriters use to achieve this goal is to acknowledge where visitors are coming from (“Thanks for downloading the free ebook!”) and setting expectations about what’s next (CTA button text with “See Pricing” or “Book a Call”). 

Again, the Law of Alignment is key here. 

Task #15: Transition Pages Design

Brand consistency is one of the biggest hurdles when it comes to transition pages. 

If the design of a transition page is inconsistent with other core pages, it goes against the Law of Alignment and can create unwanted friction. And in some cases, that friction can be so detrimental that it can cause visitors to simply click off the page. 

That’s why our designers typically create all the design work of a single client. 

Having a single designer per client lets us maintain consistency across all of the assets we create (and it’s just one more thing we do differently here at AutoGrow!). 

Ah, email. No marketing strategy is complete without it. 

Why? 

Because email marketing is without a doubt one of the most powerful, cost-effective, and accessible marketing mediums available today. 

Don’t believe me? 

Have a look at these stats to get a better idea of what I’m talking about. 

  • Just $1 invested in email marketing leads on average to a $42 return (The Direct Marketing Association).
  • 80% of business professionals believe that email marketing increases customer retention (Emarsys).
  • It’s estimated that the U.S. will spend over $350 million on email advertising in 2019 (Statista).
  • 59% of respondents say marketing emails influence their purchase decisions (SaleCycle).
  • 59% of marketers say email is their biggest source of ROI (Emma).

At AutoGrow, we know just how valuable an email sequence is for any marketing strategy. That’s why we’ve gotten so dang good at writing them. 

Below are just a few of the email sequences we can create for your business today. 

Task #16: Lead Magnet Follow-Up Sequence

A key benefit of a lead magnet is that you get to capture the contact information of everyone that’s downloaded your free product. And that means you can continue to nurture them long after they’ve clicked off your page. 

With the right follow-up sequence, you can help sell the value of your product or service without scaring leads off forever.

Task #17: Benefits of Booking

Once a prospect has already seen your sales page and still hasn’t booked a call (or bought your product), it’s time to send out a “Benefits of Booking” email sequence. 

This sequence is designed to communicate the value of what you have to offer and also uses a bit more aggressive marketing tactics than a simple follow-up sequence. 

Task #18: Getting the Most Value from Our Call 

This email sequence comes after booking a consultation call but before the call takes place. It’s meant to help:

  • Set expectations
  • Establish authority and expertise
  • Request additional information

Typically, these emails include frequently asked questions, testimonials, and a list of questions that prospects should come to the call prepared to answer. 

In the end, having this information on-hand and setting certain expectations before your call is a fantastic way to help qualify your prospects and close the sale quicker. 

Task #19: Lead Magnet/Product Launch Sequence

Launching a new lead magnet? Creating a new product or service? Already have an email list we can write to? 

Perfect!

The “Launch” email sequence is the single best email string to inform your contacts of the new changes and build excitement before it does. 

Task #20: Newsletter

Last but not least, AutoGrow can also create bi-weekly, weekly, or monthly newsletters that you can use to nurture your email list and keep leads from turning cold. 

Best of all, we can match our style and voice to yours so your readers won’t even be able to tell the difference. 

Marketing a product or service well is about much more than a bunch of pretty words surrounded by eye-catching design. 

There has to be strategy behind it all if you want to bring in results. 

You have to market to the right audience. You have to ensure your buyer’s journey is smooth yet full of friction where it counts. You have to be able to think, “What needs to happen at each stage of my marketing funnel? And what do I have to do to achieve that goal?”

A marketing plan without strategy is like a ship without a crew. Sure, you can push it out into the great blue sea and hope it hits the right port on the other side. But 99,999 times out of 100,000, it won’t. Because without a crew, you’ve got no one at all to steer it except blind, unpredictable luck. 

So, what can the experienced strategists at AutoGrow do to help steer your marketing ship? Let’s take a look. 

Task #21: Digital Strategy Blueprint

Which digital marketing task should you work on next? How should all of your marketing assets connect? Or do you just not know where to start? 

That’s okay!

Our digital strategy blueprint (complimentary with Supreme and Ultimate packages) is the step-by-step guide you need to automate your lead generation and customer acquisition. 

Our Digital Strategists research your business, your goals, your audience, and just about everything else before creating this in-depth digital marketing strategy roadmap.

Task #22: Performance Check-Up

Not every digital marketing strategy is going to perform at its best right out of the gates. 

Instead, success comes from consistent and strategic tweaks performed regularly. And that’s what Performance Check-Ups are all about. 

These tasks (which come complimentary with the Supreme and Ultimate packages) are performed weekly by our Account and Funnel Strategists. They’re designed to identify bottlenecks, prescribe optimizations, and increase your conversions. 

And with them, you can rest assured your marketing funnel isn’t just converting… it’s evolving!

Incorporating videos and webinars into your marketing strategy is the future. Videos are highly digestible, more engaging, and honestly, people just like them more than traditional text. 

For instance, did you know that website visitors spend 88% more time on pages with videos than text-only ones? Or that viewers retain 95% of your message with video compared to just 10% with text? 

And when it comes to webinars, successful marketers love using them. In fact, one report found that nearly 3 out of 4 B2B marketers said webinars were the best way to generate quality leads in 2017. 

So if you’re looking to incorporate video into your page or start hosting webinars, AutoGrow’s team of digital marketing specialists are here to help. Below are just some of the tasks we can get done for you. 

Task #23: Webinar/Video Scripts

Writing for videos or webinars isn’t the same as writing copy that’s meant to be read. A script has to be more casual, smoother, and even more engaging at times. 

Luckily, our team of Copywriters at AutoGrow is experienced in creating webinars and video scripts that’ll keep your audience’s eyes glued to their screen. 

Task #24: Webinar/Video & Design/PowerPoint

In that same vein, the design behind webinars and videos has to be simplified yet engaging as well. Otherwise, your audience might suffer from information overload and their eyes might just glaze over. 

But never fear! Our Designers are well-versed in the art of webinar and video design/PowerPoint. And they love doing it too. 

Landing pages and websites are more complicated these days than ever. 

Sure, you can just have static images and texts along with a CTA button. And if you do it right, that could be enough to bring in leads. 

But if you really want to improve your visitors’ experience, create better tracking systems, and make your pages truly stand out, adding additional apps, widgets, and plugins is the way to go. 

Here are just a few examples you can add to your site:

  • Live chat feature
  • Booking widget
  • Search bars
  • Community forums
  • Visitor analytics
  • Social media feeds

The list is practically endless

Now, the problem is that adding these widgets and plugins as well as coordinating integrations with other apps… well, that takes a lot of work. 

But again, AutoGrow’s here to save the day (and save you tons of time too!). 

Task #25: App, Widget, & Plugin Integration

Our dedicated Apps Manager specializes in ensuring all of your apps, widgets, and plugins work seamlessly with all of your marketing assets. 

Not all of our clients come to us with zero marketing assets in-hand. In fact, most have at least some type of asset that they’ve used to bring in leads before we start working with them. 

However, those assets (maybe a lead magnet or a paid ad campaign) might not be up to snuff. They could be outdated, ineffective, or simply void of the marketing best practices that are proven to bring in leads (which we, of course, use every single day). 

In cases like these, AutoGrow is more than happy to arrange for redesigns or rewrites of current client assets. 

Think of it like giving your current content a marketing upgrade rather than starting completely from scratch.

Task #26: Redesign/Rewrite Any Current Asset

With the help of our team of expert Copywriters and Designers, you can level up your current marketing assets with just a few clicks. 

There is a lot involved with running and maintaining a website. 

  • Regular site speed checks and maintenance
  • Plugin audits
  • Meta tag optimizations
  • Security checks
  • Finding and fixing 404 errors
  • Broken link testing
  • Regular software updates
  • Image optimizations
  • And much, much more…

As you can imagine, keeping up with all these maintenance and optimization tasks can leech hours and even days out of your workweek. And if you’re like most businesses, that’s time better spent elsewhere.

That’s exactly why so many of our clients let AutoGrow shoulder that burden for them. And hey, we’re happy to do it!

Task #27: Maintenance & Optimization

With a team of Developers, Apps Managers, QA Specialists, and Strategists at your disposal, you can take a deep breath and relax. Why? Because we’re more than happy to handle all that time-consuming maintenance and optimization for you

Conclusion

So there you have it! 

Above are 27 tasks AutoGrow can help you cross off of your marketing to-do list in no time flat. 

No more wasting hours, days, or even weeks trying to hire and onboard the right team yourself. And no more having to deal with flaky freelancers and overpriced consultants. 

At AutoGrow, we do all the work for you. 

And we make it easy too. Just…

  1. Pick the package right for you
  2. Select the task you need done
  3. Sit back, relax, and review the finished product

Simple!

So whether you need a landing page designed, a lead magnet written, an ad campaign, an email follow-up, or retargeting sequence launched, we’re here for you!

Because at AutoGrow, we’re your instant, all-in-one digital marketing team. And we’re here to save you an ocean of time and scale your business… in just 3 clicks. 

See how working with AutoGrow works right now.

Keep convertin’, stay focused, 

Alex T. 

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NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

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8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

Source: https://www.square2marketing.com/blog/8-ways-to-kill-it-with-video-in-your-omni-channel-marketing-campaigns

About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication.

So it’s not surprising that video has become critical to creating a remarkable buyer journey that aligns with the way your prospects and customers want to interact with your brand.

But questions remain: Where and how do you weave video into your marketing, sales and customer service experiences? Where should you use video? How many videos are too many videos? What results should you expect from video? How do you track the performance of those videos?

Read more