NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

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HubSpot’s Marketing Hub Enterprise Edition Is Ready To Go Head-To-Head With Marketo

Source: https://www.square2marketing.com/blog/hubspots-marketing-hub-enterprise-edition-is-ready-to-go-head-to-head-with-marketo

A Deep Dive On Why HubSpot Might Actually Be Better For Enterprise Marketers

HubSpot is ready for the pros professional marketers, that is. For years, the marketing automation platform has excelled in small to medium-sized businesses.

It’s been perfect for CEOs, business owners, single-person or small marketing teams and anyone who needed to ramp up a marketing automation platform quickly.

Out of the box, it’s ready to go and so easy to use that almost anyone can start sending emails, building landing pages, blogging, posting socially and proactively managing their website.

But for bigger companies with more sophisticated marketing requirements, Marketo has always been the go-to platform. Until now!

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2 Free Ecommerce Sales Funnel Templates to Automate Your Customer’s Buying Cycle

Source: https://www.autogrow.co/sales-funnel-for-ecommerce/

Introduction for Newsletter:

The internet is amazing. 

Literally any question you have can practically be answered by typing it into a search bar. You can see any location in the world and even traverse through its streets. You can talk to, see, and in some cases actually touch people instantly from across the globe. 

And with the internet, you can buy anything and everything (with the right funds of course). 

Thanks to big-name brands like Amazon, using ecommerce websites has become an everyday part of your life. 

But if you’re running an ecommerce business, you know how hard it can be to attract buyers and turn them from “just browsing” into “take my money.”

That’s where an ecommerce sales funnel comes in. 

An ecommerce sales funnel helps you automate your prospect qualification. And with the right funnel, you can attract, nurture, and sell to leads without having to lift a finger. 

And by automating your leads with your ecommerce funnel, you’ll have the extra time you’ve always needed to grow your business.

Today, I’ll share with you 2 free ecommerce sales funnel templates proven-to-convert that we use at AutoGrow for our clients. 

And along the way, I’ll also tell you: 

  • Why your business needs a sales funnel
  • What 3 core components are required for it to work
  • 4 ways an ecommerce sales funnel differs from other funnels

Sound good? Alright, let’s dive in.

What Is an Ecommerce Sales Funnel? 

By now, we’ve all heard of a sales funnel, right? 

Well, if for some reason you still haven’t, a sales funnel is a simple concept. And it can really revolutionize the way you bring new prospects into your online store. 

Here’s a technical definition of a sales funnel that we tend to go at AutoGrow: 

A sales funnel is a series of steps designed to guide visitors towards a buying decision. The steps are composed of marketing assets that do the work of selling, like landing pages and emails.

Here’s how it works. 

Each stage of a sales funnel is meant to push a visitor one step closer to buying. It does so by boosting trust, educating prospects about their problem, and showing them that your product is the solution they’ve been looking for. 

Each element of a sales funnel is also optimized to keep prospects moving towards the end goal of becoming a customer. And if they drop out of your funnel (i.e., stop visiting your pages), there are funnel elements designed to bring them back in. 

The biggest benefit of a sales funnel is that it can automatically qualify leads and sell your products. This is especially true within ecommerce industries because these types of products usually require less human interaction to close a sale.

As a result, ecommerce businesses that build tight and high-converting sales funnels can dramatically increase their efficiency. 

Makes sense, right?

So, the next question is…

Do You Need an Ecommerce Sales Funnel? 

Heck yeah, you do. 

As AutoGrow’s founder Matt Ackerson put it: 

If you’re in business, you’re in marketing. And if you’re in marketing, you need a sales funnel.

Today more than ever, it’s essential that businesses create an online funnel to nurture leads, build rapport, and close the sale as touch-free as possible. 

Why? Because business owners are busier than ever. 

The small business loan company Kabbage found in a recent survey that nearly 1 in 3 business owners work more than 50 hours per week. And nearly 9 out of 10 work on the weekends. 

As a result, a lot of small to medium-sized businesses don’t spend enough time or money on selling their products. In fact, almost half of small businesses spend less than 2 hours per week on marketing efforts.

And just 1 in 5 use any form of digital marketing to spread awareness about their products. 

The reason? TIME

Marketing takes time. It takes research. And it takes a keen eye and a creative mind to do well. 

And unfortunately, a lot of business owners just don’t have that kind of free time. 

With a sales funnel for your ecommerce business, though, you can practically automate your marketing efforts—no extra time needed. 

As a result, a sales funnel lets you bring in and qualify leads while all you have to do is keep on managing your business. 

So again, do you need an ecommerce sales funnel? Yes

Now, let’s get into how to build one for your business. 

3 Core Components of Every Ecommerce Sales Funnel

Despite just how different products can be within the ecommerce (think PhD level textbooks vs. mini whale humidifiers and pomeranian winter coats), every sales funnel is going to have the same 3 core components: Fuel, Foundation, and Follow-Up

For instance, let’s take a look at one of our ecommerce sales funnel templates that we’ve created for one of our Done-For-You service clients.

Don’t worry! You don’t have to plan out your own ecommerce sales funnel template because we’ve done it for you! Just click here to download this time-tested ecommerce sales funnel template now!

Looks pretty complex, huh? Well, once we break it down, it’ll start making more sense. 

Now, as you can see, each element of the funnel falls into being one of the 3 core components. 

And each of these components has its own special role to play too. Let’s take a closer look at what those roles are. 

  1. Fuel: As the name suggests, fuel is where your sales funnel leads come from. For most funnels, the major sources of fuel are an existing email address list, content marketing, and paid advertisements. At AutoGrow, we tend to use paid advertising and existing email lists the most. But for ecommerce sales funnels, in particular, paid advertising is the primary funnel source because it lets you target the right prospects—a crucial piece of marketing your ecommerce business (more on that later). 
    • Funnel Elements
      1. Paid Advertisements
        1. Facebook
        2. LinkedIn
        3. Google
      2. Existing Email List
      3. Content Marketing
  • GOAL: To bring a high number of prospects to your page that are a part of your target demographic and are pre-qualified to buy your product. 
  1. Foundation: The foundation is where the magic happens. Once you’ve brought the right audience in, the foundation section of your ecommerce sales funnel does the work of nurturing your leads and pushing them to buy. Typically, the foundation of a funnel is going to consist of a few core pages: the lead magnet, the lead magnet landing page, the congrats + thank you page, the sales page, and the checkout page.
    • Funnel Elements
      1. Lead Magnet
      2. Lead Magnet Landing Page
      3. Congratulations Page
      4. Sales Page
      5. Checkout Page
      6. Thank You Page
    • GOAL: To keep prospects moving from one page to another while at the same time educating your leads and weeding out low-quality ones. 
  • Follow-Up: The follow-up “pages” (they’re usually emails or retargeting ads) serve as a way to redirect lost leads back into your funnel. They do so by reminding your prospects of the value of your product, offering a new deal, or simply keeping up their awareness of your product so that when they are ready to buy, you’re the first brand they think of. 
    • Funnel Elements
      1. Email Nurturing Sequence
      2. Retargeting Advertisements
  • GOAL: Keep your brand at top of mind and redirect prospects back into your funnel so they will become a customer. 

Start Building Your Ecommerce Sales Funnel w/ Our Templates

Alright, with the basic structure of your ecommerce sales funnel defined, it’s time to start building out your funnel using our two ecommerce sales funnel templates.

Of course, you can try to plan out your own sales funnel diagram. But, with these templates, all you have to do is fill in the pieces. 

No questioning, no extra research, no tweaking and changing and revamping your funnel for optimal conversions. We’ve done all the hard work for you!

Just click below to choose the right template for your ecommerce business. 

It’s worth mentioning that both of these funnels will work great for pretty much any industry. The “Supplement” and “Painting” industries are just ones that we’ve had especially great success with in the past.

Free Ecommerce Sales Funnel Template #1: The Knowledge-Based Funnel

This ecommerce sales funnel template works well for most products but it’s perfect for supplements. Just click here to download this time-tested ecommerce sales funnel template now!

The main characteristic that sets this sales funnel apart is the fact that its traffic fuel is segmented by knowledge about the health value of the product. 

For instance, individuals who don’t know about the benefits of taking daily zinc, for instance, are directed to the downloadable lead magnet opt-in page for the white paper. This lead magnet then educates the prospect on these health benefits so when they reach the sales page, they’re already primed to buy. 

If the individuals are already knowledgeable, they’re directed to an opt-in page where they agree to learn even more about the product. 

This funnel also has a dedicated page for upselling. If, for instance, you’re selling a supplement, then you could add a page that convinces your prospects to subscribe to recurring monthly shipments. 

Free Ecommerce Sales Funnel Template #2: The Pre-Sale Page Funnel

This ecommerce sales funnel template does a fantastic job of buttering up your prospects before they hit your store thanks to the lead magnet and the pre-sale page. Just click here to download this high-converting ecommerce sales funnel template now!

What really separates this funnel from the previous one is the fact that it includes two unique routes into your ecommerce shop. There’s the lead magnet route to the left (HD digital downloads of this client’s top 10 paintings) and then there’s the “Learn More Opt-in” coupled with a coupon incentive. 

Both the HD digital downloads and the coupon are great ways to bring new prospects into your funnel. And being able to add a bit of variety to your lead collection methods is a solid strategy, especially if you’re uncertain about the effectiveness of your lead magnet. 

That being said, it’s important to note the “Pre-Sale” page that comes after the coupon. Why? Because ecommerce leads need a bit of nurturing before buying. Offering a coupon and then directly sending them to the shop is not going to create the kinds of conversions you’re looking for. 

Instead, incorporating a pre-sale page lets you communicate the value of the product, point to social proof, and convince prospects to buy. 

4 Qualities That Make Ecommerce Sales Funnels Unique

Now that we’ve pointed out all the ways that ecommerce sales funnels are the same as other funnels, let’s look at the 4 biggest reasons why they’re different

  • They require better targeting
  • They need more social proof
  • They have to deal with cart abandonment
  • They’re perfect for upselling

Let’s take a look at these 4 qualities in greater detail. 

Unique Quality #1: They Require Better Targeting

For most ecommerce products, the items being sold are not high-ticket items. Some may be, sure. 

But for the vast majority of businesses, single-item purchases will usually be far under the $1000 mark. And that means that it will take far more purchases to recoup ad costs than other types of industries (coaching, real estate, online courses, etc.). 

As such, you need to be highly strategic with your ad spend. And that involves finding the right platform.

Now, there are 3 main paid advertising sources that we use at AutoGrow every day: Google, LinkedIn, and Facebook. 

And for ecommerce in particular, we recommend 100% going with (drumroll)… Facebook!

Here’s why. 

  1. It’s Affordable: Believe it or not, advertising on Facebook is actually affordable—more so than LinkedIn and even Google in many cases. In fact, Oberlo points out that the average CPC of Facebook advertising is just $1.72. That’s right around Google’s too. But compared to LinkedIn, it’s way lower. For instance, the median CPC for Facebook industries was $0.63. For LinkedIn, on the other hand, it was $3.99. As Matt put it:

    “You need to be spending a minimum of 5K per month on LinkedIn to get good results. And in general, advertising on LinkedIn is going to run you 2-3X more than on Facebook.”

    That being said, cost-per-click varies between Google and Facebook by industry. Check out the following charts from Wordstream to see the difference between the two.


    Source: Wordstream
    Source: Wordstream

  2. It Has Spectacular Targeting: Then there’s the targeting. Oh, the targeting… See, Facebook’s entire business model is based on building out highly detailed profiles of its users. What are they interested in? Where do they work and live? What kinds of brands do they buy from? And what kinds of products are they looking for now? With Facebook, you can target who sees your advertisement based on these qualities. And since you need to be especially economical with your advertisement targeting with an ecommerce sales funnel, it’s best if you use the platform that gives you the most targeting power, which is indisputably Facebook. 
  3. Its Algorithm Will Save You Time: Last but certainly not least, Facebook has a powerful algorithm that’ll undoubtedly save you loads of time. See, it’s all based on the vast swaths of data it collects on its users (as I just mentioned). All of this data allows users to be categorized in a certain way. And when Facebook sees that your ads are getting an especially high click rate from one group, it then automatically expands your audience to include other groups that may have similar interests. Thus, you reach more people that you never thought to target on your own. In fact, we owe the 86% conversion rate of one of our lead magnets largely to this awesome algorithm!

Unique Quality #2: They Need More Social Proof

No one wants to get on the phone with a salesperson for a $25 Baby Shark tee-shirt. Am I right? 

But if they’re paying $1000, they’ll probably want to talk to someone one in person to make sure they’re making the right choice. The higher the perceived risk of the purchase, the more likely they are to need some extra salesmanship. 

Now, that means that your ecommerce business likely won’t need to employ a sales team. But it will require a lot more social proof to get your audience buying. 

Social proof is just what it sounds like: pieces of content designed to show that other people trust and love your product. 

Trust badges like those below are a great way to convince your audience that their checkout is 100% safe and secure.

Source: TechnoFaq

In fact, one case in our Proven Sales Conversion Pack saw an uplift in sales conversions by a whopping 32% just by adding in trust badges in the upper right corner of the homepage.

What’s more, you’ll always want to include reviews for products on your site too. 

Again, this is a simple change that can lead to big boosts in conversions. Another example from our Proven Sales Conversion Pack shows that even adding a small review section in the corner of your page can boost conversions by as much as 8%.

The takeaway here is that by implementing these relatively small changes on your pages, you can see conversion boosts of as high as 40% in no time at all!

Last but not least, always, always, always include testimonials. Simple star reviews are great, sure. But an actual sentence or two (or even a paragraph) of real live words coming from a real live person can be powerful

And when you make the wise decision to include a human face with the testimonial, you can see conversions boosts upwards of 105%!

In the end, though, put a lot of extra effort into making the social proof surrounding your products to be extra visible. Because especially when it comes to ecommerce, knowing others trust your business can go a long way. 

Unique Quality #3: They Deal With Cart Abandonment

Cart abandonment: the phrase alone sends shivers up many ecommerce business owners spines. 

And it’s easy to see why. Cart abandonment is a huge problem for the industry. People spend minutes, even hours searching through your catalogue, they add the item to their cart, and they’re practically set to make the purchase… But for whatever reason, they end up clicking off the page without putting the order through. 

It’s disappointing. It’s frustrating. And it’s costly. 

In fact, cart abandonment rates are at about 76% according to OptinMonster

To put that another way, about 76 of the 100 people that put an item in their cart will end up clicking off the page. 

On top of that, cart abandonment rate changes based on which platform is used. Mobile shopping has the highest abandonment and desktop has the lowest. Check out this graph from Barilliance for a better idea of the difference.

Source: Barilliance

So the question is, what can you do to reduce cart abandonment? Well, here are a few tips to keep in mind to minimize your cart abandonment as much as possible. 

  • Boost trust at the end of your checkout process with testimonials and trust badges.
  • Give your customers an idea of the final price before checkout to reduce price shock.
  • Streamline checkout with guest checkout options.
  • Use cart abandonment email follow-ups to remind would-be customers to complete their order.
  • Include exit pop-ups on your page and consider offering a limited-time coupon if they buy now. 

Unique Quality #4: They’re Perfect for Upselling

Finally, ecommerce sales funnels are great for upselling. 

One reason in particular is that the price points for these items are usually so low. And that makes it easier to tack on even more items to up the value of the purchase. 

It’s like opening the floodgates. Once your prospects have made the decision to buy, it removes the biggest barrier to purchasing. 

That’s why upselling can lead to such a huge boon for average cart price. As marketing mastermind Neil Patel put it, 70% of your revenue should come from customer acquisition while 30% should come from upselling. 

There are a few different types of upsells you can incorporate into your sales funnel too. You can simply add another similar product. Or you can pitch a higher tiered package plan that includes extra services. 

There are plenty of ways to get the most out of upselling and we’ve written pretty extensively about it already. 

So for now, I’ll just share 7 of the best upselling tips and techniques for getting the most out of your upselling efforts. 

    1. Always add value by keeping your upsells relevant to the product they’re purchasing.
    2. Never throw in unrelated products because doing so risks the trust you’ve already built.
    3. Always add upsells during checkout to capitalize on impulse buys.
    4. Never make your upsell prices disproportionate to the original product. 
    5. Always follow up with past customers with upselling emails. 
    6. Never resort to sneaky tactics that reek of desperation like hiding “No Thanks” buttons.

 

  • Always try to bundle your upsells into packages rather than offering each individually. 

 

Conclusion

There you have it! 

Hopefully, you’ve already downloaded the 2 free ecommerce sales funnel templates that we use right here at AutoGrow. 

And hopefully you’ve learned how to build an ecommerce sales funnel of your own. 

Just a few parting points to remember that makes ecommerce sales funnels a bit different than other types. 

  1. They require better targeting (so get your funnel fuel source right)
  2. They need more social proof (so always include testimonials, trust badges, and reviews)
  3. They have to deal with cart abandonment (so use the 5 tips we talked about to help eliminate it from your sales funnel)
  4. They’re perfect for upselling (so capitalize on the opportunity by using the 7 best upselling techniques today)

Now go out and start making your high-converting sales funnel! Because with these templates and the techniques I’ve shown you in this article, you’ve got everything you need to automate your ecommerce business!

And if you ever need help doing it, AutoGrow’s instant full-stack done-for-you sales funnel marketing team is ready to help!

Keep funnelin’, stay focused.

Alex T. 

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Looking to Sell Your Coaching Services? The FREE Coaching Funnel Template You Need Is Here

Source: https://www.autogrow.co/coaching-funnel/

Want a bulletproof sales funnel that can sell your professional coaching services without having to lift a finger?

Great, keep reading…

Since we relaunched our Done-For-You Sales Funnel Service last year, we’ve been creating sales funnels for our 20+ clients to date. But today, I decided to show you instead how to create your own and tell you why it can scale your coaching business by bringing in leads instantly. 

No matter if you’re a startup, entrepreneur, life/business coach, personal trainer, high-end agency who does consulting, or a professional selling high-ticket coaching services, in today’s article, I’ll teach you how to craft a sales funnel for your coaching business that’s proven to convert. 

Plus, I’ll share with you the coaching funnels that AutoGrow has created, the strategy behind them, and why they work regardless of your target market. 

I’m doing this for your benefit so you can not only create your own coaching funnel. But you’ll actually get to download AutoGrow’s proven-to-convert Coaching Funnel Template for FREE and start selling your services right away.

Without further ado, let’s dive into it and sell your coaching business services now…

 

If you want to automate your lead gen, save yourself a mountain of time, and scale your coaching businessclick here to download “The 11-Point Perfect Sales Funnel Checklist for Coaches” for FREE.

The Coaching Funnel & the Strategy Behind It

A strategy is a plan of action focused on how we achieve a goal. It’s made of steps and thoughtful conversion tactics. 

When I asked Matt, the founder of AutoGrow, about the strategy behind the coaching funnel he created, he said “the strategy behind a coaching funnel is to create a series of steps that lead people to convert into qualified leads.” 

And this is for people to be qualified before getting into the call with the coach. This helps those leads have the right expectations about what they’d be potentially buying during that consultation call. It’s also a way for the coach to qualify leads and filter out the bad ones and  not invest time on someone who’s not a fit for his service or products.  

For instance, the end goal for most of our clients with their sales funnels is to “cause a permanent increase in sales and leads by attracting the right traffic in front of the right message(s), at the right time.”

You see, consumer and buyer behaviors have made a shift over the years. Their journey through your website is different than it used to be. So, your funnel must reflect that path of least resistance.

It must align with their expectations and anticipate their needs—and do it in a cool, non-salesy way.

You already know that a sales funnel is defined as a series of steps that lead a customer from awareness to a buying decision.

For instance, we at AutoGrow have created proven-to-convert coaching sales funnels. We start with a custom-developed Funnel Strategy Blueprint that we include as part of our Done-For-You-Service to clients. And with it, clients get 3 deliverables:

  1. Two 1-on-1 consulting calls with a Funnel Strategist. 
  2. A customized funnel diagram. 
  3. A detailed, step-by-step plan of action. 

The funnel blueprint includes all steps to take in order to build a solid sales funnel. Its goal is to bring the client’s funnel as fast as possible to a positive ROI (i.e., we work to get you results sooner rather than later without sacrificing quality). We actually always try to launch our clients’ funnels in 20 days.

Now, I will share with you the funnel template that should be your starting point when building your own coaching funnel.

This funnel template sets up the foundations for creating your first funnel from scratch. It’s got all the key elements your coaching funnel needs to bring in leads. And afterall, that’s one of the most important things—to have all core elements in place.

I recommend starting with this simpler funnel because building a more complex one like the one I’ll show you in a second, can take as much as several months to complete. 

And this funnel works with high-priced physical products and services, for entrepreneurs, coaches, personal trainers, startup businesses, and high-end agencies who do consulting for other companies. 

What I like about this funnel is that it’s simple. It puts the focus on a couple of core pages to do the conversion “legwork.” 

So, if you’re looking to build your own coaching funnel to sell your coaching services, that should be your starting point. I won’t go into much detail with this funnel because I want to focus on a little more complex one. Matt created and used the upcoming diagram to build three different successful coaching businesses.

One of the businesses Matt created the diagram above for, is in the real estate coaching industry.

This client is a professional business/life coach who specializes in helping real estate agents earn more, adjust their mindset for success, and improve their quality of life. She helps them reach their true potential by providing reputation-boosting strategies to turn real estate careers into a massive and lucrative success.

She’s one of our best case studies so far. Her lead magnet offer has converted pretty well. 112 people have opted in to download her checklist, and 4 people have requested a consultation with her. 

We’ve seen 18% conversion for this coach since we first launched her funnel 3 months ago. 

I’ll share with you now the secrets that make this funnel successful.

Want a bulletproof sales funnel that can sell your professional coaching services and convert leads like crazy? Click here to download our easy and proven-to-work Coaching Funnel Template for FREE now.

Key Elements that Make this Funnel WORK

Anyway, after downloading the checklist, prospects are redirected to a Thank You page with a video incentivizing them to request a consultation with the coach. We’re basically selling here the consultation rather than the video.

If prospects proceed to book the call, then they’ll be asked a couple of qualifying questions. This is to qualify leads and filter out the bad ones. Then, they’re redirected to a Booking page to select the date of preference for their call with the coach.

This simple funnel has already converted leads by 87% since we launched it. 955 people have opted in to download the checklist we created for our client.

1. Lead Magnet: This is the entry point for your funnel. As you can see in the funnel diagram above, we created a landing page for people to download this real estate coach’s lead magnet. Checklists are perfect for converting leads so ofer prospects any how-to checklists on how to solve or do something. We start with a lead magnet offer because it doesn’t represent a big commitment for the lead. It’s something they get for free that adds value to them.

For example, give a 10-step checklist on how to “go paperless and automate your workflow” in the case of a software agency vendor. Or how to “adjust your diet and lose weight in the first 2 weeks” in the case of a health coach. Or a “7-figure income real estate agent checklist” for real estate agents to earn more, adjust their mindset for success, and improve their quality of life. Or a simple checklist on how to determine their identity to make success their second nature.

When you create your lead magnet offer, aim for 20-40% or higher for the people coming to your lead magnet landing page.

2. Retargeting Ads: Adding retargeting ads make people come back if they don’t convert with the lead magnet offer and tightens the conversion rate.

3. Congrats Page: We used to call it a thank you page but we now refer to it as a congrats page. This is because you want to reaffirm people’s decision to opt in so download the lead magnet in the first place. It’s important to write a copy of 1 or 2 sentences for with a transition statement. Thank or congratulate your website visitors for downloading or requesting your lead magnet. Then, add a video where you (the founder of the business) are on camera. This will help nurture the relationship with the prospect because they’ll see your face, they’ll know who’s behind the brand.

Communicate with your prospects so they can empathize with you and your business. Tell them how the lead magnet offer they just downloaded works, how they can get value from it, and tell them a bit about you and your company. Then, add a clear CTA button below the video to keep moving your prospects through your funnel and convert them into customers.

Here are some examples of congrats pages that you might want to use as an inspiration to create yours…

Treat this page as a sales page. At this point, the people who land here are interested in whatever you’re selling. They’re ready to potentially make a buying decision. So be specific with your offer, clarify their questions.

For instance, offer the different packages of your service. Educate them with your price anchor. Let them know what’s the opportunity cost of doing nothing, what’s the value of their time, what’s included in the different packages. 

When they book a consultation for the next step, they’ll be asked some qualifying questions.

4. Confirmation/Booking Page: You can combine both opt-in form questions with the confirmation and booking page. We’ve actually seen this convert better. For instance, include a booking widget (like Calendly) to schedule a cal. This works because it removes some of the friction of scheduling calls at a time that works for both parties.

Then, make them answer the qualifying questions to affirm their commitment to get into the call with the coach.

5. Thank You Page: After people answer the qualifying questions and book a call, thank them or congratulate them for that step they just took.

6. Email Follow Up: For this step we follow an internal formula that we call VAC. Send these emails if people drop off before booking the consultation. And each email sequence should follow our formula: value (following up, did you see the lead magnet offer?), authority (here’s why clients get results, here’s why I changed their lives), call to action (push them to make a decision).

Examples of Our Clients’ Coaching Funnels Proven to Work

  • Health: We used this funnel as the base for a high-ticket sales funnel for a hyperbaric chamber. This is a type of medical treatment used by athletes and children.
  • Software agency: Another type of business this sales funnel works for is a software agency. Our former client was selling services that helped larger companies to streamline their operations.   
  • High-end agencies: High-end B2B agencies who do consulting for other companies can also benefit from our coaching funnel template. 
  • Startup: Entrepreneurs and/or startup businesses who sell high-value and high-priced products or services can use our template to bring in leads to grow their new business.
  • Coaches and personal trainers: This funnel is working for one of our current clients. He’s a life coach who teaches people how to make success their second nature through some expertly-crafted training programs. And so far, we’ve helped him convert leads by 87%.

That’s pretty impressive, right? It just goes to show that one single funnel can do wonders for a business.

High-ticket Coaching Funnel Example

Here’s an example of a coaching funnel that has worked for a high-ticket coaching business.

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

1. Landing Page: When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.

2. Free Consultation: On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.

3. Thank You Page: After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call along with a CTA to watch a video. The end goal here is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell technique.

Want a bulletproof sales funnel that can sell your professional coaching services and convert leads like crazy? Click here to download our proven-to-work Coaching Funnel Template for FREE now.

Conclusion

Now tell me something quickly, is it worth implementing the right sales funnel to sell your coaching services after reading this article?

When you download our coaching funnel templates, the next step is to go level by level in the funnel, take action, and launch. 

But remember, building a sales funnel takes time and expertise. Even if you don’t see results right away, it’ll work. Don’t be discouraged if you don’t see results immediately.

Our funnel templates will help you:

  • Understand your customer’s journey. 
  • Empathize with your prospects (what do they need, not what they want) and present your offers in a logical order. This order needs to anticipate the customer’s or client’s needs—tailoring the message based on where they’re at.
  • People will drop out of your funnel (that’s normal) so take action. Get quality targeting for your ads (traffic), along with thoughtful on-page copy, design, and of course, follow-up via retargeting and email automations.

We’re seeing already great results for clients who are using these funnels to sell their coaching services. And I’m sure it will bring results for you too now that you know the “why” behind each element of your funnel. This will help you better understand your prospects and customers’ needs and give them what they’re looking for.

And to craft the best possible sales funnel for your coaching business, you have some options to consider. 

  1. Do it yourself. But do you have the time for that? If your answer is yes, then downloading our templates sounds like a good idea. And if your answer is no, then you’ve got option 2 below.
  2. You can hire someone to create the coaching funnel for your business. And that “someone” happens to be AutoGrow

Feel free to reach out to our full-stack marketing team. We make building your high-converting coaching funnel easier than ever. 

Now tell me something, have you ever created a coaching sales funnel before? 

Let me know in the comments below.

And by the way, congrats! By downloading our funnel template you’re one step closer to converting leads like crazy!

Keep funnelin’, stay focused,

Mariana

Read more

7 Little-Known Ways The Right Email Delivery Tools Skyrocket Email Marketing Performance Metrics

Source: https://www.square2marketing.com/blog/7-little-known-ways-the-right-email-delivery-tools-skyrocket-email-marketing-performance-metrics

Regardless Of Size, Companies Have To Stay In Touch With Their Prospects And Customers  Email Is Still The Best Way

Like it or not, we’re all addicted to our email. We check it constantly. We have it in our pockets, in our cars and now on our TVs at home.

Most people make checking, sorting and dealing with email the first thing they do upon waking up or arriving at the office. This makes email marketing one of the most important campaign tactics in the marketer’s toolbox.

On the flip side, reaching people via email has never been more challenging due to the sheer number of emails, the crazy amount of bad emails and the workarounds we’ve created to deal with the massive amount of unwanted email in our inboxes.

Read more

How Long Should You Wait For Your Digital Marketing Agency To Produce Results?

Source: https://www.square2marketing.com/blog/how-long-should-you-wait-for-your-digital-marketing-agency-to-produce-results

It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results Should You Be Worried?

The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client.

Whether you should be worried or not is 100% dependent on what you expected, what you discussed with your agency and what they told you to expect.

Today, there is a lot wrong with the way agencies work with clients.

The retainers are wrong, the team models are wrong, the investments are wrong, the communication is wrong and what’s wrong most of the time are the expectations around when results will start impacting the business.

Read more

Automatically Sell Online Courses with AutoGrow’s Proven Sales Funnel Template

Source: https://www.autogrow.co/how-to-sell-online-courses/

We’re living in what’s known as the Information Age. 

With just the click of a button, people from across the globe can access any kind of information they want. From capitals of countries and local weather reports. To in-depth studies into physics and pre-historical theories. 

The Information Age also opened up the door to online courses you can use to learn practically anything you can imagine. But if you’re selling an online course, that also means that the competition you’re facing is always on the rise too. 

The question is, how do you sell online courses these days? And how can you automate that selling so you have more time to focus on other areas of your business?

Today, I’ll show you the process of how to sell online courses automatically with a sales funnel. I’ll tell you what kinds of elements you need to include as well how your prospects should flow through your funnel.

Plus, I’ll share with you AutoGrow’s tried and true online course funnel template that you can download right now for FREE. And with it, you can start building yours today. I’ll also give you a point-by-point breakdown of what to include in each step of your funnel for maximum conversions and to keep your visitor’s carts packed full. 

And with that, let’s get started showing you how to sell online courses with sales funnels!

What is an Online Course Funnel? 

If you’ve been following AutoGrow for at least some time, you definitely already know what a sales funnel is. But if you haven’t and you’re landing here for the first time (welcome btw!), let’s talk about what the heck a sales funnel is. 

First off, the technical definition of a sales funnel: A sales funnel is a series of steps designed to guide visitors towards a buying decision. The steps are composed of marketing assets that do the work of selling, like landing pages and emails.

Sounds simple, right? 

Well if you’re still lost, think of the Panama Canal (bear with me…). To explain, the Panama Canal is made up of a series of locks and dams. These are sections of the canal where ships can be raised or lowered by filling up or draining out water. Check it out below. 

Image Source: US Army Corps of Engineers

And with enough locks and dams, you can slowly elevate a ship 10s, 100s, or even 1000s of feet! 

So, how does this relate to funnels, you say? 

Well, each part of a sales funnel is meant to get your lead one step closer to buying. Maybe it does so by building trust. Or maybe by answering a prospect’s questions. Or maybe by showcasing a demo of your product. 

No matter how it does it, each step inches your prospects ever closer to buying. Kind of like how ships on a canal are raised inch by inch to get to the height they need to be at on the other side. 

Makes sense? 

So when you’re trying to sell your info product or online course, a sales funnel helps bring in leads, better qualify those leads, and push them ever closer to buying your product. 

Why Do You Need an Online Course Funnel? 

So now that you know what a sales funnel is, why do you need to know how to sell online courses with a sales funnel? 

And the answer here is simple: it saves you an ocean of time. 

See, once a sales funnel is set up properly, it practically automates your lead generation. All it takes is starting up your ads (or whatever your funnel fuel is) and leads start moving through your funnel, getting ever closer to buying what you’re selling.  

And for online classes, in particular, that can be a huge deal. In fact, this ability to fully automate the sales process is what attracts most people to this business model in the first place. 

So once you learn how to sell your online courses automatically with the right sales funnel, you can streamline your customer acquisition so that it qualifies and converts leads without you

And what does that mean for you? You can put your energies into other activities instead. Like running your business, developing new products, creating new courses, or even taking a hard-earned vacation—finally! 

So, why wouldn’t you build a sales funnel to help you sell online courses on auto-pilot? 

The 3 Essential Elements of Any Online Course Sales Funnel

No matter what you’re selling, every single sales funnel has 3 core elements: fuel, foundation, and follow-up. 

We’ll get into more of the specifics of each later on in this article. But for now, you can get a better idea of each element in the online course and info product funnel below. 

Let’s take a look at why these 3 core elements are so important for your sales funnel. 

  • Fuel: A funnel only works when it has traffic moving through it. And that’s what the fuel part of your funnel is for—to drive traffic to your site. There are tons of different traffic sources to fuel a funnel you can choose from. Most of the funnels we build at AutoGrow are fueled either by paid traffic through Google, LinkedIn, or Facebook or they come from a client’s existing email list. But these are definitely the most common. 
  • Foundation: This is where the bulk of the prospect conversion and qualification happens. Lead magnet landing pages attract the right kinds of customers as long as the core offer adds value to them. Your lead magnet offer should give prospects what they need rather than what they want and this will build immediate trust. For instance, 2-step optin boxes let you collect your prospects’ contact information so you can keep nurturing the relationship. On the other hand, your sales page educates visitors on what it is you’re selling. And your checkout page is where the sale finally takes place. 
  • Follow-Up: Not every online course funnel is going to be perfect (i.e., every lead turns into a customer). And sometimes, leads just aren’t ready to buy today. So they drop out of your funnel. But don’t worry! That’s where the follow-up elements come into play. Made up mainly of retargeting ads and email sequences, these parts of your funnel are designed to bring leads back into your funnel after they’ve dropped out. 

Which is Better: Keep It Simple or Get Complex?

So now that you understand the basic elements of an online course funnel, you’re ready to start building yours. And the first step is creating an online course funnel diagram. 

This is the blueprint you’ll use to map out how your prospective customers flow from one stage to the next in your funnel. We create a funnel diagram like this for each one of our done-for-you sales funnel service’s clients. 

Now, one mistake that a lot of people make when first starting out and creating the funnel themselves is trying to get too complex too quickly. 

Let me show you an example. 

This is a great funnel example. It’s got all the core elements an online course or info products funnel needs to bring in leads. And on top of that, there are plenty of added bells and whistles to increase conversions. 

This is the funnel you should aspire to create when selling online courses. 

But it’s the wrong funnel for just starting out. 

Why? Because of the same thing that makes it great: it’s complex. And that complexity means that it takes time to create. Lots of it in fact. 

Building an online course funnel like this can take as much as several months to complete. 

That’s why we recommend starting with a simpler funnel like the one discussed in the previous section. 

This info product/online course funnel has a couple of very important benefits over the more complex one. 

  • It takes less time to complete, which means you can start seeing results much faster.
  • It’s a less resource-intensive proof of concept. If leads are falling out at different stages here, it’s much easier to plug that leak and remove bottlenecks in a simpler funnel than a more complex one.
  • It sets the foundation that you can build on over time. Once leads start moving through your funnel and converting, you can add complexities along the way to further increase your conversion rate or the lifetime value of your clients. 
  • It lets you validate your market early on instead of spending thousands on a giant funnel for a dry market.

In the end, then, simplicity is the way to go when first building your funnel. 

As such, I’ll be looking more closely at the simpler funnel design as we go through the 5 steps of building a high-converting online course sales funnel. 

Now, let’s get to it. 

Want to start building out your online course sales funnel but don’t know where to start? Download our tried-and-true Online Course Sales Funnel Template (pictured above) to get started right now!

Step #1: Lay Your Foundation

The first step of automating your online course sales through a funnel is by developing your funnel foundation. 

This includes all the core aspects of your funnel: the lead magnet, the lead magnet landing page, the 2-step opt-in, the congrats + video + sales page, and the checkout page. 

Let’s take a closer look at how to create each and a few tips to help you keep prospects flowing through your funnel. 

The Lead Magnet

What is a lead magnet

Well, this is typically the first element of most sales funnels. 

And as the name implies, it’s meant to attract new leads and bring them into your sales funnel. 

Basically, it’s a small piece of irresistible value that you offer to prospects in exchange for their contact information. 

Lead magnets are meant to be high in value, easily consumable, and especially relevant to the audience you’re targeting with your online course. 

With a good lead magnet, everyone comes out a winner. Your prospects learn more about a topic they’re interested in. And you benefit from getting their contact information (usually an email) so you can continue to nurture them until they become a customer. 

This contact info is also essential for retargeting ads and follow up email sequences in case your prospect falls out of your funnel. 

How to Create a Lead Magnet for Your Online Course

So, now that you’ve got the basics about what a lead magnet is, it’s time to come up with some ideas for creating your online course sales funnel. 

The key elements here are being relevant and being easily consumable.

So no 100-page ebooks. No free 5 week courses. No 3-day 1-on-1 training program. 

A lead magnet is supposed to be a quick win for both you and your prospects, so keep that in mind when brainstorming. 

There are tons of lead magnet examples to choose from. But here are a few specifically for online courses to get your creative juices flowing. 

A Few Examples of Lead Magnets

Free Workshops

The QC makeup academy offers a variety of paid courses where students can learn the finer points of cosmetology and makeup application. 

Course prices range from several hundreds of dollars to thousands for the full tuition. They’ve chosen to create a number of free workshops where visitors to their site can get a taste of the teaching quality that QC provides. 

Image Source: QC Makeup Academy

After the workshop is over, attendees are continually nurtured so that they return and purchase a full course. 

Coupon

Of course, there’s also the almighty coupon. Internationally known guitar creator Fender also sells online guitar training courses—makes sense, right? And in order to bring prospects into their funnel, they offer a one-time 20% off coupon for any annual plan. 

Image Source: Fender

Offering an immediate discount to any of their packages is a great way to capture contact details and help prospects see the value of their courses. 

2-Week Free Trial

Free trials are a great way for your prospects to directly see the value of your course because they’re getting an actual snippet of what you’re offering. 

The Family Handyman DIY University offers a 2-week free trial of their courses right at the top of their homepage for maximum visibility. 

Image Source: Family Handyman DIY University

And once the trial expires, leads receive follow-up emails to get them to come back and make a full purchase. Great idea!

The Lead Magnet Landing Page

Alright, so you’ve got your lead magnet ready. Now what? Well, now it’s time to get people to actually use your lead magnet with a bit of salesmanship using a landing page. 

A lead magnet landing page is essentially a page that’s designed to sell your prospects on the benefits of downloading your lead magnet. 

And in order to do that, you’ve got to have:

  • Copywriting that’s designed to persuade your prospects that they need your online course-related lead magnet.
  • Eye-catching design that keeps them on the page long enough to be enthralled by the copy. 

We at AutoGrow have written before about what makes a landing page great at converting

But here are just a few elements that most landing pages should have to create sky-high conversions. 

  • Enticing headline that’s clear about the value your lead magnet is offering
  • Definition of the problem your prospects are facing (be sure to hit those pain points!)
  • How your lead magnet helps solve that problem
  • Testimonials and social proof 
  • Direct calls to action to get your prospects to click

The 2-Step Opt-in Box

What is a 2-step opt-in? Basically, this is when the form fields for putting in contact info (name, email, etc.) only pop up after clicking the CTA button. 

Here’s how it looks on an Instapage webinar.

And after prospects click the play button, they’re brought to this page:

This simple extra step helps ensure that visitors are committed to attending the webinar. On top of that, it also ensures your emails have a lower chance of being marked as spam. 

But be sure to use action-oriented copy that’s clear about what to do next. This is pretty important. And in fact, we’ve seen conversions jump by as much as 152% just by changing the language on an opt-in to be more action-oriented.

Check out the example below from our Proven Sales Conversion Pack to see what I mean. 

Before:

After:

See the difference? With just this small change, this realty company saw a massive 152% increase in conversions!

The Congrats + Video + Sales Page

Your next step to sell online courses with sales funnels is the creation of a congrats + video + sales page. 

Now, up until this point, your prospects have only engaged with your free content. They’ve downloaded or signed up for your lead magnet thanks to your high converting landing page. But they still aren’t ready to completely buy from you yet. 

And that’s okay! Because facilitating that transition is what this page is all about. 

This is the page your leads will head to next after downloading your lead magnet offer. Here, you should create a few lines of copy that accomplish 3 things in particular. 

  • They congratulate the lead on downloading your lead magnet (“Great job taking the first step!” or “You’ve made a smart choice!”)
  • They imply that while the lead magnet is great, it isn’t the entire solution to their problem (“However, there’s so much more you can be learning” or “But the journey has only just begun.”)
  • They point to your online course as the ultimate solution to their problem (“Now it’s time to take the next step” or “Let’s take it to the next level”)

Then, it’s time to get on camera! Yup, not many people like to do it, that’s true. But adding a human element (like your face!) to your page can really help boost conversions

In your video, try to hit each of the 3 points mentioned above (congratulate, say there’s more they can be doing, introduce your online course as the solution). And if you’re looking for guidance on how to create a winning video, there are 4 points, in particular, you should consider. 

After that, it’s time to get to your sales page. After a bit of trial and error, we found that putting our sales pages directly on our clients’ congrats/video pages is a fantastic way to reduce funnel friction and keep leads from dropping out. 

On top of that, we also use our patented 10-point sales page template. This template helps us hit all the necessary points for creating maximum conversions. We can’t give away all of our secrets but here’s a quick look at what your sales page should include to get leads enrolling in your online course. 

  1. Eye-catching yet clear headline that defines your course’s value
  2. Identifying pain points in your target audience 
  3. Presenting your course as the solution they’re looking for
  4. Outlining the features and benefits
  5. Social proof and testimonials
  6. How does it work
  7. FAQs
  8. Price anchor
  9. Risk reversal
  10. Hard CTA

The Checkout Page

Last but not least in the foundation is your checkout page. After leads are sold on your online course being the solution to their problem, they’ll head to the checkout page to make their enrollment official. 

But don’t be fooled: your job isn’t done yet. 

If your checkout page is confusing, unappealing, or just plain annoying, leads can still drop out. 

Added to that, there are a few other tweaks you can use to increase conversions even more. In fact, we even use them on our own checkout pages. See if you can pick them out below. 

Do you see them? Let’s see if you caught them all. 

  • Testimonials – Adding testimonials to your checkout page helps keep your leads trusting you up through their enrollment. And adding faces (as we’ve seen) gives even more credibility. 
  • Trust Badges – See the two trust badges below the “Get Started” button? They may not seem like much right now but in reality, trust badges can go a long way towards making your leads feel secure. Here are just a few to consider using for your checkout page.

Image Source: ConversionXL

  • It’s all one page – This one is a biggy. The more friction you add to your funnel, the more likely prospects will be to drop off. One example of friction is forcing leads to go through multiple pages before buying. It’s actually why we’ve started combining our sales pages and congrats pages (remember?). But it’s also a valuable lesson for checkout pages. 

Step #2: Plug Your Online Course Funnel Leaks With Follow-Ups

Alrighty, now that you have your core foundation for your online course sales funnel solidified, it’s time to optimize it and plug up a few leaks. 

Now, while nailing the foundation of your online course funnel is crucial, the follow-up can be just as important. Because a lot of the time, leads simply aren’t ready to buy right away. 

It takes a bit of nurturing. A bit of finessing. And a bit more work on your part to convince them that your online course is the one they’ve been looking for. 

Now, let’s look at the two main types of follow-ups: retargeting ads and email follow-ups. 

Ready to get started building your very own online course sales funnel? Download our free Online Course Sales Funnel Template now! It’s simple, effective, and we at AutoGrow use it all the time (so you know it works).

The Retargeting Ads

Retargeting ads are one of the best ways to get your prospects back into your online course funnel. 

Here’s how it works. 

  • A visitor arrives on your website, and a cookie is set on his or her browser
  • The visitor leaves the website without taking action
  • While browsing other websites, like Facebook, Youtube, or any other website that serves banner ads, ads from your website will be shown to that cookie’d visitor, hopefully drawing them time click and come back to your website.

Sounds pretty cool, right? 

There are a few tips you can follow to ensure your retargeting ads are bringing the right leads back to your page. Below are 3 of the best we use for each of our done-for-you sales funnel clients. 

  • Retarget users that spend the most time on your site to maximize ROI
  • Offer unique discounts
  • Cross-sell with similar products or upsell with a higher tier course

The Email Follow-Ups

Then there’s the email follow up. Email is without a doubt the most effective form of marketing. 

How effective, you say? Well, in a survey from Smart Insights, marketers chose email marketing as the most effective channel for converting leads into customers. 

Image Source: Smart Insights

And despite what some have claimed, it most certainly is not on its way out. In fact, email marketing has held steady literally for decades as one of the most powerful weapons in a digital marketer’s arsenal. 

The purpose of email follow-ups is to educate prospects about the value of your product while enticing them to come back and check out your online courses. 

And at AutoGrow, we use a specific formula to accomplish just that. We call it the “VACuum 3-email sequence.” Each of the 3 emails tackles a different goal. 

  1. Value – This first email is meant to communicate the value that you and your online course offer. How, you ask? Well, that is up to you. What does your course cover? How does it address your audience’s specific pain points? What are some of the main takeaways from the course? 
  2. Authority – The second email should demonstrate to prospects why they should trust you. This email is ripe for testimonials and social proof stats (20K students, 15 years of experience, etc.). But it’s also where you really hammer in the idea that you are an expert
  3. Call-to-Action – This last email is the hard sell. Forget about the frills and pleasantries here. It’s time to tell prospects exactly what you want them to do: enroll in your online course. Urgency, scarcity, and clear CTAs are key for getting your audience to respond here. 

Step #3: Find Your Funnel Fuel

Last but not least, it’s time to fuel your funnel! As I mentioned before, without any traffic, all the work you’ve put into perfecting your sales funnel doesn’t mean a thing. 

So the question is, how do you bring traffic into your funnel? And even more to the point, how do you bring the right traffic into your funnel?

Well, there are two ways in particular to consider: paid ads and using an existing email list. 

The Paid Ads

When it comes to paid ads, there are ups and downs. 

Ups

  • Paid ads let you immediately send traffic to your website or landing page. With other funnel fuel sources like content marketing, it takes a while to get your systems in place and start seeing traction. But once you turn on ads, the effect is almost instant. 
  • Second, there are a lot of different platforms to choose from, each with their own perks and pitfalls (we’ll get into those in a sec). And that means you can use the benefits of each to your advantage. 

Cons

  • They cost money! The price varies between platforms of course. But no matter which one you choose, you’ve got to shell over a bit of dough to get started. 
  • It can be tough to master these platforms to target the right prospects. 

Now, let’s quickly go through the main platforms you can use for paid ads. There are plenty of others to consider. But these are what we at AutoGrow consider the main 3. 

  • Google – The unquestioned King of Search, Google is by far the most popular paid search platform. Hubspot points out that this platform alone receives an estimated 70,000 queries every single second. Every second! There are a few things you can do on this platform specifically to generate leads on your first try.
  • Facebook – Facebook is the king of social media advertising right now. It’s especially cost-effective compared to other platforms, it has super powerful targeting abilities, and it boasts literally more than a billion active users. 
  • LinkedIn – More of a professional environment and feel than the other social media platforms, LinkedIn is great for free organic B2B traffic. Sponsored ads are also available for businesses looking to get in front of the right people. 

The Existing Email List

And finally, there’s the option of using your existing email list as the main source of fuel for your online course funnel. 

If you’ve been following digital marketing best practices, you know that building a robust email list is key for selling your online courses. 

Why? Because email marketing has one of the best ROIs in the industry.

How high of an ROI? Well, just check out the graph below. 

Image Source: Lyfe Marketing

That’s right! Email marketing has a whopping 400% ROI! That’s $40 earned for every $1 spent.

That’s higher than any other marketing channel. 

So, why this huge disparity? Well, email marketing is the most direct channel to your prospects. You can place ads. You can create great content. And you can hope that someone stumbles across your page. 

But only with email marketing are you able to speak directly to your leads. Some listen, and sure, some don’t. But in the end, it’s a much more intimate and personalized way to reach out to your online course’s future enrollees. 

Conclusion

So there you have it! 

I hope these 3 steps have shown you how to sell online courses using a sales funnel. First and foremost, make sure that you have the right sales funnel structure in place (choose simplicity over complexity when first starting out). 

After that, start building out your sales funnel’s…

  • Foundation
  • Follow-Ups
  • Fuel 

After you’ve started seeing some good results, you can add in layers of complexity to optimize further. You can even add tripwires, upsells, or higher-tiered courses with a higher price point once you’ve built up enough trust with your prospects. 

The sky’s the limit!

And don’t forget! You can download your very own Online Course Sales Funnel Template now for free. See for yourself the massive conversions you can get with just a little bit of work!

So now go forth, and start selling your online course automatically with a sales funnel. 

And of course, if you need any assistance along the way, we’d love to help you build yours too. Just check out our done-for-you funnel marketing team packages and we can get started today!

Do you have any other sales funnel building tips for online courses? Have you come across any other online course sales funnel tips that have helped you get results? Let us know in the comments below!

And as always, 

Keep funnelin’, stay focused. 

Alex T.

Read more

Looking to Sell Your Professional Coaching Services? Here’s the FREE Coaching Funnel Template You Need to Download Now

Source: https://www.autogrow.co/coaching-funnel/

Want a bulletproof sales funnel that can sell your professional coaching services without having to lift a finger?

Great, keep reading…

Since we relaunched our Done-For-You Sales Funnel Service last year, we’ve been creating sales funnels for our 20+ clients to date. But today, I decided to show you instead how to create your own and tell you why it can scale your coaching business by bringing in leads instantly. 

No matter if you’re a startup, entrepreneur, life/business coach, personal trainer, high-end agency who does consulting, or a professional selling high-ticket coaching services, in today’s article, I’ll teach you how to craft a sales funnel for your coaching business that’s proven to convert. 

Plus, I’ll share with you the coaching funnels that AutoGrow has created, the strategy behind them, and why they work regardless of your target market. 

I’m doing this for your benefit so you can not only create your own coaching funnel. But you’ll actually get to download AutoGrow’s proven-to-convert Coaching Funnel Template for FREE and start selling your services right away.

Without further ado, let’s dive into it and sell your coaching business services now…

If you want to automate your lead gen, save yourself a mountain of time, and scale your coaching business, click here to download “The 11-Point Perfect Sales Funnel Checklist for Coaches” for FREE.

The Coaching Funnel & the Strategy Behind It

We got to the fun part!

If you’re reading this, you probably need help attracting leads. 

You need to build a sales funnel that converts. You need someone to do the hard work for you because you’re a busy business owner looking to grow your business. You simply want to sell your services and see $$$ coming in.

Well, you came to the right place. 

Whether you’re a coach looking to sell your high-ticket products, an entrepreneur, or a high-end agency who does consulting, you’ll be able to create and launch your own coaching funnel by the end of this article. I’ll show you how a coaching funnel’s structured and the key elements that make it work.

And best of all, you get to download our template for FREE.

But before downloading the FREE template and modeling it for your business, a few things to keep in mind. 

I know you’re a professionally trained mentor with a background in certain areas of business who assists, trains, and guides small business owners in developing, improving, starting, and growing their business.

I know how much you love helping your clients identify and clarify business goals and objectives. You’re looking to help them acquire and develop the skills, resources, and mindset needed to operate and grow a successful business.

You—professional coach—reading this article, want to keep clients motivated, growing, and thriving too. But who helps you? 

You’re looking for help too. Right?

I know, and that’s exactly why I wrote this article, to give you the resources you need for selling your professional coaching services.

And before diving into more details, remember that the best way to help your business succeed is by designing and implementing the right sales funnel—you probably already know that. Good.

But it’s not only about creating a funnel and launching it. 

You must understand the strategy behind it. Why is it structured that way? Which elements make a funnel successful? If you don’t understand the “why” behind it, your sales funnel may not serve its purpose.

A strategy is a plan of action focused on how we achieve a goal. It’s made of steps and thoughtful conversion tactics. 

The strategy, or plan, for how you get there is part of what I’m covering below in the funnel templates. These are the most commonly used sales funnels we’ve used for our client accounts. 

For instance, the end goal for most of our clients with their sales funnels is to “cause a permanent increase in sales and leads by attracting the right traffic in front of the right message(s), at the right time.”

 You see, consumer and buyer behaviors have made a shift over the years. Their journey through your website is different than it used to be. So, your marketing funnel must reflect that path of least resistance.

It must align with their expectations and anticipate their needs—and do it in a cool, non-salesy way.

You already know that a sales funnel is defined as a series of steps that lead a customer from awareness to a buying decision.

For instance, we at AutoGrow have created proven-to-convert coaching sales funnels. We start with a custom-developed Funnel Strategy Blueprint that we include as part of our Done-For-You-Service to clients. And with it, you get 3 deliverables:

  • Two 1-on-1 consulting calls with a Funnel Strategist. 
  • A customized funnel diagram. 
  • A detailed, step-by-step plan of action. 

The funnel blueprint includes all steps to take in order to build a solid sales funnel. Its goal is to bring the client’s funnel as fast as possible to a positive ROI (i.e., we work to get you results sooner rather than later without sacrificing quality). We actually always try to launch our clients’ funnels in 20 days.

Now, I will share with you the most popular coaching sales funnels that we’ve used for our clients. 

Sales funnels work with high-priced physical products and services too. It doesn’t have to be complex either.

It can work well for entrepreneurs, coaches, personal trainers, and startup businesses. Also, it works for high-end agencies who do consulting for other companies. 

What I like about this funnel is that it’s simple. It puts the focus on a couple of core pages to do the conversion “legwork.”

Want a bulletproof sales funnel that can sell your professional coaching services and convert leads like crazy? Click here to download our proven-to-work Coaching Funnel Template for FREE now.

Key Elements that Make this Funnel WORK

  1. Lead Magnet: Offer any how-to checklists on how to solve or do something. For example, give a 10-step checklist on how to “go paperless and automate your workflow” in the case of a software agency vendor. Or how to “adjust your diet and lose weight in the first 2 weeks” in the case of a health coach. In the case of some of our clients who are coaches, we’ve created a “The 7-Figure Income Real Estate Agent Checklist” for real estate agents to earn more, adjust their mindset for success, and improve their quality of life. In the case of our other client who’s a coach too, the lead magnet offer we created for him is “The SLOW or GO Identity Checklist” to determine their identity—which happens to be a critical factor in people’s failure or success.
  1. Confirmation + Tripwire: It’s important to write a copy of 1 or 2 sentences for the confirmation page. Thank your website visitors for downloading or requesting your lead magnet. Then, upgrade them to buy the tripwire.
  1. Checkout Page: The checkout page must have a CTA to book a call with the trainer, coach or Nutritionist. 
  1. Embedded Booking Widget: If you’re looking to optimize your high-ticket sales funnel, include a booking widget to schedule a call since it will convert better. This works because it removes some of the friction of scheduling calls at a time that works for both parties.

Examples of Our Clients’ Coaching Funnels Proven to Work

  • Health: We used this funnel as the base for a high-ticket sales funnel for a hyperbaric chamber. This is a type of medical treatment used by athletes and children.
  • Fitness: This funnel works for those in the fitness area too. We created a $7 tripwire niche case study for a former client in the fitness industry. This case study explained how they had helped one specific client to succeed. They also offered a bonus one-on-one call.
  • Software agency: Another type of business this sales funnel works for is a software agency. Our former client was selling services that helped larger companies to streamline their operations.   
  • High-end agencies: High-end B2B agencies who do consulting for other companies can also benefit from this template. 
  • Startup: Entrepreneurs and/or startup businesses who sell high-value and high-priced products or services can use this template to bring in leads to grow their new business.
  • Coaches and personal trainers: This funnel worked for a business who was a coach and was looking to work with other trainers. In fact, we helped him make $36,000 in sales with this template.

That’s pretty impressive, right? It just goes to show that one single funnel can do wonders for a business.

And here’s another sales funnel we created for a client who’s in the coaching business.

This is one of our best case studies so far. This client is a life coach. He teaches people how to make success their second nature through some expertly-crafted training programs. 

As you can see in the diagram above, we created a landing page for people to download his lead magnet. Checklists are perfect for converting leads and that’s this client’s lead magnet offer.

When you create your lead magnet offer, aim for 35% or higher for the people coming to your lead magnet landing page.

Anyway, after downloading the checklist, prospects are redirected to a Thank You page with a video incentivizing them to request a consultation with the coach. We’re basically selling here the consultation rather than the video.

If prospects proceed to book the call, then they’ll be asked a couple of qualifying questions. This is to qualify leads and filter out the bad ones. Then, they’re redirected to a Booking page to select the date of preference for their call with the coach.

This simple funnel has already converted leads by 87% since we launched it. 955 people have opted in to download the checklist we created for our client. 

Below is another coaching funnel we created for a client in the real estate industry. It’s very similar to the one above with some small tweaks.

This client is a professional business/life coach who specializes in helping real estate agents earn more, adjust their mindset for success, and improve their quality of life. She helps them reach their true potential by providing reputation-boosting strategies to turn real estate careers into a massive and lucrative success.

If you compare both funnels, one of the differences is the source of traffic and that the end of the funnel is the confirmation page (no email sequence after this step here).

For this client, the lead magnet offer has converted pretty well. 112 people have opted in to download her checklist, and 4 people have requested a consultation with her. 

We’ve seen 18% conversion for this coach in the real estate industry since we first launched her funnel 3 months ago.

High-ticket Coaching Funnel Example

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

  • Landing Page: When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.
  • Free Consultation: On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.
  • Thank You Page: After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call along with a CTA to watch a video. The end goal here is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell technique.

Want a bulletproof sales funnel that can sell your professional coaching services and convert leads like crazy? Click here to download our proven-to-work Coaching Funnel Template for FREE now.

Conclusion

Now tell me something quickly, is it worth implementing the right sales funnel to sell your coaching services after reading this article?

When you download our most popular coaching funnel template, the next step is to go level by level in the funnel, take action, and launch. 

Our funnel template will help you:

  • Understand your customer’s journey. 
  • Empathize with your prospects (what do they need, not what they want) and present your offers in a logical order. This order needs to anticipate the customer’s or client’s needs—tailoring the message based on where they’re at.
  • People will drop out of your funnel (that’s normal) so take action. Get quality targeting for your ads (traffic), along with thoughtful on-page copy, design, and of course, follow-up via retargeting and email automations.

We’re seeing already great results for clients who are using these funnels to sell their coaching services. And I’m sure it will bring results for you too now that you know the “why” behind each element of your funnel. This will help you better understand your prospects and customers’ needs and give them what they’re looking for.

And to craft the best possible sales funnel for your coaching business, you have some options to consider. 

  • Do it yourself. But do you have the time for that? If your answer is yes, then downloading our template issounds like a good idea. And if your answer is no, then you’ve got option 2 below.
  • You can hire someone to create the coaching funnel for your business. And that “someone” happens to be AutoGrow

Feel free to reach out to our full-stack marketing team. We make building your high-converting coaching funnel easier than ever. 

Now tell me something, have you ever created a coaching sales funnel before? 

Let me know in the comments below.

And by the way, congrats! By downloading our funnel template you’re one step closer to converting leads like crazy!

Keep funnelin’, stay focused,

Mariana

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