Growth Report November 2019: The AutoGrow App Launched & Flat Growth

Source: https://www.autogrow.co/november-2019-growth-report/

Merry Christmas and almost a Happy New Year!

Hope you’re enjoying your Holidays.

We haven’t really stopped working in these past weeks. We’ve been servicing our 20+ clients non-stop and finally launched the AutoGrow app. And that’s why we’re sending you this newsletter with a bit of delay.

And that led us to cross the $27,000 mark in November. That means a 2% growth compared to October.

In November’s growth report, I’ll tell you more about some of the obstacles and challenges we’ve faced as a team and how we’re already overcoming them. And I’ll cover how we’re close to our goal of servicing 23 clients before 2019 ends.

Also, I’ll tell you some powerful lessons learned that have only made us stronger as a team and as a business. Plus, we’ll look at how we’ve kept a 91% client retention rate over 6 months.

So before this year ends, let’s review November’s growth.

Merry Christmas from the AutoGream Team and have a Happy 2020!

The AutoGrow App Launched

We launched the AutoGrow app! It finally happened!

After months of hard work, it’s finally ready. We’re still polishing it and fixing some bugs but the team is already using it on a daily basis.

That’s the biggest news from November for sure.

We’ve been trying it internally for weeks and it has definitely made the work smoother and more efficient. And it has made us quantify the ton of time we’ve been saving our clients with our Done-For-You sales funnel service.

Clients will have access to the app soon. But for now, it’s being used only by AutoGrow’s team members. And honestly, the experience of using the app is amazing. 

We press a button and we see the tasks we need to complete for clients. We press another button and we submit those tasks as completed. And we see the progress of the work in real-time.

For clients, the experience will be similar. They’ll be able to see the progress of the tasks they requested as they’re being completed by our full-stack marketing team.

This gives clients a better idea of what’s done and what isn’t. And also, it replaces the old-fashioned way of communication via email or Skype, which happens to be the tool we actually use for communicating with team members and clients. 

We recently migrated from Trello, and the app has definitely beaten any other platform or tool we’ve used so far.

The AutoGrow app will keep clients up to date. They’ll see how one single task will go from being a draft or what we call IDEAS, to then be in progress or MADE, to finally become a finalized task or what we love calling REAL. And best of all, it’s accomplished on time.

And from the REAL tab, clients can also see first-hand how each asset is performing. They’ll be able to track how well their lead magnet, email campaign, or landing page is performing — from just a single dashboard!

We’re really looking forward to our clients using the app and sharing their feedback.

Because the truth is, this month the growth was flat but mostly because some clients had payment issues that we weren’t able to process, especially in the Hero and Superhero packages. We crossed the $27,000 mark and we’ve kept a 91% client retention rate in 6 months. And this has been happening so fast that managing 20+ client accounts through Skype wasn’t enough.

We want our Done-For-You sales funnel service to be efficient, the communication with clients to be transparent, and to save our clients as much time as possible.

And as we kept growing these past 6 months, and more and more clients kept signing on, the business simply needed a platform like the AutoGrow app. 

So if you’re curious to see how it works, just reach out to us and we’ll show you how our Done-For-You service and full-stack marketing team can help you build the perfect sales funnel for your business that will get you leads instantly and save you tons of time.

Minor Setbacks

In mid-November, there seemed to not be any growth for the month. 

But what looked like a plateau, actually became a subtle growth. And in terms of our products revenue it has gone down considerably. This is because we’ve turned our focus on selling our Done-For-You service.

But that doesn’t mean we’ve stopped offering our products. We actually offer them to clients as part of our service’s packages. Because some clients like learning the strategies behind the sales funnels and think about sales funnels themselves.

But over the course of the last 2 weeks of the month, Matt got back to the sales process and closed 4 new sales. And that obviously grew our list of clients considerably. By the end of November we had 20 and we’re still aiming to reach our 2019 goal of servicing 23 clients accounts.

And with Matt taking the sales lead again, that number doesn’t seem so far off.

Also, with the weekly LIVE demo webinars, Matt has been hosting every Wednesday at 11am EST, the possibility of growth seems easier. Because a lot of people have been attending the webinars and signing up for our Done-For-You service.

This has also led us to completely migrate to not having any consultation calls at all since going forward, everything will be done right through the app.

Some things are changing but some others are just getting better. 

Having someone on the team who’s not helping your company grow can actually bring something positive. In our case, taking that person away from the full responsibility of leading the consultation calls brought more sales. He’s still on the team but we’ll see what happens. 

Hiring, Still a Bottleneck

I’ve told you in the past Growth Reports how hiring has been a bottleneck for us. But we’ve overcome those issues by hiring the right people and firing the ones who aren’t.

I actually interviewed an applicant for the Project Manager position in the past weeks. He was making a lot of excuses for not wanting to be interviewed on that same day. And let’s face it, if you’re interested in being hired by a company, you show interest.

You don’t say “it’s late” or “I’m tired.” You do your best to make it work.

But anyway, this applicant wouldn’t stop talking during the interview. He’d just go on and on and not give straight answers to any of my questions. Especially when I asked him what was his biggest challenge as a Project Manager.

And not to mention that he was wearing a comfy sweater while drinking tea in the kitchen during the interview.

I was too polite for not ending the call sooner.

Sometimes it’s better to be upfront and say NO. 

I’m glad this person wasn’t hired because it wouldn’t have worked.

Right now we have 10 solid members in the team. We’re still looking to fill out some positions but the team’s only getting stronger.

It hasn’t been easy to hire the right people for the right positions, but when we’ve found the ones, it’s been worth it.

We’ll probably end up creating a hiring funnel to not let hiring be a setback in our growth.

Lessons Learned in November

We had our first client sign up to one of our Done-For-You service’s packages through our website with no consultation call or without even watching our demo video. 

And that’s awesome because it’s proof that clients can sign up when you have an impeccable reputation like ours. And also because we launched our new homepage and pricing page. 

We need to do a better job of tracking things though, because as you know, what gets measured gets done.

When you see the metrics that show where the bottleneck is in your business, that forces you and your team to think more about it and pushes you to find a solution to it.

Luckily, Matt sees the business as a massive mural or painting that we’ve been working on for the last 6 months. Because when you paint, you can always go back to one area and make it better and better because you add the depth, the shadow, color, and all the little details you want to make it look great. 

And that has helped to have a better picture of the business and helped us see the areas that have needed some extra work.

All it takes is work and making that work better and better every day. And that’s a powerful lesson learned this month.

Another lesson learned is boosting our client retention and hiring people on a trial basis. We’ve actually improved that area and we’ve turned that into a hard rule within our operations.

In the first 2 months, everyone hired is hired on a trial basis. If that person isn’t a fit for the job position, it’s a fast decision to get rid of the person because they’re in the trial period.

If a person doesn’t get right the simple tasks that are systemized and that we know are completely doable, then the natural flow will be to remove them from the trial period.

For instance, we hired a Project Manager in November, and he was late on his first two days of work. He came up with some excuses about being at an airport. Then, the next day, he never showed up to our team sync up. And we’re a virtual team: Skype is like our office. 

So if you’re not responsible enough to send a message in your first 3 days of work, then you must be removed ASAP from the team. 

And probably our biggest win is that so far any of our 20+ clients haven’t canceled because they’re unhappy or unsatisfied with our service.

As 2019 comes to its end, another big lesson learned is the decision of Matt taking full responsibility again of the sales process for the time being. And the next milestone is to get our clients to use the AutoGrow app.

Conclusion

Growing a company to $27,000+ monthly revenue takes hard work and the right team members.

Always hire slowly and fire quickly. Don’t stick with people who are stopping your business from growing.

With the AutoGrow app finally launched, the workflow’s now easier, smoother, and we can actually quantify how many hours of work we save our clients.

We’re still aiming for servicing 23 clients by the end of this year and keep delivering the highest quality work possible. Let’s see what happens next month.

And if you need help growing your business, just reach out to AutoGrow and we can build and optimize the perfect sales funnel for your business. And who knows, maybe you can end up being our 23th Done-For-You sales funnel service client =)

Just contact us and we can show you how the AutoGrow app can save you time, generate leads instantly, and generate more sales for you while you just sit back and relax.

Merry Christmas from the AutoGream Team and have a Happy New Year!

Keep funnelin’, stay focused.

Mariana

Read more

How Traditional Real-Time Marketing Works In 2019

Source: https://postfunnel.com/how-traditional-real-time-marketing-works-in-2019/

Marketers can now personalize messaging for consumers in ways that weren’t possible just a few years ago, but keeping communications relevant can be a challenge. To ensure efficacy, marketers need to reach customers “in the moment” and address an immediate need they are experiencing. Understanding these needs at each moment is no simple task, but traditional real-time marketing provides a solution — one where ad messaging itself is created and deployed simultaneously.

As part of PostFunnel’s Nuts and Bolts series, we’ll delve into the world of modern Martech to shed some light on tools and best practices being used by you — our fellow marketers — in your day-to-day strategies. Every month, our experts will sink their teeth into another aspect of this fascinating field, hopefully inspiring you to elevate your business through smart marketing.

What is real-time marketing?

Real-time marketing – in its traditional form, and not the trigger-based martech meaning – is advertising or marketing communications created in the moment before deployment. While truly traditional marketing uses outbound techniques and pre-defined campaigns to reach target audiences, the essence of real-time marketing is to act on-the-fly to deliver immediately relevant messaging and offers.

In practical terms, this kind of real-time marketing makes use of (a) customer-driven and (b) event*-driven data to create content that reflects an immediate context.

(* – “event” in the real-life occurrence meaning, and not the “data-first” one)

Customer-driven

Customer-driven messaging uses market research to deploy personalized offers for specific customers in real-time. For example, if a customer has children, real-time marketing could offer dinner promotions for family restaurants or back-to-school deals in August (combining it with a specific trigger that will send a push/SMS/email campaign once the consumer “did” something is where the modern “real-time” comes in). In 2019, most marketers manage customer-driven messaging using automated processes that precisely target receptive customers.

Event-driven

Event-driven messaging, in this context, is content created in response to a current (real-life) event or breaking news. One of the most famous examples occurred when Oreo tweeted out an in-the-moment response during the Super Bowl’s 34-minute power outage. This single tweet generated widespread attention from Super Bowl audiences, highlighting the potential for social media to resonate with customers. Unlike customer-driven messaging that relates to specific offers, event-driven messaging works best for high-funnel brand-building.

Why is traditional real-time marketing important?

In both customer and event-driven formats, this form of real-time marketing is one of the most dynamic ones available.

When it comes to customers, old-fashioned marketing uses market research to generate customer profiles that reflect a broad customer audience. Thanks to modern technological capabilities, market research can be far more precise and target the “audience of one” within an exact moment.

In terms of events, real-time marketing can be far more reactive than traditional advertising. While brands previously created messaging in advance of major sporting events or film releases, our delivery capabilities are so advanced that it’s possible to react in a matter of seconds. This dynamic lets brands respond to unexpected events or create new messaging for planned campaigns that didn’t unfold as expected.

What tools and resources are needed to support traditional real-time marketing?

This kind of Real-time marketing generally requires fewer resources than a regular advertising campaign. While most customer-driven initiatives will require some degree of data collection and management, most deployments are innately tied to social media delivery systems. These platforms let brands spread messaging organically to the broadest possible array of users and — as a bonus — are commonly integrated with existing all-in-one marketing suites.

Some useful examples of marketing tools that support lead generation and social deployments include:

  • Hubspot, thanks to its complete marketing suite that features built-in social media tools.
  • Socedo, for its ability to link social media profiles with pre-defined buyer personas.
  • Audiense, which can discover and track audiences for lead generation purposes

What are the benefits of real-time marketing?

Viral engagement

When your event-driven messaging is both well-written and well-timed, it can have seemingly limitless viral appeal, generating high engagement and brand awareness in the process. Oreo’s Super Bowl post is a prime example of a simple piece of real-time marketing content that spreads organically in the right circumstances.

Precise audience targeting

When customer-driven messaging is delivered in “true” real-time, it ensures that personalized marketing is even more relevant to the user. Time-based deployments are yet another tool to reach your customized “market of one.”

Increases brand reach, awareness, and authenticity

While real-time event-driven messaging is generated on the fly, there isn’t always a need to tie it to a specific product or service. Instead, marketers benefit when they can extend their reach to create high-level awareness of a brand. After all, an on-the-fly deployment approach combined with real-time relevance can develop a sense of authenticity that might be disrupted by an immediate sales offer. By extending your reach, however, you gain new followers who can be targeted by customer-driven messaging at a later date.

What are the challenges of traditional real-time marketing?

For all its benefits, this form of real-time marketing is not always easy to adopt and implement. Many challenges exist that can create obstacles for an unprepared marketing team.

Data expertise

Customer-driven messaging requires extensive data access and infrastructure to know which offers will be the most relevant for a given customer. For most businesses in 2019, this takes the form of an automated pipeline that checks customer information from a database to create personalized content. Unfortunately, the algorithms powering these systems can backfire spectacularly, such as when one automated campaign congratulated a user of a pregnancy that hadn’t occurred.

Needless to say, human context and oversight are still important considerations alongside data management skills.

Matching marketing with inventory

If you’re running the marketing team for a clothing brand and red dresses are in this season, it stands to reason that you should promote red dresses. But, this only helps your brand if they have red dresses to sell. If there isn’t enough inventory to match real-time demand, you risk frustrating and losing potential customers.

Brands that sell physical products should consider linking real-time deployments to inventory whenever possible to assure customers that an offer is valid. Failing to do so defeats the purpose of relevant messaging.

Inconsistent engagement

When event-driven real-time marketing succeeds, it succeeds on a grand scale that trends with global audiences. Unfortunately, this level of engagement is quite rare. The previously-mentioned Oreo Super Bowl post, for example, was lightning in a bottle that many brands tried to replicate the following year. Unfortunately, without a blackout event to rally around, none of the efforts were especially memorable.

At its best, event-driven messaging creates an immediate high-funnel impact, but you can’t rely on it for long-term value. Marketers should ask themselves when a thoughtful and considered deployment is more appropriate than a quick and responsive message. In the former scenario, real-time marketing might not be the appropriate answer at all.

In a world where smartphone and web technology let us reach customers anywhere, true real-time marketing is a natural development. Yet as our Nuts and Bolts series implies, real-time capabilities are just one tool available to modern marketers. As we move into a new decade, marketers will need to utilize each strategy to leverage the full potential of diverse global audiences. The only question is whether we are up to the challenge!

Join us next month for our final Nuts and Bolts where we’ll look ahead to the potential marketing innovations of the future.

The post How Traditional Real-Time Marketing Works In 2019 appeared first on Post Funnel.

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Growth Report November 2019: The AutoGrow App Launched & Flat Growth

Source: https://www.autogrow.co/november-2019-growth-report/

Merry Christmas and almost a Happy New Year!

Hope you’re enjoying your Holidays.

We haven’t really stopped working in these past weeks. We’ve been servicing our 20+ clients non-stop and finally launched the AutoGrow app. And that’s why we’re sending you this newsletter with a bit of delay.

And that led us to cross the $27,000 mark in November. That means a 2% growth compared to October.

In November’s growth report, I’ll tell you more about some of the obstacles and challenges we’ve faced as a team and how we’re already overcoming them. And I’ll cover how we’re close to our goal of servicing 23 clients before 2019 ends.

Also, I’ll tell you some powerful lessons learned that have only made us stronger as a team and as a business. Plus, we’ll look at how we’ve kept a 91% client retention rate over 6 months.

So before this year ends, let’s review November’s growth.

Merry Christmas from the AutoGream Team and have a Happy 2020!

The AutoGrow App Launched

We launched the AutoGrow app! It finally happened!

After months of hard work, it’s finally ready. We’re still polishing it and fixing some bugs but the team is already using it on a daily basis.

That’s the biggest news from November for sure.

We’ve been trying it internally for weeks and it has definitely made the work smoother and more efficient. And it has made us quantify the ton of time we’ve been saving our clients with our Done-For-You sales funnel service.

Clients will have access to the app soon. But for now, it’s being used only by AutoGrow’s team members. And honestly, the experience of using the app is amazing. 

We press a button and we see the tasks we need to complete for clients. We press another button and we submit those tasks as completed. And we see the progress of the work in real-time.

For clients, the experience will be similar. They’ll be able to see the progress of the tasks they requested as they’re being completed by our full-stack marketing team.

This gives clients a better idea of what’s done and what isn’t. And also, it replaces the old-fashioned way of communication via email or Skype, which happens to be the tool we actually use for communicating with team members and clients. 

We recently migrated from Trello, and the app has definitely beaten any other platform or tool we’ve used so far.

The AutoGrow app will keep clients up to date. They’ll see how one single task will go from being a draft or what we call IDEAS, to then be in progress or MADE, to finally become a finalized task or what we love calling REAL. And best of all, it’s accomplished on time.

And from the REAL tab, clients can also see first-hand how each asset is performing. They’ll be able to track how well their lead magnet, email campaign, or landing page is performing — from just a single dashboard!

We’re really looking forward to our clients using the app and sharing their feedback.

Because the truth is, this month the growth was flat but mostly because some clients had payment issues that we weren’t able to process, especially in the Hero and Superhero packages. We crossed the $27,000 mark and we’ve kept a 91% client retention rate in 6 months. And this has been happening so fast that managing 20+ client accounts through Skype wasn’t enough.

We want our Done-For-You sales funnel service to be efficient, the communication with clients to be transparent, and to save our clients as much time as possible.

And as we kept growing these past 6 months, and more and more clients kept signing on, the business simply needed a platform like the AutoGrow app. 

So if you’re curious to see how it works, just reach out to us and we’ll show you how our Done-For-You service and full-stack marketing team can help you build the perfect sales funnel for your business that will get you leads instantly and save you tons of time.

Minor Setbacks

In mid-November, there seemed to not be any growth for the month. 

But what looked like a plateau, actually became a subtle growth. And in terms of our products revenue it has gone down considerably. This is because we’ve turned our focus on selling our Done-For-You service.

But that doesn’t mean we’ve stopped offering our products. We actually offer them to clients as part of our service’s packages. Because some clients like learning the strategies behind the sales funnels and think about sales funnels themselves.

But over the course of the last 2 weeks of the month, Matt got back to the sales process and closed 4 new sales. And that obviously grew our list of clients considerably. By the end of November we had 20 and we’re still aiming to reach our 2019 goal of servicing 23 clients accounts.

And with Matt taking the sales lead again, that number doesn’t seem so far off.

Also, with the weekly LIVE demo webinars, Matt has been hosting every Wednesday at 11am EST, the possibility of growth seems easier. Because a lot of people have been attending the webinars and signing up for our Done-For-You service.

This has also led us to completely migrate to not having any consultation calls at all since going forward, everything will be done right through the app.

Some things are changing but some others are just getting better. 

Having someone on the team who’s not helping your company grow can actually bring something positive. In our case, taking that person away from the full responsibility of leading the consultation calls brought more sales. He’s still on the team but we’ll see what happens. 

Hiring, Still a Bottleneck

I’ve told you in the past Growth Reports how hiring has been a bottleneck for us. But we’ve overcome those issues by hiring the right people and firing the ones who aren’t.

I actually interviewed an applicant for the Project Manager position in the past weeks. He was making a lot of excuses for not wanting to be interviewed on that same day. And let’s face it, if you’re interested in being hired by a company, you show interest.

You don’t say “it’s late” or “I’m tired.” You do your best to make it work.

But anyway, this applicant wouldn’t stop talking during the interview. He’d just go on and on and not give straight answers to any of my questions. Especially when I asked him what was his biggest challenge as a Project Manager.

And not to mention that he was wearing a comfy sweater while drinking tea in the kitchen during the interview.

I was too polite for not ending the call sooner.

Sometimes it’s better to be upfront and say NO. 

I’m glad this person wasn’t hired because it wouldn’t have worked.

Right now we have 10 solid members in the team. We’re still looking to fill out some positions but the team’s only getting stronger.

It hasn’t been easy to hire the right people for the right positions, but when we’ve found the ones, it’s been worth it.

We’ll probably end up creating a hiring funnel to not let hiring be a setback in our growth.

Lessons Learned in November

We had our first client sign up to one of our Done-For-You service’s packages through our website with no consultation call or without even watching our demo video. 

And that’s awesome because it’s proof that clients can sign up when you have an impeccable reputation like ours. And also because we launched our new homepage and pricing page. 

We need to do a better job of tracking things though, because as you know, what gets measured gets done.

When you see the metrics that show where the bottleneck is in your business, that forces you and your team to think more about it and pushes you to find a solution to it.

Luckily, Matt sees the business as a massive mural or painting that we’ve been working on for the last 6 months. Because when you paint, you can always go back to one area and make it better and better because you add the depth, the shadow, color, and all the little details you want to make it look great. 

And that has helped to have a better picture of the business and helped us see the areas that have needed some extra work.

All it takes is work and making that work better and better every day. And that’s a powerful lesson learned this month.

Another lesson learned is boosting our client retention and hiring people on a trial basis. We’ve actually improved that area and we’ve turned that into a hard rule within our operations.

In the first 2 months, everyone hired is hired on a trial basis. If that person isn’t a fit for the job position, it’s a fast decision to get rid of the person because they’re in the trial period.

If a person doesn’t get right the simple tasks that are systemized and that we know are completely doable, then the natural flow will be to remove them from the trial period.

For instance, we hired a Project Manager in November, and he was late on his first two days of work. He came up with some excuses about being at an airport. Then, the next day, he never showed up to our team sync up. And we’re a virtual team: Skype is like our office. 

So if you’re not responsible enough to send a message in your first 3 days of work, then you must be removed ASAP from the team. 

And probably our biggest win is that so far any of our 20+ clients haven’t canceled because they’re unhappy or unsatisfied with our service.

As 2019 comes to its end, another big lesson learned is the decision of Matt taking full responsibility again of the sales process for the time being. And the next milestone is to get our clients to use the AutoGrow app.

Conclusion

Growing a company to $27,000+ monthly revenue takes hard work and the right team members.

Always hire slowly and fire quickly. Don’t stick with people who are stopping your business from growing.

With the AutoGrow app finally launched, the workflow’s now easier, smoother, and we can actually quantify how many hours of work we save our clients.

We’re still aiming for servicing 23 clients by the end of this year and keep delivering the highest quality work possible. Let’s see what happens next month.

And if you need help growing your business, just reach out to AutoGrow and we can build and optimize the perfect sales funnel for your business. And who knows, maybe you can end up being our 23th Done-For-You sales funnel service client =)

Just contact us and we can show you how the AutoGrow app can save you time, generate leads instantly, and generate more sales for you while you just sit back and relax.

Merry Christmas from the AutoGream Team and have a Happy New Year!

Keep funnelin’, stay focused.

Mariana

Read more

Growth Report November 2019: AutoGrow’s App Launched & Crossing the $29,000 Mark

Source: https://www.autogrow.co/november-2019-growth-report/

Merry Christmas and almost a Happy New Year!

Hope you’re enjoying your Holidays.

We at AutoGrow haven’t really stopped working in these past weeks. We’ve been servicing our 20+ clients non-stop and finally launched our app. And that’s why we’re sending you this newsletter with a bit of delay.

This Holiday season hasn’t made us slow down. 

And that led us to cross the $29,000 mark in November. That means a 6% growth compared to October.

In November’s growth report, I’ll tell you more about some of the obstacles and challenges we’ve faced as a team and how we’re already overcoming them. And I’ll cover how we’re close to our goal of servicing 23 clients and breaking the $30,000 mark before 2019 ends.

Also, I’ll tell you some powerful lessons learned that have only made us stronger as a team and as a business. Plus, we’ll look at how we’ve kept a 91% client retention rate over 6 months.

So before this year ends, let’s start reviewing November’s growth.

Merry Christmas from the AutoGream Team and have a Happy 2020!

AutoGrow’s App Launched

We launched AutoGrow’s app! It finally happened!

After months of hard work, it’s finally ready. We’re still polishing it and fixing some bugs but the team is already using it on a daily basis.

That’s the biggest news from November for sure.

We’ve been trying it internally for weeks and it has definitely made the work smoother and more efficient. And it has made us quantify the ton of time we’ve been saving our clients with our Done-For-You sales funnel service.

Clients will have access to the app soon. But for now, it’s being used only by AutoGrow’s team members. And honestly, the experience of using the app is amazing. 

We press a button and we see the tasks we need to complete for clients. We press another button and we submit those tasks as completed. And we see the progress of the work in real-time.

For clients, the experience will be similar. They’ll be able to see the progress of the tasks they requested as they’re being completed by our full-stack marketing team.

This gives clients a better idea of what’s done and what isn’t. And also, it replaces the old-fashioned way of communication via email or Skype, which happens to be the tool we actually use for communicating with team members and clients. 

We recently migrated from Trello, and the app has definitely beaten any other platform or tool we’ve used so far.

AutoGrow’s app will keep clients up to date. They’ll see how one single task will go from being a draft or what we call IDEAS, to then be in progress or MADE, to finally become a finalized task or what we love calling REAL.

And from the REAL tab, clients can also see first-hand how each asset is performing. They’ll be able to track how well their lead magnet, email campaign, or landing page is performing — from just a single dashboard!

We’re really looking forward to our clients using the app and sharing their feedback.

Because the truth is, we’ve been growing. We crossed the $29,000 mark and we’ve kept a 91% client retention rate in 6 months. And this has been happening so fast that managing 20+ client accounts through Skype wasn’t enough.

We want our Done-For-You sales funnel service to be efficient, the communication with clients to be transparent, and to save our clients as much time as possible.

And as we kept growing these past 6 months, and more and more clients kept signing on, the business simply needed a platform like our app. 

So if you’re curious to see how AutoGrow’s app works, just reach out to us and we’ll show you how our Done-For-You service and full-stack marketing team can help you build the perfect sales funnel for your business that will get you leads instantly and save you tons of time.

Minor Setbacks

In mid-November, there seemed to not be any growth for the month. 

But what looked like a plateau, actually became a subtle growth.

Delegating sales too early to a team member who wasn’t completely prepared for it was the major factor of the sales drop. When this team member was leading the consultation calls, there was no sales growth. There was a plateau.

But over the course of the last 2 weeks of the month, Matt got back to the sales process and closed 4 new sales. And that obviously grew our list of clients considerably. By the end of November we had 20 and we’re still aiming to reach our 2019 goal of servicing 23 clients accounts.

And with Matt taking the sales lead again, that number doesn’t seem so far off.

Also, with the weekly LIVE demo webinars, Matt has been hosting every Wednesday at 11am EST, the possibility of growth seems easier. Because a lot of people have been attending the webinars and signing up for our Done-For-You service.

This has also led us to completely migrate to not having any consultation calls at all since going forward, everything will be done right through the app.

Some things are changing but some others are just getting better. 

Having someone on the team who’s not helping your company grow can actually bring something positive. In our case, taking that person away from the full responsibility of leading the consultation calls brought more sales. He’s still on the team but we’ll see what happens. 

Hiring, Still a Bottleneck

I’ve told you in the past Growth Reports how hiring has been a bottleneck for us. But we’ve overcome those issues by hiring the right people and firing the ones who aren’t.

I actually interviewed an applicant for the Project Manager position in the past weeks. He was making a lot of excuses for not wanting to be interviewed on that same day. And let’s face it, if you’re interested in being hired by a company, you show interest.

You don’t say “it’s late” or “I’m tired.” You do your best to make it work.

But anyway, this applicant wouldn’t stop talking during the interview. He’d just go on and on and not give straight answers to any of my questions. Especially when I asked him what was his biggest challenge as a Project Manager.

And not to mention that he was wearing a comfy sweater while drinking tea in the kitchen during the interview.

I was too polite for not ending the call sooner.

Sometimes it’s better to be upfront and say NO. 

I’m glad this person wasn’t hired because it wouldn’t have worked.

Right now we have 10 solid members in the team. We’re still looking to fill out some positions but the team’s only getting stronger.

It hasn’t been easy to hire the right people for the right positions, but when we’ve found the ones, it’s been worth it.

We’ll probably end up creating a hiring funnel to not let hiring be a setback in our growth.

Lessons Learned in November

We had our first client sign up to one of our Done-For-You service’s packages through our website with no consultation call or without even watching our demo video. 

And that’s awesome because it’s proof that clients can sign up when you have an impeccable reputation like ours. And also because we launched our new homepage and pricing page. 

We need to do a better job of tracking things though, because as you know, what gets measured gets done.

When you see the metrics that show where the bottleneck is in your business, that forces you and your team to think more about it and pushes you to find a solution to it.

Luckily, Matt sees the business as a massive mural or painting that we’ve been working on for the last 6 months. Because when you paint, you can always go back to one area and make it better and better because you add the depth, the shadow, color, and all the little details you want to make it look great. 

And that has helped to have a better picture of the business and helped us see the areas that have needed some extra work.

All it takes is work and making that work better and better every day. And that’s a powerful lesson learned this month.

Another lesson learned is boosting our client retention and hiring people on a trial basis. We’ve actually improved that area and we’ve turned that into a hard rule within our operations.

In the first 2 months, everyone hired is hired on a trial basis. If that person isn’t a fit for the job position, it’s a fast decision to get rid of the person because they’re in the trial period.

If a person doesn’t get right the simple tasks that are systemized and that we know are completely doable, then the natural flow will be to remove them from the trial period.

For instance, we hired a Project Manager in November, and he was late on his first two days of work. He came up with some excuses about being at an airport. Then, the next day, he never showed up to our team sync up. And we’re a virtual team: Skype is like our office. 

So if you’re not responsible enough to send a message in your first 3 days of work, then you must be removed ASAP from the team. 

In the past, it may have taken us longer to remove that person from the team. But as we’ve learned the importance of hiring slowly and firing quickly, we move forward faster.

As 2019 comes to its end, another big lesson learned is the decision of Matt taking full responsibility again of the sales process for the time being. And the next milestone is to get our clients to use our app.

Conclusion

Growing a company to $29,000 monthly revenue takes hard work and the right team members.

Always hire slowly and fire quickly. Don’t stick with people who are stopping your business from growing.

With our app finally launched, the workflow’s now easier, smoother, and we can actually quantify how many hours of work we save our clients.

We’re still aiming for servicing 23 clients by the end of this year and keep delivering the highest quality work possible. Let’s see what happens next month.

And if you need help growing your business, just reach out to AutoGrow and we can build and optimize the perfect sales funnel for your business. And who knows, maybe you can end up being our 23th Done-For-You sales funnel service client =)

Just contact us and we can show you how our app can save you time, generate leads instantly, and generate more sales for you while you just sit back and relax.

Merry Christmas from the AutoGream Team and have a Happy New Year!

Keep funnelin’, stay focused.

Mariana

Read more

Growth Report November 2019: AutoGrow’s App Launched & Crossing the $29,000 Mark

Source: https://www.autogrow.co/november-2019-growth-report/

Merry Christmas and almost a Happy New Year!

Hope you’re enjoying your Holidays.

We at AutoGrow haven’t really stopped working in these past weeks. We’ve been servicing our 20+ clients non-stop and finally launched our app. And that’s why we’re sending you this newsletter with a bit of delay.

This Holiday season hasn’t made us slow down. 

And that led us to cross the $29,000 mark in November. That means a 6% growth compared to October.

In November’s growth report, I’ll tell you more about some of the obstacles and challenges we’ve faced as a team and how we’re already overcoming them. And I’ll cover how we’re close to our goal of servicing 23 clients and breaking the $30,000 mark before 2019 ends.

Also, I’ll tell you some powerful lessons learned that have only made us stronger as a team and as a business. Plus, we’ll look at how we’ve kept a 91% client retention rate over 6 months.

So before this year ends, let’s start reviewing November’s growth.

Merry Christmas from the AutoGream Team and have a Happy 2020!

AutoGrow’s App Launched

We launched AutoGrow’s app! It finally happened!

After months of hard work, it’s finally ready. We’re still polishing it and fixing some bugs but the team is already using it on a daily basis.

That’s the biggest news from November for sure.

We’ve been trying it internally for weeks and it has definitely made the work smoother and more efficient. And it has made us quantify the ton of time we’ve been saving our clients with our Done-For-You sales funnel service.

Clients will have access to the app soon. But for now, it’s being used only by AutoGrow’s team members. And honestly, the experience of using the app is amazing. 

We press a button and we see the tasks we need to complete for clients. We press another button and we submit those tasks as completed. And we see the progress of the work in real-time.

For clients, the experience will be similar. They’ll be able to see the progress of the tasks they requested as they’re being completed by our full-stack marketing team.

This gives clients a better idea of what’s done and what isn’t. And also, it replaces the old-fashioned way of communication via email or Skype, which happens to be the tool we actually use for communicating with team members and clients. 

We recently migrated from Trello, and the app has definitely beaten any other platform or tool we’ve used so far.

AutoGrow’s app will keep clients up to date. They’ll see how one single task will go from being a draft or what we call IDEAS, to then be in progress or MADE, to finally become a finalized task or what we love calling REAL.

And from the REAL tab, clients can also see first-hand how each asset is performing. They’ll be able to track how well their lead magnet, email campaign, or landing page is performing — from just a single dashboard!

We’re really looking forward to our clients using the app and sharing their feedback.

Because the truth is, we’ve been growing. We crossed the $29,000 mark and we’ve kept a 91% client retention rate in 6 months. And this has been happening so fast that managing 20+ client accounts through Skype wasn’t enough.

We want our Done-For-You sales funnel service to be efficient, the communication with clients to be transparent, and to save our clients as much time as possible.

And as we kept growing these past 6 months, and more and more clients kept signing on, the business simply needed a platform like our app. 

So if you’re curious to see how AutoGrow’s app works, just reach out to us and we’ll show you how our Done-For-You service and full-stack marketing team can help you build the perfect sales funnel for your business that will get you leads instantly and save you tons of time.

Minor Setbacks

In mid-November, there seemed to not be any growth for the month. 

But what looked like a plateau, actually became a subtle growth.

Delegating sales too early to a team member who wasn’t completely prepared for it was the major factor of the sales drop. When this team member was leading the consultation calls, there was no sales growth. There was a plateau.

But over the course of the last 2 weeks of the month, Matt got back to the sales process and closed 4 new sales. And that obviously grew our list of clients considerably. By the end of November we had 20 and we’re still aiming to reach our 2019 goal of servicing 23 clients accounts.

And with Matt taking the sales lead again, that number doesn’t seem so far off.

Also, with the weekly LIVE demo webinars, Matt has been hosting every Wednesday at 11am EST, the possibility of growth seems easier. Because a lot of people have been attending the webinars and signing up for our Done-For-You service.

This has also led us to completely migrate to not having any consultation calls at all since going forward, everything will be done right through the app.

Some things are changing but some others are just getting better. 

Having someone on the team who’s not helping your company grow can actually bring something positive. In our case, taking that person away from the full responsibility of leading the consultation calls brought more sales. He’s still on the team but we’ll see what happens. 

Hiring, Still a Bottleneck

I’ve told you in the past Growth Reports how hiring has been a bottleneck for us. But we’ve overcome those issues by hiring the right people and firing the ones who aren’t.

I actually interviewed an applicant for the Project Manager position in the past weeks. He was making a lot of excuses for not wanting to be interviewed on that same day. And let’s face it, if you’re interested in being hired by a company, you show interest.

You don’t say “it’s late” or “I’m tired.” You do your best to make it work.

But anyway, this applicant wouldn’t stop talking during the interview. He’d just go on and on and not give straight answers to any of my questions. Especially when I asked him what was his biggest challenge as a Project Manager.

And not to mention that he was wearing a comfy sweater while drinking tea in the kitchen during the interview.

I was too polite for not ending the call sooner.

Sometimes it’s better to be upfront and say NO. 

I’m glad this person wasn’t hired because it wouldn’t have worked.

Right now we have 10 solid members in the team. We’re still looking to fill out some positions but the team’s only getting stronger.

It hasn’t been easy to hire the right people for the right positions, but when we’ve found the ones, it’s been worth it.

We’ll probably end up creating a hiring funnel to not let hiring be a setback in our growth.

Lessons Learned in November

We had our first client sign up to one of our Done-For-You service’s packages through our website with no consultation call or without even watching our demo video. 

And that’s awesome because it’s proof that clients can sign up when you have an impeccable reputation like ours. And also because we launched our new homepage and pricing page. 

We need to do a better job of tracking things though, because as you know, what gets measured gets done.

When you see the metrics that show where the bottleneck is in your business, that forces you and your team to think more about it and pushes you to find a solution to it.

Luckily, Matt sees the business as a massive mural or painting that we’ve been working on for the last 6 months. Because when you paint, you can always go back to one area and make it better and better because you add the depth, the shadow, color, and all the little details you want to make it look great. 

And that has helped to have a better picture of the business and helped us see the areas that have needed some extra work.

All it takes is work and making that work better and better every day. And that’s a powerful lesson learned this month.

Another lesson learned is boosting our client retention and hiring people on a trial basis. We’ve actually improved that area and we’ve turned that into a hard rule within our operations.

In the first 2 months, everyone hired is hired on a trial basis. If that person isn’t a fit for the job position, it’s a fast decision to get rid of the person because they’re in the trial period.

If a person doesn’t get right the simple tasks that are systemized and that we know are completely doable, then the natural flow will be to remove them from the trial period.

For instance, we hired a Project Manager in November, and he was late on his first two days of work. He came up with some excuses about being at an airport. Then, the next day, he never showed up to our team sync up. And we’re a virtual team: Skype is like our office. 

So if you’re not responsible enough to send a message in your first 3 days of work, then you must be removed ASAP from the team. 

In the past, it may have taken us longer to remove that person from the team. But as we’ve learned the importance of hiring slowly and firing quickly, we move forward faster.

As 2019 comes to its end, another big lesson learned is the decision of Matt taking full responsibility again of the sales process for the time being. And the next milestone is to get our clients to use our app.

Conclusion

Growing a company to $29,000 monthly revenue takes hard work and the right team members.

Always hire slowly and fire quickly. Don’t stick with people who are stopping your business from growing.

With our app finally launched, the workflow’s now easier, smoother, and we can actually quantify how many hours of work we save our clients.

We’re still aiming for servicing 23 clients by the end of this year and keep delivering the highest quality work possible. Let’s see what happens next month.

And if you need help growing your business, just reach out to AutoGrow and we can build and optimize the perfect sales funnel for your business. And who knows, maybe you can end up being our 23th Done-For-You sales funnel service client =)

Just contact us and we can show you how our app can save you time, generate leads instantly, and generate more sales for you while you just sit back and relax.

Merry Christmas from the AutoGream Team and have a Happy New Year!

Keep funnelin’, stay focused.

Mariana

Read more

The 7 Biggest Testing Flaws in Marketing

Source: https://postfunnel.com/the-7-biggest-testing-flaws-in-marketing/

While marketing testing errors may not exactly leave you with a smoky lab and pieces of equipment flung about, they can be just as disastrous when it comes to grandly missing your goals. Mistakes can skew your results and limit your success with future campaigns and conversions. So before you begin experimenting with different tactics to improve your website, ads, and emails, make sure you don’t fall victim to the following testing flaws.

Not setting a goal

What do you want to find out by performing the test? For example, is your goal to improve conversions on your website, or do you want to increase your email opt-in rate? Your goals will determine which test options yield the best results. Consider these samples:

  • Test A: 10% email opt-in rate, 5% convert into customers
  • Test B: 5% email opt-in rate, 10% convert into customers

Which test page is the winner? It all depends on your original goal, which is why it’s important to set one from the beginning. Knowing what you’re trying to achieve will also help you tailor the design and content.

Performance before and after testing

Instead of testing two different elements against each other as with A/B testing, a before and after test measures conversions on the site pre change and post. Before/after allows for the  introduction of new variables like the length of the test and when it’s performed. Strictly A/B testing isn’t definitively accurate because it’s not comparing apples to apples. For example, your control page might convert 10% one day and 15% the next—even without incorporating a change. If you were to then add a test element, you wouldn’t know if the change was the reason for a conversion increase, or if there were other elements at play—such as day of week, time of day, or other factors.

A too-small sample

The validity of your results will be on shaky ground if you haven’t collected a large enough sample size or sum total of unique visitors during the test. The exact numbers vary depending on the test and how it’s performing over the control. The more the test version is outperforming the control, the smaller the sample size.

The A/B testing platform should provide you with a way to calculate your minimum sample size, or you can use free tools from sites like Create Research Systems, Optimizely, and Calculator.net.

Test duration errors

After you’ve hit your sample size number, you can focus on running your test long enough to achieve statistical significance. The industry standard for statistical significance is at least 95%, and to achieve this you’ll want to capture results from a variety of visitor types, which can vary based on the day and time. The test needs to run for at least one business cycle, which for most enterprises is typically a week. If you are running a test longer than one cycle, make sure it runs for a full cycle — meaning, either one or two complete cycles instead of 1.5.

Testing too many variables at once

When you run an A/B test with too many variables, it can become hard to tell which element is responsible for which results. Was it the CTA button color, placement, different text, or design that increased conversions? Compare one element at a time for each test.

If you’re set on comparing multiple variations simultaneously, you can use multivariate testing, which includes full-factorial, adaptive, and fractional factorial testing. But to consider this broad type of testing, your site needs to have at least 100,000 monthly visitors.

Testing on holidays

To pick up the highest possible traffic during your test, avoid running it during major holidays (government and religious) or industry events. That includes holidays both where you’re based, and also those celebrated in countries where your customers are located. The goal is to capture data from your typical traffic (or as normal as it gets), and during holidays, users’ schedules are atypical.

Focusing on the wrong pages

Not all pages are created equal. Don’t waste time testing pages that won’t bring you the results you’re after. In other words, if they aren’t directly linked to making conversions, don’t spend the extra effort running tests on them.

The most important pages to test and optimize are the ones that receive the most views. These generally include your home, about, contact, and blog pages. Test the pages that are a part of your sales funnel, which can also include product pages for eCommerce sites.

Never stop testing

Whether you’re performing A/B tests on a web ad, CTA placement, or anything else, you’re learning more about what your visitors want and what it’s going to take to earn that conversion. Constantly running marketing tests means you’ll stay up to date on customer preferences and consumer trends. Once you’ve completed your tests, use that data to make core changes with a constant drive to improve UX and conversions.

The post The 7 Biggest Testing Flaws in Marketing appeared first on Post Funnel.

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Growth Report November 2019: AutoGrow’s App Launched & Crossing the $29,000 Mark

Source: https://www.autogrow.co/november-2019-growth-report/

Merry Christmas and almost a Happy New Year!

Hope you’re enjoying your Holidays.

We at AutoGrow haven’t really stopped working in these past weeks. We’ve been servicing our 20+ clients non-stop and finally launched our app. And that’s why we’re sending you this newsletter with a bit of delay.

This Holiday season hasn’t made us slow down. 

And that led us to cross the $29,000 mark in November. That means a 6% growth compared to October.

In November’s growth report, I’ll tell you more about some of the obstacles and challenges we’ve faced as a team and how we’re already overcoming them. And I’ll cover how we’re close to our goal of servicing 23 clients and breaking the $30,000 mark before 2019 ends.

Also, I’ll tell you some powerful lessons learned that have only made us stronger as a team and as a business. Plus, we’ll look at how we’ve kept a 91% client retention rate over 6 months.

So before this year ends, let’s start reviewing November’s growth.

Merry Christmas from the AutoGream Team and have a Happy 2020!

AutoGrow’s App Launched

We launched AutoGrow’s app! It finally happened!

After months of hard work, it’s finally ready. We’re still polishing it and fixing some bugs but the team is already using it on a daily basis.

That’s the biggest news from November for sure.

We’ve been trying it internally for weeks and it has definitely made the work smoother and more efficient. And it has made us quantify the ton of time we’ve been saving our clients with our Done-For-You sales funnel service.

Clients will have access to the app soon. But for now, it’s being used only by AutoGrow’s team members. And honestly, the experience of using the app is amazing. 

We press a button and we see the tasks we need to complete for clients. We press another button and we submit those tasks as completed. And we see the progress of the work in real-time.

For clients, the experience will be similar. They’ll be able to see the progress of the tasks they requested as they’re being completed by our full-stack marketing team.

This gives clients a better idea of what’s done and what isn’t. And also, it replaces the old-fashioned way of communication via email or Skype, which happens to be the tool we actually use for communicating with team members and clients. 

We recently migrated from Trello, and the app has definitely beaten any other platform or tool we’ve used so far.

AutoGrow’s app will keep clients up to date. They’ll see how one single task will go from being a draft or what we call IDEAS, to then be in progress or MADE, to finally become a finalized task or what we love calling REAL.

And from the REAL tab, clients can also see first-hand how each asset is performing. They’ll be able to track how well their lead magnet, email campaign, or landing page is performing — from just a single dashboard!

We’re really looking forward to our clients using the app and sharing their feedback.

Because the truth is, we’ve been growing. We crossed the $29,000 mark and we’ve kept a 91% client retention rate in 6 months. And this has been happening so fast that managing 20+ client accounts through Skype wasn’t enough.

We want our Done-For-You sales funnel service to be efficient, the communication with clients to be transparent, and to save our clients as much time as possible.

And as we kept growing these past 6 months, and more and more clients kept signing on, the business simply needed a platform like our app. 

So if you’re curious to see how AutoGrow’s app works, just reach out to us and we’ll show you how our Done-For-You service and full-stack marketing team can help you build the perfect sales funnel for your business that will get you leads instantly and save you tons of time.

Minor Setbacks

In mid-November, there seemed to not be any growth for the month. 

But what looked like a plateau, actually became a subtle growth.

Delegating sales too early to a team member who wasn’t completely prepared for it was the major factor of the sales drop. When this team member was leading the consultation calls, there was no sales growth. There was a plateau.

But over the course of the last 2 weeks of the month, Matt got back to the sales process and closed 4 new sales. And that obviously grew our list of clients considerably. By the end of November we had 20 and we’re still aiming to reach our 2019 goal of servicing 23 clients accounts.

And with Matt taking the sales lead again, that number doesn’t seem so far off.

Also, with the weekly LIVE demo webinars, Matt has been hosting every Wednesday at 11am EST, the possibility of growth seems easier. Because a lot of people have been attending the webinars and signing up for our Done-For-You service.

This has also led us to completely migrate to not having any consultation calls at all since going forward, everything will be done right through the app.

Some things are changing but some others are just getting better. 

Having someone on the team who’s not helping your company grow can actually bring something positive. In our case, taking that person away from the full responsibility of leading the consultation calls brought more sales. He’s still on the team but we’ll see what happens. 

Hiring, Still a Bottleneck

I’ve told you in the past Growth Reports how hiring has been a bottleneck for us. But we’ve overcome those issues by hiring the right people and firing the ones who aren’t.

I actually interviewed an applicant for the Project Manager position in the past weeks. He was making a lot of excuses for not wanting to be interviewed on that same day. And let’s face it, if you’re interested in being hired by a company, you show interest.

You don’t say “it’s late” or “I’m tired.” You do your best to make it work.

But anyway, this applicant wouldn’t stop talking during the interview. He’d just go on and on and not give straight answers to any of my questions. Especially when I asked him what was his biggest challenge as a Project Manager.

And not to mention that he was wearing a comfy sweater while drinking tea in the kitchen during the interview.

I was too polite for not ending the call sooner.

Sometimes it’s better to be upfront and say NO. 

I’m glad this person wasn’t hired because it wouldn’t have worked.

Right now we have 10 solid members in the team. We’re still looking to fill out some positions but the team’s only getting stronger.

It hasn’t been easy to hire the right people for the right positions, but when we’ve found the ones, it’s been worth it.

We’ll probably end up creating a hiring funnel to not let hiring be a setback in our growth.

Lessons Learned in November

We had our first client sign up to one of our Done-For-You service’s packages through our website with no consultation call or without even watching our demo video. 

And that’s awesome because it’s proof that clients can sign up when you have an impeccable reputation like ours. And also because we launched our new homepage and pricing page. 

We need to do a better job of tracking things though, because as you know, what gets measured gets done.

When you see the metrics that show where the bottleneck is in your business, that forces you and your team to think more about it and pushes you to find a solution to it.

Luckily, Matt sees the business as a massive mural or painting that we’ve been working on for the last 6 months. Because when you paint, you can always go back to one area and make it better and better because you add the depth, the shadow, color, and all the little details you want to make it look great. 

And that has helped to have a better picture of the business and helped us see the areas that have needed some extra work.

All it takes is work and making that work better and better every day. And that’s a powerful lesson learned this month.

Another lesson learned is boosting our client retention and hiring people on a trial basis. We’ve actually improved that area and we’ve turned that into a hard rule within our operations.

In the first 2 months, everyone hired is hired on a trial basis. If that person isn’t a fit for the job position, it’s a fast decision to get rid of the person because they’re in the trial period.

If a person doesn’t get right the simple tasks that are systemized and that we know are completely doable, then the natural flow will be to remove them from the trial period.

For instance, we hired a Project Manager in November, and he was late on his first two days of work. He came up with some excuses about being at an airport. Then, the next day, he never showed up to our team sync up. And we’re a virtual team: Skype is like our office. 

So if you’re not responsible enough to send a message in your first 3 days of work, then you must be removed ASAP from the team. 

In the past, it may have taken us longer to remove that person from the team. But as we’ve learned the importance of hiring slowly and firing quickly, we move forward faster.

As 2019 comes to its end, another big lesson learned is the decision of Matt taking full responsibility again of the sales process for the time being. And the next milestone is to get our clients to use our app.

Conclusion

Growing a company to $29,000 monthly revenue takes hard work and the right team members.

Always hire slowly and fire quickly. Don’t stick with people who are stopping your business from growing.

With our app finally launched, the workflow’s now easier, smoother, and we can actually quantify how many hours of work we save our clients.

We’re still aiming for servicing 23 clients by the end of this year and keep delivering the highest quality work possible. Let’s see what happens next month.

And if you need help growing your business, just reach out to AutoGrow and we can build and optimize the perfect sales funnel for your business. And who knows, maybe you can end up being our 23th Done-For-You sales funnel service client =)

Just contact us and we can show you how our app can save you time, generate leads instantly, and generate more sales for you while you just sit back and relax.

Merry Christmas from the AutoGream Team and have a Happy New Year!

Keep funnelin’, stay focused.

Mariana

Read more

How to Use Holiday Emails to Reach Holiday Shoppers on Their Phones

Source: https://postfunnel.com/how-to-use-holiday-emails-to-reach-holiday-shoppers-on-their-phones/

When it comes to reaching holiday shoppers, mobile is one touchpoint you really excel at. 41% of marketers find that email is the most effective way to get an offer to a consumer on a mobile device while holiday shopping. Since the email landscape shifts every day, we’ll drop some tips on how to reach holiday shoppers on their mobile devices with emails.

Deeper Reading: Don’t Let Your Emails Go To Spam

Send Location-Based Emails
With 90% of holiday shoppers expecting to make purchases in-store, drive foot traffic to your store with location-based emails. Location-based emails can increase campaign effectiveness and help you improve conversions during the festive season. Here are some things to keep in mind when using this strategy.

Use Quality Location Data
Ensure you have accurate data to achieve precise targeting and send relevant emails. The 2018 Location Based Marketing Report suggests you ask your provider the following questions to make sure you have quality data:

  • Is the data from a trusted source?
  • Is the data linked to a GPS location at an exact time?
  • Is the location derived from an IP address or cached location?
  • Is the data errorfree?

Share Relevant Content
Focus the content of your location emails on promoting convenience-boosting services such as “buy online, pick up in-store.” Also, send information about the nearest store and opening hours, inventory updates, and location-based offers to drive foot traffic and conversions.

Segment Your Email List
Segment your list by city, language, and climate to ensure your messages are relevant and delivered to the right audience.

Also, enrich your data with psychographic, behavioral, and socioeconomic data so that you can understand the differences among your customers and send targeted messages.

Give the Gift of Mobile-First Emails

You won’t get holiday shoppers to click your “Shop Now” button if your email isn’t optimized for mobile devices. 45% of consumers have deleted emails that aren’t optimized for mobile. Use these tips to ensure your emails look great on all mobile devices and improve your conversion rate.

Keep it Simple
Use white space so readers can distinguish content, consider experimenting with monochromatic themes, and factor in dark mode when choosing colors. Make your emails easy to navigate by having minimum scrolling and ensure links and calls-to-action are clickable with one thumb.

Use Responsive Design
Ensure your email adapts to different devices and screen sizes. Remember to stick to a single column layout, choose fonts that are easy to read, responsive images, and preview your emails on various devices before you hit send.

Eyes on Your CTA
Your call-to-action button should be large and thumb-tappable. Apple recommends CTAs that are 44px squared, and Google recommends 48px squared. Include space around your call-to-action button to prevent mistapping and consider using heat maps or A/B testing to determine the right spot to place your CTA button.

Spread the Cheer with Subject Lines

With the right email subject line, you can be the one to nail a holiday purchase this season. 64% of consumers use subject lines to determine if they’ll open your email. Beyond short subject lines, use these tips to increase your open rates.

Give Discounted Offers
Advertise a specific percent off, or a dollar amount off a purchase in your subject line. Consider including a secondary offer such as free shipping with a percent-off or dollar discount to capture attention and convert subscribers. Carry out a test to see what secondary offer works best for your audience.

Spell it Out
Communicate urgency and limited availability in your subject line. Don’t use terms like “Act fast, buy now” to create urgency. Instead, be more tasteful, creative, and direct. For instance, “Free Delivery Ends Midnight.” Also, state how long the offer lasts for.

Sell Value With Preheader Text
Include essential information and offer specific details in your preheader text to entice consumers to open your email.

Put your critical message at the beginning and consider including a CTA to drive clicks. Also, use the device and email client your consumer uses to determine the best length of your preheader text.

Avoid Inbox Overload

The holidays bring with it inbox overload. During the holidays, 8% more emails are sent than other times in the year. To avoid being tagged as spam, or having your messages blocked this holiday season, here are two things to keep in mind when sending holiday emails.

Mind Your Frequency
While consumers may overlook increased emails during the holidays, gradually increase your frequency, and remove complainers from your list. Set up a preference center so subscribers can select their preferred timing and frequency settings for receiving holiday emails.

Make it Easy to Set Holiday-Specific Preferences
Include additional checkboxes in your emails so subscribers can update their preferences and opt-out of holiday emails. Add subscribers that opt-out of your holiday emails to your suppression list until the holidays are over.

Know Your Audience

Not having intelligence about your subscriber can undermine your email marketing efforts. Below are some essential things you should know about your subscribers.

How Long They Read Your Email
Track the read rate of your campaigns to see if your content resonates with subscribers. If subscribers are spending less than 8 seconds with your emails, improve your read rate by keeping your emails short for on-the-go readers and ensuring your offer is clear and relevant.

Which Mobile Device They Use
Understand which devices your subscribers use so that you can optimize email content based on it. Also, identify which email clients your subscribers use so you can prioritize the right design compromises and optimize your emails for specific reading environments.

When They Open Your Email
Find out when your emails are being opened, and where opens are occurring, including zip, city, time zone, country, and state level. This will help you to make more informed content, design, send time, and copywriting decisions.

Hit Your Holiday Marketing Goals

No doubt, how you perform on mobile will determine if you’ll hit your holiday email marketing goals or not. Optimize your emails using A/B tests, understand your subscriber’s preference, and consider optimizing your emails to be read by voice assistants. Then, take a break and enjoy the Holidays yourself.

The post How to Use Holiday Emails to Reach Holiday Shoppers on Their Phones appeared first on Post Funnel.

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How to Create A Reactivation Plan of Value

Source: https://postfunnel.com/how-to-create-a-reactivation-plan-of-value/

No matter the industry, we can all agree that winning back churned customers is good for business.

But there’s more to the equation than bringing a churned customer back to the fold. Winning over your lapsed customers isn’t the ultimate goal: keeping them engaged and providing continuous value is. You’ll likely have invested a good amount of time, resources, and capital into re-engaging these lapsed customers—and you’ll want to make sure this investment pays off. In this article, we’ll look at how you can reactivate lapsed customers while providing maximum value to your audience.

Redefining Reactivated Customers

After going through the process of re-engaging and reactivating a customer who’s checked out, you’ll know a lot more about them. You’ll understand why they churned in the first place, helping you to further understand their needs and expectations when engaging with your brand. You can then use this information to develop your customer personas and create more specific audience segments.

You’ll also be able to specifically identify what brought them back—a huge step in helping them succeed.

As Optimove’s VP Revenue explains, you’ll want to compare their pre- and post-reactivation engagement rates and LTV. This can help determine whether your targeting efforts have been on point, or if your personas and audience segments need some tweaking. Knowing what caused your customer to leave, what caused them to return, and what gets them most engaged will enable you to better meet their needs moving forward.

Redefining Your Customer-Facing Definition of Success

Part of redefining your reactivated customers’ personas is redefining their goals for doing business with your brand.

This involves connecting all of the above information to better understand their goals.

A few examples:

  • Customer A churns after fulfilling their initial goals through a company’s basic services. A few months later, they return with additional goals that the company’s higher-tiered services can assist with.
  • Customer B churns because they couldn’t achieve their goals via the company’s services. But after trying out your competitors’ services, they’ve decided to give you another chance.
  • Customer C abandons their initial goal and churns through no fault of the company’s. They return months later, intent on achieving their original goals.

In each of these cases, the customer’s goals have shifted. It wouldn’t make sense to engage with them as if they’re still striving for their initial goals under those original circumstances.

Revamping Your Internal Definition of Success

Customers can easily re-churn after only a short time back on board. Defining “success” as scoring one or two additional sales out of a reactivated customer is shortsighted, and leaves potential business on the table. This step involves setting goals and expectations for your reactivation initiatives. The idea is to get an idea of what your re-engaged customers’ journeys look like—then to determine how you can improve those trajectories. This will enable you to set clear milestones and KPIs for your team.

A few examples:

  • When reactivating high value, highly engaged customers, spend time increasing their order values by providing upsell or cross-sell offers
  • When reactivating high value but hesitant customers, focus on increasing their engagement intensity and/or frequency
  • When reactivating low value, hesitant customers, your goal might be to keep them providing a steady stream of minimal value to your business

Once you’ve set these broad internal goals, you’ll want to get more specific to the individual circumstance.

  • Instead of aiming to “increase the customer’s AOV,” strive to reach a specific order amount
  • Instead of just aiming for a reactivated customer to engage more frequently, nail down a realistic average purchase frequency based on their needs and history
  • Focus on maintaining your low-value customers’ AOV, purchase frequency, and overall LTV on a level appropriate to them

Your reactivated customers will provide some additional value to your business. But they won’t all provide the same value—and they shouldn’t be expected to. Stay realistic with your expectations of reactivated customers, and you’ll have a better chance of keeping them on board well into the future.

Customer Reactivation: Starting Over From Where You Left Off

Everything we’ve said thus far has been based on two key ideas:

  • Your reactivated customers are at least somewhat familiar with your services
  • You already know a lot about them from the very start of this second (or third…) go-round

After any amount of time away, you and your reactivated customer will need to become reacquainted with one another. As we discussed earlier, the customer’s goals will have likely evolved. Ensure that all the information you have on your returning customers is accurate and up to date.

You may have improved, enhanced, or tweaked your services since last engagement. So you’ll need to provide the updated instructions and correct support as returning customers re-engage with your services. If this all sounds like customer onboarding, well…that’s because it kind of is.

You can’t just assume your reactivated customers will be able (or willing) to get up to speed without any assistance on your end. And you can’t assume they’ll become engaged to the level you’d like them to on their own accord.

In focusing on “re-onboarding” returning customers, you’ll ensure they know how to get the most value from your services. And by reacquainting with your customers throughout this process, you’ll have a much more accurate idea of the value they can provide your business. You’ll then be able to set realistic, attainable goals for your reactivation initiatives—and stay laser-focused on doing what needs to be done to accomplish them.

The post How to Create A Reactivation Plan of Value appeared first on Post Funnel.

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How to Use Ads to Influence Purchasing Decisions During the Holidays

Source: https://postfunnel.com/how-to-use-ads-to-influence-purchasing-decisions-during-the-holidays/

When it comes to influencing holiday shoppers, ads are money makers for brands. 50% of consumers state that ads impact their purchasing decisions during the holiday shopping season. Probably because more than half of last-minute shoppers not being certain where they want to buy when they start shopping. Let’s take a look at how ads impact holiday purchasing decisions.

Emotional Appeal

From feelings of happiness to wholesomeness, holiday ads are often emotional and influence consumers to make a purchase. The rate of people expressing an interest in buying products is 13% higher for Christmas ads than other ads.

Below are three tips that you can use to create ads that pull heartstrings and capture wallets during the festive season.

Tell a Holiday-Spirited Story
As always, focusing on storytelling rather than selling is vital. Crafting a story that is authentic to your brand and ensures consumers connect with your characters. But this time of year, make your story about the season. Highlight themes such as sharing, togetherness, and community. Use personal and shared experiences to connect with your audience and consider including real people in your campaigns

Be Nostalgic
Take consumers back in time by referencing key moments and cult figures of past decades. Target the right holiday and leverage attention-grabbing visuals, and music, to enhance the sense of nostalgia. Argos Book of Dreams Christmas campaign appealed to the child in consumers and was set to music from the 80s.

Target the Right Emotions
Aim for sentiments that align with your brand, purpose, and audience. Leverage social listening and messaging analysis to understand your customers’ emotional triggers. Oreo understands what emotional triggers influence its audience’s buying behavior. The brand’s humorous First Christmas campaign received praise from viewers, 60% of whom reported increased purchase intent.

Consider using precision programmatic buys to target shoppers that are most likely to be emotionally engaged by your creatives.

Discount Buying Motivation
Promotional ads make consumers excited about deals and encourage impulse buying. 66% of consumers planning to shop during the holidays do so to take advantage of sales and promotions. Since holiday ads will be swimming with offers of discounts, here are some ways you can make your offer stand out.

Focus on Value
Get consumers to choose your brand by highlighting the value of your products. Center your campaign around the diversity, quality, and uniqueness of your offerings. Aldi’s Miracle Ham Campaign touts how consumers can get an exceptional range of products on any budget. Once you understand your customer persona, it’s easier to determine what value should lead your campaign.

Be Inclusive
Millennials are likely to prefer a brand if it demonstrates inclusion and diversity. Use inclusive langue, imagery, and messaging and show diverse families in your campaign. Tesco’s Turkey, Evey Which Way campaign shows how diverse section of British families prepare their turkey in different ways.

Ensure your campaigns recognize the diversity of your customer base and if/how sensitive it is to brands being politically correct.

Go Beyond Price Discounts
Apart from price deductions, offer promotions such as free or fast shipping and other holiday-enhancing gifts to influence purchases. Etsy holiday TV campaign highlights the marketplace’s launch of free shipping on millions of products. Find out what promotional offers appeal to your customer base and clearly highlight them in your campaigns. Communicate urgency and FOMO with terms such as “for 24 hours only,” “limited quantities,” and “ends tonight!

Celebrating Generosity and Kindness

With consumers becoming more socially conscious and interested in making the world a better place, ads help holiday shoppers decide which brands to shop with. 63% of consumers prefer to purchase holiday gifts from brands that support specific social causes. Since cause campaigns can be tricky, here’s how to include social good in your ads the right way.

Highlight Your Values
62% of holiday buying decisions are influenced by a business’s ethical values. Use value-based messaging in your campaigns and stick to values that align with your brand. Environmental sustainability, inclusion and diversity, and education are a few values that consumers prefer. Take note of changing perceptions among your target audience.

Give Back
Link seasonal generosity with holiday spending, by empowering consumers to give back. You can center your campaign around a matching donation, a one-for-one giving model, or give back some cash. Pepsi’s Gift it Forward campaign gives consumers and fans cash for Christmas to enable them to spread some holiday cheer.

 

When developing a give-back campaign, allow consumers to decide if they want to give back to a friend, their favorite charity, or themselves. Encourage audience involvement through social media by giving your campaign a designated hashtag and consider using influencers to help spread the word about your campaign.

Showing The Holidays As It Is

Rather than traditional-specific campaigns, these days holiday ads take a real-life approach and show how modern festive season looks like. Realism driven ads are appealing and authentic to consumers because they are relatable.

Here are ways you can put some realism into your holiday ad.

Show The Chaos
The holidays aren’t always picture perfect. Focus your campaign on how you provide solutions to holiday problems that people actually have. This could be home delivery, curbside pickup, or free overnight shipping. Make your campaign relatable by adding some humor. Walgreens’ #TrueHolidayStory campaign, focuses on the beauty and humor in memorably imperfect moments.

Recognize Self-gifters
Take the ‘treat yourself’ spirit a bit further with self-gifting. Launch a holiday campaign for customers looking to treat themselves. Revolve your message on the stress of the holiday season and how consumers deserve some self-care and healthy indulgence. Create campaigns with emphasis on “gifting yourself” (perhaps with a future discount on birthday month), or a “buy-one-get-one-free” to encourage self-gifters to purchase something for themselves.

Focus on What Matters
Use surveys to find out what matters most to your customers during the holidays and create a campaign around it. Chick-fil-A found out that time was the most important thing to consumers and created a holiday campaign focused on the gift of time. Bring your campaign to life with experiential holiday activations or pop up stores.

The holidays, and any other “special time of year” periods, for that matter, are a fertile ground to influence your customers. Focus on holidays that your audience observes and select a few holidays you can own. Run an integrated campaign to increase your return on investment and ensure all team members know what is going live and when. And, above all, have some happy holidays!

The post How to Use Ads to Influence Purchasing Decisions During the Holidays appeared first on Post Funnel.

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