How Stitch Fix Uses Data to Increase Sales and Engage Customers

Source: https://postfunnel.com/how-stitch-fix-uses-data-to-increase-sales-and-engage-customers/

If you’ve been following PostFunnel, you know we like to talk about personalization and how data plays an integral role in eliminating spray and pray. Today, we’ll examine how Stitch Fix uses its troves of customer data to provide individualized service to each customer.

More from PostFunnel on Personalization:
Winning At Real-Time Personalization
5 Festive Tips to Celebrate Your Customers’ Birthdays
“Data science enables a personalized experience without being creepy”

What is Stitch Fix?

The fashion subscription box that provides personal stylists for customers has over 2.7 million active clients, an audience boasting an 86% return rate, and is worth over $1.6 billion. For Stitch Fix customers, the process is straightforward:

  1. The customer fills out a survey regarding their build, style, price range, and other personal information
  2. They receive a delivery of hand-picked clothing items to try on
  3. They pay for what they like and send back the rest
  4. Rinse and repeat at the customer’s leisure, with each new shipment becoming increasingly personalized as time goes on

(Source)

On the company’s end, the process is more complex, as it involves both people and machines crunching numbers and digging into data to determine the best items for each “Fix shipment.”

Personalization is essentially Stitch Fix’s modus operandi. In the words of CEO and founder Katrina Lake, “Data science isn’t woven into our culture; it is our culture.”

Let’s take a look at how Lake and company have created a successful fashion empire centered around customer data.

How Stitch Fix Uses Data

Stitch Fix simply couldn’t exist and operate as it does without technology, so they use it openly and to their advantage. The subscription brand is always collecting information about its customers whenever they engage with the company. The initial survey allows customers to provide preliminary information about themselves, and as a customer further engages and makes purchases or returns, the company collects data on their tastes and style. Any customer feedback is also collected and stored in the company’s CRM.

Stitch Fix’s machines don’t make generalized product suggestions based on surface-level data. Rather, thanks to the dozens of algorithms created by the company’s data science team (more on them later), the machines can dig deeper into the customer’s true desires.

The machines use their information on the individual (via first-hand engagements, feedback, and third-party engagements such as Pinterest likes) to provide a “match score” on a given piece of clothing.

These match scores consider all available information, but in addition to this data, they’re also incredibly granular with their product descriptions. This allows the machines to score items based on a variety of factors, such as style, colors, and patterns, and how they run in terms of size and fit. These pieces of information aren’t considered as individual facts, but as part of the entire picture. The result is an ultra-specific idea of each individual consumer and what kind of items they’re searching for.

The company’s powerful machines also play an integral role in enabling the team to develop new items. As Chief Algorithms Officer Eric Colson explains:

“We’re… combining elements from several parents to create something new. Say we take a silhouette from one garment and the sleeves from another, maybe a collar from a third and a pattern from a fourth. And then we recombine them to create something that has never existed.”

This isn’t done at random. The decision to move forward with the design of a new fashion item is based entirely on data. Here’s Lake’s explanation:

“Many female clients in their mid-40s were asking for capped-sleeve blouses, but that style was missing from our current inventory set. Fast-forward a year, and we have 29 apparel items for women and plus sizes that were designed by computer and meet some specific, previously unfilled needs our clients have.”

Stitch Fix has developed an algorithm that predicts the likelihood of an individual appreciating an item that doesn’t even exist yet. Essentially, this means Stitch Fix can now validate the creation of new items without first needing to test them.

(Source)

None of this would be possible if the team didn’t place data at the center of its operations.

Other Uses of Automation and Data at Stitch Fix

The team uses data and machine learning in a variety of other ways, such as determining which stylists to match with which users.

A similar process is used to determine the optimal shipping location for orders:

Finally, the team uses complex algorithms and formulas to keep its inventory stocked and anticipate future demand:

Whether looking to provide more highly personalized recommendations, better streamline fulfillment processes, or keep costs to a minimum, the Stitch Fix team first turns to data.

The Human Side of the Equation

Of course, while technology is integral to the way Stitch Fix leverages data, it’s still the humans who truly enable it to operate so seamlessly. Stitch Fix’s team of data scientists are constantly working on creating new algorithms and improving current ones.

Says Lake, “We’ve developed dozens of algorithms that no one ever asked for, because we allow our data science team to create new solutions and determine whether they have potential. No one explicitly asked the team to develop algorithms to do rebuy recommendations, for example.”

This autonomy transfers to Stitch Fix’s stylists, as well.

As mentioned earlier, though algorithms are responsible for providing initial product recommendations (based on match score), each Fix shipment truly is hand-picked by an actual stylist within the company. During the selection process, stylists not only have access to the data, but also rely on their personal knowledge of the customer. This allows the stylist to fine-tune recommendations as necessary, providing the customer with the perfect box.

Lead stylist Layla Katz explains, “It helps to not have to worry about the broad strokes of what a client does not want. Then we can make creative decisions about what will fit her body and her lifestyle.”

Stylists are often able to collect information that computers cannot. Typically, this involves the more qualitative comments or suggestions customers may make “on the fly.”

“When a client decides which items to keep or send back, she can go through her profile and let us know item by item if she liked the fit, the price, the quality. That goes into the algorithm and helps it suggest more for the next time,” Katz added.

The stylists help “teach” the machines and improve the algorithms, and in turn, the machines provide laser-focused and accurate product suggestions.

As much as this may sound like something out of a science fiction novel, the humans and computers over at Stitch Fix have begun operating in a sort of symbiotic harmony.

As Lake explains, “A good person plus a good algorithm is far superior to the best person or the best algorithm alone… We need them to work together.”

As both humans and machines learn more and more about their customers — and figure out more advanced ways to use this data — it will become easier for Stitch Fix to cater to the needs of its individual customers. Will you follow their lead?

The post How Stitch Fix Uses Data to Increase Sales and Engage Customers appeared first on Post Funnel.

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Kudo Targets Professional Multilingual Webcasts

Source: http://feedproxy.google.com/~r/TheWebinarBlog/~3/_Q06rSbW06Y/thewebinarblog~Kudo-Targets-Professional-Multilingual-Webcasts.html

Earlier this month, I saw a press release announcing a new version of KUDO Multilingual Web Conferencing. Before I could even write a post about the solution, they put out another press release announcing a further version of the product! I can’t keep up with their development speed, but I can shed some light on this interesting niche play in the web collaboration space.

Founder and CEO Farbad Zabetian was kind enough to spend some time with me, stepping me through his company’s philosophy and the operational details of the KUDO conferencing solution.

Mr. Zabetian acknowledged the barriers to entry in coming into the web events space at this relatively late stage of the game. There are plenty of mature, general-use conferencing solutions available already. But the KUDO concept plays in a different ballpark, and the company has a surprisingly deep background.

The history goes back some 17 years, with Mr. Zabetian’s original company: Media Vision. The business provided professional-level hardware and integration specialists for setting up simultaneous interpreting solutions for physical conference venues.

(“Interpreting” is the act of converting speech from one language to another. Sequential interpreting has the speaker say something and then pause for the interpreter to say it in the alternate language. Simultaneous interpreting has the interpreter speaking at the same time as the orator. This differs from “translation,” which is an offline process of converting materials from one language to another.)

Media Vision has supplied solutions for organizations as prominent as the United Nations, the International Monetary Fund, and the International Olympic Committee. So they were battle tested in the most critical use cases.

In 2007, Mr. Zabetian expanded his offerings to provide temporary rental of equipment and services for large-scale one-time events. 2017 marked the start of KUDO, which was envisioned as providing the same level of high-end, professional interpreting support for online webcasts and conferences. Why should all presenters, interpreters, and audience members be required to travel to a single physical location, wired up to the local microphones and earpieces? Web conferencing was a proven way to present and participate remotely. Putting operations on the cloud not only makes it more practical for the meeting participants, but opens up greater access to professional interpreters who might not be able to travel to a meeting location.

When I looked at the basic functionality of the web conferencing platform, I wasn’t particularly surprised… It was just what you would expect from a current-generation tool in this space. Content is shared through screen sharing. Presenters can toggle microphone and webcam on and off. Participants can submit typed questions or comments and can take part in polls. The host can upload documents to share with participants.

The only hint as to KUDO’s special capabilities is a “Language Selector” in the lower left corner. Participants can choose “Floor” (whichever language is currently being spoken by the primary presenter) or one of the offered interpreted audio streams (which would be configured by the event host). Participants can switch back and forth as desired, with very fast audio switching.

KUDO conferencing screen

As is common these days, the solution is built as a WebRTC-compatible application, so no downloads are required. Clients can run the conference as a typical cloud application off KUDO’s servers, or they can opt to install on their own corporate servers for private siloed operation.

Because audio streams are the primary concern of the product, KUDO is heavily focused on keeping a good quality synchronized audio stream on the air at all times. Even with very large audience sizes (up to 3000 people using each language stream), the latency target is less than 200ms. Network conditions for each participant are continually polled by the system and video frame rates are stepped down if needed in order to keep the audio flowing smoothly. If network conditions improve, the video quality is stepped back up again.

The usual post-webcast reports are provided through the system, with the addition of statistics on which languages were selected by participants so that event hosts can better plan for future conference provisioning.

I was fascinated to learn how the company’s past experience in professional interpreting influenced the rest of the solution offerings. KUDO has created professional webcast studios in 14 cities around the world. These are equipped with dedicated lines, video cameras, booths with microphones and earpieces for interpreters, computers, and specialized switching equipment for the interpreters to use as they perform their arduous task. All equipment in the interpreting booth is duplicated side-by-side so two interpreters can work in tandem, handing off to one another for longer events or for presenters speaking in different languages. KUDO is also working with partners to provide them with the equipment and setup specifications to create additional KUDO-approved studios in more locations.

KUDO interpreting booth

KUDO also offers a certification program for interpreters. It familiarizes them with the software and the specialized hardware in the KUDO setup. Mr. Zabetian says they currently have more than 600 interpreters signed up and trained on the product. KUDO is not in the business of providing the interpreters for client events as a subcontracted service… That is left as a direct engagement between the event host and their choice of interpreters. But KUDO will help clients find people with the proper skill sets to meet their needs. A client can always use their own interpreters if they prefer. KUDO will put them through the same training and onboarding program, which is a great professional skill enhancement for the interpreter!

KUDO will also help clients integrate in-room interpreting setups with the remote conference so that the floor language and interpreted audio streams are available to both local and remote participants.

After seeing the product demonstration, I had some ideas for enhancements that I thought would extend the convenience of use for non-English speakers. In almost every case, Mr. Zabetian was ahead of me, saying that the concept was already on their roadmap for future inclusion. They wanted to make sure that all technical operations worked perfectly before expanding, so the initial product interface is currently offered in English only. It is only the vocal audio streams that get presented to users in their own language. That will be changing soon, with localized interfaces so participants can navigate the conferencing controls in their own language. I’m not at liberty to discuss some of the other enhancements Mr. Zabetian shared with me, but it’s very obvious they know the space and know what’s needed to make things even better for their international users.

Support for serious multilingual interpretation in web conferences is still rare. While some platforms allow for secondary audio streams, KUDO’s full hardware and studio support for live interpreters is unique in my experience. They have used their experience with local venue interpreting to create an end-to-end solution for clients who need to address international audiences. I’m happy to have found KUDO and its specialized application.

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Your Emails Are Failing Because You Won’t Stop Doing THIS

Source: https://postfunnel.com/your-emails-are-failing-because-you-wont-stop-doing-this/

Your emails aren’t working like they used to, and it’s likely because they’re too dang long. Look, I get it — brief emails can feel wrong. Somewhere along the line, we all got it in our heads that we need to fluff up our writing. We feel compelled to write long emails, and it’s not just emails — as marketers, we cringe at blog posts under 1,000 words. We’re dejected to find out the average top-ranking post on Google is 1,700 words (or more) — we knew we weren’t making them long enough!

More from PostFunnel on Email Marketing:
Your Email Address Got Blacklisted – Now What?
How to Make Customers Look Forward to Your Email
7 Reasons Why Blast-Campaigns Are a Long-Gone Tactic

We look at Apple’s “Think Different” and wonder how they managed to come up with something so concise. Why do marketers feel so compelled to write lengthily? It may be that the longer content is, the more value it seems to have. We feel like we’ve delivered something awesome to our boss, but the truth is, if the boss likes long emails — the boss is wrong. Customers take one look at this monster of an email which is trying to do a million things at once, they’ve just barely met you, they feel overwhelmed, and they check out.

Or worse, they’ve been your customer for a long time, and they’re used to your shenanigans with these longer-than-a-Texas-sunset emails, so they blatantly ignore your retention efforts. They click one of two horrid little buttons:

Delete, or worse, unsubscribe.

Marketing noise is louder than ever. Our customers see thousands of marketing messages every day. They don’t have the time or the interest to read all the crap we’re throwing at them in a long email. There’s too much noise. We should have spent more time cutting. The ideal length of a sales email is:

50-125 words.

The average length of a single page in a book is 300 words. If a sales email needs to be this short, our retention emails need to be even shorter. Think about it. You’ve got a customer. They’re tuned in. They love your product or service. But maybe they don’t really love you. Not yet, anyway.

And then you start bothering them.

You email them too often.

You’re not personalizing your emails.

But even if you avoid these pitfalls, long emails aren’t going to retain customers.

Instead, they’re going to annoy your customers, reduce open rates, and slash away at click-through rates for those poor souls that actually do open the emails.

So Much of Customer Retention Is Just About Not Annoying Your Customers

Every email you send to existing customers needs to make them glad they signed up to your email list. Short, sweet, to-the-point, and either intriguing or filled with value is the way to go. And if the offer isn’t right for your customer, at the very least it needs to not be a massive waste of their time. Your customers should be able to read the subject line, open the email, and finish reading in 15–45 seconds. Even if the offer isn’t right for them, not much of their time will have been wasted, and in a world of thousands of marketing messages a day, that’s huge.

You won’t have annoyed them, and you still stay top of mind. And the customers for whom this is the right offer at the right time, the message comes through clear as day. When marketers write those ridiculously long emails trying to agitate a problem in my head over and over, I cringe. I don’t have time for this nonsense. And neither do your customers. The more valuable the customer, the harder they work, the more money they make, the less time they have for BS marketing tricks.

Quick and to the point is appreciated. A clear offer is infinitely more effective than a fancy offer. Your emails will succeed when you stop using up your customer’s brain power and just get to the point. So tighten up those emails and check out the Superb Sam Hurley’s 3 No-Nonsense Ways to Grow Your Business (Faster) in 2019.

And good luck out there, marketer.

The post Your Emails Are Failing Because You Won’t Stop Doing THIS appeared first on Post Funnel.

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How Social Media Marketing Works in 2019

Source: https://postfunnel.com/how-social-media-marketing-works-in-2019/

As of this year, 2.38 billion people were considered active Facebook users. That figure expands to 2.7 billion if you account for Facebook’s alternative core platforms, like Instagram, Messenger, or WhatsApp. That means one-third of the human population uses social media on a regular basis, and that’s before measuring independent platforms like Twitter or LinkedIn.

With a potential audience of this size, it’s no wonder social media platforms have become the global marketing channel of the 21st Century. Each one is capable of targeting users across mobile and desktop devices, while granting marketers unprecedented access to helpful user metrics. Understanding how social media marketing works is crucial for any brand wishing to thrive in today’s online marketplace.

As part of PostFunnel’s Nuts and Bolts series, we’ll delve into the world of modern Martech to shed some light on tools and best practices being used by you – our fellow marketers – in your day-to-day initiatives. Every month, our experts will sink their teeth into another aspect of this fascinating field, hopefully inspiring you to elevate your business through smart marketing.

Check out our features section with special projects and articles for your reading pleasure.

What is social media marketing?

Social media marketing is the practice of leveraging social media platforms for your branded marketing objectives. As with standard marketing channels, social media is often used to promote goods or services to customers. Unlike standard marketing channels, it also encourages users to follow and engage with a brand as an online presence. In this context, social media simultaneously acts as a marketing tool, advertising channel, and customer service access point.

Social media ads are usually deployed as native advertisements that blend in with the surrounding website or app. Video ads can also be integrated with most social media feeds and stories.

Which social media marketing metrics are the most valuable?

The primary benefit of social media marketing is that advertisements can be either:

  • Deployed to a broad audience
  • Targeted towards highly niche audiences

That means reach, virality, consumer response rates, and overall engagement are the most important metrics for social media marketers.

Beyond these metrics, all previously discussed mobile marketing practices can be applied to social media marketing, with one exception — social media ads are almost exclusively monetized by ad revenue. That rules out direct purchase or IAP monetization short of linking to storefront pages.

Reach

Reach refers to the number of users who see a specific advertisement within a given time frame, making it one of the most important social media marketing metrics. It can be further subcategorized by users who do or do not fall into the ad’s target audience.

Virality

Sometimes confused with reach, virality determines how frequently a given advertisement circulates on a social media platform. This term encompasses direct shares and any user commentary included with the subsequent post.

Customer response rates

Social media platforms let companies view and directly respond to conversations or critiques about their brands. Customer response rates refer to the frequency of these discussions and how effectively individual criticisms are addressed. This is an important, yet understated element of social media marketing. One recent study found that 72% of users expect customer service responses within an hour.

Engagement

Unlike other marketing channels, each user has the potential to become a fully active participant in sharing ad creative. That makes engagement metrics especially useful for measuring a post’s performance. Along with standard metrics like clicks or views, social media marketers should also account for likes and comments within a promoted ad.

What are some effective social media marketing strategies?

Social media marketing strategies take one of two forms: active or passive. In 2019, most brands will adopt some combination of each approach, even within the same campaign.

Passive approach

Passive marketing strategies allow brands to use social media as a market intelligence source. Social media search tools let companies quickly locate brand-related posts, comments, and product reviews which can be analyzed for customer sentiments. With this information on hand, brands can obtain a high-level overview of customer perspectives when products launch and respond accordingly. This is a major advantage compared to traditional product surveys, which are time-consuming and costly.

Active approach

Marketers can use the messaging potential of social media platforms to transform user feeds into advertising channels. Once native ads are created within a brand’s official social media page, they can be distributed as promoted posts or shared among followers. What’s more, social media platforms have built-in targeting tools that ensure that even niche products can find an audience.

How do various social media platforms market content to users?

Facebook

Of all social media platforms, Facebook is among the most useful to marketers. The social media giant supports photo, video, and long-form descriptions that can be posted as native advertisements. Marketers can also create customized brand and product profile pages that users can follow and engage with.

Facebook does face certain drawbacks in 2019. Growth has slowed dramatically among Millennial and Generation Z users, and the brand faced many privacy-related scandals in 2018. Despite these issues, Facebook’s user base and revenue continued to grow last year — a trend that will likely continue in 2019.

Twitter

Twitter posts may be limited to 140 characters, but a well-optimized ad can still generate impressive reach and virality. Any tweet can contain a combination of text, hashtags, images, videos, and URL links.

Of all social media platforms, Twitter is the most popular for customer service interactions. Some brands even create unique accounts specifically to address the customer service needs of users.

Instagram

Instagram has rapidly become the most popular social media platform for younger audiences, especially Generation Z users. While the platform largely emphasizes images and videos, its user engagement rate is 15 times higher than Facebook and 25 times higher than Twitter. Thanks to its impressive growth potential, reach, and engagement, brands have flocked to Instagram to market products through brief, personalized advertisements.

Snapchat

Snapchat stories have managed to attract millions of daily active users — each creating a combined 3 billion snaps each day. Brands can leverage this reach by creating engaging video or image story ads that attracts new followers.

WhatsApp

WhatsApp may focus on mobile messaging over standard social media posts, but its 1.5 billion monthly active users make it a prime marketing opportunity. While it doesn’t offer advertisements, businesses can send SMS promotional messages — even to users who are in “Do Not Disturb” mode. Our previous article on SMS marketing presents overlapping strategies and best practices.

What challenges does social media marketing face that traditional advertising does not?

For all the inherent opportunities of social media marketing, these channels also represent major challenges. Social media platforms are not controlled communication channels, which means companies have little control of how they are perceived or discussed across the platform. Many users also treat social media as a customer service channel, sometimes by commenting on unrelated brand posts.

As such, marketers must be prepared for the following:

Bad news travels fast

Virality is great when sharing a new product or service, but bad news travels just as fast. When Galaxy Note 7 phones started exploding, social media users had spread the news far and wide before Samsung could prepare its own statement. That’s an extreme example, but brands must be prepared to respond to marketing disasters at a moment’s notice.

Leaks travel even faster than bad news

Social media platforms increase the opportunities for leaks and compromising information to spread across the internet. Popular entertainment studios are especially prone to this fact — in 2011, social media users on the West Coast could stumble across Grammy results before the awards even aired. Popular films and television shows can also be spoiled for international audiences.

Outside of entertainment, tech companies must be wary of unannounced product leaks before they’ve made any official announcements. The risk of confidential information becoming public is high, even if your brand has a limited social media presence.

Managing personal data

Social media platforms offer unparalleled access to user metrics, but this data can be bundled with user profiles. When marketers don’t follow a privacy or data ethics policy, they run the risk of compromising millions of customers by exposing their personal information. As Europe pushes forward on new data regulations, personal privacy is likely to become a major consideration for brands in the next decade. In the meantime, brands can often generate goodwill by anonymizing user data wherever possible.

Despite these challenges, social media platforms represent a prime opportunity for brands in 2019. Each service lets marketers distribute content as native ads while creating opportunities for customers to engage directly with the brand. Social media is also a prime marketing intelligence resource that helps companies gauge public sentiment with unprecedented speed. When marketers who are savvy to the strengths and limitations of social media, these platforms can become the highest-performing channels within their portfolio.

The post How Social Media Marketing Works in 2019 appeared first on Post Funnel.

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5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart

Source: https://postfunnel.com/5-memorable-email-tips-bonus-to-remind-your-customers-about-their-abandoned-cart/

Did you know that 75.6% of online shoppers leave websites without completing the checkout process? There are several reasons users abandon carts, some are only there to window-shop and play pretend, some are still doing research, and others become distracted or simply forget to complete the purchase. There’s even a big portion of users who had no intention of abandoning and the site bugged out on them – according to Statistia, 24% of customers cite “Website Crashed,” and 15% cite “Website Timed Out” for reasons for leaving without purchasing.

More from PostFunnel on Email Marketing:
5 Festive Tips to Celebrate Your Customers’ Birthdays
5 Top Quality Tips to Transcend Your Welcome Email Stream
7 Reasons Why Blast-Campaigns Are a Long-Gone Tactic

Whatever the reason, the opportunity exists. With marketing automation tools, you don’t even have to stress; the system is set up to send the email for you. This is what I would call low hanging fruit. Don’t leave the money on the table. You would be surprised which big names don’t currently send abandoned cart emails. And if you are already sending the abandoned cart mail, it’s worth making sure you are maximizing the experience.

Just before we go into 5 tips on how to convert these abandoned cart users, check out my previous email marketing guidelines – for building a better relationship with your customers, to transcend your welcome email stream and to celebrate your customers’ birthdays the right way. Now you’re set, let’s go:

  1. Show them what they’re missing

    Putting products in the email is a great way to entice the user to return. If they liked the item enough to put it in their cart, then perhaps seeing it again could nudge them into taking action. If there are 15 items in the cart, it’s excessive to show them all. So, build your template to display 1-3 products. If you have the ability, build an algorithm that shows the more popular items so that there’s a higher chance of catching the user’s attention. If you know which item they visited the most, make this the star of the email. Or, if there’s a big price drop on an item, maybe that should get more attention. Think about what will bring them back and get them excited to finish the purchase.

  2. Price Alert

    For the window shoppers and researchers: let them know now is the time to purchase. It could be that there was a specific item that decreased in price or a sitewide sale. Either way, these users should be told to take advantage! If you are sending a price decrease email, ensure the discount is significant and worthy of the alert.

  3. KISS – Keep It Simple, Stupid (Or ‘silly’ as my kids would say):

    This email should be one of the shortest ones you send. Header, thin main message/graphic, main body with a few items in the cart (remember to cap this number), followed by a recommendation engine (small 1×4 grid, for example) with a list of items that may up the chances of bringing them back—perhaps a small line about free delivery or easy returns –and then the footer. That’s it! Keep them focused on the end goal. If you want to step it up, add a call to action button to the recommendation items so that it gets them farther into the sales process and less likely to abandon again. If you don’t have a recommendation engine, use a dynamic tool (like DynamicMail) to scrape bestsellers or sale items.

  4. Have Fun

    Use your brand’s language and remember to be human and approachable. Talk to your users and make this email relatable. The more fun you have, like with this image above, the better the user’s mood. Hopefully, that can be the thing that pushes them over the edge and buys the item. Use colorful language in your header image, but also think about the CTA or shipping text: “Nervous about buying? Don’t worry returns are on us!”  Another overlooked text is the subject line. In a few words, you can still deliver a personalized, to the point, and fun email: “Shefa, your cart is here and misses you.” Or urgent, “Shefa, your favorite items might sell out!” There are many places to inject some personality; have some fun with your emails, users appreciate the effort! Not sure what to do? A/B test and don’t sweat it. The users will tell you which version works better. I would love to hear your favorite subject/return policy lines in the comments below!

  5. Timing is everything

    What’s the right time to approach these users? That will depend on your brand, but you don’t want to act too fast and come off as creepy or too aggressive. Alternatively, if you answer too late, perhaps they purchased something similar from a competitor. And do we add an incentive? That is the big question. If they were going to buy it anyway, then why give away money? I recommend a stream. Two or three emails sent to the user in their journey. The first: soon after the cart was abandoned for those who intended to pull the trigger right away, but didn’t for one reason or another – depending on your brand this could be 1 to 24 hours later. Next, if they didn’t make a purchase since the last email, send a gentle reminder a few days later for those on the fence. And finally, send a mailer one week later with an offer for those who need that extra push.

Bonus tip – According to SaleCycle, only 36.8% of checkouts occur on mobile. This means that users still feel more comfortable using their computer than a smartphone when making a purchase. There are a few things we can do with this information. On the one hand, we can try and further push users to their desktop devices (use email and not push notification, use device targeting within emails…), push harder when the user is in a more comfortable place. Another idea is directly dealing with this problem and upgrading your mobile checkout experience. This means allowing users to check out as guests or having autofill for data you already know. In addition, look outside the cart abandonment email and consider SMS. According to Gartner, SMS has a 98% open rate and 90% are read within the first 3 minutes. This could be a really effective stop along the abandon cart journey. Why stop there? Adding push notifications or Facebook ads to target users.

Whether you’ve been building emails for years or it’s your first, just remember; this is one of the most personal emails you’ll send to your users. This was triggered by their actions and with things they want. This is your chance to make a difference. Each year, retailers lose an estimated $260 billion in revenue. Take back control and make some easy cash. And always remember to enjoy the process while you’re at it!

The post 5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart appeared first on Post Funnel.

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NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

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NEWS // New Representation: Tea & Water Pictures

Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html

I’m pleased to announce that I am now represented by Tea & Water Pictures in New York, London and Beijing. They are an exciting agency that have a some great production experience and a team with really diverse but complimentary backgrounds, so I’m excited to see what we can achieve together over the next few years!

They’ve also done a little interview with me which, if you’re interested, you can read here 

Read more