Strengthen Your Company Culture

Source: https://postfunnel.com/strengthen-your-company-culture/

43% of workers would leave their company for a 10% salary increase, and weak company culture is to blame. Employees look beyond pay as a primary selling point, and many feel ready to change jobs at a moment’s notice. To retain the best team members, you need to empower your employees and maintain a healthy work environment. If want to shine bright on Glassdoor, focus on the following:

Prioritize Recognition

Recognition should be a core initiative, not just a sporadic event. Acknowledgment from peers and superiors can help strengthen your workplace culture and create a positive employee experience. 57% of employees say feeling appreciated is the aspect of workplace culture they crave most. Here are some tips on how to help you embed positive recognition into your company culture:

  • Make it deliberate: Align employee recognition programs with your company’s values. Create a feedback mechanism enabling leaders to access employee accomplishments, and give on-the-spot recognition.
  • Make it a priority: Enable publicly given credit among employees and consider scheduling meetings where the only agenda is recognition. Alternatively, carve out time before the weekend to congratulate employees who excelled that week, overcame an obstacle, or reached a milestone.
  • Make it personal: Clearly express how an employee’s work impacted your company’s goals, values, and customers. To avoid generalization in your recognition program, hold discussions to understand the types of recognition and rewards employees want. Additionally, give a reward experience that reflects individual work and lifestyle preferences.

Customer marketing challenges and opportunities

Emphasize Wellbeing

Ignoring employee wellness can hurt your company’s culture and affect productivity. Work-related stress costs US companies $30 billion a year in lost productivity. While wellness positively impacts work culture, companies must offer more than just Pilates and gluten-free snacks. Below are three strategies to help you build a company culture that takes employee wellbeing seriously:

  • Holistic wellbeing programs: Your wellness programs should touch every aspect of employee wellbeing: emotional, social, physical, and financial. 65% of companies with strategic, holistic wellbeing programs see improvements in their company culture.
  • Work-Life balance: Show employees you care about their wellbeing by supporting a healthy work-life balance. Offer flexible work opportunities such as adapted hours, remote working, and compressed workweeks. Note that your flexibility policy should be based on employees’ lifestyles and your organizational needs.
  • Inclusive culture: Inclusive workplace culture plays a significant role in employee happiness. Build an inclusive culture by treating employees with respect, supporting both junior and senior employees to create a sense of belonging for all, and creating an environment where employees feel comfortable sharing their ideas and being themselves.

Give them Wings

 Make sure employees are presented with and knowledgeable of growth opportunities. A lack of advancement opportunity inhibits their engagement and retention, weakening your company culture. Providing meaningful opportunities doesn’t have to involve a pay raise. Consider using the following strategies to foster a sense of dynamic career growth:

  • Introduce special projects: Invite employees to work on special projects that will help them improve their skills and interact with more co-workers.
  • A seat at the table: Proactively ask employees for their opinions on important decisions. Give them the freedom to voice concerns openly and honestly through one-on-one feedback sessions with senior management or suggestion schemes. Show employees you take their opinions seriously by informing them about what you’ve learned and how you’ve responded.
  • Networking: Provide opportunities for career advancement and growth through networking with cross-functional peers and support cross-departmental projects. Don’t play favorites; offer networking opportunities to all employees and hold company-sponsored networking events during work hours.

Encourage Success

You can’t develop a breakthrough product if your company culture scorns failure. When you foster a culture of success (while being tolerant of mistakes), employees are empowered to do great work and celebrate personal and shared victories. If your employees aren’t feeling successful at work, here are some steps you can take to shift into a winning culture:

  • Show what success looks like: Show employees which behaviors or actions will lead to success by sharing accomplishments via company communications, team meetings, and social recognition tools. When announcing a particular achievement, discuss what the employee did to achieve their success and why it matters.
  • Allow safe failure: Encourage employees to try new things and support failures that occur when they take calculated risks.  Protect and respect those who fail, ensuring employees learn from mistakes.
  • Conduct performance reviews:  Help employees identify their successes through regular performance assessments. Reviews should highlight what employees are doing well, discuss opportunities for growth, and evaluate goals. To make performance reviews more effective, combine annual reviews with quarterly reviews, peer feedback, and regular one-on-one conversations.

Put Purpose Before Profit

Today’s workforce is increasingly purpose-driven, and employees are likely to stay with an organization that puts purpose before profit. 79% of adults would consider a company’s purpose before applying for a job. You need more than a few nice words on your website’s About section, however, to build a purposeful culture. Below are some tips to help you inject a culture of purpose into your company’s DNA:

  • Communicate your purpose:  Ensure employees know what your ideology is and understand how their responsibilities contribute to the bigger picture. Frequently discuss your company’s identity and set reminders at work. Bring out employees’ need for a sense of purpose by offering opportunities for volunteerism or community involvement. Ensure they understand how their efforts help make a difference.
  • Tie your purpose to employee value proposition and customer value proposition: Harmonize your purpose with your employee value proposition, customer value proposition, and social good to create a sense of purpose. You can do this by articulating how your company impacts your employees, customers, and people all over the world.
  • Link your recognition efforts to your purpose: Create a sense of ownership by connecting employee recognition to your company’s purpose. Publicly recognize employees that have demonstrated your corporate purpose and show how they’ve impacted customers with their work.

Never Take Your Eye Off Culture

Employees are your ultimate customers, and maintaining a strong company culture is the key to retaining excellent team members. While creating this culture doesn’t happen overnight, identify what you can improve by asking your employees what works and what doesn’t. View culture as a continuous effort and commit to creating one that leads with trustworthy management and a fair, inclusive environment for all.

The post Strengthen Your Company Culture appeared first on Post Funnel.

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The Perfect Webcam Headset Doesn’t Exist

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/ppnLKM7FmJE/thewebinarblog~The-Perfect-Webcam-Headset-Doesnt-Exist.html

Why can’t you equip yourself optimally to present on a video conference or webcam-enabled webinar/webcast? As far as I can tell, the “correct” solution simply does not exist. Let’s take a look at what’s needed and how my ideal design would solve myriad problems for presenters.

I want to be very clear that this article refers ONLY to presentations where the presenter appears on camera, and ONLY to web conferences or video conferences where the presenter needs to hear others while also being heard. There are excellent solutions for recording “monologue” video presentations for YouTube and there are excellent solutions for presenting in an audio-only webinar where the audience can’t see you.

ASSUMPTIONS

Let’s start with my personal biases and preferences, based on shepherding countless guest speakers through the webinar process:

  • Using the built-in speakers and microphone on a laptop or tablet computer creates problems with clarity and feedback. They are low-price, low quality components placed too near each other in the casing. The microphone picks up every movement of the device and every click of the keyboard.
  • Using a desktop microphone creates problems with picking up keyboard and mouse clicks, since it is usually positioned on the desk near those noisy devices. Other external microphones (lavalier, desktop, shotgun, webcam) are susceptible to volume shifts as the presenter turns his/her head.
  • A headset is the optimal way to get near-field clarity and consistent volume, since it stays in place at the same distance from the mouth no matter what the presenter does.
  • Wired is better than wireless. Wireless devices lose power, lose pairing, and catch interference from other signals. Bluetooth is susceptible to transmission lag that can mess up audio/video synchronization or make smooth two-way conversation difficult.
  • A USB connector is better than 3.5mm audio plugs. 3.5mm audio jacks on computers are low cost components and often lose mechanical integrity over time. Many devices no longer include dedicated earphone/microphone jacks. [See geek notes 1, 2, 3, 4, and 7 to learn about formats and technical issues with connectors.]
  • As a presenter, you want the audience focusing on you, not your gear. This is the big problem… Existing USB headsets look obvious and distracting on camera.

EXISTING SOLUTIONS

The smallest combined earpiece/microphone headset unit I have been able to find is the Plantronics Blackwire 435.

Plantronics Blackwire 435

This is the right idea at the right price point, just not carried far enough to count as “optimal.” The boom microphone is still too large, the black plastic of the earpieces and boom stands out against all but the darkest skin tones, and the visible portion of the earpieces has a fancy design that calls attention to itself. I’d also prefer to reduce the set to a single earpiece for the least amount of gear sticking out of our head holes.

I far prefer the low-profile look of “earhook” or “head-worn” microphones designed for wireless presentation systems. You can find several manufacturers and models online. To give you an idea of what I’m talking about, look at the JK MIC-J 071S.

JK MIC-J 071S

The thin “whip” boom ends in a tiny microphone capsule. The ear wires disappear behind the ears when worn. The beige color is less noticeable against a range of Caucasian skin tones [See geek note 5 to learn more about the thorny issue of equipment color.]

The problem with these earhook microphones is that nobody has turned one into a headset that includes an earbud speaker. And they are designed to plug into a belt pack transmitter that provides a small amount of power to the microphone while keeping the microphone cable short. [See geek note 6 to learn about microphone power… It’s VERY important!]

THE PERFECT DESIGN

My ideal, “optimal” headset for use while on a video webcast would be a thin whip boom earhook microphone, connected to the USB port of my computer, with an integrated low-profile earpiece. The whole thing should be available in two or three colors to get closer to a range of human skin tones. It needs a minimum six-foot (two-meter) cable. And it should be optimized for USB low-power operating voltage and human speech frequency range.

My current setup is a Frankenstein’s collection of specialized equipment trying to achieve something similar. It’s too bulky, too inconvenient, and too expensive to recommend to anyone else. Can’t some manufacturer create the “Ken Molay Video Conference Model headset?” Why, the world would beat a path to your door!

GEEK NOTES – BACKGROUND AND TECHNICAL INFO

Note 1: USB stands for “Universal Serial Bus,” which is hilarious when you look at the number of different standards for size, shape, and technical specs all falling under the supposed “universal” format. Desktop and laptop computers mostly offer jacks that accept full-size “Type A” cables, and this is the type of connector I want on my computer headset. Smartphones, some Apple devices, and newer equipment designs are currently moving from a variety of miniature Type A, Type B, and Type AB forms to a new Type C connector. Oy.

USB ports supply a small amount of power to connected devices through one of the wires in the cable. Although the specification is for 5V, many adaptors and external sound cards end up outputting lower voltages. This is important for reasons covered in Note 6.

Note 2: Some audio gear (both earphones and microphones) use a cylindrical plug that goes into a round jack. These may be called audio jacks, phone jacks, or headphone jacks. Big stuff like guitars and amps tend to use a big 1/4-inch plug. The usual size for headphones, microphones, and headsets is 3.5mm (sometimes inaccurately called 1/8-inch). And some devices (smartphones and some office desk phones) use a sub-miniature 2.5mm size. It’s important to know which size you are dealing with to match the plug and jack. Adapters are readily available. The red and green “microphone jack” and “headphone jack” on many computers use the 3.5mm size.

Note 3: Once you have the right size jack, you still need to figure out the plug configuration type. Audio plugs may be TS, TRS, or TRRS.

Audio plug types

You must match the plug and jack so they make the right connections in the right places. Never buy two pieces of equipment that are supposed to connect without making sure they use the same interface type. Adaptors exist to connect certain combinations.

Note 4: If you have audio gear with 3.5mm audio plugs but your computer lacks round audio jacks, you’ll need to buy an external sound card that plugs into a USB port and accepts the microphone and headphone plugs. These are cheap and plentiful on Amazon. They vary in audio quality, build quality, and power delivery to connected microphones. The first two issues are easy to figure out from customer reviews. I haven’t yet found such an adapter that specifies how many volts it delivers to a connected microphone. It’s almost never the 5V that the USB port offers.

Note 5: To make equipment less obvious on camera, we want it to blend in as much as possible with our skin color. We’ll never get a perfect match, but we can lower the contrast ratio a bit so it’s not as jarring. Manufacturers have a long way to go in this area. Headsets are overwhelmingly made of black plastic. A small percentage come in a pinkish-beige color (particularly the thin whip boom earhook microphones I like). Manufacturers may refer to this as pink, beige, nude, or flesh – which shows a marked inherent bias. I realize it’s impossible to make money trying to manufacture and sell a ton of different colors, but three shades would be nice… Two are essential. Neither of them should be solid black!

Note 6: Microphones need power in order to operate. Professional microphones typically use an XLR three-pin connector and expect to receive 48V. This is referred to as “phantom power.” No USB port can provide that kind of power… It requires an externally powered microphone amplifier or mixer. It’s too much equipment and too much money for our needs in this piece. If you see the term “phantom power,” stay away… It’s not the headset or microphone you want for easy connectivity on a webinar.

The little microphones in computer headsets are designed to run off anywhere from 2-10V. This small voltage is usually referred to as “bias voltage.” If you hook them up to a phantom power supply, the 48 volts will fry the microphone, leaving you with a nice looking lump of plastic that doesn’t work.

If your headset has an integrated USB cable, it has been designed from the factory to use standard USB power and current. All is right with the world and you can just plug it in without another thought (except for Note 7).

If your headset uses 3.5mm audio plugs, you have a tougher time ahead of you. You need to make sure that the right amount of voltage flows from the audio jack to the headset. The first problem is that you’ll never know how much power is actually being delivered through that jack… Just that it will be less than 5V. The second problem is that you don’t know how much power the microphone really wants. Although the manufacturer may specify an “operating voltage from 2-10V” the microphone may work much better with 5V than with 2.5V. That’s one reason you tend to find different versions of those earhook whip mikes made for different belt pack systems. They have been optimized to match the power supply and the microphone’s operating range – but the vendor won’t tell you what the voltage is! This is a sad case of trial and error to see if your microphone delivers adequate sound with the adapter you are plugging it into. If not, you may need to try another headset or another external sound card.  This is the reason I want a vendor to make an all-in-one headset that goes straight to USB… They can match the operating voltage correctly within the unit.

Note 7: Windows 10 seems to have a software issue where it drops the input volume on USB-connected microphones. Many users have reported problems with this using their preferred headsets or desk microphones, while others report no problems (probably because the headsets are designed to work with less power or provide a higher output gain). Here is an article that describes a solution involving third-party software. I haven’t personally tried this, as I use a different setup. But if you run into the problem of bad microphone volume on your Windows 10 computer, this might be something to try.

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Asking the Experts: Stand Out in Inboxes this Holiday Season

Source: https://postfunnel.com/asking-the-experts-stand-out-in-inboxes-this-holiday-season/

When the holiday season rolls around, consumers tend to shift their daily routines and temporarily disconnect from their phones, posing a yearly challenge for marketers. How can enterprises get back in touch during the holiday break, enticing sales without overwhelming customers completely?

9 Email Tactics Used by Smart Retailers

1. Seasonal Themes: Shakun Bansal, head of marketing at Mercer | Mettl, said that during the busy holiday season, an email campaign highlighting seasonal motifs is the best way to get noticed.

“The complete email campaign should be created around the season in which you are sending the emails — the design, subject line, color and theme,” he said.

If it’s Independence Day, the mail could focus on common themes like “The freedom to express yourself,” or if it’s Christmas, “The jolly season isn’t complete without…” Whatever the time of year, the goal is to make your brand a part of their tradition or overall experience.

2. The Name Game: Founder & owner of Premium Joy, Hassan Alnassir, believes an effective trick for making marketing emails stand out in the inbox is to greet customers using their first name in the subject line, not just the message body.

“Most of the marketing messages I personally receive from businesses don’t include my name in the email subject, even though this is a very simple way to get my attention as a customer and entice me to open the message,” he said. “Customers like receiving personal messages that call them by name, but some of them will only check the email’s subject. Hence, having their first name included there will improve the chance of your message being opened.

3. Be Different: Senior digital marketing manager at English Blinds, Polly Kay, said that in order to stand out during the holiday season — or any other time of the year — your email content needs to offer something that is both different from the rest of the spam avalanche, and that incentivizes the desired action.

“The vast majority of marketing emails that are delivered successfully don’t even get opened or read — even by prospects that proactively signed up to receive them in the first place,” she said. “This means that your sender name and the email’s title are the most important things to consider when sending promotional emails over the holiday season, and yet this is all too commonly overlooked by businesses.”

4. Match Customers’ Opening Schedule: Everyone takes a break from checking work-related emails during the holiday season, so it’s crucial to catch the customer’s eye when they take a peek at their inbox.

“Most customers also understand that there are relatively no important mails around the time of the holiday season and give only a cursory look at their inbox,” Bansal said. “You would want to make the most of your customer’s email scanning during the holiday season with the right timing of your messaging and communication.”

For email campaigns, Bansal recommends sending emails one week in advance and every day after that leading up to one or two days prior to the actual holiday.

5. Think Data Clustering: Mariona Prat, director of global marketing at Zeotap, said companies must have differentiated marketing strategies for different consumer cohorts, and that starts with the right CRM data clustering.

6. Offer Incentives: Prat prescribed a standard ‘we miss you, here’s an X% discount’ message to entice sales. “If the customer experience is satisfactory, chances are you’ll move them from the ‘likely to churn’ category to average consumers,” she said.

7.  Change it Up: If your company sends out frequent promotional emails, many of your recipients will develop a form of blindness to your content and automatically hit “delete” when they see your sender name (if they haven’t already delegated your content to the junk folder). Kay believes brands should use a new sender name or designation for their holiday promotions to make a positive impression and generate interest.

8. Keep Your Prospects Guessing: Polly Kay of English Blinds said that using a potentially high-value reward as bait (even if only a few prospects win the “top prize”) incentivizes click-throughs and moves prospects into the holiday spirit and primed to buy.

9. Include Social Share Buttons: Clickable share buttons at the bottom of each email will encourage consumers to share the content and increase your followers.

10. Be Creative: Give your holiday campaign a name that is interesting, informative, and full of seasonal promise — and use this as inspiration for your sender name.

11. Don’t Forget Loyalty: Loyal customers need the least amount of effort, but Prat emphasized that as the biggest source of revenue, they mustn’t be forgotten. A simple ‘great to have you back, we’ve missed you’ campaign across channels (direct emailing and/or paid social media) should be perfect for them.

12. A Catchy Subject Line with Discounts: Since days like Christmas Day usually result in low sales, a good way to attract consumers is by highlighting extra sales leading up to the season. Offering discounts in the subject line is a great place to start.

The post Asking the Experts: Stand Out in Inboxes this Holiday Season appeared first on Post Funnel.

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What Are High-Ticket Products And Services & How You Can Sell Yours [5 Examples Of High-Ticket Sales Funnels Proven To Convert Included]

Source: https://www.autogrow.co/5-examples-of-high-ticket-sales-funnels-coaching-info-products-cars-10k-bikes-fortune-500-services/

In May of 2017, Matt, the founder of AutoGrow was closing sales with a new client named Michael over the phone.

His business sold $10,000 hyperbaric chambers, a type of medical treatment used by athletes.

Michael asked me if I had any examples of high-ticket sales funnels. He wanted to know if a sales funnel could work for his type of business, where he sells an expensive physical product.

Having been a digital marketer and entrepreneur for 12+ years, Matt knew intuitively the answer was yes.

There is a lot of overlap between what a high-ticket sales funnel is and a lead generation funnel for businesses who sell services, as you’ll see.

And since Matt took the time to answer Michael’s question and offer good examples, I decided it would be useful to create a blog article around this topic.

I thought this could be useful to you as someone selling products for $1,000+ (or high ticket services) since you probably have the same question:

“Does a sales funnel really work? Especially for my business, where we sell expensive products or services?”

Instead of trying to convince you that sales funnels really do work with expensive, physical products and services, I decided it was better to show you in real-time, actionable examples.

First, let’s make sure we’re on the same page when it comes to the meaning of “high ticket”…

WHAT ARE HIGH-TICKET ITEMS?

High-ticket items are a high-value and high-priced product or service. They cost a bit of money and offer buyers a high value. 

These items can include expensive products like cars, jewelry, and high-end bikes. And they could be services like coaching, webinars, and training. Or they could be any product or service that costs more than $1,000 and offers clients a lot of value. 

As you already know, a sales funnel is a series of steps that lead a potential customer or client to a purchase decision. Similarly, a high-ticket sales funnel is defined as a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.

High-ticket funnels are a powerful marketing strategy that, when used right, can make you a lot of money. Depending on how well you implement your sales funnel strategies, your high-ticket funnel will convert—it’s already happened to us at AutoGrow. Did you get to see our growth in October? 

Anyway, normally people who buy products or services at higher prices are typically much more invested in them and more likely to have higher levels of success with those products or services. That’s one of the main reasons why high-ticket items are great for businesses.

Obviously, they aren’t for all types of businesses though. For instance…

  • If you’re not willing to charge more than $1,000 for a training course…
  • If you’re happy charging clients an hourly rate for SEO services…
  • If you’re bogged down with demanding and unappreciative clients, telling yourself “this is just the nature of the job”…

Then, selling high-ticket items is not for you.

On the other hand, if…

  • You’re willing to charge clients’ of your service over a $1,000+…
  • You want to make more profit per sale…
  • You’re willing to spend less on overhead costs…
  • And you prefer selling expensive products or services rather than more affordable ones…

Then, high-tickets are perfect for you and your business.

Typically, higher ticket products are also the most profitable ones because they pay for themselves. This is one reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals. 

There’s a lot of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky because it requires different sales funnel tactics than low-ticket items. 

For instance, if you’re selling high-ticket products, to drive customer’s engagement you might want to consider asking for a small deposit on a more expensive item. You’ll see below how Tesla used this marketing strategy.

And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar. You’ll see below how that worked well for ExcelHelp.com.

So, if you’re considering pivoting your company and start selling high-ticket items, here are 5 examples of high-ticket funnels of multimillion-dollar companies that you can model for your business…

HIGH-TICKET FUNNEL EXAMPLE #1: TESLA’S LAUNCH FUNNEL – $1,000 DEPOSIT 

In 2008, the electric vehicle manufacturer Tesla was worth about $15 million. Today, Tesla’s valued at $47.2 billion. That’s a 314,566% growth in just over a decade. 

The company rolled out a compact premium sedan named the Model 3. The vehicle made its debut at a launch event in 2016. It’s priced at over $39,000 to date.

At the time of launch, demand and interest in the vehicle were incredibly high. This made Tesla open preorders for the vehicle with a very smart sales funnel strategy.

This is probably the most successful product launch that we know of in history.

And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.

Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.

Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:

Step #1: Webinar Registration

Prospective customers would first opt into a webinar page to learn more about the launch event for the Model 3 car.

Step #2: Live Webinar Landing Page

When the webinar was live, prospects were then taken to a webinar watch page.

Step #3: Checkout Page

After the live webinar was over, the prospects were redirected to click on a call-to-action button that would take them to a checkout form, where they’d make a deposit of $1,000 to reserve their Tesla Model 3 pre-order.

Do you want to know what that simple funnel resulted in? 

Customers placed over $14 billion in preorders.

Now, some people may have gotten cold feet and decided at the last minute that they didn’t want to pay the full amount for the car later on. But still, this is regarded as one of the most successful product launches in history.

But how did Tesla do that?

Well, one interesting tactic they used in this funnel is asking the prospective customer to make a relatively small commitment towards the larger cost of the car.

It was easier to ask prospective buyers to pay only a portion of the cost upfront (in the pre-orders). This allowed Tesla to maximize the number of people who’d eventually want to pay the full amount for the car later on.

HIGH-TICKET E-COMMERCE FUNNEL EXAMPLE #2: $10K TREK BIKES

Trek Bikes sells high-end bicycles for up to $12,000.


This includes bikes customized by color and size.

Now let’s take a look at their funnel and how it’s structured…

Step #1: Landing Page

If a prospective customer were to start the checkout process or even sign up for a newsletter after arriving on their landing page, they’d receive follow-up emails encouraging them to buy and a pop-form to sign up.

Step #2: Follow-up Emails After Cart Abandonment

These emails invite the prospect to come back to their website and add a specific bike to the cart. 

However, when it comes to increasing e-commerce conversion rates, one of the 313 case studies analyzed in the Proven Sales Conversion Pack shows that something as simple as a free shipping incentive can increase sales by 23%.

And also, a different case study says that adding a clear call to action can boost conversions by 250%. And that’s exactly what Trek Bikes did. They added a very clear call to action: “find your bike.”

They also include real testimonials from users who bought bikes from them in the past. This typically makes a prospective customer feel more comfortable with the idea of buying an expensive bike because adding customers’ photos to a landing page can translate to a 23% increase in adds to cart.

HIGH-TICKET FUNNEL EXAMPLE #3: MICHAEL ROZBRUCH’S CPA TRAINING PROGRAM (INFO PRODUCT) FOR $1,500


Michael Rozbruch is a tax expert and entrepreneur. He created Michael Rozbruch’s Tax and Business Solutions Academy, and works with attorneys, IRS enrolled agents, and CPAs to manage their finances and avoid money pitfalls.

In addition to owning a $23 million tax resolution firm that’s generated 168 consecutive months of revenue growth, Rozbruch also does training programs, conferences, and consulting as well. 

His sales funnel for the CPA training program is valued at $1,500. And one of the training courses he currently offers on his website is priced at $497.

Now let’s see how this high-ticket funnel example is structured…

Step #1: Webinar Registration Page

Rozbruch hosted a live training webinar to get people interested in the product launch for his training program. He used affiliates, emails to his internal list, and Facebook ads to promote the webinar. 3,000 people registered for it.

Step #2: Thank You Page With Product Offer

His thank you page for signing up for the training was more than mere courtesy. It included a one-time press release template offer valued at $197. Of those who signed up for the free training, 139 customers took advantage of the offer, netting him $27,383.

Step #3: Automated Follow-ups

To drive interest before the event, Rozbruch’s team sent out 11 follow-up emails. This may seem like a lot, but it was spread out over three weeks. If a customer opted in closer to the event, they would receive more emails in a shorter span of time than customers who’d signed up earlier.

Even though only 1,093 people actually attended the webinar live, the launch brought in a whopping $402,693 in sales for his training program.

And I bet you’re wondering which marketing tactic he used. And the answer is the 11 follow-up emails preceding the webinar. 

Still skeptical about getting quick wins in your email marketing strategy?

HIGH-TICKET LEAD GEN FUNNEL EXAMPLE #4: FOLLOW-UP FUNNEL FOR $50K-$200K CUSTOM ENTERPRISE SOFTWARE SERVICE

ExcelHelp is a professional Excel programming firm dedicated to helping companies make the most of their investment in Excel & Microsoft applications.

They build custom software integrations for Fortune 500 companies like NASA and Revlon. These integrations help streamline operations like automatic data entry or form creation.

The average amount that ExcelHelp.com charges for a project is in the mid-five figures (~$50,000) to mid-six figures (~$300,000). 

ExcelHelp.com is an eSoftware Associates Inc company—a former client of AutoGrow’s Done-For-You service. We actually helped them grow their sales funnel and revenue by 30%.

Here’s the before and after graphic…


This high-ticket service is for sure one of our best case studies

And here’s one nice compliment that their VP gave us…

Pretty cool, right?

Now let’s review the breakdown of this high-ticket lead gen funnel and how they promoted their high-ticket product, the Paperless Construction Company whitepaper.

Step #1: Website Homepage 

Prospects would visit the ExcelHelp.com website and see an exit pop-up when they’re about to leave the site. This is a free opt-in offer for their whitepaper.

 

Or, if people are interested in a specific service, ExcelHelp would show them 2 clear call-to-action buttons for a consultation across their homepage.

Step #2: Follow-up Email

Once the prospects sign up with their name and email address, they could download the whitepaper or brochure and give ExcelHelp.com an opportunity to nurture them via email automation.

ExcelHelp.com might also send retargeting ads to bring users back to the website if they’d left without opting in, and hopefully, convert them upon return.

The extra offer incentive when opting in is an interesting tactic because it’s one more way to add value to prospects. The prospective customer can download the whitepaper and read it or pass it along to colleagues, which may help speed up a purchasing decision.

HIGH-TICKET FUNNEL EXAMPLE #5: $8,000 PER CLIENT SALE FOR COACHING SERVICE

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

Step #1: Landing Page

When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.

Step #2: Free Consultation

On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.

Step #3: Thank You Page

After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call. The end-goal is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell.

CONCLUSION

You may sell high-ticket products or services that cost you $1,000 or more per item, but you can still use any sales funnel strategy proven to convert your website’s visitors into buyers.

When you sell high-ticket items, your sales funnel may be a bit different from other companies that sell less expensive products. 

However, as you’ve seen in the examples above, it’s still possible for you to build a high-converting high-ticket sales funnel regardless of the price of your offer.

Need help optimizing your high-ticket sales funnel?

No worries, just reach out to AutoGrow and we’ll do it so you don’t have to lift a finger.

Now tell me something, do you sell high-ticket items?

Which of the examples above is more relevant to your business?

Are you going to try one of these sales funnel tactics for your own company? Which one?

Let me know in the comments below.

Keep funnelin’, stay focused,

Mariana

Read more

What Are High-Ticket Products And Services & How You Can Sell Yours [5 Examples Of High-Ticket Sales Funnels Proven To Convert Included]

Source: https://www.autogrow.co/5-examples-of-high-ticket-sales-funnels-coaching-info-products-cars-10k-bikes-fortune-500-services/

In May of 2017, Matt, the founder of AutoGrow was closing sales with a new client named Michael over the phone.

His business sold $10,000 hyperbaric chambers, a type of medical treatment used by athletes.

Michael asked me if I had any examples of high-ticket sales funnels. He wanted to know if a sales funnel could work for his type of business, where he sells an expensive physical product.

Having been a digital marketer and entrepreneur for 12+ years, Matt knew intuitively the answer was yes.

There is a lot of overlap between what a high-ticket sales funnel is and a lead generation funnel for businesses who sell services, as you’ll see.

And since Matt took the time to answer Michael’s question and offer good examples, I decided it would be useful to create a blog article around this topic.

I thought this could be useful to you as someone selling products for $1,000+ (or high ticket services) since you probably have the same question:

“Does a sales funnel really work? Especially for my business, where we sell expensive products or services?”

Instead of trying to convince you that sales funnels really do work with expensive, physical products and services, I decided it was better to show you in real-time, actionable examples.

First, let’s make sure we’re on the same page when it comes to the meaning of “high ticket”…

WHAT ARE HIGH-TICKET ITEMS?

High-ticket items are a high-value and high-priced product or service. They cost a bit of money and offer buyers a high value. 

These items can include expensive products like cars, jewelry, and high-end bikes. And they could be services like coaching, webinars, and training. Or they could be any product or service that costs more than $1,000 and offers clients a lot of value. 

As you already know, a sales funnel is a series of steps that lead a potential customer or client to a purchase decision. Similarly, a high-ticket sales funnel is defined as a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.

High-ticket funnels are a powerful marketing strategy that, when used right, can make you a lot of money. Depending on how well you implement your sales funnel strategies, your high-ticket funnel will convert—it’s already happened to us at AutoGrow. Did you get to see our growth in October? 

Anyway, normally people who buy products or services at higher prices are typically much more invested in them and more likely to have higher levels of success with those products or services. That’s one of the main reasons why high-ticket items are great for businesses.

Obviously, they aren’t for all types of businesses though. For instance…

  • If you’re not willing to charge more than $1,000 for a training course…
  • If you’re happy charging clients an hourly rate for SEO services…
  • If you’re bogged down with demanding and unappreciative clients, telling yourself “this is just the nature of the job”…

Then, selling high-ticket items is not for you.

On the other hand, if…

  • You’re willing to charge clients’ of your service over a $1,000+…
  • You want to make more profit per sale…
  • You’re willing to spend less on overhead costs…
  • And you prefer selling expensive products or services rather than more affordable ones…

Then, high-tickets are perfect for you and your business.

Typically, higher ticket products are also the most profitable ones because they pay for themselves. This is one reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals. 

There’s a lot of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky because it requires different sales funnel tactics than low-ticket items. 

For instance, if you’re selling high-ticket products, to drive customer’s engagement you might want to consider asking for a small deposit on a more expensive item. You’ll see below how Tesla used this marketing strategy.

And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar. You’ll see below how that worked well for ExcelHelp.com.

So, if you’re considering pivoting your company and start selling high-ticket items, here are 5 examples of high-ticket funnels of multimillion-dollar companies that you can model for your business…

HIGH-TICKET FUNNEL EXAMPLE #1: TESLA’S LAUNCH FUNNEL – $1,000 DEPOSIT 

In 2008, the electric vehicle manufacturer Tesla was worth about $15 million. Today, Tesla’s valued at $47.2 billion. That’s a 314,566% growth in just over a decade. 

The company rolled out a compact premium sedan named the Model 3. The vehicle made its debut at a launch event in 2016. It’s priced at over $39,000 to date.

At the time of launch, demand and interest in the vehicle were incredibly high. This made Tesla open preorders for the vehicle with a very smart sales funnel strategy.

This is probably the most successful product launch that we know of in history.

And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.

Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.

Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:

Step #1: Webinar Registration

Prospective customers would first opt into a webinar page to learn more about the launch event for the Model 3 car.

Step #2: Live Webinar Landing Page

When the webinar was live, prospects were then taken to a webinar watch page.

Step #3: Checkout Page

After the live webinar was over, the prospects were redirected to click on a call-to-action button that would take them to a checkout form, where they’d make a deposit of $1,000 to reserve their Tesla Model 3 pre-order.

Do you want to know what that simple funnel resulted in? 

Customers placed over $14 billion in preorders.

Now, some people may have gotten cold feet and decided at the last minute that they didn’t want to pay the full amount for the car later on. But still, this is regarded as one of the most successful product launches in history.

But how did Tesla do that?

Well, one interesting tactic they used in this funnel is asking the prospective customer to make a relatively small commitment towards the larger cost of the car.

It was easier to ask prospective buyers to pay only a portion of the cost upfront (in the pre-orders). This allowed Tesla to maximize the number of people who’d eventually want to pay the full amount for the car later on.

HIGH-TICKET E-COMMERCE FUNNEL EXAMPLE #2: $10K TREK BIKES

Trek Bikes sells high-end bicycles for up to $12,000.


This includes bikes customized by color and size.

Now let’s take a look at their funnel and how it’s structured…

Step #1: Landing Page

If a prospective customer were to start the checkout process or even sign up for a newsletter after arriving on their landing page, they’d receive follow-up emails encouraging them to buy and a pop-form to sign up.

Step #2: Follow-up Emails After Cart Abandonment

These emails invite the prospect to come back to their website and add a specific bike to the cart. 

However, when it comes to increasing e-commerce conversion rates, one of the 313 case studies analyzed in the Proven Sales Conversion Pack shows that something as simple as a free shipping incentive can increase sales by 23%.

And also, a different case study says that adding a clear call to action can boost conversions by 250%. And that’s exactly what Trek Bikes did. They added a very clear call to action: “find your bike.”

They also include real testimonials from users who bought bikes from them in the past. This typically makes a prospective customer feel more comfortable with the idea of buying an expensive bike because adding customers’ photos to a landing page can translate to a 23% increase in adds to cart.

HIGH-TICKET FUNNEL EXAMPLE #3: MICHAEL ROZBRUCH’S CPA TRAINING PROGRAM (INFO PRODUCT) FOR $1,500


Michael Rozbruch is a tax expert and entrepreneur. He created Michael Rozbruch’s Tax and Business Solutions Academy, and works with attorneys, IRS enrolled agents, and CPAs to manage their finances and avoid money pitfalls.

In addition to owning a $23 million tax resolution firm that’s generated 168 consecutive months of revenue growth, Rozbruch also does training programs, conferences, and consulting as well. 

His sales funnel for the CPA training program is valued at $1,500. And one of the training courses he currently offers on his website is priced at $497.

Now let’s see how this high-ticket funnel example is structured…

Step #1: Webinar Registration Page

Rozbruch hosted a live training webinar to get people interested in the product launch for his training program. He used affiliates, emails to his internal list, and Facebook ads to promote the webinar. 3,000 people registered for it.

Step #2: Thank You Page With Product Offer

His thank you page for signing up for the training was more than mere courtesy. It included a one-time press release template offer valued at $197. Of those who signed up for the free training, 139 customers took advantage of the offer, netting him $27,383.

Step #3: Automated Follow-ups

To drive interest before the event, Rozbruch’s team sent out 11 follow-up emails. This may seem like a lot, but it was spread out over three weeks. If a customer opted in closer to the event, they would receive more emails in a shorter span of time than customers who’d signed up earlier.

Even though only 1,093 people actually attended the webinar live, the launch brought in a whopping $402,693 in sales for his training program.

And I bet you’re wondering which marketing tactic he used. And the answer is the 11 follow-up emails preceding the webinar. 

Still skeptical about getting quick wins in your email marketing strategy?

HIGH-TICKET LEAD GEN FUNNEL EXAMPLE #4: FOLLOW-UP FUNNEL FOR $50K-$200K CUSTOM ENTERPRISE SOFTWARE SERVICE

ExcelHelp is a professional Excel programming firm dedicated to helping companies make the most of their investment in Excel & Microsoft applications.

They build custom software integrations for Fortune 500 companies like NASA and Revlon. These integrations help streamline operations like automatic data entry or form creation.

The average amount that ExcelHelp.com charges for a project is in the mid-five figures (~$50,000) to mid-six figures (~$300,000). 

ExcelHelp.com is an eSoftware Associates Inc company—a former client of AutoGrow’s Done-For-You service. We actually helped them grow their sales funnel and revenue by 30%.

Here’s the before and after graphic…


This high-ticket service is for sure one of our best case studies

And here’s one nice compliment that their VP gave us…

Pretty cool, right?

Now let’s review the breakdown of this high-ticket lead gen funnel and how they promoted their high-ticket product, the Paperless Construction Company whitepaper.

Step #1: Website Homepage 

Prospects would visit the ExcelHelp.com website and see an exit pop-up when they’re about to leave the site. This is a free opt-in offer for their whitepaper.

 

Or, if people are interested in a specific service, ExcelHelp would show them 2 clear call-to-action buttons for a consultation across their homepage.

Step #2: Follow-up Email

Once the prospects sign up with their name and email address, they could download the whitepaper or brochure and give ExcelHelp.com an opportunity to nurture them via email automation.

ExcelHelp.com might also send retargeting ads to bring users back to the website if they’d left without opting in, and hopefully, convert them upon return.

The extra offer incentive when opting in is an interesting tactic because it’s one more way to add value to prospects. The prospective customer can download the whitepaper and read it or pass it along to colleagues, which may help speed up a purchasing decision.

HIGH-TICKET FUNNEL EXAMPLE #5: $8,000 PER CLIENT SALE FOR COACHING SERVICE

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

Step #1: Landing Page

When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.

Step #2: Free Consultation

On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.

Step #3: Thank You Page

After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call. The end-goal is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell.

CONCLUSION

You may sell high-ticket products or services that cost you $1,000 or more per item, but you can still use any sales funnel strategy proven to convert your website’s visitors into buyers.

When you sell high-ticket items, your sales funnel may be a bit different from other companies that sell less expensive products. 

However, as you’ve seen in the examples above, it’s still possible for you to build a high-converting high-ticket sales funnel regardless of the price of your offer.

Need help optimizing your high-ticket sales funnel?

No worries, just reach out to AutoGrow and we’ll do it so you don’t have to lift a finger.

Now tell me something, do you sell high-ticket items?

Which of the examples above is more relevant to your business?

Are you going to try one of these sales funnel tactics for your own company? Which one?

Let me know in the comments below.

Keep funnelin’, stay focused,

Mariana

Read more

What Are High-Ticket Products And Services & How You Can Sell Yours [5 Examples Of High-Ticket Sales Funnels Proven To Convert Included]

Source: https://www.autogrow.co/5-examples-of-high-ticket-sales-funnels-coaching-info-products-cars-10k-bikes-fortune-500-services/

In May of 2017, Matt, the founder of AutoGrow was closing sales with a new client named Michael over the phone.

His business sold $10,000 hyperbaric chambers, a type of medical treatment used by athletes.

Michael asked me if I had any examples of high-ticket sales funnels. He wanted to know if a sales funnel could work for his type of business, where he sells an expensive physical product.

Having been a digital marketer and entrepreneur for 12+ years, Matt knew intuitively the answer was yes.

There is a lot of overlap between what a high-ticket sales funnel is and a lead generation funnel for businesses who sell services, as you’ll see.

And since Matt took the time to answer Michael’s question and offer good examples, I decided it would be useful to create a blog article around this topic.

I thought this could be useful to you as someone selling products for $1,000+ (or high ticket services) since you probably have the same question:

“Does a sales funnel really work? Especially for my business, where we sell expensive products or services?”

Instead of trying to convince you that sales funnels really do work with expensive, physical products and services, I decided it was better to show you in real-time, actionable examples.

First, let’s make sure we’re on the same page when it comes to the meaning of “high ticket”…

WHAT ARE HIGH-TICKET ITEMS?

High-ticket items are a high-value and high-priced product or service. They cost a bit of money and offer buyers a high value. 

These items can include expensive products like cars, jewelry, and high-end bikes. And they could be services like coaching, webinars, and training. Or they could be any product or service that costs more than $1,000 and offers clients a lot of value. 

As you already know, a sales funnel is a series of steps that lead a potential customer or client to a purchase decision. Similarly, a high-ticket sales funnel is defined as a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.

High-ticket funnels are a powerful marketing strategy that, when used right, can make you a lot of money. Depending on how well you implement your sales funnel strategies, your high-ticket funnel will convert—it’s already happened to us at AutoGrow. Did you get to see our growth in October? 

Anyway, normally people who buy products or services at higher prices are typically much more invested in them and more likely to have higher levels of success with those products or services. That’s one of the main reasons why high-ticket items are great for businesses.

Obviously, they aren’t for all types of businesses though. For instance…

  • If you’re not willing to charge more than $1,000 for a training course…
  • If you’re happy charging clients an hourly rate for SEO services…
  • If you’re bogged down with demanding and unappreciative clients, telling yourself “this is just the nature of the job”…

Then, selling high-ticket items is not for you.

On the other hand, if…

  • You’re willing to charge clients’ of your service over a $1,000+…
  • You want to make more profit per sale…
  • You’re willing to spend less on overhead costs…
  • And you prefer selling expensive products or services rather than more affordable ones…

Then, high-tickets are perfect for you and your business.

Typically, higher ticket products are also the most profitable ones because they pay for themselves. This is one reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals. 

There’s a lot of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky because it requires different sales funnel tactics than low-ticket items. 

For instance, if you’re selling high-ticket products, to drive customer’s engagement you might want to consider asking for a small deposit on a more expensive item. You’ll see below how Tesla used this marketing strategy.

And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar. You’ll see below how that worked well for ExcelHelp.com.

So, if you’re considering pivoting your company and start selling high-ticket items, here are 5 examples of high-ticket funnels of multimillion-dollar companies that you can model for your business…

HIGH-TICKET FUNNEL EXAMPLE #1: TESLA’S LAUNCH FUNNEL – $1,000 DEPOSIT 

In 2008, the electric vehicle manufacturer Tesla was worth about $15 million. Today, Tesla’s valued at $47.2 billion. That’s a 314,566% growth in just over a decade. 

The company rolled out a compact premium sedan named the Model 3. The vehicle made its debut at a launch event in 2016. It’s priced at over $39,000 to date.

At the time of launch, demand and interest in the vehicle were incredibly high. This made Tesla open preorders for the vehicle with a very smart sales funnel strategy.

This is probably the most successful product launch that we know of in history.

And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.

Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.

Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:

Step #1: Webinar Registration

Prospective customers would first opt into a webinar page to learn more about the launch event for the Model 3 car.

Step #2: Live Webinar Landing Page

When the webinar was live, prospects were then taken to a webinar watch page.

Step #3: Checkout Page

After the live webinar was over, the prospects were redirected to click on a call-to-action button that would take them to a checkout form, where they’d make a deposit of $1,000 to reserve their Tesla Model 3 pre-order.

Do you want to know what that simple funnel resulted in? 

Customers placed over $14 billion in preorders.

Now, some people may have gotten cold feet and decided at the last minute that they didn’t want to pay the full amount for the car later on. But still, this is regarded as one of the most successful product launches in history.

But how did Tesla do that?

Well, one interesting tactic they used in this funnel is asking the prospective customer to make a relatively small commitment towards the larger cost of the car.

It was easier to ask prospective buyers to pay only a portion of the cost upfront (in the pre-orders). This allowed Tesla to maximize the number of people who’d eventually want to pay the full amount for the car later on.

HIGH-TICKET E-COMMERCE FUNNEL EXAMPLE #2: $10K TREK BIKES

Trek Bikes sells high-end bicycles for up to $12,000.


This includes bikes customized by color and size.

Now let’s take a look at their funnel and how it’s structured…

Step #1: Landing Page

If a prospective customer were to start the checkout process or even sign up for a newsletter after arriving on their landing page, they’d receive follow-up emails encouraging them to buy and a pop-form to sign up.

Step #2: Follow-up Emails After Cart Abandonment

These emails invite the prospect to come back to their website and add a specific bike to the cart. 

However, when it comes to increasing e-commerce conversion rates, one of the 313 case studies analyzed in the Proven Sales Conversion Pack shows that something as simple as a free shipping incentive can increase sales by 23%.

And also, a different case study says that adding a clear call to action can boost conversions by 250%. And that’s exactly what Trek Bikes did. They added a very clear call to action: “find your bike.”

They also include real testimonials from users who bought bikes from them in the past. This typically makes a prospective customer feel more comfortable with the idea of buying an expensive bike because adding customers’ photos to a landing page can translate to a 23% increase in adds to cart.

HIGH-TICKET FUNNEL EXAMPLE #3: MICHAEL ROZBRUCH’S CPA TRAINING PROGRAM (INFO PRODUCT) FOR $1,500


Michael Rozbruch is a tax expert and entrepreneur. He created Michael Rozbruch’s Tax and Business Solutions Academy, and works with attorneys, IRS enrolled agents, and CPAs to manage their finances and avoid money pitfalls.

In addition to owning a $23 million tax resolution firm that’s generated 168 consecutive months of revenue growth, Rozbruch also does training programs, conferences, and consulting as well. 

His sales funnel for the CPA training program is valued at $1,500. And one of the training courses he currently offers on his website is priced at $497.

Now let’s see how this high-ticket funnel example is structured…

Step #1: Webinar Registration Page

Rozbruch hosted a live training webinar to get people interested in the product launch for his training program. He used affiliates, emails to his internal list, and Facebook ads to promote the webinar. 3,000 people registered for it.

Step #2: Thank You Page With Product Offer

His thank you page for signing up for the training was more than mere courtesy. It included a one-time press release template offer valued at $197. Of those who signed up for the free training, 139 customers took advantage of the offer, netting him $27,383.

Step #3: Automated Follow-ups

To drive interest before the event, Rozbruch’s team sent out 11 follow-up emails. This may seem like a lot, but it was spread out over three weeks. If a customer opted in closer to the event, they would receive more emails in a shorter span of time than customers who’d signed up earlier.

Even though only 1,093 people actually attended the webinar live, the launch brought in a whopping $402,693 in sales for his training program.

And I bet you’re wondering which marketing tactic he used. And the answer is the 11 follow-up emails preceding the webinar. 

Still skeptical about getting quick wins in your email marketing strategy?

HIGH-TICKET LEAD GEN FUNNEL EXAMPLE #4: FOLLOW-UP FUNNEL FOR $50K-$200K CUSTOM ENTERPRISE SOFTWARE SERVICE

ExcelHelp is a professional Excel programming firm dedicated to helping companies make the most of their investment in Excel & Microsoft applications.

They build custom software integrations for Fortune 500 companies like NASA and Revlon. These integrations help streamline operations like automatic data entry or form creation.

The average amount that ExcelHelp.com charges for a project is in the mid-five figures (~$50,000) to mid-six figures (~$300,000). 

ExcelHelp.com is an eSoftware Associates Inc company—a former client of AutoGrow’s Done-For-You service. We actually helped them grow their sales funnel and revenue by 30%.

Here’s the before and after graphic…


This high-ticket service is for sure one of our best case studies

And here’s one nice compliment that their VP gave us…

Pretty cool, right?

Now let’s review the breakdown of this high-ticket lead gen funnel and how they promoted their high-ticket product, the Paperless Construction Company whitepaper.

Step #1: Website Homepage 

Prospects would visit the ExcelHelp.com website and see an exit pop-up when they’re about to leave the site. This is a free opt-in offer for their whitepaper.

 

Or, if people are interested in a specific service, ExcelHelp would show them 2 clear call-to-action buttons for a consultation across their homepage.

Step #2: Follow-up Email

Once the prospects sign up with their name and email address, they could download the whitepaper or brochure and give ExcelHelp.com an opportunity to nurture them via email automation.

ExcelHelp.com might also send retargeting ads to bring users back to the website if they’d left without opting in, and hopefully, convert them upon return.

The extra offer incentive when opting in is an interesting tactic because it’s one more way to add value to prospects. The prospective customer can download the whitepaper and read it or pass it along to colleagues, which may help speed up a purchasing decision.

HIGH-TICKET FUNNEL EXAMPLE #5: $8,000 PER CLIENT SALE FOR COACHING SERVICE

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

Step #1: Landing Page

When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.

Step #2: Free Consultation

On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.

Step #3: Thank You Page

After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call. The end-goal is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell.

CONCLUSION

You may sell high-ticket products or services that cost you $1,000 or more per item, but you can still use any sales funnel strategy proven to convert your website’s visitors into buyers.

When you sell high-ticket items, your sales funnel may be a bit different from other companies that sell less expensive products. 

However, as you’ve seen in the examples above, it’s still possible for you to build a high-converting high-ticket sales funnel regardless of the price of your offer.

Need help optimizing your high-ticket sales funnel?

No worries, just reach out to AutoGrow and we’ll do it so you don’t have to lift a finger.

Now tell me something, do you sell high-ticket items?

Which of the examples above is more relevant to your business?

Are you going to try one of these sales funnel tactics for your own company? Which one?

Let me know in the comments below.

Keep funnelin’, stay focused,

Mariana

Read more

NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more

What Are High-Ticket Products And Services & How You Can Sell Yours [5 Examples Of High-Ticket Sales Funnels Proven To Convert Included]

Source: https://www.autogrow.co/5-examples-of-high-ticket-sales-funnels-coaching-info-products-cars-10k-bikes-fortune-500-services/

In May of 2017, Matt, the founder of AutoGrow was closing sales with a new client named Michael over the phone.

His business sold $10,000 hyperbaric chambers, a type of medical treatment used by athletes.

Michael asked me if I had any examples of high-ticket sales funnels. He wanted to know if a sales funnel could work for his type of business, where he sells an expensive physical product.

Having been a digital marketer and entrepreneur for 12+ years, Matt knew intuitively the answer was yes.

There is a lot of overlap between what a high-ticket sales funnel is and a lead generation funnel for businesses who sell services, as you’ll see.

And since Matt took the time to answer Michael’s question and offer good examples, I decided it would be useful to create a blog article around this topic.

I thought this could be useful to you as someone selling products for $1,000+ (or high ticket services) since you probably have the same question:

“Does a sales funnel really work? Especially for my business, where we sell expensive products or services?”

Instead of trying to convince you that sales funnels really do work with expensive, physical products and services, I decided it was better to show you in real-time, actionable examples.

First, let’s make sure we’re on the same page when it comes to the meaning of “high ticket”…

WHAT ARE HIGH-TICKET ITEMS?

High-ticket items are a high-value and high-priced product or service. They cost a bit of money and offer buyers a high value. 

These items can include expensive products like cars, jewelry, and high-end bikes. And they could be services like coaching, webinars, and training. Or they could be any product or service that costs more than $1,000 and offers clients a lot of value. 

As you already know, a sales funnel is a series of steps that lead a potential customer or client to a purchase decision. Similarly, a high-ticket sales funnel is defined as a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.

High-ticket funnels are a powerful marketing strategy that, when used right, can make you a lot of money. Depending on how well you implement your sales funnel strategies, your high-ticket funnel will convert—it’s already happened to us at AutoGrow. Did you get to see our growth in October? 

Anyway, normally people who buy products or services at higher prices are typically much more invested in them and more likely to have higher levels of success with those products or services. That’s one of the main reasons why high-ticket items are great for businesses.

Obviously, they aren’t for all types of businesses though. For instance…

  • If you’re not willing to charge more than $1,000 for a training course…
  • If you’re happy charging clients an hourly rate for SEO services…
  • If you’re bogged down with demanding and unappreciative clients, telling yourself “this is just the nature of the job”…

Then, selling high-ticket items is not for you.

On the other hand, if…

  • You’re willing to charge clients’ of your service over a $1,000+…
  • You want to make more profit per sale…
  • You’re willing to spend less on overhead costs…
  • And you prefer selling expensive products or services rather than more affordable ones…

Then, high-tickets are perfect for you and your business.

Typically, higher ticket products are also the most profitable ones because they pay for themselves. This is one reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals. 

There’s a lot of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky because it requires different sales funnel tactics than low-ticket items. 

For instance, if you’re selling high-ticket products, to drive customer’s engagement you might want to consider asking for a small deposit on a more expensive item. You’ll see below how Tesla used this marketing strategy.

And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar. You’ll see below how that worked well for ExcelHelp.com.

So, if you’re considering pivoting your company and start selling high-ticket items, here are 5 examples of high-ticket funnels of multimillion-dollar companies that you can model for your business…

HIGH-TICKET FUNNEL EXAMPLE #1: TESLA’S LAUNCH FUNNEL – $1,000 DEPOSIT 

In 2008, the electric vehicle manufacturer Tesla was worth about $15 million. Today, Tesla’s valued at $47.2 billion. That’s a 314,566% growth in just over a decade. 

The company rolled out a compact premium sedan named the Model 3. The vehicle made its debut at a launch event in 2016. It’s priced at over $39,000 to date.

At the time of launch, demand and interest in the vehicle were incredibly high. This made Tesla open preorders for the vehicle with a very smart sales funnel strategy.

This is probably the most successful product launch that we know of in history.

And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.

Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.

Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:

Step #1: Webinar Registration

Prospective customers would first opt into a webinar page to learn more about the launch event for the Model 3 car.

Step #2: Live Webinar Landing Page

When the webinar was live, prospects were then taken to a webinar watch page.

Step #3: Checkout Page

After the live webinar was over, the prospects were redirected to click on a call-to-action button that would take them to a checkout form, where they’d make a deposit of $1,000 to reserve their Tesla Model 3 pre-order.

Do you want to know what that simple funnel resulted in? 

Customers placed over $14 billion in preorders.

Now, some people may have gotten cold feet and decided at the last minute that they didn’t want to pay the full amount for the car later on. But still, this is regarded as one of the most successful product launches in history.

But how did Tesla do that?

Well, one interesting tactic they used in this funnel is asking the prospective customer to make a relatively small commitment towards the larger cost of the car.

It was easier to ask prospective buyers to pay only a portion of the cost upfront (in the pre-orders). This allowed Tesla to maximize the number of people who’d eventually want to pay the full amount for the car later on.

HIGH-TICKET E-COMMERCE FUNNEL EXAMPLE #2: $10K TREK BIKES

Trek Bikes sells high-end bicycles for up to $12,000.


This includes bikes customized by color and size.

Now let’s take a look at their funnel and how it’s structured…

Step #1: Landing Page

If a prospective customer were to start the checkout process or even sign up for a newsletter after arriving on their landing page, they’d receive follow-up emails encouraging them to buy and a pop-form to sign up.

Step #2: Follow-up Emails After Cart Abandonment

These emails invite the prospect to come back to their website and add a specific bike to the cart. 

However, when it comes to increasing e-commerce conversion rates, one of the 313 case studies analyzed in the Proven Sales Conversion Pack shows that something as simple as a free shipping incentive can increase sales by 23%.

And also, a different case study says that adding a clear call to action can boost conversions by 250%. And that’s exactly what Trek Bikes did. They added a very clear call to action: “find your bike.”

They also include real testimonials from users who bought bikes from them in the past. This typically makes a prospective customer feel more comfortable with the idea of buying an expensive bike because adding customers’ photos to a landing page can translate to a 23% increase in adds to cart.

HIGH-TICKET FUNNEL EXAMPLE #3: MICHAEL ROZBRUCH’S CPA TRAINING PROGRAM (INFO PRODUCT) FOR $1,500


Michael Rozbruch is a tax expert and entrepreneur. He created Michael Rozbruch’s Tax and Business Solutions Academy, and works with attorneys, IRS enrolled agents, and CPAs to manage their finances and avoid money pitfalls.

In addition to owning a $23 million tax resolution firm that’s generated 168 consecutive months of revenue growth, Rozbruch also does training programs, conferences, and consulting as well. 

His sales funnel for the CPA training program is valued at $1,500. And one of the training courses he currently offers on his website is priced at $497.

Now let’s see how this high-ticket funnel example is structured…

Step #1: Webinar Registration Page

Rozbruch hosted a live training webinar to get people interested in the product launch for his training program. He used affiliates, emails to his internal list, and Facebook ads to promote the webinar. 3,000 people registered for it.

Step #2: Thank You Page With Product Offer

His thank you page for signing up for the training was more than mere courtesy. It included a one-time press release template offer valued at $197. Of those who signed up for the free training, 139 customers took advantage of the offer, netting him $27,383.

Step #3: Automated Follow-ups

To drive interest before the event, Rozbruch’s team sent out 11 follow-up emails. This may seem like a lot, but it was spread out over three weeks. If a customer opted in closer to the event, they would receive more emails in a shorter span of time than customers who’d signed up earlier.

Even though only 1,093 people actually attended the webinar live, the launch brought in a whopping $402,693 in sales for his training program.

And I bet you’re wondering which marketing tactic he used. And the answer is the 11 follow-up emails preceding the webinar. 

Still skeptical about getting quick wins in your email marketing strategy?

HIGH-TICKET LEAD GEN FUNNEL EXAMPLE #4: FOLLOW-UP FUNNEL FOR $50K-$200K CUSTOM ENTERPRISE SOFTWARE SERVICE

ExcelHelp is a professional Excel programming firm dedicated to helping companies make the most of their investment in Excel & Microsoft applications.

They build custom software integrations for Fortune 500 companies like NASA and Revlon. These integrations help streamline operations like automatic data entry or form creation.

The average amount that ExcelHelp.com charges for a project is in the mid-five figures (~$50,000) to mid-six figures (~$300,000). 

ExcelHelp.com is an eSoftware Associates Inc company—a former client of AutoGrow’s Done-For-You service. We actually helped them grow their sales funnel and revenue by 30%.

Here’s the before and after graphic…


This high-ticket service is for sure one of our best case studies

And here’s one nice compliment that their VP gave us…

Pretty cool, right?

Now let’s review the breakdown of this high-ticket lead gen funnel and how they promoted their high-ticket product, the Paperless Construction Company whitepaper.

Step #1: Website Homepage 

Prospects would visit the ExcelHelp.com website and see an exit pop-up when they’re about to leave the site. This is a free opt-in offer for their whitepaper.

 

Or, if people are interested in a specific service, ExcelHelp would show them 2 clear call-to-action buttons for a consultation across their homepage.

Step #2: Follow-up Email

Once the prospects sign up with their name and email address, they could download the whitepaper or brochure and give ExcelHelp.com an opportunity to nurture them via email automation.

ExcelHelp.com might also send retargeting ads to bring users back to the website if they’d left without opting in, and hopefully, convert them upon return.

The extra offer incentive when opting in is an interesting tactic because it’s one more way to add value to prospects. The prospective customer can download the whitepaper and read it or pass it along to colleagues, which may help speed up a purchasing decision.

HIGH-TICKET FUNNEL EXAMPLE #5: $8,000 PER CLIENT SALE FOR COACHING SERVICE

Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.

The company was created in 2014 by Ryan Magdziarz. He works with dating, finance, fitness, health, life, and business coaches.

This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt in and become customers.

For this funnel, their Facebook ads promoted a free fitness-related report.

Let’s take a look at this high-ticket funnel…

Step #1: Landing Page

When prospects arrive on this page, they’re encouraged to download their lead magnet that is a template.

Step #2: Free Consultation

On the top right corner prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.

Step #3: Thank You Page

After downloading the lead magnet, prospects are taken to a thank you page. On that page, there’s an offer for a free call. The end-goal is to convert the prospect into a paying client.

Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell.

CONCLUSION

You may sell high-ticket products or services that cost you $1,000 or more per item, but you can still use any sales funnel strategy proven to convert your website’s visitors into buyers.

When you sell high-ticket items, your sales funnel may be a bit different from other companies that sell less expensive products. 

However, as you’ve seen in the examples above, it’s still possible for you to build a high-converting high-ticket sales funnel regardless of the price of your offer.

Need help optimizing your high-ticket sales funnel?

No worries, just reach out to AutoGrow and we’ll do it so you don’t have to lift a finger.

Now tell me something, do you sell high-ticket items?

Which of the examples above is more relevant to your business?

Are you going to try one of these sales funnel tactics for your own company? Which one?

Let me know in the comments below.

Keep funnelin’, stay focused,

Mariana

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