5 Killer Questions Types For Digital Transformation
A recent article concludes that for an organization to get the …
A recent article concludes that for an organization to get the …
Six Sigma is a collection of tools and techniques that are focused on eliminating defects …
Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html
They’ve also done a little interview with me which, if you’re interested, you can read here
Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html
They’ve also done a little interview with me which, if you’re interested, you can read here
Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html
They’ve also done a little interview with me which, if you’re interested, you can read here
Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html
They’ve also done a little interview with me which, if you’re interested, you can read here
In my classes I have been increasingly confronted with students who are trying to transition …
Source: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html
They’ve also done a little interview with me which, if you’re interested, you can read here
Source: https://postfunnel.com/how-simplicity-affect-customers-relationship-with-brands/
In a complex world, customers crave the hassle-free, so much so that 55% of consumers will pay more for these simpler experiences and 64% will actively recommend these brands to others. Companies don’t deliver on a fuss-free promise leave an estimated $98 billion on the table.
As defined by the Simplicity Index, the worlds simplest brands deliver “clarity and ease at the heart of the customer experience,” and these are the companies already winning over their time-pressed customers. Here’s how running your business with simplicity in mind will keep you in.
Low prices and free shipping aren’t enough to give brands an edge. Brands that impact the wellbeing of customers outperform the stock market by 134%. Unfortunately, it’s not uncommon for brands to struggle with simplicity; less than 27% of companies notably improve customers’ quality of life and wellbeing. The following are several ways to make your brand more useful:
Whichever approach you take, make sure your strategy fits customers’ lifestyle.
While the ability to choose is a basic need, an avalanche of choices can make shopping difficult. A report found that 54% of consumers abandon e-commerce sites if faced with lack of options and 42% abandon a planned purchase because there were too many offerings.
Simplify customers’ purchasing process by narrowing the scope of your offerings. Discount supermarket chain ALDI, for example, provides a limited selection of high-quality products. To find out which products to keep or kill, remove items that don’t help your bottom line or add value for customers.
You could also categorize products based on features important to your customers and limit the number of categories to no more than 20 with 10 or fewer options in each. You can also highlight the smartest option within an assortment and point out key differences. When simplifying the selection process, ensure each product produces the most rewarding customer experience.
73% of shoppers visit a retailer with a particular purchase in mind, while only 27% come to browse.
Below are three ways you can give consumers a simple in-store experience.
As consumers continue to demand the ability to try before they buy, stores will remain an asset. Stores that will continuously attract consumers, however, are those that reinvent themselves through simplified experiences.
Brand transparency empowers shoppers to make informed purchases. 73% of consumers say they’re willing to pay more for a product that offers complete transparency. Use these tips to build transparency and develop trust with consumers.
While transparency is a mainstay, note that how consumers determine transparency may change. It’s always best to monitor shifts in consumer behavior and make adjustments when and where necessary.
In a world of ever-increasing complexity and disruption, simplicity inspires trust and strengthens loyalty. Deliver a simple experience by reimagining your brand experience, adopting straightforward practices, and delivering on your brand proposition. Furthermore, to succeed with simplicity, weave the ideals into your company culture, not just your marketing strategy.
The post How Simplicity Affect Customers’ Relationship with Brands appeared first on Post Funnel.
Read moreSource: http://focus52.blogspot.com/2018/06/news-new-representation-tea-water.html
They’ve also done a little interview with me which, if you’re interested, you can read here